Article Per Year (5 Year)
p-Index From 2021 - 2026
11.162
P-Index
This Author published in this journals
All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Jesya (Jurnal Ekonomi dan Ekonomi Syariah) YUME : Journal of Management Jurnal GeoEkonomi JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Jurnal Suluh Pendidikan Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Economics and Digital Business Review Visi Sosial Humaniora Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Jurnal Ilmu Ekonomi Manajemen dan Akuntansi ProBisnis : Jurnal Manajemen Balance : Jurnal Akuntansi dan Manajemen Journal of Accounting and Finance Management (JAFM) JURNAL TUNAS PENDIDIKAN Golden Ratio of Data in Summary Economics and Business Journal Journal of Artificial Intelligence and Digital Business Indonesian Research Journal on Education Innovative: Journal Of Social Science Research Jurnal Multidisiplin Sahombu Journal of Management, Economic, and Accounting The Manager Reveiew Journal of Literature Language and Academic Studies (J-LLANS) Tuhenori: Jurnal Ilmiah Multidisiplin Jurnal Ekonomi, Manajemen, Akuntansi
Mendrofa, Yupiter
Unknown Affiliation
Religion Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Public Health Social Sciences Other

Published : 96 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 96 Documents
Search

 6   7   8   9   10 
Analisis Strategi Pemasaran Dalam Meningkatkan Penjualan Produk Pada Mawar Bakery Di Kota Gunungsitoli Waruwu, Feby Dhika Perdana; Zebua, Emanuel; Mendrofa, Yupiter; Gea, Nov Elhan
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (Jebma) Vol. 4 No. 3 (2024): Artikel riset Periode Nopember 2024
Publisher : Yayasan Cita Cendikiawan Al Kharizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebma.v4i3.4747

Abstract

Penelitian ini bertujuan untuk mengetahui penerapan strategi pemasaran yang efektif di Mawar Bakery di Kota Gunungsitoli dan untuk mengidentifikasi strategi pemasaran yang dapat meningkatkan penjualan produk di Mawar Bakery Kota Gunungsitoli. Jenis penelitian yang digunakan dalam penelitian ini adalah metode penelitian deskriptif kualitatif. Metode pengumpulan data yang digunakan antara lain observasi, wawancara, dan dokumentasi. Teknik analisis data yang digunakan dalam penelitian ini adalah reduksi data, penyajian data dan menarik kesimpulan/ verifikasi. Hasil penelitian menunjukkan bahwa penerapan strategi pemasaran di Mawar Bakery dapat dianggap belum efektif dan optimal. Mawar Bakery masih menggunakan sistem pemasaran konsinyasi yaitu menitipkan produk kepada pihak lain, seperti toko atau market, yang bersedia menjual produk mereka dengan harga dan syarat penjualan yang telah disepakati sebelumnya Pemasaran melalui media sosial sudah dilakukan tetapi kurang efektif karena produk hanya dipromosikan melalui akun pribadi owner Mawar Bakery bukan melalui akun bisnis yang bisa menjangkau audiens yang lebih luas dan tersegmentasi dengan baik Kata kunci: Penjualan produk, strategi pemasaran
MODEL STRATEGI PEMASARAN DALAM MENGHADAPI PERSAINGAN HARGA Zebua, Sonia; Zebua, Emanuel; Mendrofa, Yupiter; Telambanua, Eliagus
Jurnal Suluh Pendidikan Vol 12 No 1 (2024): Maret 2024
Publisher : Fakultas Keguruan dan Ilmu Pendidikan, Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36655/jsp.v12i1.1532

Abstract

Strategi pemasaran merupakan pendekatan yang terencana dan terorganisir untuk mencapai tujuan pemasaran dengan memperhatikan kebutuhan dan keinginan konsumen serta menghasilkan keuntungan bagi perusahaan. Pada penelitian yang menjadi permasalahan utama adalah kondisi persaingan harga yang semakin tinggi. Tujuan penelitian untuk mengetahui model strategi pemasaran, upaya-upaya mendukung model strategi, mengetahui kendala satrategi pemasaran dalam menghadapi persaingan harga pada CV. Tricomsel Gunungsitoli. Penelitian menggunakan jenis penelitian kualitatif. Teknik pengumpulan data adalah observasi, dokumentasi dan wawancara. Teknik analisis data dengan reduksi data, penyajian data dan penarikan kesimpulan. Berdasarkan hasil penelitian diperoleh kesimpulan bahwa Penerapan model strategi pemasaran dalam upaya menghadapi persaingan harga pada CV. Tricomsel Gunungsitoli masih belum maksimal dimana hanya menerapkan strategi pemasaran yang sudah umum dilakukan. Upaya-upaya dalam mendukung model strategi pemasaran dalam menghadapi persaingan harga pada CV. Tricomsel Gunungsitoli dilakukan dengan memahami pergerakan pasar, memahami preferensi dan kebutuhan pelanggan, melakukan pemantauan dan memberi palatihan bagi karyawan supaya strategi pemasaran berjalan dengan baik, melakukan promosi produk yang menarik, memberi penawaran khusus, atau paket bundel yang menarik bagi pelanggan dan membagikan brosur terkait produk dan memperluas jaringan pasar. Kata kunci: Strategi pemasaran, pemasaran, harga
Analysis of The Use of Facebook Digital Promotion Media To Increase Sales of UD Tahu Murni Products in Gunungsitoli City Lase, Petrus; Harefa, Idarni; Mendrofa, Yupiter; Laia, Otanius
Economics and Business Journal (ECBIS) Vol. 4 No. 1 (2025): November
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v4i1.236

Abstract

This study aims to determine how social media is utilized Facebookas a digital promotional tool at UD. Tahu Murni in Gunungsitoli City, and to identify factors that hinder the effectiveness of such promotions in increasing sales. The background of this study is the increasingly rapid development of information technology that encourages micro, small, and medium enterprises (MSMEs) to utilize digital media as a more efficient promotional strategy and reach a wider market. The research method used is a qualitative approach with data collection techniques through observation, in-depth interviews, and documentation. The research informants consisted of business owners and several consumers. The data obtained were analyzed using thematic analysis methods. The results of the study indicate that the use of Facebook as a promotional medium by UD. Tahu Murni has not been optimally implemented. The promotional content uploaded is still simple, inconsistent, and has not utilized strategic features such as paid advertising (Facebook Ads), customer interaction, and social media analytics. The main inhibiting factors in optimizing promotions through Facebook are the business owner's limited digital knowledge, limited time, and the lack of a workforce focused on digital marketing. This study recommends that business actors improve their understanding and skills in social media management, utilize digital promotional features optimally, and develop attractive and consistent content strategies to reach more consumers.
The Role of Transformational Leadership, Work Environment on Job Satisfaction and Performance of Hospitals Employee During Digital Era Santoso, Teguh Iman; Suharnanik, Suharnanik; Mendrofa, Yupiter; Putri, Ratna Komala
Jurnal Ilmiah Sumber Daya Manusia Vol 6 No 2 (2023): JANUARI, JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia)
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/JJSDM.v6i2.27613

Abstract

The purpose of this study was to analyze the relationship of transformational leadership on employee job satisfaction, work environment on employee job satisfaction, transformational leadership on employee performance, work environment on employee performance. This research is a quantitative causality study that aims to examine the influence of transformational leadership and environmental variables. work on employee performance through job satisfaction. In addition, the research also aims to predict and develop theory. Seeing the shape of the model and the number of endogenous variables that are more than one, the appropriate analysis technique used is structural equation modeling (SEM) based on variance or partial least squares (PLS) with smartPLS 3.0 software tools. The respondents of this study were 270 hospital employees who were determined by the simple random sampling method. Data were obtained from distributing online questionnaires via social media. The questionnaire was designed using a Likert scale of 1 to 7. The independent variables in this study were transformational leadership, work environment and job satisfaction. The dependent variable in this study is the performance of Hospitals Employee. The stages of data testing are validity test, reliability test, termination coefficient test and hypothesis testing. The results of this study indicate that transformational leadership has a positive effect on employee job satisfaction, the work environment has a positive and significant effect on employee job satisfaction, transformational leadership has an effect on employee performance, the physical work environment has an effect on employee performance.
The Influence of Marketing Communication on Consumer Interest in BNKP PLKTIN Gunungsitoli Lase, Ratna sari; Harefa, Idarni; Mendrofa, Yupiter; Laia, Otanius
Jurnal Multidisiplin Sahombu Vol. 5 No. 08 (2025): Jurnal Multidisiplin Sahombu, December (2025)
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Marketing communication is a means by which companies try to inform, persuade and remind consumers directly or indirectly about the products and brands being marketed.This study aims to determine the effect of marketing communication on consumer interest in PLKT BNKP in Gunungsitoli. Effective marketing communication can increase consumer interest and influence their purchasing decisions. This study uses a quantitative method with data analysis techniques using SPSS to determine how much influence it has. The sample in this study was 30 respondents, namely employees and customers at PLKT. The results of the study showed that there was an effect of marketing communication on consumer interest in PLKT in Gunungsitoli, namely where the test of variables X and Y was declared valid because the result of the calculated r of 0.742 was greater than the r table, which was 0.361. In addition, the large influence of marketing communication was obtained by an average respondent answer of 6.42 with good criteria. Consumer interest in PLKT was obtained by an average respondent answer of 7.24 with good criteria. Thus, marketing communication has a significant influence on consumer interest. This means that marketing communication has an effect on consumer interest so that it can increase profits for the company. These findings suggest that an effective marketing communication strategy is the key to increasing overall consumer interest.
The Influence of Location and Price on Traders' Decision Making in Renting a Kiosk at Ya'ahowu Market, Gunungsitoli City Waruwu, Iwarman; Laia , Otanius; Mendrofa, Yupiter; Baene, Eduar
Jurnal Multidisiplin Sahombu Vol. 5 No. 03 (2025): Jurnal Multidisiplin Sahombu, (2025)
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of location and price on traders' decision making in renting kiosks in the Ya'ahowu market in Gunungsitoli city. The main objective of this study is to determine whether there is a significant influence of promotion on decision making, the influence of price on decision making, and the simultaneous influence of location and price on traders' decision making. Based on the results of the determination coefficient test, the R Square value of 0.718 or 71.8% indicates that the Location variable (X1) has a strong influence on decision making (Y). In addition, the Adjusted R Square value of 0.674 indicates that the Location and Price variables (X2) together influence decision making by 67.4%. The results of the F test with a significance value of 0.000 <0.05 and a calculated F value of 80.047>244, indicate that H3 is accepted, which means that there is a significant influence of location and price variables on decision making.
Co-Authors Abadi Mendrofa, Syah Aceh, Jefriman Ayler Beniah Ndraha Bate'e, Maria Magdalena Bate'e, Setiaman Batee, Maria Magdalena Bate’e, Maria M. Bate’e, Maria Magdalena Bu'ulolo, Fazarman Buulolo, Nanny Artatina Cahyadi Hulu, Alvon Cardinal Pranatal Mendrofa Daeli, Komiteriang Elhan Gea, Nov Eliagus Telaumbanua ELIYUNUS WARUWU Fatolosa Hulu Fredika Ade Pratama Agustiawan Gea, Calvin Dermawan gea, elhan Gea, Jeliswan B.I.J Gea, Jeliswan BIJ Gea, Nov Elhan Gea, Riskiaman Gulo, Erwinta Gulo, Mart Hayanti Gulo, Pasti Kasih Gulo, Resman Gulo, Yarisman Halawa, Forman Halawa, Noibe Halawa, Pinta Ayuningsih Harefa , Idarni Harefa, Erni Suriati Harefa, Fajar Harefa, Frans Harefa, Idarni Harefa, Idarni Harefa Harefa, Kelly Harefa, Lican Nirmala Harefa, Mardius Harefa, Nismen Gustav Hendra Kurniawan Harefa, Peringatan Harefa, Putri Sari Indah Harefa, Ridho Faatulo Harefa, Sepryance Cahyani Hia, Yoel Tatema Hulu, Denesti Hulu, Fatolosa Hulu, Perlindungan Hulu, Perlindungan F. Hulu, Perlindungan Faebuadodo Hulu, Sarah EvaJustin Iman Telaumbanua, Tekun Juliani, Dewi Kakisina, Sophia Molinda Kakisina, Sophia Molindah Kristian Putra Waruwu, Advent Kurniawan Telaumbanua, Elisati Lahagu, Alfonsus Indra Baru Lahagu, Titonik Laia , Otanius Laia, Aluiwa'auri Laia, Otanius Laila, Otanius Laoli , Murni Laoli, Meiman Syukur Laoli, Meri Eka Lestari Laowo, Andreas Lase, Delipiter Lase, Enifarmawati Lase, Heseziduhu Lase, Jusnamay Ertina Lase, Kasiani Lase, Kesia Lase, Petrus Lase, Ratna sari Magdalena Bate'e, Maria Meiman Hidayat Waruwu Mendrofa, Damayanti Mendrofa, Happy Karya Kasih Mendrofa, Martha Surya Dinata Mendrofa, Norbert Gabrielle Charasi Mendrofa, Sepriani Nazara, Sanaria Ndruru, Fransiskus Odaligoziduhu Halawa Palindungan Lahagu Putera Ndraha, Marlansyah Ratna Komala Putri Serniati Zebua Silviani, Sherly Suharnanik Suharnanik Teguh Iman Santoso Telaumbanua, Aferiaman Telaumbanua, Helda Megania Telaumbanua, Lestariani Telaumbanua, Marlina Telaumbanua, Rinta Astuti Telaumbanua, Yukarni Waruwu, Arianto Waruwu, Arwan Waruwu, Asteti Waruwu, Cindy Martalenta Waruwu, Emanueli Waruwu, Feby Dhika Perdana Waruwu, Iwarman Waruwu, Suka'aro Waruwu, Suka’aro Waruwu, Walina Zai, Junlifes Zai, Windarni Zai, Yerniat Zalukh, Kiki Aguswan Zalukhu, Fransiska Zalukhu, Noferlina Zalukhu, Risma Nelly Zalukhu, Terima Jaya Zalukhu, Yuterli Zalukhu, Yuterlin Zebua, Alfandi Zebua, Arief Buala Zebua, Dedy Setiawan Zebua, Emanuel Zebua, Emanuel Zebua Zebua, Emmanuel Zebua, Faevman Buala Zebua, Juniat Krisna Nifataya Zebua, Kristiawan Zebua, Nur Jernih Delpi Karianita Zebua, Putra Bakti Zebua, Sonia Zebua, Wasiat Elfan Daud Zebua, Yunus Sarofati Zega, Karlius Zega, Yamolala Zendrato, Hasrat Damai Aprilliaman Zendrato, Temazaro