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Journal : Sosio e-kons

Pendekatan Service Quality Terhadap Kepuasan Pelanggan pada Bengkel Mobil Tjipto Djuhartono; Hugo Aries Suprapto; Dhona Shahreza
Sosio e-Kons Vol 9, No 2 (2017): Sosio e-Kons
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (214.454 KB) | DOI: 10.30998/sosioekons.v9i2.1940

Abstract

ABSTRACT This study aimed to determine the effect of service quality service to customer satisfaction. The design used in this study is customer satisfaction in independent solar car repair business. This study uses quantitative techniques with descriptive methods. The population in this study is the customer self-service solar car in Cilandak Timur Sunday Market which came to menservice vehicle car which in one month amounted to 110 customers. The research sample as many as 25 customers were taken randomly from October 206 s.d November 2016 .. hiptesis testing technique using prerequisite test and homogeneity test. The results of data processing, the Sig. 0028 <0:05 so Ho rejected. These results indicate that the quality of service of service gives a significant effect on customer satisfaction.Keywords : Service quality; Customer satisfactionABSTRAK Penelitian ini didasari oleh tidak adanya Standar Operasional Prosedur dan ingin melihat pengaruh kualitas pelayanan terhadap pelanggan. Penelitian ini menggunakan teknik kuantitatif , regresi sederhana. Populasi dalam penelitian ini adalah  pelanggan mobil surya mandiri service di Cilandak Timur Pasar Minggu yang datang untuk memperbaiki kendaraan mobilnya yang dalam satu bulan berjumlah 110 pelanggan. Sampel penelitian sebanyak 25 pelanggan yang diambil secara acak dari  Oktober 2016 s.d November 2016.. Teknik pengujian hipotesis menggunakan uji prasyarat: uji normalitas dan uji homogenitas. Hasil pengolahan data, nilai Sig. 0.028<0.05 jadi Ho ditolak. Hasil penelitian ini menunjukkan bahwa kualitas pelayanan service memberi pengaruh yang signifikan terhadap kepuasan pelanggan. Kata Kunci : Kualitas Pelayanan; Kepuasan Pelanggan
PENGARUH BIAYA DISTRIBUSI DAN PROMOSI TERHADAP VOLUME PENJUALAN PRODUK PADA PT ENSEVAL PUTERA MEGATRADING Tbk. (KALBE GROUP) Hugo Aries Suprapto; Muhammad Rusdi
Sosio e-Kons Vol 7, No 2 (2015): SOSIO e-KONS
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/sosioekons.v7i2.485

Abstract

This study aims to determine influence the leadership style and quality of : (1) distribution costs and the costs of promotion to sales volume, (2) the costs of promotion to sales volume, and (3) the costs of distribution to sales volume. This study population is an employee of PT. Enseval Putera Megatrading Tbk, amounting to 257 people. Study sample as many as 60 people taken at random. Leadership style to give a significnt effect on the performance of employer. This results of data processing, te value tcount = 5,024 > ttable on ? value 5% = 1,671. Quality distribution costs to give a significant effect on sales volume. Data processing results obtained tcount value = 2,140 > ttable on ? value 5% = 1,671 . The results of this study indicate that distribution costs and the costs of promotion together to give a sales volume. Performance data processing results the coefficient of determination (R2) of o.73% means 73% improvement in sales volume is influenced by distribution costs and the costs of promotion, while the remaining 27% (100% - 73%) affected by other factors not analyzed. Key Words : distribution costs, promotion costs, and sales volume
Co-Authors Adhis Darussalam Pamungkas Adhis Darussalam Pamungkas Aditya Zakaria Hidayat Agus Abdillah Ahmad Fahrudin Ahmad Firdaus Yahya Alifah, Siti Anami Fatihah Ari Fiyanto Ari Wahyu Leksono Ari Wahyu Leksono Arum Sanjayanti, Arum Ary Fiyanto Aster Pujaning Ati Ati, Aster Pujaning Bambang Sumadyo Cani, Dodi Mardanus CLEOPATRA, MARIA Davina Tria Julianti Dellia Milla Vernia Dhona Shahreza Dony Oktariswan Dwi Narsih Edvin Fairliantina Hanggono Arie Prabowo Hanggono Arie Prabowo Hanggono Arie Prabowo Hawa Liberna Hermanto Hermanto Hermanto Hermanto Husain Nurisman Husain Nurisman Husain Nurisman Indra Setiawan Purba Iramdan Iramdan Khairunnisa Khairunnisa Lengsi Manurung Lesfandra Lidya Natalia Sartono Lies Sunarmintyastuti Lies Sunarmintyastuti Loecita Sandiar Loecita Sandiar Lukas Sugiyanto Lusiana Wulansari Lusiana Wulansari Maman Achdiat Mamik Suendarti Manurung, Lengsi Megayanti, Windi Mu&#039;thia Mubasyira Muhammad Rusdi Muhammad Rusdi Muhammad Sofyan Romdhoni Nana Suyana Nova Yulianti Nur Habibah Nur Rizkiyah Nur Rizkiyah Nur Rizkiyah Nur Rizkiyah Nurdin Nurdin Nurisman, Husain Pamungkas, Adhis Darussalam Parabowo, Hanggono Arie Paryono Pratiwi Srietiningsih Putri, Novita Delima Reko Syarif Hidayatullah Rita Mardiana Riyono, Bado Sahrazad, Sarah Saleh, Sugiyanto Salman Alfarisi Sandiar, Loecita Sandy Mahardhika Sanjawati, Arum Saring Saring Saring, S Setiawan, Rochiyat Sigit Widiyarto Siti Alifah Sugiyanto Saleh Sumadyo , Bambang Sumaryoto Supandi, Agus Supandi, Agus Tjipto Djuhartono Vella Anggresta Vernia, Dellia Mila Yocki Pramudya Ananda Zeinora, Zeinora