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Meria, Lista
Universitas Esa Unggul
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CUSTOMER LOYALTY DITINJAU DARI ADVERTISING, SALES PROMOTION DAN BRAND IMAGE PADA FRANCHISE ICE CREAM & TEA Atiya Fadila; Lista Meria
JURNAL LENTERA BISNIS Vol. 13 No. 2 (2024): JURNAL LENTERA BISNIS, Mei 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i2.1067

Abstract

Customer loyalty becomes an important factor and a valuable asset for a business when customers have a positive attitude towards the product, thus motivating them to make repeat purchases. This research aims to analyze the influence of advertising, sales promotion, brand image on customer loyalty. The population of this research is made up of Mixue, Wedrink, and Momoyo customers. This research used a purposive sampling method to take samples from a total of 126 respondents. The data was analyzed statistically by applying PLS-SEM to test the proposed hypothesis. The results of this research show that sales promotion has a positive effect on customer loyalty, advertising has a positive effect on brand image, and sales promotion has a positive effect on brand image. Meanwhile, brand image has no positive effect on customer loyalty and advertising has no positive effect on customer loyalty. The managerial implication of this research is that companies need to strengthen sales promotion through various promotions and attractive offers so that they can motivate customers to buy products continuously and be loyal to the brand. In future research, it is recommended to add the age range, expand the respondent area and carry out in-depth analysis by looking at other factors such as product quality, price, location, and customer satisfaction which can influence customer loyalty, so that in future research we can obtain more comprehensive and detailed data. Keywords: Advertising; Sales Promotion; Brand Image; Customer Loyalty
PERAN STRES KERJA, MOTIVASI, DAN WORK-LIFE BALANCE TERHADAP KEPUASAN KERJA SERTA DAMPAKNYA TERHADAP KINERJA KARYAWAN Subagyo, Luthfina Tsabitah; Meria, Lista
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1679

Abstract

Employee performance is a crucial factor in determining organizational productivity, particularly for production operators, who play a strategic role in supporting the smooth running of the manufacturing process. This study aims to analyze the influence of work stress, motivation, work-life balance, and job satisfaction on the performance of production operator employees. This study used a quantitative approach, involving 130 respondents selected through purposive sampling. Data collection used a questionnaire, and analysis was conducted using the Structural Equation Modeling – Partial Least Squares (SEM-PLS) method. The results show that work-life balance, motivation, and job satisfaction have a positive effect on employee performance, while work stress has a negative effect on employee performance. Furthermore, work stress has also been shown to decrease work-life balance, job satisfaction, and performance. These findings provide practical contributions for companies in developing performance improvement policies based on employee welfare.
Co-Authors Abshor Marantika Agustina, Noni Albert Manawar Alexander Chou Kiboy Alexander William Aliyah Zahrah Amroni Andriyansah Andriyansah . Anggy Giri Prawiyogi Antonius Ardi Fadilah Aroha Patel Aropria Saulina Panjaitan Atiya Fadila Bangun, Cicilia Sriliasta Binastya Anggara Sekti Bintoro, Annida Ningrum Budi Djatmiko Budi Tjahjono Chandra Lukita Corry Yohana D. Santiago, Nila Desy Prastyani Deva Rivelino Devyani, Shindy Dita Indriyani Dudhat, Amitkumar Dwi Andayani, Dwi Dwi Apriliasari Edwards, John Elistia, Elistia Euis Sadeli Fabian, Stefanus Fauziah, Zaleha Felix Sutisna Gracia Natalie Hasanah, Ananda Uswatun Hayadi, Bambang Herawan Hendy Tannady Imella Annisah Insanita, Rizqiah Isabella Maria Jihan Zanubiya Jovita Nathania Julianingsih, Dwi Kosasih, Fajar Gumilang Kundang Karsono Kursih Sulastriningsih Kursih Sulastriningsih Lukita Pasha Mely Wahyuningsih Michael Surya Gunawan Mira Kartika Dewi Djunaedi Mitsalina Tantri Muhamaad Rifat Syauqy Muhamad Alfi Duwi Juliansah Mulyaningsih, Putri Muniroh, Muniroh Mustopa Mustopa Naning Putri Utami Nastavia Putri Nina Nurhasanah, Nina Ninda Lutfiani Nizirwan Anwar Nolan Liam Pranata, Sudadi Priandito Primasatria Edastama, Primasatria Putri, Sonia Yunisya Rahmawati, Wulan Regina Deka Sofia Ridan Ahsani Te Awhina Riya Widayanti Rojuaniah Rojuaniah Ruhiyat, Imam Ryan Putra Laksana Safariningsih, Ratna Tri Hari sari budiarti Saukani Saukani Saukani Saukani Saukani Saukani Saukani Sawali Wahyu Silvia Ratna Juwita Simorangkir, Holder Sita Husnul Khotimah, Sita Husnul Solahudin Solahudin Sri Mulyani Sri Mulyani Sri Rosmalina Soejono Sri Watini Subagyo, Luthfina Tsabitah Sunarjo, Richard Andre Suriyadi, Suriyadi Suryani Purnama Suryari Purnama Syah, Tantri Yanuar Rachmat Syamsiar, Syamsiar SYAMSUL HIDAYAT Tatik Mariyanti, Tatik Toh Hua, Chua Tomy Prasetia Tri Ismardiko Triyono Arief Wahyudi Tuti Nurhaeni Ulum, Muhamad Bahrul Ummanah Ummanah, Ummanah Unggul Purwohedi Untung Rahardja Viatiningsih, Wiwik Victorianda Widodo, Agung Mulyo Yulfitri, Alivia Yunita Fauzia Achmad