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All Journal I-Finance Journal DERIVATIF Jurnal Ilmiah Ekonomi Islam Al-Mashrafiyah : Jurnal Ekonomi, Keuangan, dan Perbankan Syariah Owner : Riset dan Jurnal Akuntansi EQIEN - JURNAL EKONOMI DAN BISNIS Profit : Jurnal Kajian Ekonomi dan Perbankan Syariah JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Dinasti International Journal of Management Science Dinasti International Journal of Education Management and Social Science Jurnal Ilmiah Edunomika (JIE) Al-Kharaj: Journal of Islamic Economic and Business Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Dinasti International Journal of Digital Business Management Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Ilmu Manajemen Terapan (JIMT) Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Jurnal Disrupsi Bisnis Journal of Innovation in Management, Accounting and Business Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Indonesian Journal of Islamic Economics and Finance Jurnal Manajemen, Akuntansi, Ekonomi Journal of Artificial Intelligence and Digital Business Journal of Economic Education and Entrepreneurship Studies Paradoks : Jurnal Ilmu Ekonomi West Science Interdisciplinary Studies West Science Interdisciplinary Studies INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER) Jurnal Ilmiah Manajemen Ekonomi Dan Akuntansi (JIMEA) Majapahit Journal of Islamic Finance dan Management El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Majapahit Journal of Islamic Finance dan Management Management Studies and Business Journal Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Siber Journal of Advanced Multidisciplinary Journal of Ekonomics, Finance, and Management Studies Jurnal Riset Multidisiplin Edukasi Greenation International Journal of Tourism and Management Greenation International Journal of Economics and Accounting Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Siska Yuli Anita
Universitas Islam Negeri Raden Intan Lampung
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Public Health Social Sciences Other

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Journal : West Science Interdisciplinary Studies

 1 
The Relationship Between Environmentally Friendly Product Innovation, Sustainable Marketing Strategy, and Customer Satisfaction to Financial Performance in the Sustainable Fashion Industry in Indonesia Siska Yuli Anita; Halek Mu'min; Eka Megawati; Rahmi Setiawati; Bekti Utomo
West Science Interdisciplinary Studies Vol. 2 No. 05 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i05.929

Abstract

This research investigates the interplay between eco-friendly product innovation, sustainable marketing strategy, customer satisfaction, and financial performance in the sustainable fashion industry of Indonesia. A quantitative approach using structural equation modeling (SEM) with partial least squares (PLS) analysis was employed to analyze data collected from consumers and key stakeholders in the Indonesian fashion market. The findings reveal significant positive relationships between eco-friendly product innovation, sustainable marketing strategy, customer satisfaction, and financial performance. Specifically, eco-friendly product innovation and sustainable marketing strategy were found to positively influence customer satisfaction and financial performance, highlighting the importance of integrating sustainability principles into product development and marketing strategies. Additionally, customer satisfaction emerged as a critical driver of financial performance, underscoring the importance of delivering value and positive experiences to consumers in the sustainable fashion sector. These findings have important implications for fashion businesses, policymakers, and other stakeholders seeking to promote sustainability and economic growth in the Indonesian fashion industry.
The Relationship Between Environmentally Friendly Product Innovation, Sustainable Marketing Strategy, and Customer Satisfaction to Financial Performance in the Sustainable Fashion Industry in Indonesia Anita, Siska Yuli; Mu'min, Halek; Megawati, Eka; Setiawati, Rahmi; Utomo, Bekti
West Science Interdisciplinary Studies Vol. 2 No. 05 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i05.929

Abstract

This research investigates the interplay between eco-friendly product innovation, sustainable marketing strategy, customer satisfaction, and financial performance in the sustainable fashion industry of Indonesia. A quantitative approach using structural equation modeling (SEM) with partial least squares (PLS) analysis was employed to analyze data collected from consumers and key stakeholders in the Indonesian fashion market. The findings reveal significant positive relationships between eco-friendly product innovation, sustainable marketing strategy, customer satisfaction, and financial performance. Specifically, eco-friendly product innovation and sustainable marketing strategy were found to positively influence customer satisfaction and financial performance, highlighting the importance of integrating sustainability principles into product development and marketing strategies. Additionally, customer satisfaction emerged as a critical driver of financial performance, underscoring the importance of delivering value and positive experiences to consumers in the sustainable fashion sector. These findings have important implications for fashion businesses, policymakers, and other stakeholders seeking to promote sustainability and economic growth in the Indonesian fashion industry.
Co-Authors Abdul Rosid Abdul Rosid Adhan, Ahmad Agus Kurniawan Agustin, Jihan Ahmad Faisal Ahmad Habibi Ahmad Habibi Alfiana Alfiana Aprilia Rizki Azizah, Ana Chosiatul Bambang Sugeng Dwiyanto Bambang Sugeng Dwiyanto Bekti Utomo Bela, Riskiana Bella Safira Bella Safira Burhanuddin Burhanuddin Burhanuddin Burhanuddin CNAWP, Rizal Perlambang Dedi Satriawan Dewi Ayu Rahmawati Diah Mukminatul Hasimi Dinda Fali Rifan Eka Megawati Eko Widodo, Rintis Enny Haryanti Erike Anggraeni Ermawati, Liya Evi Martaseli Febrian, Wenny Desty Fitriana, Wahyu Gani, Intan Maesti Halek Mu'min Helmi Adam Hugo Prasetyo Winotoatmojo Hugo Prasetyo Winotoatmojo Icha Charunisa Indah Permata Dewi Irsyad Kamal Irzan Soepriyadi Jacomina Vonny Litamahuputty Johnny Chandra Judijanto, Loso Kamsariaty Kardinah Indrianna Meutia Lily Yuntina Linzani, Arniz LITAMAHUPUTTY, JACOMINA VONNY Mayang Kusuma Megawati, Eka Melinda, Gesti Alya Moch Arif Hernawan Mochammad Subagio Mu'min, Halek Mujianah, Siti Niken Purnama Santi Nuraeni Nuraeni Nuraeni Nuraeni Nuraziza, Sania Nurchayati Nurchayati Nurchayati Nurchayati Nurhayati, Enok Nurlaili Nurlaili Nurul Azizah Aulia Oksanda, R. Dea Laura Oktavia, Vicky Oza Restianita Peppy Fachrial Putra, Adam Verdiansyah Rahmawaty, Soffiyah Putri Rahmi Setiawati Rendi Aditya Putra Rintis Eko Widodo Rita Mulyanti Rosydalina Putri Sari, Duha Latifah Selly Sipakoly setiawati, rahmi SIPAKOLY, SELLY Siti Nurhayati Sugiarti Sugiarti Suhendra, Agus Sundari, Pipit Supaijo Suryaningsih, Lilik Taufiqur Rahman Taufiqur Rahman, Taufiqur Tri Novita Sari Triaa , Nadila Ulfa, Ulfa Nur Halimah Utomo, Bekti Yulistia Devi Yulistia Devi Yulistiana Devi Yulistia Devi Yuntina, Lily