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All Journal Dedikasi : Jurnal Ilmiah Sosial, Hukum, Budaya Pendas : Jurnah Ilmiah Pendidikan Dasar JMM (Jurnal Masyarakat Mandiri) Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora (KAGANGA) SEIKO : Journal of Management & Business Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Mantik Al-Khidmat : Jurnal Ilmiah Pengabdian Kepada Masyarakat Risenologi Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Riset Mahasiswa Dakwah dan Komunikasi (JRMDK) EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) PLAKAT : Jurnal Pelayanan Kepada Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Management and Bussines (JOMB) Jurnal Indonesia : Manajemen Informatika dan Komunikasi Jurnal Ilmiah Wahana Pendidikan Journal La Sociale Jurnal Media Informatika Journal of Communication Studies Jurnal Komunikasi Korporasi dan Media (JASIMA) Jurnal Ilmu Komunikasi Balayudha (JIKOBA) JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Jurnal Riset Inossa : Media Hasil Riset Pemerintahan, Ekonomi dan Sumber Daya Alam Dulang: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Artificial Intelligence and Digital Business Eduvest - Journal of Universal Studies Moneter : Jurnal Keuangan dan Perbankan Indonesian Journal of Advanced Research (IJAR) MDP Student Conference Jurnal Indonesia : Manajemen Informatika dan Komunikasi Conference Proceedings International Conference on Education Innovation and Social Science Jurnal Bisinis Digital Business, Entrepreneurship, and Management Journal Jurnal Cendekia Ilmiah Jurnal Pengabdian Masyarakat Manage Proceedings National Conference Sisi Indonesia EKONOMIKA: Manajemen, Akuntansi dan Perbankan Syari’ah Proceedings of The International Indonesia Conference on Interdisciplinary Studies
Arsyad, Annisa Wahyuni
Administrasi Bisnis, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Mulawarman
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Integrasi Collaborative Leadership dan LMX Theory untuk Meningkatkan Kinerja Tim pada Organisasi Berbasis Proyek Digital Nida, Muthia; Arsyad, Annisa Wahyuni
J-CEKI : Jurnal Cendekia Ilmiah Vol. 5 No. 2: Februari 2026
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v5i2.13419

Abstract

Kinerja tim merupakan faktor krusial dalam pencapaian target organisasi, termasuk di PT Telkom Akses Samarinda pada Divisi Tim Dividen yang menghadapi tantangan berupa efektivitas kerja dan koordinasi lapangan. Kepemimpinan dipandang sebagai faktor penting dalam meningkatkan performa tim, namun kontribusinya secara empiris belum banyak diteliti pada konteks tim teknis telekomunikasi. Penelitian ini bertujuan menganalisis pengaruh kepemimpinan terhadap kinerja anggota tim dengan mengintegrasikan perspektif Leader Member Exchange (LMX) dan Collaborative Leadership. Penelitian menggunakan pendekatan kuantitatif dengan 30 responden, dilengkapi wawancara sebagai data pendukung. Data dikumpulkan melalui kuesioner yang telah diuji validitas, reliabilitas (Cronbach’s Alpha 0,874), dan normalitas. Analisis dilakukan menggunakan regresi linear sederhana. Hasil penelitian menunjukkan bahwa kepemimpinan berpengaruh signifikan terhadap kinerja anggota, ditunjukkan oleh t hitung 5,357 (p < 0,05) dan koefisien regresi B = 0,544. Nilai R² sebesar 0,506 mengindikasikan bahwa 50,6% variasi kinerja dipengaruhi kepemimpinan. Wawancara memperkuat bahwa gaya kepemimpinan komunikatif, partisipatif, dan empatik meningkatkan motivasi, ketelitian, dan tanggung jawab kerja. Penelitian ini memberikan novelty berupa bukti empiris pada tim lapangan teknis serta integrasi konsep LMX dan Collaborative Leadership dalam menjelaskan peran kepemimpinan terhadap kinerja tim.
Kepercayaan Merek, Produk Hijau, dan Kesadaran Lingkungan:Pengaruhnya Terhadap Keputusan Pembelian Lampu LED Philips Ilmi Rahma Fadila; Annisa Wahyuni Arsyad; Fareis Althalets; Khairil Anwar
Proceedings National Conference Sinesia Vol. 1 No. 2 (2025): Accelerating SDGs Implementation in Indonesia towards a Golden Indonesia 2045
Publisher : Yayasan Penelitian dan Pengabdian Masyarakat Sisi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69836/ncrcs-sinesia.v1i2.93

Abstract

Sektor rumah tangga merupakan salah satu pengguna listrik terbesar di Indonesia berdasarkan laporan tahunan kementrian ESDM tahun 2024. Namun, Sebagian besar di Indonesia pembangkit listrik masih menerapkan bahan bakar fosil, yang berpotensi meningkatkan emisi gas rumah kaca. Dengan demikian, diperlukannya penggunaan produk ramah lingkungan serta hemat energi, seperti lampu LED. Tujuan penelitian ini ialah guna menganalisa pengaruh kepercayaan merek, produk hijau, serta kesadaran lingkungan atas keputusan pembelian lampu LED Philips di Kota Samarinda. Metode penelitian ini menerapkan pendekatan kuantitatif memakai teknik analisa linier berganda. Sampel penelitian ini menerapkan teknik non-probability sampling melalui metode purposive sampling sejumlah 100. Alat analisis data yang dipergunakan yaitu SPSS versi 31. Hasil penelitian menerangkan secara simultan variable kepercayaan merek, produk hijau, serta kesadaran lingkungan memengaruhi positif serta signifikan terhadap keputusan pembelian. Tetapi, secara parsial variabel produk hijau tidak memiliki pengaruh atas keputusan pembelian. Hal ini menunjukkan kepercayan merek dan kesadaran lingkungan memiliki peran yang lebih dominan daripada produk hijau. Berdasarkan hal ini, perusahaan diharapkan dapat memperkuat strategi green marketing dalam mempromosikan lampu LED Philips, dan untuk konsumen diharapkan semakin meningkatkan kesadaran lingkungan dengan memilih produk yang hemat energi dan berkelanjutan.
ANALISIS KOMUNIKASI PEMASARAN ERAMART DALAM MEMPERTAHANKAN PELANGGAN DI MASA PANDEMI COVID-19 Ricky Dian Purnama; Annisa Wahyuni Arsyad
Jurnal Ekonomika: Manajemen, Akuntansi, dan Perbankan Syari'ah Vol. 13 No. 1 (2024): Maret
Publisher : Economic Faculty, University of Widya Gama Mahakam Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini mendeskripsikan dan menganalisis komunikasi pemasaran Eramart dalam upaya mempertahankan pelanggan di masa pandemi Covid-19. Teori komunikasi bauran promosi didukung dengan konsep AIDA (Attention, Intrest, Desire, Action) yang membantu Eramart Stores dalam mempengaruhi keputusan pembelian pelanggan dengan cara menarik perhatian, mendapatkan dan mendorong minat, membangkitkan keinginan, dan membangkitkan tindakan. Jenis data yang digunakan berdasarkan observasi dan wawancara dengan key informan dan informan, data sekunder melalui sumber dokumen, e-journal, buku, artikel dan dokumentasi. Teknik analisis yang digunakan adalah analisis data kualitatif model interaktif yang dikembangkan oleh Miles & Huberman.
PENGARUH STORE ATMOSPHERE, KERAGAMAN PRODUK, DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO BAZAR MALL LEMBUSWANA Merianti Sari; Finnah Fourqoniah; Annisa Wahyuni Arsyad; Ummi Nadroh
Jurnal Bisnis Digital Vol. 3 No. 1 (2025): Jurnal Bisnis Digital, Vol. 3 No. 1 Mei-2025
Publisher : Prodi Bisnis Digital Universitas Muhammadiyah Muara Bungo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52060/j-bisdig.v3i1.3008

Abstract

Penelitian ini mengkaji tentang tantangan dan peluang yang dihadapi Toko Bazar Mall Lembuswana, sebuah pelaku bisnis ritel fashion yang telah lama berdiri di Kota Samarinda, dalam mengoptimalkan operasional dan mengembangkan bisnis di era dinamis. Penelitian ini bertujuan untuk mengetahui pengaruh store atmosphere, keragaman produk, dan word of mouth terhadap keputusan pembelian pada Toko Bazar Mall Lembuswana pada mulawarman. Jenis penelitian ini adalah penelitian asosiatif kausal. Teknik pengumpulan data dilakukan ialah dengan penyebaran kuesioner yang menampilkan beberapa pertanyaan dimana pertanyaan yang diberikan mendeskripsikan setiap indikator pada variabel. Teknik pengambilan sampel ialah dengan probability sampling melalui metode nonprabability sampling dengan total responden sebanyak 100 orang. Teknik analisis data yang digunakan ialah menggunakan analisis linier berganda dengan alat bantu software SPSS 27. Hasil penelitian ini menunjukkan bahwa store atmosphere, keragaman produk, dan word of mouth secara simultan berpengaruh terhadap keputusan pembelian. Hasil pengujian secara parsial menunjukkan bahwa store atmosphere mouth berpengaruh tidak signifikan terhadap keputusan pembelian sedangkan keragaman produk, dan word of mouth berpengaruh signifikan terhadap keputusan pembelian.
PENGARUH CSR DAN KONTEN MARKETING TERHADAP CUSTOMER ENGAGEMENT BRAND WARDAH PADA PLATFORM TIKTOK DI KOTA SAMARINDA Andi Nabilah Az-zahrah; Annisa Wahyuni Arsyad
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 2, Juni 2026 Publish
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.45771

Abstract

This study aims to analyze the influence of Corporate Social Responsibility (CSR) and content marketing on customer engagement for the Wardah brand on the TikTok platform, specifically in Samarinda City. The background of this research is based on the increasing competition in the cosmetics industry and changes in increasingly digital consumer behavior, requiring companies to optimize marketing strategies based on social values ​​and digital content. This study used a quantitative approach with a survey method of 150 respondents who were TikTok users, Wardah consumers, and had interacted with Wardah's CSR content and programs. The sampling technique used purposive sampling, with data collected through a Likert-scale questionnaire. Data analysis was performed using multiple linear regression with the help of SPSS. The results showed that CSR and content marketing, both partially and simultaneously, had a positive and significant effect on customer engagement. The content marketing variable had a more dominant influence than CSR, with a regression coefficient of 0.636, while CSR was 0.331. Simultaneously, the two variables were able to explain 84.5% of the variation in customer engagement. These findings indicate that a creative, relevant, and interactive content strategy on TikTok is a key factor in increasing consumer engagement, while CSR plays a crucial role in building trust and a positive brand image. Therefore, companies are advised to integrate CSR programs with content marketing strategies to sustainably increase customer engagement.
THE INFLUENCE OF PRODUCT INNOVATION, PRICE, AND BRAND AMBASSADOR ON PURCHASE DECISIONS OF SCARLETT WHITENING IN SANGASANGA DISTRICT Isti Nur Aziza; Annisa Wahyuni Arsyad; Wira Bharata; Fareis Althalets
Proceedings International Indonesia Conference on Interdisciplinary Studies Vol. 1 (2025): Proceedings of The International Indonesia Conference on Interdisciplinary Studies (I
Publisher : Faculty of Social and Political Sciences, Universitas Lampung

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Abstract

This study aims to analyze the influence of product innovation, price, and brand ambassador on the purchase decision of Scarlett Whitening in Sangasanga District. Using a quantitative approach with a descriptive method and purposive sampling technique, data were collected from 100 respondents who are active users of Scarlett Whitening products. The results of multiple linear regression analysis indicate that the three independent variables product innovation, price, and brand ambassador have a significant simultaneous effect on purchase decisions with brand ambassador being the most dominant variable. The coefficient of determination, which stands at 50.5%, reflects a fairly strong predictive power of the model. These findings confirm that purchase decisions in the beauty industry are influenced not only by functional aspects such as product quality and pricing, but also by emotional and symbolic factors associated with brand ambassadors. Theoretically, this research reinforces concepts within marketing mix theory and consumer behavior, particularly the role of symbolic communication in shaping buying intentions. Practically, local cosmetic companies are advised to develop continuous product innovations, apply competitive yet value-aligned pricing strategies, and select brand ambassadors with high credibility and strong social resonance among their target market, especially young consumers influenced by popular cultural trends such as the Korean Wave.  
SWOT ANALYSIS FOR DEVELOPING THE CITRA NIAGA AREA TO IMPROVE THE COMPETITIVENESS OF EAST KALIMANTAN SOUVENIR BUSINESSES Syafira Rahmalia Indah; Annisa Wahyuni Arsyad; Ummi Nadroh; Ahmad Firman Hakim
Proceedings International Indonesia Conference on Interdisciplinary Studies Vol. 1 (2025): Proceedings of The International Indonesia Conference on Interdisciplinary Studies (I
Publisher : Faculty of Social and Political Sciences, Universitas Lampung

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Abstract

 This study examines the development strategy of the Citra Niaga area to enhance the competitiveness of East Kalimantan’s souvenir business actors. The urgency of this research arises from the significant decline of Citra Niaga since 1980s and the challenges faced in the post-pandemic sales era, despite revitalization efforts by the government that have yet to yield optimal results for local entrepreneurs. The main theoretical framework used is the SWOT analysis (Strengths, Weaknesses, Opportunities, Threats), aimed at identifying and mapping the strategic position of the area. A descriptive qualitative research method was employed to gather in-depth data through interviews with souvenir business actors and relevant government agencies (The Ministty of Public Works and Public Housing), questionnaires for SWOT factor weighting and rating, and documentation review. Purposive sampling was applied with the criterion of business actors having operated for a minimum of 10 years, to gain historical insight and rich experience. The SWOT analysis results place Citra Niaga in Quadrant I, indicating a strong internal position and significant external opportunities. The recommended main strategy is the Strength-Opportunity (SO) Strategy, which focuses on maximizing product innovation supported by human resource training and promoting the uniqueness and diversity of products with government backing. Recommendations include the utilization of e-commerce platforms and the implementation of government-supported innovation development and digital marketing programs for business actors.
Maksimalkan Potensi Desain Dalam Aplikasi Canva: Menyajikan Ide Kreatif Dengan Desain Yang Menginspirasi Siti Sahariah; Ilmi Rahma Fadila; Salsabela Oktanur Ichwana; Selpi Aulia; Ana Noor Andriana; Annisa Wahyuni Arsyad
Jurnal Pengabdian Masyarakat Manage Vol. 5 No. 2 (2024): Agustus
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/manage.v5i2.2028

Abstract

Abstract:Expressing creative ideas through graphic design is one of the skills that we must acquire today because it is useful not only in everyday life but also in the work environment. However, there are some people who are currently unable to create graphic designs. This could be due to a lack of basic knowledge about graphic design and how to use easy-to-use applications. Therefore, the purpose of community service in this Zoom webinar is to increase the enthusiasm of the community in developing their creativity, allowing them to channel their creative ideas and express themselves through graphic design using the Canva application. The methods used in this community service activity are monological and interactive. The result of this activity is that participants get a new perspective in fostering the spirit of creativity for innovation in the company using the Canva application, this shows a positive response from the participants. These results can be seen in the evaluation diagram which shows a positive response rate of 71.4%.
The Influence of Leadership Style, Education and Training (Diklat) and Work Discipline on Perumdam Tirta Kencana Employee Performance, Samarinda City Amelia Amelia; Annisa Wahyuni Arsyad
Eduvest - Journal of Universal Studies Vol. 4 No. 1 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i1.1013

Abstract

Training is an inseparable component in efforts to improve employee qualifications in an organization.  The purpose of this research is to determine the influence of leadership style, education and training (training), and work discipline on employee performance at Perumdam Tirta Kencana, Samarinda City. The type of research in this research is a descriptive quantitative and associative approach. Data collection techniques use observation, questionnaires, interviews, and documentation. With a sample size of 100 respondents from various levels of positions ranging from managers, and assistant managers to employees. In this study, the Proportionate Stratified Random Sampling technique was used, namely random sampling taking into account the existing strata. This means that each stratum is represented according to its proportions. The analysis technique in this research uses multiple linear regression analysis and is analyzed using SPSS version 29 software. The results of this research show that both leadership style, education and training (training), and work discipline partially have a significant positive effect on the performance of Perumdam Tirta Kencana Kota employees. Samarinda. Meanwhile, simultaneously the variables of leadership style, education and training (training), and work discipline have a significant effect on the performance of employees of Perumdam Tirta Kencana, Samarinda City with a significance level of less than 0.05 (0.000<0.05). The research results also show that the work discipline variable has the most dominant influence on employee performance with a β value of 0.451 and a significance value of less than 0.05 (0.000<0.05).
“Growing Greener, Better Future”, Analisis Komunikasi Lingkungan Pupuk Kalimantan Timur di Desa Wisata Malahing Menuju Green Sustainable Development Molekandella Boer, Kheyene; Ainun Nimatu Rohma; Annisa Wahyuni Arsyad
Kaganga:Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora Vol. 8 No. 6 (2025): Kaganga: Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/ypq0b068

Abstract

This study aims to analyze the implementation of environmental communication by the fertilizer industry in supporting the development of a sustainable tourism village in Malahing Village, Bontang, East Kalimantan, which is under the auspices of the East Kalimantan Fertilizer Company (PKT). This research method used a qualitative approach. Data were collected through interviews with key informants from PKT, the village government, and local community groups, as well as direct observation of environmental management in the village. The results indicate that PKT has implemented various environmental communication policies, such as the development of environmentally friendly infrastructure (landfills, sanitation, and waste transportation vehicles) and community outreach on the importance of environmental cleanliness and sustainability. However, the main challenges faced are low levels of active community participation in waste management and environmental awareness, which still needs to be improved. The role of Local heroes, such as the neighborhood association (RT) head and the head of the tourism awareness group, is crucial in effectively conveying environmental communication messages. This study concludes that the environmental communication implemented in Malahing Village needs to be strengthened by directly involving more community members in environmental management to ensure the sustainability of this tourism village. Keywords: Environmental Communication, Local Hero, Sustainability, Tourism Village, Waste Management. .
Co-Authors Agnes Veren Nica Agustinus Patabang Ahmad Firman Hakim Ainun Nimatu Rohma Ainun Nimatu Rohmah Ali Ardiansyah Althalets, Fareis Amelia Amelia Andi Nabilah Az-zahrah Andriana, Ana Noor Anugrahni, Sisilia Aransyah, Muhammad Fikry Ashari, Suci Azrina Meylahafsa Berly, Uria Angkasa Celomita Aurelia Nur Aliyas Debvi Nur Aprianti Derama, Trisda Dwivayani, Kadek Dristiana Dyan Wulan Sari Hs Eirene Copalcanty Tuko Elfrida Sentyana Siburian Erwiantono Erwiantono Eva Kartika Maharani Eva Kartika Maharani N.S Eva Kartika Maharani Nuru Sakinah Farmawati, Windie Karina Fhadil, Ghazy Muhammad Fina Rabya Syabina Kusuma Finnah Fourqoniah Finnah Fourqoniah Fitri Aulia, Tiara Glendy Offiler Rumangkang Glen Hairunnisa Hairunnisa Hetami, Adietya Arie Hijrah, Lailatul Hikmah, Mukhibatul Ibrahim, Sabina Natania Ichwana, Salsabela Oktanur Ilmi Rahma Fadila Isnawati Isnawati Isti Nur Aziza Iva Madelyn Hasugian Kayla Farya Arniandis Khairil Anwar Kheyene Molekandella Boer Larasati Arning Putri Lucky Brando Punu Marlina Marlina Marlinda, Nanda Maulida, Adelia Merianti Sari Meylahafsa, Azrina Muhammad Arisandi Muhammad Noor Mukhibatul Hikmah Muthia Nida Nadroh, Ummi Natalia Lembang Pasapan Nida, Muthia Nur Aulia Rahmah Nurasimah Nurlita, Febi Padang, Aryadi Liling Poppy Alvianolita Anistasya Poppy Alvianolita Sanistasya Purnama, Ricky Dian Purwanti, Silviana Putri Lia Farha Putri, Nur Fadila Eka Raden Yuda Ferdianto Putra Rahmawati Rahmawati Relma Reifana Hero Ricky Dian Purnama Rina Juwita Rina Juwita Rina Juwita Risky, Risky Riyadi, Alya Meirisa Rohmah, Ainun Nimatu Rohmah, Ainun Ni’Matu Rosmiah Jamalia Safika S, Safika Sahariah, Siti Salsabela Oktanur Ichwana Sari N, Anisa Sasmita Sari, Anisa Sasmita Sari, Merianti Sarwo Eddy Wibowo Sary, Kezia Arum Selpi Aulia Silviana Purwanti Siti Sahariah Soesanto, Aldian Ramadhan Suci Ashari Sucipta, Johantan Alfando Wikandana Sugandi Sugandi Syafira Rahmalia Indah Syarifah Hudayah Ummi Nadroh Ummi Nadroh Ummi Nadroh Wediawati, Tuti Windie Karina Farmawati Wira bharata Yiskayani Pakasi, Filadelfi Yunita Sari Zidani Abdillah, Achmad Faroq