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All Journal Dedikasi : Jurnal Ilmiah Sosial, Hukum, Budaya JMM (Jurnal Masyarakat Mandiri) SEIKO : Journal of Management & Business Martabe : Jurnal Pengabdian Kepada Masyarakat Social, Humanities, and Educational Studies (SHEs): Conference Series Jurnal Mantik Al-Khidmat : Jurnal Ilmiah Pengabdian Kepada Masyarakat Risenologi Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Riset Mahasiswa Dakwah dan Komunikasi (JRMDK) EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) PLAKAT : Jurnal Pelayanan Kepada Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Management and Bussines (JOMB) Jurnal Indonesia : Manajemen Informatika dan Komunikasi Jurnal Ilmiah Wahana Pendidikan Journal La Sociale Jurnal Media Informatika Journal of Communication Studies Jurnal Komunikasi Korporasi dan Media (JASIMA) Jurnal Ilmu Komunikasi Balayudha (JIKOBA) Jurnal Riset Inossa : Media Hasil Riset Pemerintahan, Ekonomi dan Sumber Daya Alam Jurnal Ekonomika: Manajemen, Akuntansi & Perbankan Syari'ah Dulang: Jurnal Pengabdian Kepada Masyarakat Journal of Artificial Intelligence and Digital Business Eduvest - Journal of Universal Studies Indonesian Journal of Advanced Research (IJAR) MDP Student Conference Jurnal Indonesia : Manajemen Informatika dan Komunikasi Conference Proceedings International Conference on Education Innovation and Social Science Jurnal Bisinis Digital Business, Entrepreneurship, and Management Journal J-CEKI Jurnal Pengabdian Masyarakat Manage
Arsyad, Annisa Wahyuni
Universitas Mulawarman
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Pengaruh Kualitas Produk, Kualitas Pelayanan, Harga Terhadap Keputusan Pembelian Pada Coffee Shop Soesanto, Aldian Ramadhan; Arsyad, Annisa Wahyuni
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 6 No 2 (2024): November 2024
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v6i2.6216

Abstract

The current business competition is very intense, where every company is required to meet consumer needs while striving to create products that have advantages and are different from competitors. This study aims to examine the effect of product quality, service quality, and price on the purchasing decisions at Coffee Shop Janji Jiwa in Samarinda City. The research method uses a quantitative approach with a survey technique, utilizing a questionnaire distributed to 100 respondents. The sampling technique used is Purposive Sampling, and the data analysis method applied is multiple linear regression analysis. The partial test results show that product quality has a positive and significant effect on purchasing decisions, with a t-statistic value greater than the t-table value of 3.334 > 1.660 and a t-significance value smaller than 0.050 < 0.001. Service quality does not have a positive and significant effect on purchasing decisions, with a t-statistic value smaller than the t-table value of 0.709 < 1.660 and a t-significance value greater than 0.050 > 0.480. Price has a positive and significant effect on purchasing decisions, with a t-statistic value greater than the t-table value of 4.521 > 1.660 and a t-significance value smaller than 0.050 < 0.000. The simultaneous test results indicate that product quality, service quality, and price collectively have a significant impact on purchasing decisions, with an F-statistic value of 42.720 and a significance value of 0.000, which is greater than α = 0.05
Fostering Collaborative Growth: Strategic Communication and Capacity Building in PEKKA Women’s Entrepreneurial Projects Juwita, Rina; Rohmah, Ainun Ni’matu; Arsyad, Annisa Wahyuni
Indonesian Journal of Advanced Research Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v4i1.13627

Abstract

Strategic communication and focused capacity-building initiatives are essential for collaborative progress in underrepresented areas. This research investigates the function of strategic communication in promoting cooperation and augmenting the entrepreneurial capabilities of women heads of households (PEKKA) in Samarinda, Indonesia, using the MomPreneurs program. The project tackles critical obstacles, such as restricted access to technology, insufficient digital literacy, and ineffective marketing techniques. The program employs a participative method to include technical support, digital marketing training, and mentorship for the development of entrepreneurial abilities. Study indicates that strategic communication methods, including storytelling and peer networking, significantly improve information dissemination and collaborative problem-solving among participants. Capacity-building initiatives, including practical training and digital marketing seminars, led to a 20-35% enhancement in productivity and income among participant groups. Moreover, promoting cooperation via group-oriented business endeavors reinforced community links and elevated individual drive. This study emphasizes the significant effect of integrating strategic communication with focused skill development to empower underprivileged women. The results enhance the discussion on social entrepreneurship and community empowerment by illustrating how communication-focused projects may stimulate sustained economic development. The study highlights the need for scalable solutions that include communication tactics and capacity-building to tackle structural inequities in emerging countries.
Pengaruh Brand Awareness, Brand Image, dan Brand Trust Terhadap Keputusan Pembelian Nurlita, Febi; Arsyad, Annisa Wahyuni
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 6 No 3 (2025): February 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v6i3.6975

Abstract

Ventela is a local shoe brand that is increasingly popular in Indonesia, known for its modern design and superior product quality, as well as affordable prices. This brand has succeeded in attracting the attention of young consumers, especially students and schoolchildren, with comfortable and stylish shoe products. Ventela focuses on developing shoes for everyday use that prioritize a balance between functionality and aesthetics. In the midst of increasingly tight shoe market competition, Ventela strives to strengthen its position and continues to innovate to attract more consumers. This study aims to analyze the effect of brand awareness, brand image, and brand trust on purchasing decisions for Ventela brand shoes among students of the Faculty of Social and Political Sciences, Mulawarman University. Sampling in this study used the purposive sampling method with a sample size of 100 respondents. The testing methods used are instrument testing, classical assumption testing, multiple linear regression analysis testing, and hypothesis testing with the help of the SPSS version 26 application. This research method is quantitative research with data collection through online questionnaire distribution. The results of this study show that (1) brand awareness has a significant positive effect on purchasing decisions, (2) brand image does not have a significant effect on purchasing decisions, and (3) brand trust has a significant effect on purchasing decisions for Ventela shoes and (4) the three independent variables (brand awareness, brand image, and brand trust) simultaneously influence purchasing decisions for Ventela shoes.
Pengaruh Harga dan Kualitas Pelayanan Terhadap Loyalitas Pasien Melalui Kepuasan Pasien Sebagai Variabel Intervening Sari N, Anisa Sasmita; Arsyad, Annisa Wahyuni
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 6 No 3 (2025): February 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v6i3.6976

Abstract

This study aims to determine the effect of price and service quality on patient loyalty through patient satisfaction as an intervening variable in patients of the NN Dental Care Muara Jawa Clinic. This study uses a quantitative approach using an empirical research method. The population of this study were patients of the NN Dental Care Clinic located in the Muara Jawa District area, while the sample used was 100 respondents in the age range of 20-45 years. In this study, sampling used the non-probability sampling method, especially the purposive sampling approach method. In this study, the data collection technique used was a questionnaire in the form of a google form link. The data that has been collected was then processed using the SmartPLS 3.2.9 analysis tool with the Structural Equation Modeling (SEM)-PLS method. The results of the study showed that there was a positive and significant effect on price and service quality on patient satisfaction. However, price has a positive but not significant effect on patient loyalty. And service quality shows a positive and significant effect on patient loyalty. Based on the results of the specific indirect effect, patient satisfaction successfully mediates positively and significantly the effect of price and service quality on patient loyalty.
Pengaruh Celebrity Endorser, Content Marketing dan Brand Love Terhadap Purchase Decision Melalui Purchase Intention Sebagai Intervening Marlinda, Nanda; Arsyad, Annisa Wahyuni
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 6 No 3 (2025): February 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v6i3.6977

Abstract

This research aims to find out whether there is an influence of celebrity endorser, content marketing and brand love on purchase decisions through purchase intention as an intervention for consumers of Azarine Sunscreen Series products in Samarinda City. This research uses quantitative methods by collecting data by distributing questionnaires to respondents. The research was conducted on 150 respondents aged 17 - 41 years who live in Samarinda City and have purchased Azarine Sunscreen Series products. The sampling technique used in this research is non-probability sampling with a purposive sampling method. The data that has been collected is then processed using the SmartPLS 4.1.0.9 analysis tool with the Structural Equation Modeling (SEM)-PLS method which consists of testing the measurement model (outer model), testing the structural model (inner model) and testing hypotheses. The results of this research show that: (1) Celebrity endorser have a significant and negative effect on purchase intention, (2) Content marketing has a significant and positive effect on purchase intention, (3) Brand love has a significant and positive effect on purchase intention, (4) Celebrity endorser significant and negative influence on purchase decisions, (5) Content marketing has a significant and positive influence on purchase decisions, (6) Brand love has a significant and positive influence on purchase decisions, (7) Purchase intention has a significant and positive influence on purchase decisions, (8) Celebrity endorser have a significant and negative influence on purchase decisions through purchases intention, (9) Content marketing has a significant and positive effect on purchase decisions through purchase intention, (10) Brand love has a significant and positive effect on purchase decisions through purchase intention.
Pengaruh Harga dan Promosi Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Sebagai Intervening Ibrahim, Sabina Natania; Arsyad, Annisa Wahyuni
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 6 No 3 (2025): February 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v6i3.6978

Abstract

This study aims to determine whether there is an effect of price and promotion on customer loyalty through customer satisfaction on Indosat Ooredoo cellular card users in Samarinda City. This study uses a quantitative method by collecting data by distributing questionnaires to respondents. The study was conducted on 100 respondents who are active Indosat Ooredoo cellular card users aged 15-45 years who live in Samarinda City. The sampling technique used in this study is non-probability sampling with an online purposive sampling method. The collected data was then processed using the SmartPLS 4.1.0.9 analysis tool with the Structural Equation Modeling (SEM)-PLS method. The results of the study indicate that price and promotion have a positive and significant effect on customer satisfaction, price has a positive but insignificant effect on customer loyalty, promotion and customer satisfaction has a positive and significant effect on customer loyalty. Based on the results of the specific indirect effect, customer satisfaction successfully mediates positively and significantly the effect of price and promotion on customer loyalty.
Indonesia Virtual Tour Sebagai Media Komunikasi Digital Untuk Mempromosikan Pariwisata Indonesia Safika, Safika; Arsyad, Annisa Wahyuni; Sary, Kezia Arum; Molekandella Boer, Kheyene
Jurnal Media Informatika Vol. 6 No. 2 (2025): Jurnal Media Informatika
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jumin.v6i2.5239

Abstract

Komunikasi digital dan perkembangan teknologi informasi telah mengubah cara berinteraksi dan mengakses informasi masyarakat. Indonesia memasuki era konektivitas dengan 221 juta pengguna internet pada 2024. Perubahan ini membuka peluang baru untuk terhubung dan berkomunikasi secara cepat dan luas melalui komunikasi digital. Salah satu strategi Kemenparekraf untuk mempromosikan pariwisata Indonesia adalah mengembangkan platform Indonesia Virtual tour bekerja sama dengan Visual Anak Negeri. Platform ini berfungsi sebagai media promosi pariwisata yang efektif karena mampu memberikan pengalaman wisata yang lebih imersif secara digital tanpa batas ruang dan waktu serta mudah diakses oleh siapa saja. Tujuan Penelitian dilakukan untuk menganalisis terkait peranan Indonesia Virtual tour sebagai Media Komunikasi Digital untuk Mempromosikan Pariwisata Indonesia  Penelitian ini menggunakan metode pendekatan deskriptif kualitatif yaitu menjelaskan secara garis besar dari semua data yang didapatkan melalui teks deskripsi berbentuk narasi, serta dengan teknik pengumpulan data yaitu observasi, wawancara, dan studi dokumentasi. Dalam mengumpulkan data, informan penelitian sendiri ditentukan dengan menggunakan teknik Purposive Sampling dan menggunakan teknik analisis data model Miles dan Huberman. Penelitian ini menggunakan teori kekayaan media (Media Richness Theory).  Berdasarkan hasil penelitian ditemukan bahwa Indonesia Virtual tour hampir memenuhi setiap aspek dari peran media komunikasi digital, yakni Jembatan Komunikasi dan Informasi, Platform bisnis dan Pemasaran yang efektif, Sarana edukasi dan pembelajaran, Pengaruh Opini Publik dan Hiburan. Namun belum maksimal, terutama pada aspek promosi dan pengaruh opini publik. Namun demikian Indonesia Virtual tour sudah melaksanakan perannya sebagai media komunikasi digital untuk mempromosikan pariwisata Indonesia.
Pengaruh Brand Image, Word Of Mouth, Dan Kualitas Produk Terhadap Loyalitas Pelanggan Pengguna Produk Skincare Npure Larasati Arning Putri; Annisa Wahyuni Arsyad
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 3 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i2.7475

Abstract

This study aims to analyze the effect of brand image, word of mouth, and product quality variables on customer loyalty of NPure skincare product users, both partially and simultaneously. This study involves a population of NPure skincare users who have used Npure products for more than 3 months. The sampling technique used was purposive sampling, with a total of 100 respondents. Primary data was collected through a questionnaire survey. Data analysis was carried out using multiple linear regression techniques with the help of the SPSS for Windows application. The results showed that Brand Image, Word Of Mouth, and Product Quality have a positive and significant influence on Customer Loyalty of NPure Product Users, both partially and simultaneously.
PENGARUH STORE ATMOSPHERE, KERAGAMAN PRODUK, DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO BAZAR MALL LEMBUSWANA Sari, Merianti; Fourqoniah, Finnah; Arsyad, Annisa Wahyuni; Nadroh, Ummi
Jurnal Bisnis Digital Vol. 3 No. 1 (2025): Jurnal Bisnis Digital, Vol. 3 No. 1 Mei-2025
Publisher : Prodi Bisnis Digital Universitas Muhammadiyah Muara Bungo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52060/j-bisdig.v3i1.3008

Abstract

Penelitian ini mengkaji tentang tantangan dan peluang yang dihadapi Toko Bazar Mall Lembuswana, sebuah pelaku bisnis ritel fashion yang telah lama berdiri di Kota Samarinda, dalam mengoptimalkan operasional dan mengembangkan bisnis di era dinamis. Penelitian ini bertujuan untuk mengetahui pengaruh store atmosphere, keragaman produk, dan word of mouth terhadap keputusan pembelian pada Toko Bazar Mall Lembuswana pada mulawarman. Jenis penelitian ini adalah penelitian asosiatif kausal. Teknik pengumpulan data dilakukan ialah dengan penyebaran kuesioner yang menampilkan beberapa pertanyaan dimana pertanyaan yang diberikan mendeskripsikan setiap indikator pada variabel. Teknik pengambilan sampel ialah dengan probability sampling melalui metode nonprabability sampling dengan total responden sebanyak 100 orang. Teknik analisis data yang digunakan ialah menggunakan analisis linier berganda dengan alat bantu software SPSS 27. Hasil penelitian ini menunjukkan bahwa store atmosphere, keragaman produk, dan word of mouth secara simultan berpengaruh terhadap keputusan pembelian. Hasil pengujian secara parsial menunjukkan bahwa store atmosphere mouth berpengaruh tidak signifikan terhadap keputusan pembelian sedangkan keragaman produk, dan word of mouth berpengaruh signifikan terhadap keputusan pembelian.
PELATIHAN PEMBUKUAN DIGITAL DENGAN BUKUWARUNG UNTUK PENINGKATAN KEUANGAN KELOMPOK USAHA DI KELURAHAN BAQA, KALIMANTAN TIMUR Arsyad, Annisa Wahyuni; Marlina, Marlina; Maharani, Eva Kartika; Hero, Relma Reifana
JMM (Jurnal Masyarakat Mandiri) Vol 9, No 2 (2025): April
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v9i2.30151

Abstract

Abstrak: Digitalisasi keuangan menjadi langkah penting bagi pelaku usaha mikro, kecil, dan menengah (UMKM) dalam menghadapi tantangan pengelolaan usaha, termasuk dalam hal pencatatan keuangan. Banyak pelaku usaha belum menerapkan pembukuan yang baik, seperti memisahkan keuangan pribadi dan usaha, melakukan pencatatan rutin, serta menyusun laporan keuangan yang dapat dianalisis untuk perkembangan usaha. Hal ini sering mengakibatkan ketidakmampuan dalam memonitor arus kas dan mengidentifikasi peluang perbaikan dalam operasional usaha. Pelatihan ini bertujuan untuk memberikan pemahaman tentang pentingnya pembukuan keuangan sederhana melalui digitalisasi menggunakan aplikasi "BukuWarung". Metode yang digunakan adalah pendekatan pelatihan langsung dengan materi yang disesuaikan dengan kebutuhan peserta. Pelatihan ini diselenggarakan selamat 1 hari dengan melibatkan 5 pelaku ushaa yang tergabung menjadi kelompok usaha bersama. Sistem evaluasi pelatihan ini adalah dengan melihat secara langsung pengisian postest dan pretest oleh peserta sehingga didapatkan hasil postest 86,36%, yang menandakan peningkatan pemahaman pelaku usaha dalam melakukan pembukuan keuangan, memisahkan keuangan pribadi dan usaha, mengetahui keuntungan yang diperoleh dan dapat mengambil keputusan dengan baik.Abstract: Financial digitalization is an important step for micro, small, and medium enterprises (MSMEs) in facing the challenges of business management, including in terms of financial recording. Many business actors have not implemented good bookkeeping, such as separating personal and business finances, making routine records, and preparing financial reports that can be analyzed for business development. This often results in the inability to monitor cash flow and identify opportunities for improvement in business operations. This training aims to provide an understanding of the importance of simple financial bookkeeping through digitalization using the "BukuWarung" application. The method used is a direct training approach with materials tailored to the needs of the participants. This training was held for 1 day involving 5 business actors who were members of the Bersama business group. The evaluation system for this training is by directly observing the filling of the posttest and pretest by participants so that a posttest result of 86.36% was obtained, which indicates an increase in the understanding of business actors in carrying out financial bookkeeping, separating personal and business finances, knowing the profits obtained and being able to make good decisions.
Co-Authors Agnes Veren Nica Agustinus Patabang Ali Ardiansyah Althalets, Fareis Amelia Amelia Andriana, Ana Noor Anugrahni, Sisilia Aransyah, Muhammad Fikry Ashari, Suci Aulia, Selpi Berly, Uria Angkasa Celomita Aurelia Nur Aliyas Debvi Nur Aprianti Derama, Trisda Dwivayani, Kadek Dristiana Dyan Wulan Sari Hs Elfrida Sentyana Siburian Erwiantono Erwiantono Fadila, Ilmi Rahma Farmawati, Windie Karina Fhadil, Ghazy Muhammad Fina Rabya Syabina Kusuma Finnah Fourqoniah Fitri Aulia, Tiara Glendy Offiler Rumangkang Glen Hairunnisa Hairunnisa Hero, Relma Reifana Hetami, Adietya Arie Hijrah, Lailatul Hikmah, Mukhibatul Ibrahim, Sabina Natania Ichwana, Salsabela Oktanur Isnawati Isnawati Iva Madelyn Hasugian Kheyene Molekandella Boer Larasati Arning Putri Maharani, Eva Kartika Marlina Marlina Marlinda, Nanda Maulida, Adelia Meylahafsa, Azrina Muhammad Arisandi Muhammad Noor Mukhibatul Hikmah N.S, Eva Kartika Maharani Nadroh, Ummi Natalia Lembang Pasapan Nida, Muthia Nurasimah Nurlita, Febi Nuru Sakinah, Eva Kartika Maharani Padang, Aryadi Liling Poppy Alvianolita Anistasya Poppy Alvianolita Sanistasya Purnama, Ricky Dian Purwanti, Silviana Putri, Nur Fadila Eka Raden Yuda Ferdianto Putra Rina Juwita Rina Juwita Risky, Risky Riyadi, Alya Meirisa Rohmah, Ainun Nimatu Rohmah, Ainun Ni’Matu Safika S, Safika Sahariah, Siti Sari N, Anisa Sasmita Sari, Anisa Sasmita Sari, Merianti Sarwo Eddy Wibowo Sary, Kezia Arum Silviana Purwanti Soesanto, Aldian Ramadhan Suci Ashari Sucipta, Johantan Alfando Wikandana Sugandi Sugandi Wediawati, Tuti Wira bharata Yiskayani Pakasi, Filadelfi Yunita Sari Zidani Abdillah, Achmad Faroq