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Sari, Raihanah
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Mbah Man White Tofu Factory's marketing mix Amelia, Sri; Abbas, Ersis Warmansyah; Sari, Raihanah; Syarifudin, Syarifudin; Nur’aini, Fatwa
Journal of Social Development Vol 3, No 2 (2025): Journal of Social Development, November 2025
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/j-sod.v3i2.16597

Abstract

A microbusiness called Mbah Man's White Tofu Factory uses conventional but reliable marketing techniques. The purpose of this study is to examine how Mbah Man's White Tofu Factory in Gang Pangeran Suryanata, Banjarmasin, applies the marketing mix, which comprises elements of product, price, site, and promotion. This study employs a qualitative descriptive methodology, gathering data via documentation, interviews, and observation. The factory owner, production manager, workers, and distributors are the study's informants. The study's findings show that: The product aspect demonstrates that the factory consistently produces tofu with a dense, soft feel that is difficult to break; Competitive pricing and modifications based on changes in the cost of raw materials are used to implement the price aspect; A direct distribution system and mutual trust between producers and distributors handle the location or distribution aspect; Customer testimonies, verbal promotion, and direct communication are the straightforward methods used to carry out the promotion component. The study's conclusion is that, despite fierce competition in the local market, Mbah Man White Tofu Factory's consistent use of the marketing mix approach is able to sustain business sustainability, boost customer loyalty, and strengthen competitiveness.
Production Factors of Macaroni Borneo Snack Business in Banjarmasin City Riswanda, Nazlatusyifa; Mutiani, Mutiani; Sari, Raihanah; Syarifuddin, Syarifuddin; Nur’aini, Fatwa
Journal of Social Development Vol 4, No 1 (2026): Journal of Social Development, May 2026
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/j-sod.v4i1.17979

Abstract

The snack food business Macaroni Borneo in Banjarmasin City has grown quite rapidly amid the high public interest in local snacks. However, this growth cannot be separated from production-related issues, especially in managing production factors that determine business continuity and sustainability. This study focuses on analyzing production factors, including labor, capital, raw materials, and the role of entrepreneurship in the production activities of Macaroni Borneo. The purpose of this research is to understand how each production factor is managed and to what extent these factors influence production capacity and continuity. The method used is descriptive qualitative, with data collected through direct observation at the business location, interviews with the owner and workers, and supporting documentation. The results show that Macaroni Borneo’s production is strongly influenced by the stability of raw materials, which still partly depend on suppliers from outside the region, limitations in labor at certain production stages, and capital management that is still carried out gradually. On the other hand, the owner’s entrepreneurial role becomes a key factor in keeping production running through flavor innovation, adjustments in production capacity, and adaptive decision-making. These findings indicate that business success is not solely determined by the amount of capital, but by the ability to manage production factors effectively in response to market conditions.
Marketing Mix of Mban Man White Tofu Factory Amelia, Sri; Abbas, Ersis Warmansyah; Sari, Raihanah; Rusmaniah, Rusmaniah; Jumriani, Jumriani
Journal of Social Development Vol 4, No 1 (2026): Journal of Social Development, May 2026
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/j-sod.v4i1.16596

Abstract

Mbah Man's White Tofu Factory is a micro-business that employs traditional yet consistent marketing strategies. This study aims to analyze the implementation of the marketing mix, which includes product, price, place, and promotion aspects, as applied by Mbah Man's White Tofu Factory in Gang Pangeran Suryanata, Banjarmasin. This study uses a qualitative descriptive approach with data collection techniques through observation, interviews, and documentation. The informants in this study consist of the factory owner, production manager, employees, and distributors. The results of the study indicate that: The product aspect shows that the factory maintains consistent tofu quality with a soft, dense texture that does not easily crumble; The price aspect is implemented through competitive pricing and adjustments based on fluctuations in raw material prices; The place or distribution aspect is carried out through a direct distribution system and trust between producers and distributors; The promotion aspect is carried out simply, namely through direct communication, customer testimonials, and verbal promotion. The conclusion of this study is that the marketing mix strategy consistently applied by Mbah Man White Tofu Factory is able to maintain business sustainability, increase customer loyalty, and strengthen competitiveness amid intense local market competition.
Co-Authors Agusta, Akhmad Riandy Ahmad Suriansyah Alifah, Alya Nur Andriani, Rahmah Anisa, Siti Nor Arini Arini Aryani, Titi Astuti, Kartika Novi Athala, Muhammad Aufar Awaliyah, Hijatul Azizah, Ni'mah Azkia, Nurul Deasy Arisanty Dewi Dewantara, Dewi Diani Ayu Pratiwi Eklima, Mawahesa Eni, Nur Ersis Warmansyah Abbas Fathul Jannah, Fathul Firdaus, Ahmad Maulana Handayani, Mutia Hartini, Yayuk Hasanah, Hasanahh Hasanah, Mahmudah Hery Porda Nugroho Putro Hijratullah, M. Shalahuddin Imaniyati, Putri Indriati, Sonia Jannah, Mariatul Julia, Siti Jumriani, Jumriani Lidya Wati, Lidya Mahliani Muhammad Rezky Noor Handy Muhammad Ridha Ilhami Musfiqah, Siti Mustika Wati, Mustika Mutiani Mutiani Noorfarida, Sri Noorhapizah Norhasanah, Lisa Nugroho Putro, Herry Porda Nur Annisa Nur'aini, Fatwa Nurhalizah, Siti Nurhayda, Nurhayda Nurul Hasanah Nur’aini, Fatwa Parida Angriani Puspita, Prima Mega Puspita, Rizky Martha Cahya Radiansyah Radiansyah Radiansyah Rahmaniah, Nahdia Fitri Rahmia, Sovia Husni Ramadhani, Muhammad Aqiela Reja Fahlevi Risa, Nanda Factur Riswanda, Nazlatusyifa Rizal, Muhammad Khairul Rizky Amelia Rosalini, Isabella Rusmaniah, Rusmaniah Sri Amelia, Sri Sri Hartini Subiyakto, Bambang Suwarjo Suwarjo Syaharuddin Syarifuddin Syarifuddin Syarifudin Syarifudin Triyono, Sigit Warastri, Nasywa Tsany Yogi Prihandoko Yogo Dwi Prasetyo Yusup, Yusup Zefri, Muhammad