Articles
<![CDATA[IMPLEMENTASI CYBER PUBLIC RELATIONS DALAM PEMBENTUKAN CITRA KEPOLISIAN RESOR KOTA (POLRESTA) SAMARINDA ]]>
<![CDATA[Suci Ashari]]>;
<![CDATA[Annisa Wahyuni Arsyad]]>
<![CDATA[ Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 4 No. 3 (2023): Jurnal Indonesia : Manajemen Informatika dan Komunikasi (JIMIK) ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) AMIK Indonesia ]]>
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DOI: 10.35870/jimik.v4i3.411
<![CDATA[The new era of rapid development of information technology today not only affects some aspects, but also activities carried out by PR (Public Relations) practitioners. This indirectly requires PR practitioners to face changes, namely the transition from the conventional era to the digital era. Conventional to digital PR activities are also known as Cyber Public Relations (CPR). One of the challenges of PR in the digital world is managing negative opinions from the public that can affect the positive image built by the organization. Currently, police agencies are one of the state institutions that are vulnerable to negative public opinion and are often threatened by their reputation in the eyes of the public. Therefore, this research aims to examine the implementation of Cyber Public Relations of Samarinda Police in shaping a positive image in the eyes of the community and what obstacles are experienced to form a positive image. In this research, the theory used is the Excellence of Public Relations theory. To reveal these issues thoroughly and in depth, this research uses a qualitative method with a descriptive approach to explain the situation and conditions of Cyber Public Relations activities of Samarinda Police. The results of this study indicate that the implementation of Cyber Public Relations by the Public Relations of Samarinda Police has not been carried out comprehensively. CPR activities of Samarinda Police only reach the level of press agentcy and public information, Public Relations also has not involved the community in CPR activities to improve their image. Some of the obstacles experienced by Samarinda Police Public Relations are related to the lack of human resources and interaction from the public in the media they manage.]]>
<![CDATA[The Relationship between Characteristics, Attitudes and Community Participation on CSR Program Performance ]]>
<![CDATA[Celomita Aurelia Nur Aliyas]]>;
<![CDATA[Annisa Wahyuni Arsyad]]>;
<![CDATA[Erwiantono Erwiantono]]>
<![CDATA[ Journal La Sociale Vol. 5 No. 1 (2024): Journal La Sociale ]]>
Publisher : <![CDATA[Borong Newinera Publisher ]]>
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DOI: 10.37899/journal-la-sociale.v5i1.951
<![CDATA[Corporate Social Responsibility (CSR) is a company's commitment to behaving ethically and contributing to sustainable development. CSR is implemented through collaboration with company stakeholders to improve people's lives. CSR prioritizes balancing the company's financial, social and environmental aspects. This research aims to determine the relationship between attitudes, participation and community characteristics on the performance of the CSR program by PT Pertamina Patra Niaga Fuel Terminal Samarinda. This study uses a quantitative approach. The total number of respondents who will be included in this research is 90 people who are members of the community who participate in the Bank Ramli CSR program by PT Pertamina Patra Niaga Fuel Terminal Samarinda. The Spearman Rank correlation test will be used to measure the relationship between variables such as characteristics, attitudes and community participation on CSR program performance. This research found that community characteristics such as community income and level of knowledge have a significant correlation with CSR program performance, while other characteristics such as gender, age, education, number of family dependents, and employment do not have a significant influence on CSR program performance. Community attitudes in the affective aspect have a significant positive correlation with the company's responsibility towards society. Apart from that, community participation in the aspect of enjoying the program also has a very significant correlation to company profits and the company's responsibility towards the community.]]>
<![CDATA[Investigasi Dampak Shopping Motivation Pada Generasi Z Pengguna Smartphone Merek iPhone di Kota Samarinda ]]>
<![CDATA[Anugrahni, Sisilia]]>;
<![CDATA[Bharata, Wira]]>;
<![CDATA[Arsyad, Annisa Wahyuni]]>;
<![CDATA[Andriana, Ana Noor]]>
<![CDATA[ MDP Student Conference Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024 ]]>
Publisher : <![CDATA[Universitas Multi Data Palembang ]]>
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DOI: 10.35957/mdp-sc.v3i2.7436
<![CDATA[This study aims to determine whether utilitarian motivation and hedonic motivation can affect satisfaction which later leads to the loyalty attitude of generation Z iPhone brand smartphone users in Samarinda City. This research is a type of quantitative research with associative methods. The population in this study is generation Z who use iPhone smartphones in Samarinda City. The sample was obtained using accidental sampling technique and using data analysis techniques in the form of Structural Equation Modeling (SEM)-PLS method. Based on the results of the study, it shows that hedonic motivation has a significant effect on customer satisfaction and loyalty. While utilitarian motivation only has a significant effect on customer satisfaction, it has no significant effect on customer loyalty.]]>
<![CDATA[Adopsi Model UTAUT 2 : Penggunaan Teknologi QRIS Kopiria Samarinda ]]>
<![CDATA[Risky, Risky]]>;
<![CDATA[Bharata, Wira]]>;
<![CDATA[Andriana, Ana Noor]]>;
<![CDATA[Arsyad, Annisa Wahyuni]]>
<![CDATA[ MDP Student Conference Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024 ]]>
Publisher : <![CDATA[Universitas Multi Data Palembang ]]>
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DOI: 10.35957/mdp-sc.v3i2.7478
<![CDATA[: This research aims to determine the intention and behavior of QRIS technology usage among consumers of Kopiria in Samarinda City through the UTAUT 2 research model by Visnawath Venkatesh. This type of research employs an explanatory research design. Data collection techniques involve distributing questionnaires with multiple questions that describe each indicator on the variables. The sampling technique is non-probability sampling through quota sampling method, with a total of 100 respondents. The data analysis technique used is the structural equation model (SEM) analysis with the assistance of Smart PLS 4 software. The results of this research indicate a positive influence of performance expectation, effort expectation, social influence, hedonic motivation, and price value on the behavioral intention and usage behavior. Four variables show significant values, namely performance expectation, social influence, and price value on behavioral intention, and behavioral intention on usage behavior.]]>
<![CDATA[Communication on COVID-19 Vaccination in Indonesia and the Truth of the Digital Society ]]>
<![CDATA[Arsyad, Annisa Wahyuni]]>;
<![CDATA[Boer, Kheyene Molekandella]]>;
<![CDATA[Noor, Muhammad]]>
<![CDATA[ Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 4, No 4 (2021): Budapest International Research and Critics Institute November ]]>
Publisher : <![CDATA[Budapest International Research and Critics University ]]>
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DOI: 10.33258/birci.v4i4.2963
<![CDATA[COVID-19 vaccination during the pandemic appears and is considered an innovation or new thing that must be quickly implemented to minimize epidemic transmission. As a country affected by COVID-19, Indonesia has also started distributing vaccines to various parties. The distribution process encountered various challenges. One of them is the truth or public trust in the government regarding handling the COVID-19 outbreak, which affects people's decisions not to or to carry out vaccines. This paper uses a non-interactive qualitative method by collecting various information about COVID-19 vaccination from a communication perspective. The theory used is the diffusion of innovation to see how the people of Indonesia can accept vaccines amid many people's doubts about the government. Truth is an important concept that determines the success of the COVID-19 vaccine. However, there is much public apathy towards the government's work rhythm; on the other hand, the government continues to intensively socialize various ways related to the benefits of vaccines, safety, easy ways to get vaccines and other benefits. The government can achieve at least 70% of the Indonesian sub-population vaccination target by gaining trust.]]>
<![CDATA[PENGOLAHAN LIMBAH ORGANIK UNTUK PEMBUATAN PUPUK KOMPOS DI DESA KERSIK KECAMATAN MARANGKAYU ]]>
<![CDATA[Sari, Anisa Sasmita]]>;
<![CDATA[Nurlita, Febi]]>;
<![CDATA[Bharata, Wira]]>;
<![CDATA[Wahyuni Arsyad, Annisa]]>;
<![CDATA[Hijrah, Lailatul]]>
<![CDATA[ Jurnal Pengabdian Masyarakat Polmanbabel Vol. 4 No. 01 (2024): DULANG : Jurnal Pengabdian Kepada Masyarakat ]]>
Publisher : <![CDATA[Pusat Penelitian dan Pengabdian Kepada Masyarakat ]]>
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DOI: 10.33504/dulang.v4i01.331
<![CDATA[This training activity is part of a series of efforts to manage organic waste with the aim of producing compost fertilizer in the Kersik Village area, Marangkayu District. Using participatory research methods, this training documents the main processes in managing organic waste from local sources. The focus includes the natural fermentation techniques used as well as assessing the quality and yield of the compost produced. In addition, this activity considers the active involvement of local communities in implementing environmentally friendly waste management practices. The analysis carried out includes technical aspects of the waste composting process as well as exploration of the social, economic and environmental impacts this initiative has on the welfare of local communities as well as efforts to reduce negative impacts on the environment. By holding this training activity, it is hoped that it can provide useful insights in strengthening sustainable organic waste management strategies in Kersik Village, while also contributing to efforts to maintain the sustainability and welfare of the local community.]]>
<![CDATA[IMPLEMENTASI CYBER PUBLIC RELATIONS DALAM PEMBENTUKAN CITRA KEPOLISIAN RESOR KOTA (POLRESTA) SAMARINDA ]]>
<![CDATA[Ashari, Suci]]>;
<![CDATA[Arsyad, Annisa Wahyuni]]>
<![CDATA[ Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 4 No. 3 (2023): September ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh ]]>
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DOI: 10.35870/jimik.v4i3.411
<![CDATA[The new era of rapid development of information technology today not only affects some aspects, but also activities carried out by PR (Public Relations) practitioners. This indirectly requires PR practitioners to face changes, namely the transition from the conventional era to the digital era. Conventional to digital PR activities are also known as Cyber Public Relations (CPR). One of the challenges of PR in the digital world is managing negative opinions from the public that can affect the positive image built by the organization. Currently, police agencies are one of the state institutions that are vulnerable to negative public opinion and are often threatened by their reputation in the eyes of the public. Therefore, this research aims to examine the implementation of Cyber Public Relations of Samarinda Police in shaping a positive image in the eyes of the community and what obstacles are experienced to form a positive image. In this research, the theory used is the Excellence of Public Relations theory. To reveal these issues thoroughly and in depth, this research uses a qualitative method with a descriptive approach to explain the situation and conditions of Cyber Public Relations activities of Samarinda Police. The results of this study indicate that the implementation of Cyber Public Relations by the Public Relations of Samarinda Police has not been carried out comprehensively. CPR activities of Samarinda Police only reach the level of press agentcy and public information, Public Relations also has not involved the community in CPR activities to improve their image. Some of the obstacles experienced by Samarinda Police Public Relations are related to the lack of human resources and interaction from the public in the media they manage.]]>
<![CDATA[Analisis Kualitas Komunikasi Interpersonal Customer service dalam Meningkatkan Loyalitas Nasabah Bank PT. BPD Kaltim Kaltara Kantor Cabang Utama Samarinda ]]>
<![CDATA[Putri, Nur Fadila Eka]]>;
<![CDATA[Arsyad, Annisa Wahyuni]]>;
<![CDATA[Dwivayani, Kadek Dristiana]]>;
<![CDATA[Boer, Kheyene Molekandella]]>
<![CDATA[ Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 5 No. 2 (2024): Mei ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh ]]>
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DOI: 10.35870/jimik.v5i2.743
<![CDATA[In Indonesia, the banking sector is expanding quickly, and rivalry among banks has become more intense. Customers have more options related to the increasing number of businesses in the same sector, thus the banking sector must offer the best service to increase customer loyalty. The Samarinda Central Branch Office of Bank PT BPD Kaltim Kaltara customer service attempts to provide customers with courtesy and friendliness by using interpersonal communication abilities. This research aims to analyze and describe how the quality of interpersonal communication used by customer service increases customer loyalty using the Social Exchange Theory and the Five Concepts of Interpersonal Communication which are Openness, Empathy, Support, Positiveness, and Equality. This research is qualitative research with a field research method, where data collection and results were obtained through interviews and direct observation of customer service and customers at the bank. The results of the research demonstrate that, despite certain challenges, such as instances of miscommunication between customers and customer service, the interpersonal communication standards for customer service have been carried out quite well. Customer loyalty and a favorable perception of Bankaltimtara are the results of customer service staff implementing five interpersonal communication concepts.]]>
<![CDATA[Pengaruh Kualitas Produk, Kualitas Pelayanan, Harga Terhadap Keputusan Pembelian Pada Coffee Shop ]]>
<![CDATA[Soesanto, Aldian Ramadhan]]>;
<![CDATA[Arsyad, Annisa Wahyuni]]>
<![CDATA[ Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 6 No 2 (2024): November 2024 ]]>
Publisher : <![CDATA[Forum Kerjasama Pendidikan Tinggi (FKPT) ]]>
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DOI: 10.47065/ekuitas.v6i2.6216
<![CDATA[The current business competition is very intense, where every company is required to meet consumer needs while striving to create products that have advantages and are different from competitors. This study aims to examine the effect of product quality, service quality, and price on the purchasing decisions at Coffee Shop Janji Jiwa in Samarinda City. The research method uses a quantitative approach with a survey technique, utilizing a questionnaire distributed to 100 respondents. The sampling technique used is Purposive Sampling, and the data analysis method applied is multiple linear regression analysis. The partial test results show that product quality has a positive and significant effect on purchasing decisions, with a t-statistic value greater than the t-table value of 3.334 > 1.660 and a t-significance value smaller than 0.050 < 0.001. Service quality does not have a positive and significant effect on purchasing decisions, with a t-statistic value smaller than the t-table value of 0.709 < 1.660 and a t-significance value greater than 0.050 > 0.480. Price has a positive and significant effect on purchasing decisions, with a t-statistic value greater than the t-table value of 4.521 > 1.660 and a t-significance value smaller than 0.050 < 0.000. The simultaneous test results indicate that product quality, service quality, and price collectively have a significant impact on purchasing decisions, with an F-statistic value of 42.720 and a significance value of 0.000, which is greater than α = 0.05]]>
<![CDATA[Fostering Collaborative Growth: Strategic Communication and Capacity Building in PEKKA Women’s Entrepreneurial Projects ]]>
<![CDATA[Juwita, Rina]]>;
<![CDATA[Rohmah, Ainun Ni’matu]]>;
<![CDATA[Arsyad, Annisa Wahyuni]]>
<![CDATA[ Indonesian Journal of Advanced Research Vol. 4 No. 1 (2025): January 2025 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/ijar.v4i1.13627
<![CDATA[Strategic communication and focused capacity-building initiatives are essential for collaborative progress in underrepresented areas. This research investigates the function of strategic communication in promoting cooperation and augmenting the entrepreneurial capabilities of women heads of households (PEKKA) in Samarinda, Indonesia, using the MomPreneurs program. The project tackles critical obstacles, such as restricted access to technology, insufficient digital literacy, and ineffective marketing techniques. The program employs a participative method to include technical support, digital marketing training, and mentorship for the development of entrepreneurial abilities. Study indicates that strategic communication methods, including storytelling and peer networking, significantly improve information dissemination and collaborative problem-solving among participants. Capacity-building initiatives, including practical training and digital marketing seminars, led to a 20-35% enhancement in productivity and income among participant groups. Moreover, promoting cooperation via group-oriented business endeavors reinforced community links and elevated individual drive. This study emphasizes the significant effect of integrating strategic communication with focused skill development to empower underprivileged women. The results enhance the discussion on social entrepreneurship and community empowerment by illustrating how communication-focused projects may stimulate sustained economic development. The study highlights the need for scalable solutions that include communication tactics and capacity-building to tackle structural inequities in emerging countries.]]>
