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All Journal Dedikasi : Jurnal Ilmiah Sosial, Hukum, Budaya JMM (Jurnal Masyarakat Mandiri) SEIKO : Journal of Management & Business Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Mantik Al-Khidmat : Jurnal Ilmiah Pengabdian Kepada Masyarakat Risenologi Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Riset Mahasiswa Dakwah dan Komunikasi (JRMDK) EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) PLAKAT : Jurnal Pelayanan Kepada Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Management and Bussines (JOMB) Jurnal Indonesia : Manajemen Informatika dan Komunikasi Jurnal Ilmiah Wahana Pendidikan Journal La Sociale Jurnal Media Informatika Journal of Communication Studies Jurnal Komunikasi Korporasi dan Media (JASIMA) Jurnal Ilmu Komunikasi Balayudha (JIKOBA) Jurnal Riset Inossa : Media Hasil Riset Pemerintahan, Ekonomi dan Sumber Daya Alam Jurnal Ekonomika: Manajemen, Akuntansi & Perbankan Syari'ah Dulang: Jurnal Pengabdian Kepada Masyarakat Journal of Artificial Intelligence and Digital Business Eduvest - Journal of Universal Studies Indonesian Journal of Advanced Research (IJAR) MDP Student Conference Jurnal Indonesia : Manajemen Informatika dan Komunikasi Conference Proceedings International Conference on Education Innovation and Social Science Jurnal Bisinis Digital Business, Entrepreneurship, and Management Journal Jurnal Pengabdian Masyarakat Manage
Arsyad, Annisa Wahyuni
Mulawarman University, Indonesia
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IMPLEMENTASI CYBER PUBLIC RELATIONS DALAM PEMBENTUKAN CITRA KEPOLISIAN RESOR KOTA (POLRESTA) SAMARINDA Suci Ashari; Annisa Wahyuni Arsyad
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 4 No. 3 (2023): Jurnal Indonesia : Manajemen Informatika dan Komunikasi (JIMIK)
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) AMIK Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v4i3.411

Abstract

The new era of rapid development of information technology today not only affects some aspects, but also activities carried out by PR (Public Relations) practitioners. This indirectly requires PR practitioners to face changes, namely the transition from the conventional era to the digital era. Conventional to digital PR activities are also known as Cyber Public Relations (CPR). One of the challenges of PR in the digital world is managing negative opinions from the public that can affect the positive image built by the organization. Currently, police agencies are one of the state institutions that are vulnerable to negative public opinion and are often threatened by their reputation in the eyes of the public. Therefore, this research aims to examine the implementation of Cyber Public Relations of Samarinda Police in shaping a positive image in the eyes of the community and what obstacles are experienced to form a positive image. In this research, the theory used is the Excellence of Public Relations theory. To reveal these issues thoroughly and in depth, this research uses a qualitative method with a descriptive approach to explain the situation and conditions of Cyber Public Relations activities of Samarinda Police. The results of this study indicate that the implementation of Cyber Public Relations by the Public Relations of Samarinda Police has not been carried out comprehensively. CPR activities of Samarinda Police only reach the level of press agentcy and public information, Public Relations also has not involved the community in CPR activities to improve their image. Some of the obstacles experienced by Samarinda Police Public Relations are related to the lack of human resources and interaction from the public in the media they manage.
ANALISIS KOMUNIKASI PEMASARAN ERAMART DALAM MEMPERTAHANKAN PELANGGAN DI MASA PANDEMI COVID-19 Purnama, Ricky Dian; Annisa Wahyuni Arsyad
Jurnal Ekonomika: Manajemen, Akuntansi, dan Perbankan Syari'ah Vol. 13 No. 1 (2024): Maret
Publisher : Economic Faculty, University of Widya Gama Mahakam Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini mendeskripsikan dan menganalisis komunikasi pemasaran Eramart dalam upaya mempertahankan pelanggan di masa pandemi Covid-19. Teori komunikasi bauran promosi didukung dengan konsep AIDA (Attention, Intrest, Desire, Action) yang membantu Eramart Stores dalam mempengaruhi keputusan pembelian pelanggan dengan cara menarik perhatian, mendapatkan dan mendorong minat, membangkitkan keinginan, dan membangkitkan tindakan. Jenis data yang digunakan berdasarkan observasi dan wawancara dengan key informan dan informan, data sekunder melalui sumber dokumen, e-journal, buku, artikel dan dokumentasi. Teknik analisis yang digunakan adalah analisis data kualitatif model interaktif yang dikembangkan oleh Miles & Huberman.
The Relationship between Characteristics, Attitudes and Community Participation on CSR Program Performance Celomita Aurelia Nur Aliyas; Annisa Wahyuni Arsyad; Erwiantono Erwiantono
Journal La Sociale Vol. 5 No. 1 (2024): Journal La Sociale
Publisher : Borong Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journal-la-sociale.v5i1.951

Abstract

Corporate Social Responsibility (CSR) is a company's commitment to behaving ethically and contributing to sustainable development. CSR is implemented through collaboration with company stakeholders to improve people's lives. CSR prioritizes balancing the company's financial, social and environmental aspects. This research aims to determine the relationship between attitudes, participation and community characteristics on the performance of the CSR program by PT Pertamina Patra Niaga Fuel Terminal Samarinda. This study uses a quantitative approach. The total number of respondents who will be included in this research is 90 people who are members of the community who participate in the Bank Ramli CSR program by PT Pertamina Patra Niaga Fuel Terminal Samarinda. The Spearman Rank correlation test will be used to measure the relationship between variables such as characteristics, attitudes and community participation on CSR program performance. This research found that community characteristics such as community income and level of knowledge have a significant correlation with CSR program performance, while other characteristics such as gender, age, education, number of family dependents, and employment do not have a significant influence on CSR program performance. Community attitudes in the affective aspect have a significant positive correlation with the company's responsibility towards society. Apart from that, community participation in the aspect of enjoying the program also has a very significant correlation to company profits and the company's responsibility towards the community.
Investigasi Dampak Shopping Motivation Pada Generasi Z Pengguna Smartphone Merek iPhone di Kota Samarinda Anugrahni, Sisilia; Bharata, Wira; Arsyad, Annisa Wahyuni; Andriana, Ana Noor
MDP Student Conference Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v3i2.7436

Abstract

This study aims to determine whether utilitarian motivation and hedonic motivation can affect satisfaction which later leads to the loyalty attitude of generation Z iPhone brand smartphone users in Samarinda City. This research is a type of quantitative research with associative methods. The population in this study is generation Z who use iPhone smartphones in Samarinda City. The sample was obtained using accidental sampling technique and using data analysis techniques in the form of Structural Equation Modeling (SEM)-PLS method. Based on the results of the study, it shows that hedonic motivation has a significant effect on customer satisfaction and loyalty. While utilitarian motivation only has a significant effect on customer satisfaction, it has no significant effect on customer loyalty.
Adopsi Model UTAUT 2 : Penggunaan Teknologi QRIS Kopiria Samarinda Risky, Risky; Bharata, Wira; Andriana, Ana Noor; Arsyad, Annisa Wahyuni
MDP Student Conference Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v3i2.7478

Abstract

: This research aims to determine the intention and behavior of QRIS technology usage among consumers of Kopiria in Samarinda City through the UTAUT 2 research model by Visnawath Venkatesh. This type of research employs an explanatory research design. Data collection techniques involve distributing questionnaires with multiple questions that describe each indicator on the variables. The sampling technique is non-probability sampling through quota sampling method, with a total of 100 respondents. The data analysis technique used is the structural equation model (SEM) analysis with the assistance of Smart PLS 4 software. The results of this research indicate a positive influence of performance expectation, effort expectation, social influence, hedonic motivation, and price value on the behavioral intention and usage behavior. Four variables show significant values, namely performance expectation, social influence, and price value on behavioral intention, and behavioral intention on usage behavior.
Communication on COVID-19 Vaccination in Indonesia and the Truth of the Digital Society Arsyad, Annisa Wahyuni; Boer, Kheyene Molekandella; Noor, Muhammad
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.2963

Abstract

COVID-19 vaccination during the pandemic appears and is considered an innovation or new thing that must be quickly implemented to minimize epidemic transmission. As a country affected by COVID-19, Indonesia has also started distributing vaccines to various parties. The distribution process encountered various challenges. One of them is the truth or public trust in the government regarding handling the COVID-19 outbreak, which affects people's decisions not to or to carry out vaccines. This paper uses a non-interactive qualitative method by collecting various information about COVID-19 vaccination from a communication perspective. The theory used is the diffusion of innovation to see how the people of Indonesia can accept vaccines amid many people's doubts about the government. Truth is an important concept that determines the success of the COVID-19 vaccine. However, there is much public apathy towards the government's work rhythm; on the other hand, the government continues to intensively socialize various ways related to the benefits of vaccines, safety, easy ways to get vaccines and other benefits. The government can achieve at least 70% of the Indonesian sub-population vaccination target by gaining trust.
PENGOLAHAN LIMBAH ORGANIK UNTUK PEMBUATAN PUPUK KOMPOS DI DESA KERSIK KECAMATAN MARANGKAYU Sari, Anisa Sasmita; Nurlita, Febi; Bharata, Wira; Wahyuni Arsyad, Annisa; Hijrah, Lailatul
Jurnal Pengabdian Masyarakat Polmanbabel Vol. 4 No. 01 (2024): DULANG : Jurnal Pengabdian Kepada Masyarakat
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33504/dulang.v4i01.331

Abstract

This training activity is part of a series of efforts to manage organic waste with the aim of producing compost fertilizer in the Kersik Village area, Marangkayu District. Using participatory research methods, this training documents the main processes in managing organic waste from local sources. The focus includes the natural fermentation techniques used as well as assessing the quality and yield of the compost produced. In addition, this activity considers the active involvement of local communities in implementing environmentally friendly waste management practices. The analysis carried out includes technical aspects of the waste composting process as well as exploration of the social, economic and environmental impacts this initiative has on the welfare of local communities as well as efforts to reduce negative impacts on the environment. By holding this training activity, it is hoped that it can provide useful insights in strengthening sustainable organic waste management strategies in Kersik Village, while also contributing to efforts to maintain the sustainability and welfare of the local community.
IMPLEMENTASI CYBER PUBLIC RELATIONS DALAM PEMBENTUKAN CITRA KEPOLISIAN RESOR KOTA (POLRESTA) SAMARINDA Ashari, Suci; Arsyad, Annisa Wahyuni
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 4 No. 3 (2023): September
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v4i3.411

Abstract

The new era of rapid development of information technology today not only affects some aspects, but also activities carried out by PR (Public Relations) practitioners. This indirectly requires PR practitioners to face changes, namely the transition from the conventional era to the digital era. Conventional to digital PR activities are also known as Cyber Public Relations (CPR). One of the challenges of PR in the digital world is managing negative opinions from the public that can affect the positive image built by the organization. Currently, police agencies are one of the state institutions that are vulnerable to negative public opinion and are often threatened by their reputation in the eyes of the public. Therefore, this research aims to examine the implementation of Cyber Public Relations of Samarinda Police in shaping a positive image in the eyes of the community and what obstacles are experienced to form a positive image. In this research, the theory used is the Excellence of Public Relations theory. To reveal these issues thoroughly and in depth, this research uses a qualitative method with a descriptive approach to explain the situation and conditions of Cyber Public Relations activities of Samarinda Police. The results of this study indicate that the implementation of Cyber Public Relations by the Public Relations of Samarinda Police has not been carried out comprehensively. CPR activities of Samarinda Police only reach the level of press agentcy and public information, Public Relations also has not involved the community in CPR activities to improve their image. Some of the obstacles experienced by Samarinda Police Public Relations are related to the lack of human resources and interaction from the public in the media they manage.
Analisis Kualitas Komunikasi Interpersonal Customer service dalam Meningkatkan Loyalitas Nasabah Bank PT. BPD Kaltim Kaltara Kantor Cabang Utama Samarinda Putri, Nur Fadila Eka; Arsyad, Annisa Wahyuni; Dwivayani, Kadek Dristiana; Boer, Kheyene Molekandella
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 5 No. 2 (2024): Mei
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v5i2.743

Abstract

In Indonesia, the banking sector is expanding quickly, and rivalry among banks has become more intense. Customers have more options related to the increasing number of businesses in the same sector, thus the banking sector must offer the best service to increase customer loyalty. The Samarinda Central Branch Office of Bank PT BPD Kaltim Kaltara customer service attempts to provide customers with courtesy and friendliness by using interpersonal communication abilities. This research aims to analyze and describe how the quality of interpersonal communication used by customer service increases customer loyalty using the Social Exchange Theory and the Five Concepts of Interpersonal Communication which are Openness, Empathy, Support, Positiveness, and Equality. This research is qualitative research with a field research method, where data collection and results were obtained through interviews and direct observation of customer service and customers at the bank. The results of the research demonstrate that, despite certain challenges, such as instances of miscommunication between customers and customer service, the interpersonal communication standards for customer service have been carried out quite well. Customer loyalty and a favorable perception of Bankaltimtara are the results of customer service staff implementing five interpersonal communication concepts.
PEMBERDAYAAN PEREMPUAN KEPALA KELUARGA MELALUI PENERAPAN TEKNOLOGI DAN DIGITALISASI PEMASARAN PADA KOMUNITAS MOMPRENEURS Juwita, Rina; Arsyad, Annisa Wahyuni; Farmawati, Windie Karina; Rohmah, Ainun Nimatu
JMM (Jurnal Masyarakat Mandiri) Vol 8, No 6 (2024): Desember
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v8i6.27106

Abstract

Abstrak: Program pengabdian kepada masyarakat (PKM) ini berfokus pada pemberdayaan perempuan kepala keluarga (PEKKA) di komunitas MomPreneurs Kota Samarinda. Program ini menangani beberapa tantangan utama seperti akses terbatas terhadap teknologi, rendahnya literasi digital, serta kesulitan dalam melakukan inovasi produk. Tujuan utama program ini adalah meningkatkan keterampilan kewirausahaan melalui tiga kegiatan inti: (1) bimbingan teknis, (2) pelatihan usaha, dan (3) pendampingan pengembangan usaha. Program ini melibatkan 15 perempuan peserta yang sesuai dengan kriteria antara lain merupakan perempuan kepala keluarga, memiliki usaha yang berada dalam tahap awal pengembangan, berkenan mengembangkan usahanya dalam bentuk kelompok usaha bersama dan memiliki komitmen kuat untuk membangun usaha. Hasil program menunjukkan peningkatan yang signifikan dalam keterampilan pemasaran digital, inovasi produk, dan manajemen usaha. Evaluasi program ini dilakukan secara formatif selama berlangsungnya kegiatan dan sumatif melalui tes awal dan akhir program, serta evaluasi peningkatan omzet usaha. Hasil tes menunjukkan bahwa terdapat peningkatan pengetahuan sebesar 80%, serta peningkatan omzet hingga 35% selama program berlangsung.Abstract: This community service program (PKM) focuses on empowering female heads of households (PEKKA) in the MomPreneurs community in Samarinda through the application of technology and digital marketing. The program addresses several key challenges, such as limited access to technology, low digital literacy, and difficulties in product innovation. The main objective of this program is to enhance entrepreneurial skills through three core activities: (1) technical guidance, (2) business training, and (3) business development mentoring. The program involves 15 women participants who meet specific criteria, including being the head of their household, having a business in the early stage of development, being willing to develop their business as a joint business group, and having a strong commitment to grow their business. The program results indicate significant improvements in digital marketing skills, product innovation, and business management. Evaluation of the program was conducted both formatively, throughout the activities, and summatively via pre- and post- assessments and turnover growth metrics. Results indicated the 80% improvement of participants’ business knowledge and skills, along with an increase in turnover of up to 35% over the program period.
Co-Authors Agnes Veren Nica Ali Ardiansyah Althalets, Fareis Amelia Amelia Andriana, Ana Noor Anugrahni, Sisilia Aransyah, Muhammad Fikry Ashari, Suci Aulia, Selpi Berly, Uria Angkasa Celomita Aurelia Nur Aliyas Debvi Nur Aprianti Derama, Trisda Dwivayani, Kadek Dristiana Dyan Wulan Sari Hs Elfrida Sentyana Siburian Erwiantono Erwiantono Fadila, Ilmi Rahma Farmawati, Windie Karina Fhadil, Ghazy Muhammad Fina Rabya Syabina Kusuma Finnah Fourqoniah Fitri Aulia, Tiara Glendy Offiler Rumangkang Glen Hairunnisa Hairunnisa Hero, Relma Reifana Hetami, Adietya Arie Hijrah, Lailatul Hikmah, Mukhibatul Ibrahim, Sabina Natania Ichwana, Salsabela Oktanur Isnawati Isnawati Iva Madelyn Hasugian Kheyene Molekandella Boer Larasati Arning Putri Maharani, Eva Kartika Marlina Marlina Marlinda, Nanda Maulida, Adelia Muhammad Arisandi Muhammad Noor Nadroh, Ummi Natalia Lembang Pasapan Nurasimah Nurlita, Febi Nuru Sakinah, Eva Kartika Maharani Padang, Aryadi Liling Poppy Alvianolita Anistasya Poppy Alvianolita Sanistasya Purnama, Ricky Dian Purwanti, Silviana Putri, Nur Fadila Eka Raden Yuda Ferdianto Putra Rina Juwita Rina Juwita Risky, Risky Riyadi, Alya Meirisa Rohmah, Ainun Nimatu Rohmah, Ainun Ni’Matu Safika S, Safika Sahariah, Siti Sari N, Anisa Sasmita Sari, Anisa Sasmita Sari, Merianti Sarwo Eddy Wibowo Sary, Kezia Arum Silviana Purwanti Soesanto, Aldian Ramadhan Suci Ashari Sucipta, Johantan Alfando Wikandana Sugandi Sugandi Wediawati, Tuti Wira bharata Yiskayani Pakasi, Filadelfi Yunita Sari Zidani Abdillah, Achmad Faroq