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All Journal Advances in Global Economics and Business Journal Annals of Human Resource Management Research International Journal of Tourism and Hospitality in Asia Pasific Journal of the Community Development in Asia International Journal of Accounting & Finance in Asia Pasific Asia Pacific Journal of Management and Education
Teoh, Kok Ban
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Determinants of Brand Equity: The Roles of Brand Awareness, Association, Loyalty, and Image in the Airline Industry Teoh, Kok Ban; Gan, Kia Hui; Jia Yee, Foong; Lee Fan, Gan; Shihui, Lin; Binti Harudin, Fathimah Az-Zahra; Wei, Fu; Ali, Anees Jane; Hung Kee, Daisy Mui
International Journal of Tourism and Hospitality in Asia Pasific Vol 8, No 3 (2025): October 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v8i3.4222

Abstract

AirAsia, a Malaysian low-cost airline, has recently faced operational challenges such as customer complaints, IT disruptions, and flight delays that have weakened customer trust and loyalty, leading to a decline in its overall brand equity. This study aims to examine the key factors influencing AirAsia’s brand equity, focusing on four independent variables: brand awareness, brand association, brand loyalty, and brand image. A total of 151 respondents participated in an online survey distributed via Google Forms, and the collected data were analyzed using descriptive and regression analysis through SPSS. The findings reveal that brand awareness (? = 0.260, p 0.01) and brand image (? = 0.394, p 0.001) significantly and positively influence brand equity, while brand association (? = 0.146) and brand loyalty (? = 0.104) have positive but insignificant effects. The model explains 69.6% of the variance in brand equity (R² = 0.696). These results suggest that AirAsia should strengthen brand awareness through digital marketing and improve brand image by enhancing customer experience, reliability, and communication to foster stronger brand equity.
A Study of Customers’ Satisfaction at Burger King in Asian Countries Teoh, Kok Ban; Lew, Tek Yew; Gupta, Shikhar; Ang, Jia Wei; Ang, Hui Hui; Bong, Allychia Ling Li; Nazira, Aina; Zhafira, Adzra; Chauhan, Shalini; Pandey, Shivangi; Liem, Gai Sin; Mohan, Nitin
Journal of The Community Development in Asia Vol 6, No 3 (2023): September 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v6i3.2545

Abstract

The desire to raise customer satisfaction is driven by the rising demand for high-quality services from customers and the fierce competition in the fast-food business. The objective of this study is to examine the factors effecting customers’ satisfaction at Burger King including perceived product quality, price and service quality in Asian Countries. The countries selected for this study are Malaysia, Indonesia, India. A quantitative method was applied using surveys to collect data from customers. There were 126 customers who had made purchases at Burger King's who participated in the survey. This study found a substantial relationship between every independent variable and customer satisfaction. As a result of the findings, Burger King should focus on maintaining food quality, serving customers with speed and keeping the price competitive to have a positive impact on satisfaction.
Factors Influencing Consumers' Behavioral Intention to Use Electronic Wallet: A Study of Touch ’n Go E-wallet Ling, Wei Aw; Raam, Ashwinytaah; Binti Mohd Rizal, Auni Nadiah; Binti Niyas Ali, Azra Parvin; Khoiruwnia, Fadhilah; Satia Utama, A A Gde; Teoh, Kok Ban
Journal of The Community Development in Asia Vol 6, No 2 (2023): May 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v6i2.2295

Abstract

With the advancement of technology and implement of the fourth industrial revolution, digital wallet payment methods have appeared as the latest wave in the market. People can now enjoy cashless payments with a simple tap of a button. Due to the Covid-19 pandemic, digital wallet use among consumers significantly increased. The study was conducted to analyze the factors influencing users' behavioral intention in using the electronic wallet (e-wallet)- Touch ’n Go E-wallet. To explore, the collection of both primary and secondary data is done through several sources, and a digital questionnaire was produced to collect data and information from 150 respondents. We tested hypotheses using IBM SPSS Statistic software. The result indicated that perceived usefulness, perceived convenience, perceived trust, and perceived security of the Touch ’n Go E-wallet application significantly influence consumer behavioral intention using the e-wallet payment method.
A Study on Customer Satisfaction of Telekom Malaysia Broadband Teoh, Kok Ban; Gan, Kia Hui; Rishimelan, Sangar; Kavithanjli, Munusamy; Yong, Hui Yee; Lee, Jie Min; Lim, Yen Ying
Asia Pacific Journal of Management and Education (APJME) Vol 5, No 1 (2022): March 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v5i1.1429

Abstract

 This research aims to investigate how price, service quality, and perceived value affect customer satisfaction among consumers of Telekom Malaysia broadband. This quantitative research distributed an online questionnaire to collect data from 271 current or former customers of Telekom Malaysia Broadband. The findings concluded that service quality and perceived value have significant positive relationships with customer satisfaction, whereas price possesses a significant negative relationship with customer satisfaction. The findings contribute to the continuous improvement on customer satisfaction among consumers of Telekom Malaysia broadband and other telecommunication providers by improving price, service quality, and perceived value.
The Factors of Employee Performance: A Study of SearchNEasy Teoh, Kok Ban; Cordova, Miguel; Hor, Sin Ni; Lim, Chung Hong; Yeoh, Li Khuan; Madhu, Amitha; Warrier, Uma; Chan, Jia Jun; Kee, Daisy Mui Hung; Tan, Florence E-Vern; Chia, Jia Xin; Chuah, Yan Jin
Asia Pacific Journal of Management and Education (APJME) Vol 4, No 1 (2021): March 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v4i1.1053

Abstract

SearchNEasy is a Malaysia-based Web Development Company providing leading customized web solutions for worldwide business over the past 20 years. People, process, and technology are three elements for successful business transformation. The ongoing Covid-19 pandemic affects the workload of employees as the demand for the company's service for web design increases due to the Movement Control Order (MCO), where the Malaysian government commands the closure of all private and government sectors, except those deemed as essential needs. This research intends to understand the factors contributing to employees’ performance. This study was conducted through primary and secondary research with respondents and existing data. Through this study, employees’ performance, job stress, job demand, organizational culture, and organizational rewards were analyzed. It was shown that job stress is one of the factors of employee performance in SearchNEasy due to the increase in workload and lack of employees during the Covid-19 pandemic.
Factors Affecting Job Stress Among Employees in Bin Chen Parts Private Limited Company Teoh, Kok Ban; Cordova, Miguel; Ng, Yi Hong; Lee, Gim Seng; Choy, Jin Feng; Kee, Daisy Mui Hung; Ng, Ruen Chye; Ang, Delon Wern Jian; Low, Song Han; Wan, Yong Hong; R G, Sushma; Warrier, Uma
Asia Pacific Journal of Management and Education (APJME) Vol 4, No 1 (2021): March 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v4i1.1051

Abstract

There is a high level of stress faced by employees of Bin Chen Parts Private Limited Company. The research was conducted to examine the factors causing job stress in workplace. There are 36 respondents from Bin Chen Parts Private Limited Company collected in the present research by using quantitative measurements. Google form was selected to use in this research. The collected data from the research were adopted to verify the hypotheses of the research. The results show that there is a significant positive relationship between job demands and job stress. Conversely, the relationship between job resources and job stress is relatively negative. The results of the research will be finalized precisely and sent to Bin Chen Parts Private Limited Company to enhance the work-life in the company. The employers of the company are able to aware of the factors affecting job stress among employees in their company.
Contributing Factors to Apple’s Sustainability in Malaysia’s Information and Communication Technology Industry Edeh, Friday Ogbu; Teoh, Kok Ban; Murugan, Yashene; Kee, Daisy Mui Hung; Wong, Joey; Wong, Xin Shi; Maheswaran, Yashwiny; Jacinta, Ofojama Blessing
Asia Pacific Journal of Management and Education (APJME) Vol 4, No 2 (2021): July 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v4i2.1145

Abstract

Apple has a large customer base in Malaysia because they offer products of superior design and features. The main objective of this study is to determine the contributing factors to Apple’s sustainability in Malaysia’s Information and Communication Technology (ICT) Industry. This study is conducted based on quantitative research with 100 targeted respondents from Malaysia. The findings indicate that the marketing strategies, brand awareness, and customer experience are the major factors of the successful pathway of Apple’s sustainability. The research concludes that Apple Industry should adapt a frequent reengineering approach where the existing and upcoming Apple products will satisfy customer needs.
Influencing Factors on Customer Behavioral Intentions to Use a Food Delivery App: A Study of GrabFood in Malaysia Lok, Yee Huei; Teoh, Kok Ban; Liou, Zi Yao; Lim, Jin Ting; Lim, Kai En; Lim, Pei En; Kee, Daisy Mui Hung
Advances in Global Economics and Business Journal Vol. 5 No. 1 (2024): Advances in Global Economics and Business Journal (AGEBJ)
Publisher : The Global Academia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51748/agebj.v5i1.92

Abstract

Digital technology has revolutionized the food and beverage industry, leading to a rapid expansion of food delivery services. GrabFood has become a popular option for individuals seeking simple and convenient food delivery services, particularly among university students. This study investigates the factors influencing GrabFood’s adoption, using a combination of primary and secondary data. An online survey of 150 respondents highlighted key trends in customer behavior, identifying perceived usefulness, perceived convenience, and perceived quality of service as key determinants of user intentions. This research introduces customer satisfaction as an intermediary variable significantly influencing the relationship between the perceived attributes and behavioral intentions. These factors significantly impact the decision-making process, highlighting the importance of app efficiency and service quality in Malaysia's competitive food delivery industry. The findings underscore the need to enhance customer engagement and refine service strategies, which might be beneficial in the evolving digital food service sector
Factors affecting the turnover intention among employees in Penang manufacturing industry Ooi, Tin Phang; Teoh, Kok Ban
Annals of Human Resource Management Research Vol. 1 No. 1 (2021): March
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ahrmr.v1i1.379

Abstract

Purpose: The objective of the present study is to examine how work engagement, job demands and organizational commitment affect turnover intention among employees in Penang manufacturing industry. Research Methodology: Quantitative approach will be used in this study by distributing the online questionnaire to collect data from a sample of 75 employees drawn from manufacturing companies in Penang, Malaysia. Results: The present study found out that work engagement and job demands have no significant relationship with turnover intention. Besides, the present study indicates that organizational commitment is negatively related to turnover intention. Limitations: In this research, only 75 employees from Penang manufacturing industry had participated in the study. Since this small number of employees could not represent the entire Malaysia population, the future research should expand to involve a bigger sample of employees from Malaysia manufacturing industry to collect more reliable results. Contribution: The findings of this research provide benefits to the Federation of Malaysian Manufacturing (FFM) and manufacturing companies as they can understand the devastation effects of turnover and be equipped with strategies to decrease the turnover rate. Keywords: Employee, Job demands, Manufacturing industry, Organizational commitment, Turnover intention, Work engagement
Factors influencing the SME business success in Malaysia Lim, Chin Hui; Teoh, Kok Ban
Annals of Human Resource Management Research Vol. 1 No. 1 (2021): March
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ahrmr.v1i1.380

Abstract

Purpose: The research aimed to investigate the factors that influence SME business success in Malaysia. Research methodology: This study employed a quantitative research design and used a paper-based online questionnaire to collect data from 100 SME entrepreneurs in Malaysia. Smart PLS 3.2.8 was used to analyse the data collected in this study. Results: The study concluded that the factors of entrepreneurs’ personalities traits and effective marketing have no significant relationship with SME business success, while the strategic planning and management is significantly positive related to SME business success. Limitations: The present study had a small number of respondents to obtain more accurate results. Contribution: The results can be useful to optimise the local SME business performance by presenting the factor that is significantly and positively influencing business success. This study makes a new attempt to demonstrate the effect of strategic planning and management on SME business success in Malaysia. Besides, the research emphasises the importance of implementation of strategic planning and management in SME business to enhance the rate of business success. Keywords: Business success, Malaysia, SME
Co-Authors A/P Nagenthran, Yarshinni Abdullah, Haziqzul Najmi Bin Aggarwal, Juhi Ali, A. J. Ali, Anees Jane Ang, Delon Wern Jian Ang, Hui Hui Ang, Jia Wei AV, Akshay Azian, Nadiah Hidayah Binti Azizul Jasri, Akhtar Izzeti Binti Binti Azahar, Siti Fatini Binti Harudin, Fathimah Az-Zahra Binti Mohd Rizal, Auni Nadiah Binti Niyas Ali, Azra Parvin Bong, Allychia Ling Li Brayn, Nsobundu Ugochukwu Cai, Zhen Cao, Sheng Jie Cao, Ze Lei Chan, Jia Jun Chauhan, Shalini Cheah, Zong Bin Cheang, Wen Jing Chen, Liangyu Chen, Quanxi Chen, Zhuyi Cheong, Choon Sing Cheong, Li Qing Chew, Hao Ran Chia, Jia Xin Chia, Ting Ting Chien, Yoke Choo Chin, Wei Xuan Ching, Lim Lee Choy, Jin Feng Chuah, Yan Jin Cordova, Miguel Dabeer, Sindhu L Darishini, Letchumunen Darware, Sakshi Ajay Das, Abhijit Dharma, Ida Bagus Surya Dubey, Avinas Kumar Dwi Nita Aryani Edeh, Friday Ogbu Espinoza, Miguel Córdova Espinoza, Miguel Córdova Fang, Feng Faturrahman, Iqbal Fen, Khow Pei Feng, Xinkai Gan, Kia Hui Ganatra, Varsha Goh, Yi Lin Gupta, Shikhar Hengky Hengky, Hengky Hor, Sin Ni Hui, Gan Kia Hung Kee, Daisy Mui Ilyas, Sehrish Syed Jacinta, Ofojama Blessing Jagdale, Akash Jia Yee, Foong Jian, Delon Ang Wern Jivega, Nadarajah Kanoujiya, Snehal Deepak Kavithanjli, Munusamy Kee, Daisy Mui Hung Kee, Lidwina Yi Ming Khoiruwnia, Fadhilah Khow, Pei Fen Kit Ng, Bryan Mung Koay, Wei Lun Kuek, Thiam Yong López, Carolina Ardila Lee Fan, Gan Lee, Gim Seng Lee, Jia Lin Jocelyne Lee, Jie Min Lew, Carol Lew, Tek Yew Lew, Yen Ru Li, Haoran Li, Jihan Li, Xuanting Li, Yinglan Li, Yuxin Liao, Zhongkai Liem, Gai Sin Liew, Chee Woh Lim, Chin Hui Lim, Chung Hong Lim, Jin Ting Lim, Kai En Lim, Pei En Lim, Yen Ying Ling, Wei Aw Liou, Zi Yao Liq Ooi, Lyn Lok, Yee Huei Loo, Ming Hao Low, Chuan Heng Low, Song Han Low, Yen Ling Lu, Shuang Ma, Yan Qi Madan, Sahana Madhu, Amitha Mah, Ehy Tarh Maheswaran, Yashwiny Malik, Anurag Maulana, Zulkifli Ega Irvan Ming, Che Mohamad Zaki, Aiman Hakim Bin Mohan, Nitin Mui Hung Kee, Daisy Murugan, Yashene Muthraj, Roshni Guru Nair, Rajesh Kumar Nayak, Prajna Nazira, Aina Neoh, Kah Yong Nerkar, Saurabh Ravindra Neyaz, Fahad Ng, Ningze Ng, Pei Long Ng, Ruen Chye Ng, Yi Hong Ni, Lim Shi Ooi, Tin Phang P V, Ranjith Padam, Charu Pandey, Shivangi Pérez, Camilo Pérez-Restrepo, Camilo Peedikayil, Adeeb Valliyapurayil Pérez, Camilo Prerna, Kumari R G, Sushma Raam, Ashwinytaah Rabba, Alya Zikrina Rana, Rajeev Renyue, Zhang Rishimelan, Sangar S, Chetana Salam, Mifta Darus Satia Utama, A A Gde Shaikh, Sanowar Shekar, Shetty Lavanya Shihui, Lin Singh, Amisha Siddhu Singh, Himanshi Singh, Padmalini Sinha, Rupesh Sinha, Rupesh Kumar Suardi, Elyoni Inez Sandra Syukli Noor Azmin, Irdina Zulaikha binti Tan, Florence E-Vern Tan, Qing Yee Taufik, Nur Ain Afiqah Binti Mohd Tayyiba, Maryam Teh, Wan Xin Thulasedass, Sharmila Ti, A Yee A/P A Tnay, Alicia Ai Xian Tunde, Odebunmi Abayomi Umamageswari, Umamageswari V, Yashaswini. Via, Seviana Vladimir, Gerasimenko Volha, Rudkouskaya Wan, Yong Hong Warrier, Uma Wei, Fu Wijaya, Shahwatul Hajjah Islamia Wong, Joey Wong, Xin Shi Xuan, Lim Ee Yee, Lim Zhi Yeoh, Li Khuan Yilin, Guo Yong, Hui Yee Yuheng, Huang Zaki, Siti Nazurah binti Mohd Zamri, Muhammad Syazwan Afifi Bin Zhafira, Adzra Zhen, Lim Shu