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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Jesya (Jurnal Ekonomi dan Ekonomi Syariah) YUME : Journal of Management Jurnal GeoEkonomi Jurnal Suluh Pendidikan Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Economics and Digital Business Review Visi Sosial Humaniora Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Jurnal Ilmu Ekonomi Manajemen dan Akuntansi ProBisnis : Jurnal Manajemen Balance : Jurnal Akuntansi dan Manajemen Journal of Accounting and Finance Management (JAFM) JURNAL TUNAS PENDIDIKAN Golden Ratio of Data in Summary Economics and Business Journal Journal of Artificial Intelligence and Digital Business Indonesian Research Journal on Education Innovative: Journal Of Social Science Research Journal of Management, Economic, and Accounting The Manager Reveiew Journal of Literature Language and Academic Studies (J-LLANS) Tuhenori: Jurnal Ilmiah Multidisiplin Jurnal Ekonomi, Manajemen, Akuntansi
Mendrofa, Yupiter
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ANALISIS PEMANFAATAN MEDIA SOSIAL DALAM MEMPROMOSIKAN PRODUK FASHION DI PASAR YA’AHOWU KOTA GUNUNGSITOLI Zai, Windarni; Zalukhu, Yuterlin; Mendrofa, Yupiter; Zebua, Emanuel
Jurnal Suluh Pendidikan Vol 13 No 1 (2025): Maret 2025
Publisher : Fakultas Keguruan dan Ilmu Pendidikan, Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36655/jsp.v13i1.1819

Abstract

Social media is one of the means of exchanging information between individuals which can also be used as a marketing tool for a business for business actors. Utilization of social media as a means of communication and marketing can increase sales and build brand awareness for customers. The use of social media in promoting fashion products in Gunungsitoli City shows significant potential to increase visibility and sales. This study analyzes social media used in promoting fashion products. This study aims to determine the use of social media in promoting fashion products in the Ya'ahowu market in Gunungsitoli City and the obstacles faced by sellers in promoting fashion products. This study uses a qualitative method. Informants are fashion product sellers and consumers who make buying and selling transactions in the Gunungsitoli City market, where the informants consist of 5 people. The study was conducted by collecting data through interviews, observations and documentation. The results of this study indicate that the Analysis of the Utilization of Social Media in Promoting Fashion Products at the Ya'ahowu Market in Gunungsitoli City can significantly increase product visibility, and show customer satisfaction but also criticism of the effectiveness of the promotion, indicating the need for strategy adjustments to better suit customer needs.
ANALISIS EVALUASI KINERJA PEGAWAI DALAM MENINGKATKAN PELAYANAN PUBLIK PADA PT. PERMODALAN NASIONAL MADANI MEKAR KABUPATEN NIAS Bu'ulolo, Fazarman; Waruwu, Suka'aro; Hulu, Fatolosa; Mendrofa, Yupiter
Jurnal Suluh Pendidikan Vol 13 No 1 (2025): Maret 2025
Publisher : Fakultas Keguruan dan Ilmu Pendidikan, Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36655/jsp.v13i1.1823

Abstract

To anticipate competition in this service sector, it has certainly become a necessity for service providers to maintain quality, by demonstrating their ability to provide the most effective and efficient services at a low cost and with qualified Human Resources. This study focuses on the obstacles and barriers to health services and the main duties and functions of nurses at the UPTD Awaai Health Center. And this study aims to explore what obstacles are faced by nurses in improving health services, and to find out what strategies are carried out to improve the performance of nurses at the UPTD Awaai Health Center. The research conducted by the author here is using a field research method with a qualitative approach. This research was conducted at the UPTD Awaai Health Center, Sitolu Ori District, North Nias Regency. In collecting data, the author used interview techniques while in the discussion, a descriptive method was used, namely a method that describes the conditions that occur in the field. From the results of the research conducted by the author at the UPTD Awaai Health Center, Sitolu Ori District, North Nias Regency, namely the implementation of health services, there are several obstacles experienced by nurses in providing services to patients who are being treated. These obstacles are that the Health Center experiences a lack of adequate medical equipment or facilities. To improve the quality of health services, several strategies can be carried out by the Health Center, including: To improve the performance of health nurses, regular training and professional development programs are very important. Second, strengthening service management, such as a technology-based queuing system to reduce waiting times, will increase efficiency.
ANALISIS PENETAPAN HARGA SEMBAKO DALAM MENINGKATKAN DAYA BELI MASYARAKAT PADA UD. LUSI KECAMATAN HILIDUHO KABUPATEN NIAS Mendrofa, Sepriani; Harefa, Idarni; Mendrofa, Yupiter; Laia, Otanius
Jurnal Suluh Pendidikan Vol 13 No 1 (2025): Maret 2025
Publisher : Fakultas Keguruan dan Ilmu Pendidikan, Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36655/jsp.v13i1.1826

Abstract

The purpose of pricing by a company is to Survive, Maximize Profit, Sales Mechanism, Prisetise, Development on Investment (ROI), Odd Price. This research uses descriptive qualitative, which analyzes comparisons based on data and information in the form of oral sentences obtained from the object of research, then draws research conclusions based on the data and information obtained. Respondents in this study, namely: UD shop owner. Lusi, UD shop employees. Lusi, and customers at UD stores. Lusi Hiliduho District, Nias Regency. The results of the study state that the determination of basic food prices at UD. Lusi Hiliduho District, Nias Regency is carried out by considering the cost of shipping goods from Gunungsitoli to Hiliduho, the desired profit percentage, analyzing prices from competitors. UD. Lusi Hiliduho District, Nias Regency takes a maximum profit of 10% of the original price of goods.
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA CV. WERY GROUP KOTA GUNUNGSITOLI Laoli, Meri Eka Lestari; Harefa, Idarni; Laia, Otanius; Mendrofa, Yupiter
Jurnal Suluh Pendidikan Vol 13 No 1 (2025): Maret 2025
Publisher : Fakultas Keguruan dan Ilmu Pendidikan, Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36655/jsp.v13i1.1827

Abstract

This study aims to determine the effect of product quality and price on purchasing decisions at CV. Wery Group in Gunungsitoli City. Using quantitative methods, this study involves collecting data from consumers of CV. Wery Group. Based on the results of the study, it was found that product quality has a significant effect on purchasing decisions, as indicated by a significant value of <0.05 and a contribution of 83.3%. In addition, the results of the study also show that price has a significant effect on purchasing decisions with a significant value of <0.05 and a contribution of 71.4%. Furthermore, product quality and price together have a significant effect on purchasing decisions with a significant value of <0.05 and a contribution of 84.9%. These findings confirm that product quality, price, and service quality are key factors in improving purchasing decisions and consumer satisfaction at CV. Wery Group. Therefore, improving product quality, competitive pricing, and good service need to be a priority to strengthen consumer purchasing decisions in the future.
The Application of Marketing Mix in Increasing Sales at the Integrated Training and Skills Development Center (PLKT) BNKP Gunungsitoli Waruwu, Walina; Harefa, Idarni; Mendrofa, Yupiter; Zebua, Emanuel
ProBisnis : Jurnal Manajemen Vol. 16 No. 4 (2025): August: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to analyze the application of the marketing mix in increasing sales at the Integrated Training and Skills Development Center (PLKT) BNKP Gunungsitoli. The marketing mix includes product, price, place, promotion, people, process, and physical evidence. The study uses a descriptive qualitative method with data collected through observation, interviews, and documentation. The results show that the implementation of the marketing mix has significantly contributed to increased public interest and purchase decisions at PLKT BNKP. Product variation and quality were found to attract customer attention, while competitive pricing strategies enhanced accessibility. Promotional efforts, especially through social media and community involvement, helped build brand awareness. Additionally, the role of skilled human resources, efficient service processes, and the physical environment of the institution also influenced consumer trust and loyalty. The findings suggest that a consistent and well-integrated marketing strategy is essential for sustaining business growth in training and skills development institutions.
Analysis Of Online Marketing Strategies In Increasing Sales Volume At Transcom Stores In Gunungsitoli City Laia, Aluiwa'auri; Mendrofa, Yupiter; Harefa, Idarni; Kakisina, Sophia Molinda
Journal of Management, Economic, and Accounting Vol. 4 No. 2 (2025): Juli-Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v4i2.896

Abstract

This research, entitled "Analysis of Online Marketing Strategies in Increasing Sales Volume at Toko Transcom in Gunungsitoli City," aims to examine the implementation of online,  marketing strategies and identify the challenges faced by Toko Transcom in boosting its sales volume. This study employs a qualitative approach with data collection techniques including interviews, observations, and documentation. The findings reveal that Toko Transcom has implemented various online,  marketing strategies such as promotions through social media platforms (Instagram, Facebook, and TikTok), the use of attractive visual content, and direct interaction with customers through digital channels. These strategies have proven to be quite effective in attracting consumer interest and increasing sales volume, particularly among the younger generation active on social media. However, the study also found several obstacles, such as the lack of human resources with professional digital marketing expertise, inconsistency in uploading promotional content, and technical difficulties in managing social media accounts. The research concludes that online,  marketing holds significant potential in boosting sales, but it requires support from a competent team and well-planned strategi.
Pengaruh Strategi Pemasaran Digital terhadap Minat Beli Produk di PLKT BNKP Gunungsitoli Telaumbanua, Yukarni; mendrofa, Yupiter; Telaumbanua, Aferiaman; Laia, Otanius
The Manager Review Vol. 7 No. 2 (2025)
Publisher : UNIB Press

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Abstract

This study aims to determine the influence of digital marketing strategies on consumer buying interest in PLKT BNKP Gunungsitoli. The background of this research lies in the increasing role of digital technology in business, particularly in marketing products through digital platforms such as social media. PLKT BNKP, as one of the church-owned business units in Gunungsitoli, has utilized social media—especially Facebook—for marketing activities. However, there are challenges in the effective implementation of digital strategies, which may affect consumer buying interest. This research uses a quantitative method with a survey approach. Data were collected through questionnaires distributed to 60 respondents who are consumers of PLKT BNKP Gunungsitoli. Data analysis was conducted using simple linear regression and hypothesis testing with SPSS software. The results 17,3% indicate that digital marketing strategies significantly influence consumer buying interest. This is supported by the t-test results and the coefficient of determination, which show that a significant portion of the buying interest variable can be explained by the implemented digital marketing strategies. Therefore, PLKT BNKP Gunungsitoli is advised to continue developing and optimizing its digital marketing strategies to enhance consumer interest in its products.
Pengaruh Word of Mouth terhadap Minat Beli Sepeda Motor Honda pada PT. Kencana Mulia Abadi Gunungsitoli Laoli , Murni; Mendrofa, Yupiter; Harefa , Idarni; Kakisina, Sophia Molindah
The Manager Review Vol. 7 No. 2 (2025)
Publisher : UNIB Press

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Abstract

One of the forms of dissemination of the most influential form in marketing is word of mouth (WOM) which is a communication from mouth to mouth. Word of mouth is a process where consumers share their experiences about a product or service with others. This study aims to include the influence of word of mouth on the purchase intention of Honda motorcycles at PT Kencana Muha Abadi Gugutola. Effective word of mouth increases consumer attraction and influences their purchase intention. The quantitative method with data analysis techniques using SPSS is to determine how much influence the sample has in purchasing 100 respondents, namely consumers and regular customers of PT. Kencana Muha Abadi Gugutola. The results of the study indicate that there is an influence of word of mouth on the purchase intention of Honda motorcycles at PT. Kencana Mulia Abadi Gunungsitoli, namely where the test of variables X and Y is declared valid, therefore the results for variable X found a Pearson Correlation value (r count) greater than Table (0.195). And declared valid and for variable Y found a Pearson Correlation value (rhining) greater than Table (0.195) and declared valid. In addition, influence of word of mouth on purchasing interest is 41,2% percent.Consumer interest in PT Kencana Mulia Abadi Gunungsitoli obtained an average of 10 respondents' answers of good criteria. Thus word of mouth has a significant influence on consumer buying interest. This means that word of mouth has an effect on buying interest so that it can increase profits for the company. These findings suggest that effective word of mouth is the key to increasing overall buying interest.
Pengaruh Promosi dan Iklan Terhadap Keputusan Pembelian di Astra Daihatsu Cabang Nias Gulo, Resman; Bate'e, Maria Magdalena; Mendrofa, Yupiter; Harefa, Idarni
Economics and Digital Business Review Vol. 7 No. 1 (2025): Agustus - Januari
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v7i1.3090

Abstract

Penelitian ini dilaksanakan pada Astra Daihatsu cabang Nias yang bergerak dalam penjualan kendaraan roda 4 atau mobil. Penelitian ini bertujuan untuk mengetahui pengaruh promosi dan iklan baik secara parsial maupun simultan terhadap keputusan pembelian dengan menggunakan metode penelitian kuantitatiff. Teknik pengumpulan data dilakukan dengan penyebaran kuisioner kepada 50 orang konsumen Astra Daihatsu cabang Nias. Hasil penelitian menunjukan bahwa secara parsial variabel promosi (X1) berpengaruh signifikan terhadap keputusan pembelian (Y) hal ini ditunjukan pada hasil uji t, variabel X1 nilai Sig. 0,011 < 0,05, serta nilai (t-hitung) 2,659 > (t-tabel) 1,677. Untuk varibel iklan (X2) juga berpengaruh signifikan terhadap keputusan pembelian (Y) dengan hasil nilai Sig. 0,008 < 0,05 dan (t-hitung) 2,757 > 1,677 (t-tabel). Pada hasil uji F() didapati nilai Sig. sebesar 0,000 < 0,05. Selain itu, nilai (F-hitung) 9,565 > (F-tabel 3,195). Hal ini menunjukan bahwa variabel promosi dan iklan berpengaruh secara simultan terhadap keputusan pembelian pada Astra Daihatsu cabang Nias, sehingga dalam penelitian ini H1, H2 dan H3 diterima.
Analysis of Consumer Behavior in Choosing the ZPay Application as a Digital Transaction Service (Case Study at PT. ZPay Komunika Indonesia Gunungsitoli) Zendrato, Hasrat Damai Aprilliaman; Mendrofa, Yupiter; Harefa, Idarni; Laia, Otanius
ProBisnis : Jurnal Manajemen Vol. 16 No. 5 (2025): October: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

Amidst increasing competition in the digital payment market, ZPay, operated by PT. ZPay Komunika Indonesia in Gunungsitoli, faces challenges in maintaining user preference. This study aims to analyze consumer behavior in choosing ZPay as a digital transaction service, focusing on factors influencing decision-making and the stages of the decision process. Using a qualitative case study approach, data were collected through observations, in-depth interviews, and documentation involving active ZPay users, the company owner, employees, and customers. Findings reveal that cultural, social, personal, and psychological factors significantly influence consumer choice. Key considerations include ease of use, transaction security, social influence, and positive prior experiences. The decision-making process comprises need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. This research provides practical insights for ZPay in developing consumer-focused marketing strategies and contributes to academic literature on digital consumer behavior. The study emphasizes the importance of aligning services with consumer expectations to enhance satisfaction, loyalty, and competitiveness in the rapidly evolving digital economy.
Co-Authors Abadi Mendrofa, Syah Aceh, Jefriman Ayler Beniah Ndraha Bate'e, Maria Magdalena Bate'e, Setiaman Batee, Maria Magdalena Bate’e, Maria M. Bate’e, Maria Magdalena Bu'ulolo, Fazarman Buulolo, Nanny Artatina Cahyadi Hulu, Alvon Cardinal Pranatal Mendrofa Daeli, Komiteriang Elhan Gea, Nov Eliagus Telaumbanua ELIYUNUS WARUWU Fatolosa Hulu Fredika Ade Pratama Agustiawan Gea, Calvin Dermawan gea, elhan Gea, Jeliswan B.I.J Gea, Jeliswan BIJ Gea, Nov Elhan Gea, Riskiaman Gulo, Erwinta Gulo, Mart Hayanti Gulo, Pasti Kasih Gulo, Resman Gulo, Yarisman Halawa, Forman Halawa, Noibe Halawa, Pinta Ayuningsih Harefa , Idarni Harefa, Erni Suriati Harefa, Fajar Harefa, Frans Harefa, Idarni Harefa, Idarni Harefa Harefa, Kelly Harefa, Lican Nirmala Harefa, Mardius Harefa, Nismen Gustav Hendra Kurniawan Harefa, Peringatan Harefa, Putri Sari Indah Harefa, Ridho Faatulo Harefa, Sepryance Cahyani Hia, Yoel Tatema Hulu, Denesti Hulu, Fatolosa Hulu, Perlindungan Hulu, Perlindungan F. Hulu, Perlindungan Faebuadodo Hulu, Sarah EvaJustin Iman Telaumbanua, Tekun Juliani, Dewi Kakisina, Sophia Molinda Kakisina, Sophia Molindah Kristian Putra Waruwu, Advent Kurniawan Telaumbanua, Elisati Lahagu, Alfonsus Indra Baru Lahagu, Titonik Laia, Aluiwa'auri Laia, Otanius Laia, Yulisman Laila, Otanius Laoli , Murni Laoli, Meiman Syukur Laoli, Meri Eka Lestari Laowo, Andreas Lase, Delipiter Lase, Enifarmawati Lase, Heseziduhu Lase, Jusnamay Ertina Lase, Kasiani Lase, Kesia Lase, Petrus Magdalena Bate'e, Maria Meiman Hidayat Waruwu Mendrofa, Damayanti Mendrofa, Happy Karya Kasih Mendrofa, Martha Surya Dinata Mendrofa, Norbert Gabrielle Charasi Mendrofa, Sepriani Nazara, Sanaria Ndruru, Fransiskus Odaligoziduhu Halawa Palindungan Lahagu Putera Ndraha, Marlansyah Serniati Zebua Silviani, Sherly Telaumbanua, Aferiaman Telaumbanua, Helda Megania Telaumbanua, Lestariani Telaumbanua, Marlina Telaumbanua, Rinta Astuti Telaumbanua, Yukarni Waruwu, Arianto Waruwu, Arwan Waruwu, Asteti Waruwu, Cindy Martalenta Waruwu, Emanueli Waruwu, Feby Dhika Perdana Waruwu, Suka'aro Waruwu, Suka’aro Waruwu, Walina Zai, Junlifes Zai, Kurniawan Sarototonafo Zai, Windarni Zai, Yerniat Zalukh, Kiki Aguswan Zalukhu, Fransiska Zalukhu, Noferlina Zalukhu, Risma Nelly Zalukhu, Terima Jaya Zalukhu, Yuterli Zalukhu, Yuterlin Zebua, Alfandi Zebua, Arief Buala Zebua, Dedy Setiawan Zebua, Emanuel Zebua, Emanuel Zebua Zebua, Emmanuel Zebua, Faevman Buala Zebua, Juniat Krisna Nifataya Zebua, Kristiawan Zebua, Nur Jernih Delpi Karianita Zebua, Putra Bakti Zebua, Sonia Zebua, Wasiat Elfan Daud Zebua, Yunus Sarofati Zega, Karlius Zega, Yamolala Zendrato, Hasrat Damai Aprilliaman Zendrato, Temazaro