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Universitas Maritim AMNI
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Journal : Journal of Management and Business Review

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The Impact of Social Concepts on Adventure Tourism Participation: A Mixed Method Study Pranoto, Pranoto; Sukrisno, Sukrisno; Supriyanto, Sapto; Listyorini, Haniek; Soehari, Hartoyo; Kundori, Kundori
Journal of Management and Business Review Vol 21, No 2 (2024)
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v21i2.652

Abstract

Self-identity theory in social psychology highlights the importance of social groups, interactions, and context in shaping an individual's sense of self and how this self-identity influences thoughts, feelings, and behavior. This research seeks to review various literature on adventure tourism by providing a specific exploration of the role of self-identity in triggering participation in forms of adventure tourism using a mixed-method research design, 50 visitors were identified as informants for the qualitative research, and 329 respondents were surveyed as visitors to surfing tourist destinations at Menganti, Widarapayung, and Parangtritis beaches. All hypotheses proposed in this research were accepted. This shows that comparisons between regions show little difference among young consumers. The model presented and tested in this research provides a solid theoretical framework and can help understand self-identity as a driver of consumer participation. Managerial implications can provide understanding for surf destination managers so that they reflect the importance of creating a positive attitude towards the product before traveling.
Co-Authors Ali Imran Ritonga Ali Khamdilah Ali Muktar Sitompul Andar Sri Sumantri Ari Wibowo, Purnomo Arifah, Ani Arika Palapa Ariyanto, Hermawan Asmul Khairi Azka, Milati Bakran Suni budiyanto, Lilik Dewi Rejeki, Indah Dita, Risqiana Dita Febrianti DTW, Joehanto Eddi Indro Asmoro Endah Fauziningrum, Endah F Pambudi Widiatmaka Fitnantyo Bimawan Fitri Kensiwi Fitrian, Ahmad Bagus Haniek Listyorini Hartoyo Hartoyo Hartoyo soehari Hendiawan, Asep Heriyanto Heriyanto Hermawati, Renny Hilda Emeraldo Ahmad I Nyoman Gede Muliawan Ida Ayu Putu Sri Widnyani Imanto, Frenki Indah Nurhidayati, Indah Indah Saraswati Indah Saraswati Indah Suryani, Encis Indriyani, Kristin Anita Indriyani, Kristin Anita Judijanto, Loso Karolus G. Sengadji Karona Cahya Susena, Karona Cahya Khamdilah, Ali Kusdibyo kusdibyo, kusdibyo Kusdibyo, Kusdibyo Lilik budiyanto Lilin Hermawati Lilin Hermawati Lilin Hermawati Made Susilawati Mahendro, Iwan Mariana Kristiyanti, Mariana Milati Azka Mintarti, Ari Narto, Amad Nugrahaningsih, Nurfitri Nurhidayati, Indah Padang Yanuar Pranoto Pranoto Pranoto Pranoto Pranyoto Pranyoto Pranyoto pranyoto pranyoto Pranyoto, Pranyoto Pratomo, Sunu Arsy Riyanto Soehari, Hartoyo Sri Sumantri, Andar Suganjar Suganjar Suganjar Sugeng Haryadi Sugeng Haryadi Sugeng Haryadi, Sugeng Sukirno Sukirno Sukrisno Sukrisno Sukrisno, Sukrisno Sulistiyowati, Ely Sulistyowati Sulistyowati Supardi Supardi Supriyanto, Sapto Trimulyatno Budhi Hartanto Tubagus, Munir Wayuanto , Eko Wibowo, Joehananto Djoko Teguh Widyatmike Gede Mulawarman