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All Journal SUPREMASI: Jurnal Pemikiran, Penelitian Ilmu-Ilmu Sosial, Hukum dan Pengajarannya JEKPEND Jurnal Ekonomi dan Pendidikan Pinisi Business Administration Review Jurnal Administrasi Bisnis Jurnal Ilmiah Pengabdian dan Inovasi IPTEK: Jurnal Hasil Pengabdian kepada Masyarakat Biner : Jurnal Ilmu Komputer, Teknik dan Multimedia Jurnal Lamellong: Pengabdian Kepada Masyarakat ALLIRI: Journal of Anthropology Atestasi : Jurnal Ilmiah Akuntansi Public Resource Innovation Management and Excellence (PRIME)
Rizal S, Muh.
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Public Health Social Sciences Transportation Other

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Literasi Digital: Konvergensi Konten Promosi Usaha Mikro Kecil dan Menengah Sektor Kuliner Baharuddin, Aris; Syarifuddin; Rizal S, Muh.; Akbal, Fatimah; Pratama, Aryan Agus
Jurnal Ilmiah Pengabdian dan Inovasi Vol. 4 No. 2 (2025): Jurnal Ilmiah Pengabdian dan Inovasi
Publisher : Insan Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57248/jilpi.v4i2.731

Abstract

Culinary SMEs in Makassar have significant economic potential, yet many struggle to adapt to digital marketing due to low digital literacy, limited content creation skills, and the absence of content convergence strategies. A needs assessment involving 50 SMEs confirmed these challenges and underscored the urgency of targeted digital capacity building. This program applied the Participatory Rural Appraisal (PRA) approach to ensure active involvement of participants in identifying needs, designing solutions, implementing training, and evaluating outcomes. Activities included workshops on social media management, creative content production, and integrated content distribution using CapCut, Canva, and Meta Business Suite. The program led to notable improvements: 85% of participants gained a better understanding of social media algorithms, 80% mastered Meta Business Suite for content convergence, and engagement rates increased from 2% to 5%. Promotional efficiency improved by 30%, accompanied by a 25% rise in digital sales conversion. PRA-based digital literacy training effectively strengthened the promotional capacity and competitiveness of culinary SMEs in the digital ecosystem. The program also contributed to the achievement of university Key Performance Indicators (IKU) through community engagement and academic output.
Implementation of Good Corporate Governance (GCG) Principles at PT. Telkom Indonesia Rizal S, Muh; Zainal, Henni
Pinisi Business Administration Review Volume 5 Nomor 1, March 2023
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v5i1.45210

Abstract

Implementation of corporate governance (corporate governance) is seen as very important as one of the things to maintain the sustainability of the company's business in the long term that prioritizes the interests of shareholders (shareholders) and stakeholders (stakeholders). The purpose of this research is to analyze the implementation of the principles of Good Corporate Governance (GCG) in Indonesia. The method used in this research is literature study. Literature study is a research approach that is carried out by looking for references on a theoretical basis that is relevant to the cases or problems found. These references can be found in books, journals, research report articles, and online sites on the internet. The output resulting from the literature study is the collection of references that are relevant to the problem formulation. The principles of Good Corporate Government at PT. Telkom Indonesia has a very high percentage interpretation.
Servicescape and Customer Satisfaction at The Bulog Makassar Branch Office Inka, Inka; S, Muh Rizal; Yamin, Muh Nur
Jurnal Administrasi Bisnis VOL 5, NO 1 (2026) January
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jab.v5i1.81260

Abstract

Servicescape and Customer Satisfaction at Perum Bulog Makassar Branch Office. Thesis. Business Administration Study Program. Faculty of Social Sciences and Law. Makassar public university. Supervised by Nur Yamin and Maya Kasmita.This study aims to determine how the influence of Servicescape and Customer Satisfaction at Perum Bulog Makassar Branch Office. To achieve this goal, researchers use indicators to measure these variables. In the Servicescape variable, the indicators used are environmental cleanliness, facility temperature, proper lighting, attractive architecture, interior, physical facilities, a good place to rest, work together, and be friendly. As for the Customer Satisfaction variable, the indicators used are suitability of expectations, interest in revisiting, Willingness to recommend. In this study the research methods used were observation, questionnaires, and documentation. The sample used in this study was 80 respondents. The data were obtained from the results of the research which were processed using data analysis and using the help of the SPSS version 25 software program which consisted of validity tests, reliability tests, normality tests, simple linear regression analysis, and the coefficient of determination.The results of the study show that the indicators used for each of these variables indicate that the Servicescape variable has a significant influence on customer satisfaction at the Perum Bulog Makassar Branch Office. This is evidenced by the test of the coefficient of determination using the data that has been obtained.
The Influence of Integrity and Loyalty on the Performance of Bank Negara Indonesia Employees Mattoangin Main Branch Office Makassar City Ramadhani H, Shafira; Niswaty, Risma; Rizal S, Muh; Rivai, A. Muhammad
Public Resource Innovation Management and Excellence February 2026 , Volume 3 Number 1
Publisher : Public Resource Innovation Management and Excellence

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Shafira Ramadhani H, 2023. The Effect of Integrity and Loyalty on the Performance of Bank Negara Indonesia Employees Mattoangin Main Branch Office Makassar City. Thesis. Business Administration Study Program. Faculty of Social Sciences and Law. Makassar State University. (Guided by Risma Niswaty and Muh. Rizal S.) This study aims to determine how the Influence of Integrity and Loyalty on Employee Performance Both Partially and Simultaneously where Bank Negara Indonesia Kantor Cabang Utama Mattoangin Makassar City is the object of his research. This research uses Quantitative research type. The data collection technique used is primary data (Questionnaire, Observation, and Documentation). The sample used was formulated using the Krejcie and Morgan tables as many as 170 respondents. Data is obtained from research results that are processed using data analysis. The results showed that the indicators used for each variable showed that Integrity and Loyalty had a significant effect on the Performance of Bank Negara Indonesia Employeesat the Mattoangin Main Branch in Makassar City. It is proven based on. This is proven based on the Correlation Test, t Test and F Test and the Coefficient of Determination Test on the data obtained.
The Effect of Brand Image, Product Quality and Lifestyle on The Purchase Decision of Iphone Smartphones in Students of The Faculty of Social Sciences and Law, Makassar State University Nur Rahmah, Siti Annisa; Akib, Haedar; Rizal S, Muh.
Public Resource Innovation Management and Excellence February 2026 , Volume 3 Number 1
Publisher : Public Resource Innovation Management and Excellence

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Studi is examines the effect of brand image, product quality and lifestyle on purchasing decisions for iPhone brand smartphone products for students of the Faculty of Social Sciences and Law, Makassar State University partially and simultaneously. The purpose of this study was to determine the effect of brand image, product quality and lifestyle on purchasing decisions for iPhone brand smartphone products for students of the Faculty of Social Sciences and Law, State University of Makassar partially and simultaneously. This research approach is quantitative. This research was carried outinFaculty of Social Sciences and Law, Makassar State University. Respondents in the study werestudentFaculty of Social Sciences and Law, Makassar State University. Data collection techniques in the form of observation, questionnaires, and documentation. Data analysis techniques include statistical tests, validity tests, reliability tests, normality tests, descriptive analysis, multiple linear regression analysis, and analysis of the coefficient of determination.”Resultsiistudy“showing the effect of brand image on purchasing decisions, it was found that it did not have a contributing influence on purchasing decisions on students of the Faculty of Social Sciences and Law, Makassar State University. The effect of product quality on purchasing decisions, it was found that it had a significant influence on purchasing decisions for iPhone products for students of the Faculty of Social Sciences and Law, Makassar State University. The effect of lifestyle on purchasing decisions, it was found that it had a significant influence on purchasing decisions for iPhone products for students of the Faculty of Social Sciences and Law, Makassar State University. The influence of brand image, product quality, and lifestyle on purchasing decisions,”
Business Development Strategy Analysis at Kaku Food Makassar City Khaeruddin, Inayah Wulandari; S, Muh Rizal; Gadi, Andika Wahyudi
Pinisi Business Administration Review Volume 8 Number 1, March 2026
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v4i2.37558

Abstract

 This study aims to determine the business development carried out by employees and owners of Kaku Food, a business development strategy that Kaku Food uses through a marketing mix. The type of research used is qualitative descriptive, which is an analysis used by the SWOT analysis method. To achieve the research objectives, data collection techniques were used, namely observation, interviews, and documentation with six people as informants from the owners, employees, and customers of Kaku Food. The validity checking of data is carried out using source triangulation techniques.  Data analysis techniques use data collection, data condensation, data presentation and conclusions. The results showed that the business development strategy that can be applied by Kaku Food is a diversification strategy. By carrying out a diversification strategy, Kaku Food can improve product quality or add new variants by using other raw materials so that they are not tied to just one raw material. The supporting factors of kaku food are having varied products, easily accessible store locations, maximum promotion through interesting content on social media, many branches, and the availability of raw materials that are easily accessible. While the inhibiting factor of rigid food is that there are no branches outside the city of Makassar, the price is classified as expensive when compared to similar products, product packaging that is easily torn, and parking space that is less spacious makes 4-wheeled vehicles forced to park on the shoulder of the road. 
Analysis of Policy and Business Competition As An Industrial Development Strategy in Indonesia: A Bibliometric Study Using Vosviewer Rizal S, Muh; Zulfikar, Zulfikar; Gultom, Fakhrian Arsyam
Pinisi Business Administration Review Volume 8 Number 1, March 2026
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v8i1.9832

Abstract

Using bibliometric methods, this study aims to evaluate the role of competition policy as a strategic tool in the development of the industry in Indonesia. This study maps 50 scientific articles from the Scopus and Google Scholar databases (period 2015–2025) based on three modes of analysis: network visualization, visualization density, and visualization overlay. The network visualization results show that four main interconnected clusters have formed, with the financial cluster (loans, banks, and credit) as the strongest network center. The density map shows a significant lack of research on effectiveness, renewable energy, and governance. The visualization overlay shows a shift in trends from conventional market structure issues to policy implementation, policy interaction, and the role of policymakers. This study found that industrial development strategies in Indonesia require synergy between competition policy and industrial policy. This is known as the competition-industry policy relationship. One of the main recommendations is the importance of creating a formal coordination mechanism between the KPPU and the technical departments, as well as prioritizing the quantitative measurement of government impact in important sectors such as renewable energy.
Co-Authors ,, Nurul Wahyuni Abdullah, Faizal Adipa, Fauzan Aditya Wardhana Agriyanto, Dody Aisah, Yuyun Akbal, Fatimah Akhmad, Nurul Atikah Alief Ali Akbar, Nur Arhas, Sitti Hardianty Arief Ramadhan Aris Baharuddin Aryan Agus Pratama Aslinda, Andi Asmawati, Endang Azizah Paus Paus, Nur Bakhtiar Bakhtiar Bakhtiar Didin, Didin eki, eki Gadi, Andika Wahyudi Gultom, Fakhrian Arsyam Haedar Akib Hanisa, Nur Hasriani Hasriani, Hasriani Hesa W, Muhammad Hikmah, Nurul Hidayatun Hudain, Muh. Adnan Inka, Inka Insyafiah, Muh. Fakhriawan Ismail, Ismaniar Jamaluddin Jamaluddin Kamaruddin, Ilham Khaeruddin, Inayah Wulandari Kurniawan Kurniawan Mahmud, Ramlan Mandasari, Mandasari Mardatilla, Andi Mahdiana Maya Kasmita Monica, Christin Muhammad Luthfi Muhammad Rivai, Andi N Teko Batara, Enjelica Nasfat, Riska Amalia Nur Rahmah, Siti Annisa Nur Yamin, Muh. Nur, Andi Cudai Nurfadila Nurfadila, Nurfadila Nurfadillah, Amira NURLAELA NURLAELA Nurlaelah Nurlaelah, Nurlaelah R, Riska Rahayu Ning Tyas, Mellany Ramadhani H, Shafira Ramadhani, Andi Aulia Risma Niswaty Rivai, A. Muhammad Rivai, Andi Muh. Rivai, Andi Muhammad Riyanti Rofifah.M, Aliyah Ryan Rayhana Sofyan, Ryan Rayhana Sakawati, Herlina Sartika, Elsa Seppa, Yusi Irensi Sinar, Syam Sirajuddin Saleh Sulmiah, Sulmiah Syara, Elfiyusriningsi Syarifuddin Syarifuddin Syarifuddin Tadampali, Andi Caezar To Tavip Maryanto, Eko Tenriulan, Andi To Taddampali, Andi Caezar Wafiqah Wardah, Siti Syarifah Wahyudi Gani, Andika wahyuni wahyuni Wildani, Ainun Yamin, Muh Nur Yoseph, Melvin yunas, Ummi Ditami Zainal, Henni Zainal, Nur Hikmah Zulfikar Zulfikar