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All Journal Jurnal Pendidikan Sosiologi dan Humaniora Jurnal CoreIT JTAM (Jurnal Teori dan Aplikasi Matematika) JURNAL EDUCATION AND DEVELOPMENT JOURNAL OF SCIENCE AND SOCIAL RESEARCH Jurnal Informatika dan Rekayasa Perangkat Lunak Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Kepariwisataan: Jurnal Ilmiah International Journal of Economics (IJEC) International Journal of Educational Research Excellence (IJERE) Innovative: Journal Of Social Science Research Journal Emerging Technologies in Education Socious Journal Journal of Rural Tourism (JoRT) Jurnal Teknologi Cerdas Ulil Albab Jurnal Teknokes Journal of Computer Science Advancements Journal of Social Entrepreneurship and Creative Technology
Nugroho, Agung Yuliyanto
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PARTISIPASI MAHASISWA PARIWISATA DALAM PEMASARAN DIGITAL DAN DAYA TARIK WISATA PENANGKARAN PENYU BALI Nugroho, Dwi Yoso; Triyono, Joko; Nugroho, Agung Yuliyanto
JURNAL EDUCATION AND DEVELOPMENT Vol 13 No 1 (2025): Vol 13 No 2 Mei 2025
Publisher : Institut Pendidikan Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37081/ed.v13i1.7010

Abstract

Penangkaran Penyu di Bali merupakan salah satu destinasi ekowisata yang berperan penting dalam pelestarian spesies penyu yang terancam punah. Namun, keberlanjutan dan daya tarik wisata ini sangat bergantung pada efektivitas strategi pemasaran, terutama di era digital. Penelitian ini bertujuan untuk menganalisis peran dan kontribusi mahasiswa pariwisata dalam pemasaran digital serta dampaknya terhadap peningkatan daya tarik wisata Penangkaran Penyu di Bali. Metode penelitian yang digunakan adalah pendekatan kualitatif dengan teknik wawancara, observasi, dan studi literatur untuk memperoleh data terkait keterlibatan mahasiswa dalam strategi pemasaran digital. Hasil penelitian menunjukkan bahwa mahasiswa pariwisata memiliki peran strategis dalam promosi digital melalui produksi konten kreatif di media sosial, pengelolaan platform digital, serta kampanye edukasi berbasis teknologi. Partisipasi mereka dalam pembuatan video dokumenter, blog wisata, serta interaksi dengan wisatawan secara daring mampu meningkatkan kesadaran masyarakat akan pentingnya konservasi penyu serta menarik minat wisatawan untuk berkunjung. Selain itu, integrasi pemasaran digital dengan konsep ekowisata berbasis edukasi telah memberikan dampak positif terhadap peningkatan jumlah kunjungan serta keterlibatan komunitas lokal dalam pelestarian penyu., Penelitian ini menyimpulkan bahwa pemanfaatan pemasaran digital yang inovatif dan berbasis edukasi dapat menjadi strategi efektif dalam meningkatkan daya tarik wisata Penangkaran Penyu Bali. Selain itu, partisipasi mahasiswa pariwisata dalam kegiatan ini tidak hanya memberikan manfaat bagi destinasi wisata, tetapi juga menjadi wadah pembelajaran bagi mereka untuk memahami dinamika industri pariwisata yang berkelanjutan.
The Utilization of Social Media As a Means of Public Education in Digital-Based PKM Programs Larisu, Zulfiah; Nasim, Abu Sahman; Nugroho, Agung Yuliyanto; Raule, Jean Henry
Socious Journal Vol. 2 No. 2 (2025): Socious Journal - April
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/k9c23w02

Abstract

The development of social media as part of digital transformation has opened up new opportunities in community education efforts, especially through the Student Creativity Program (PKM). This study aims to examine the strategy of utilizing social media as an educational tool in digital-based PKM activities. Social media such as TikTok, Instagram, and Facebook are used strategically to reach various segments of society, taking into account generational characteristics, information needs, and socio-cultural contexts. A descriptive qualitative approach was used in this study, with data collection techniques through in-depth interviews with implementing students, supervising lecturers, and beneficiary communities. Data analysis was carried out thematically with source triangulation to maintain validity. The results of the study indicate that the integration of social media in PKM not only increases access to educational information but also strengthens community participation in the learning process. The success of the program is highly dependent on the design of content that is visually attractive, substantively contextual, and participatory in its implementation. However, challenges related to digital literacy, information credibility, and community involvement still need to be addressed through sustainable strategies. Thus, social media has the potential to be an effective educational platform if utilized critically, creatively, and collaboratively within the framework of digital-based community service.
Forecasting Beef Production with Comparison of Linear Regression and DMA Methods Based on n-th Ordo 3 Tundo, Tundo; Yel, Mesra Betty; Nugroho, Agung Yuliyanto
JTAM (Jurnal Teori dan Aplikasi Matematika) Vol 8, No 4 (2024): October
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jtam.v8i4.24706

Abstract

Beef is considered a high-value commodity because it is an important food source of protein. Interest in beef is increasing along with increasing people's incomes and awareness of the importance of fulfilling nutrition. Demand for beef is expected to continue to increase. According to the Central Statistics Agency (CSA), beef production in Jakarta shows an increasing trend every year. In the last 10 years, beef production has increased significantly, but in 2020 there was a decrease in production of 7,240.68 tons due to the lockdown due to the corona virus outbreak. After that, in 2021, production reached 16,381.81 tons and will continue to increase in 2022 and 2023. Based on the above phenomenon, the aim of this research is to support the success and sustainability of the beef industry by ensuring that supply matches demand, resources are used optimally, and risks can be managed well. To predict beef production, an accurate method, model or approach is needed. One way to predict beef production in Jakarta is to use the Linear Regression and Double Moving Average (DMA) methodsThe way the Linear Regression and DMA methods work is to forecast based on concepts and properties. The concepts and properties of Linear Regression are models, functions, estimates and forecasting results, while DMA performs time series analysis based on moving averages. After analysis using MAPE, it was found that the algorithm that had the smallest error value was the linear regression algorithm with a percentage for the monthly period of 15% while for the year period it was 17% compared to DMA. So in this case it would be very appropriate to use the Linear Regression method from the error values obtained.
The Impact of TikTok Marketing on Consumer Motivation and Purchase Decisions for Tourism Products in Labuan Bajo Widilestari, Christine; Masriah, Masriah; Nugroho, Agung Yuliyanto; Putrianti, Flora Grace; Anshoriyah, Sofiyatul
International Journal of Economics (IJEC) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i2.1466

Abstract

This study aims to describe the impact of social media, specifically TikTok, on advertising and marketing in Labuan Bajo's tourism industry. The study was conducted in Labuan Bajo with approximately 100 respondents, and data was collected and analyzed quantitatively to assess the influence of social media on consumer behavior and purchasing decisions. This study examines the effectiveness of TikTok as a promotional and marketing tool in encouraging consumers to purchase tourism products in Labuan Bajo. The findings indicate that TikTok is a viable promotional medium that can have a significant impact on consumer decision-making when it comes to culinary products. The use of this social media platform has a notable influence on the tourism industry in Labuan Bajo
PERAN PEMASARAN DIGITAL BERBASIS ELECTRONIC WORD OF MOUTH (e-WOM) DALAM MENINGKATKAN DAYA TARIK DAN KUNJUNGAN WISATAWAN KE DESA WISATA TETEBATU, LOMBOK TIMUR NUSA TENGGARA BARAT Sanjaya, Lalu Rudi; Wulandari, Lastiani Warih; Syamsu, Moch. Nur; Nugroho, Agung Yuliyanto
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 8, No 3 (2025): August 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i3.4116

Abstract

Abstract: Tourism is a vital sector that supports regional economic development. Lombok, particularly East Lombok Regency, has experienced an increase in tourist visits annually, although there was a significant decline in 2020 due to the COVID-19 pandemic. Tetebatu Tourism Village possesses substantial tourism potential, but the dissemination of information remains limited, resulting in underutilization of digital platforms such as social media. This study aims to examine the influence of electronic word of mouth (e-WOM) as a digital marketing medium on tourist visits through the mediating variable of visit interest to Tetebatu Tourism Village. This research employs a quantitative associative method with a sample of 350 respondents selected using purposive sampling. Data were collected through questionnaires and analyzed using Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) approach. The results show that e-WOM has a significant influence on tourists’ visit interest, indicated by a significance value of 0.000 < 0.05. However, e-WOM does not directly influence tourist visits (significance 0.140 > 0.05). Nevertheless, e-WOM significantly influences tourist visits through the mediating effect of visit interest (significance 0.008 < 0.05). In conclusion, e-WOM as a digital marketing tool effectively increases visit interest, which in turn contributes to greater tourist visits to Tetebatu Tourism Village Keywords: e-WOM, Interest, Visits, Tourist Abstrak: Pariwisata merupakan sektor penting dalam mendukung pembangunan ekonomi daerah. Lombok, khususnya Kabupaten Lombok Timur, menunjukkan peningkatan jumlah wisatawan setiap tahun, meskipun sempat menurun pada 2020 akibat pandemi COVID-19. Desa Wisata Tetebatu memiliki potensi besar dalam sektor wisata, namun penyebaran informasi masih minim, sehingga belum dimanfaatkan secara optimal melalui media sosial. Penelitian ini bertujuan untuk mengetahui pengaruh electronic word of mouth (e-WOM) sebagai media pemasaran digital terhadap kunjungan wisatawan melalui minat berkunjung ke Desa Wisata Tetebatu. Metode penelitian ini bersifat kuantitatif asosiatif dengan jumlah sampel 350 responden, menggunakan teknik purposive sampling. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan Structural Equation Modeling (SEM) berbasis Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa e-WOM berpengaruh signifikan terhadap minat wisatawan dengan nilai signifikansi 0,000 < 0,05. Namun, e-WOM tidak berpengaruh langsung terhadap kunjungan wisatawan (signifikansi 0,140 > 0,05). Sementara itu, terdapat pengaruh signifikan e-WOM terhadap kunjungan wisatawan melalui minat berkunjung (signifikansi 0,008 < 0,05). Dengan demikian, e-WOM efektif digunakan untuk meningkatkan minat yang berdampak pada peningkatan kunjungan ke Desa Wisata Tetebatu. Kata kunci: e-WOM, Minat, Kunjungan, Wisatawan
INTEGRASI BISNIS INKLUSIF DAN COMMUNITY-BASED TOURISM DI LOMBOK TENGAH Firdaus, M. Surya Maulana; Widiyanto, Nur; Syamsu, Moch. Nur; Nugroho, Agung Yuliyanto; Suswanto, Suswanto
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 8, No 3 (2025): August 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i3.4117

Abstract

Abstract: Community-Based Tourism/CBT is a tourism approach that places the community as the main actor. In order for economic and social benefits to be more evenly distributed, an implementation model with an inclusive business approach is needed in its management. This study aims to analyze the implementation of inclusive business in the development of CBT in Sukarara and Bilebante Tourism Villages, Central Lombok. The research method used is qualitative descriptive, with data collection techniques in the form of interviews, observations, and documentation. The results of the study indicate that Sukarara Village has succeeded in implementing the principles of inclusive business through strengthening local weaving businesses, training, access to capital, and partnerships with the tourism sector. In contrast, Bilebante Village still faces obstacles in institutional capacity and market access even though it has the potential for local herbal businesses. The conclusion of this study shows that the implementation of inclusive business can strengthen the development of CBT fairly and sustainably if supported by cross-sector collaboration, increasing community capacity, and policies that favor locality. This study contributes to strengthening the theory of inclusive business in the tourism sector and offers applicable policy recommendations for the development of tourist villages. Keywords: Inclusive Business, Community-Based Tourism, Tourism Village, Community Empowerment Abstrak: Community-Based Tourism/CBT merupakan pendekatan pariwisata yang menempatkan masyarakat sebagai pelaku utama. Agar manfaat ekonomi dan sosial lebih merata, diperlukan model penerapan dengan pendekatan bisnis inklusif dalam pengelolaannya. Penelitian ini bertujuan untuk menganalisis implementasi bisnis inklusif dalam pengembangan CBT di Desa Wisata Sukarara dan Bilebante, Lombok Tengah. Metode penelitian yang digunakan adalah kualitatif deskriptif, dengan teknik pengumpulan data berupa wawancara, observasi, dan dokumentasi. Hasil penelitian menunjukkan bahwa Desa Sukarara telah berhasil menerapkan prinsip bisnis inklusif melalui penguatan usaha tenun lokal, pelatihan, akses modal, serta kemitraan dengan sektor pariwisata. Sebaliknya, Desa Bilebante masih menghadapi kendala dalam kapasitas kelembagaan dan akses pasar meskipun memiliki potensi usaha herbal lokal. Kesimpulan dari penelitian ini menunjukkan bahwa implementasi bisnis inklusif dapat memperkuat pengembangan CBT secara adil dan berkelanjutan jika didukung oleh kolaborasi lintas sektor, peningkatan kapasitas masyarakat, dan kebijakan yang berpihak pada lokalitas. Penelitian ini memberikan kontribusi terhadap penguatan teori bisnis inklusif di sektor pariwisata serta menawarkan rekomendasi kebijakan yang aplikatif untuk pengembangan desa wisata. Kata kunci: Bisnis Inklusif, Community-Based Tourism, Desa Wisata, Pemberdayaan Masyarakat
STRATEGI PERSONALISASI PRODUK UMKM KULINER TRADISIONAL DI YOGYAKARTA DENGAN METODE RFM DAN K-MEANS CLUSTERING Liyan, Sur; Yulianto, Dwi Hery; Nugroho, Agung Yuliyanto
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 8, No 3 (2025): August 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i3.4324

Abstract

Abstract: Traditional culinary Micro, Small, and Medium Enterprises (MSMEs) face significant challenges in retaining customers amidst digital competition. This study aims to formulate an effective product personalization strategy for MSMEs by utilizing customer transaction data. We applied the RFM (Recency, Frequency, Monetary) model combined with the K-Means Clustering algorithm to transaction data from 200 culinary MSME customers in Yogyakarta. The analysis results show that customers can be grouped into four homogeneous segments: VIP Customers, Loyal Customers, Potential Customers, and Risky Customers. Based on the unique characteristics of each segment, relevant marketing strategies are formulated, such as exclusive loyalty programs for VIP Customers and reactivation campaigns for Risky Customers. This study contributes by providing a practical, data-driven methodology for MSMEs to improve their retention and marketing effectiveness, filling the existing research gap in the traditional culinary MSME sector. Keyword: RFM (Recency Frequency, Monetary),K-Means Clustering, VIP Abstrak: Usaha Mikro, Kecil, dan Menengah (UMKM) kuliner tradisional menghadapi tantangan besar dalam mempertahankan pelanggan di tengah persaingan digital. Penelitian ini bertujuan untuk merumuskan strategi personalisasi produk yang efektif bagi UMKM dengan memanfaatkan data transaksi pelanggan. Kami menerapkan model RFM (Recency, Frequency, Monetary) yang dikombinasikan dengan algoritma K-Means Clustering pada data transaksi dari 200 pelanggan UMKM kuliner di Yogyakarta. Hasil analisis menunjukkan bahwa pelanggan dapat dikelompokkan menjadi empat segmen homogen: Pelanggan VIP, Pelanggan Setia, Pelanggan Potensial, dan Pelanggan Berisiko. Berdasarkan karakteristik unik setiap segmen, dirumuskan strategi pemasaran yang relevan, seperti program loyalitas eksklusif untuk Pelanggan VIP dan kampanye reaktivasi untuk Pelanggan Berisiko. Penelitian ini berkontribusi dengan menyediakan metodologi praktis berbasis data bagi UMKM untuk meningkatkan retensi dan efektivitas pemasaran mereka, mengisi kesenjangan penelitian yang ada pada sektor UMKM kuliner tradisional.
Perancangan Model Customer To Bussinees Pada Pemesan Service Kendaraan Bermotor Berbasis Website Interaktif Nugroho, Agung Yuliyanto; Sutopo, Joko
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 3 No. 8: Juli 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v3i8.4448

Abstract

Kendaraan bermotor merupakan alat yang paling dibutuhkan sebagai media transportasi. Pesatnya kemajuan zaman membuat kendaraan bermotor sangat dibutuhkan sebagai media transportasi. Salah satu faktor yang dapat mengakibatkan masalah dalam kendaraan bermotor adalah mendapati kendaraan rusak dijalan. Kota jogja adalah sebuah kota wisata dengan budaya yang khas yang selalu meninggalkan kesan dihati dan tidak pernah sepi dari turis, baik turis domestik maupun mancanegara. Para pelaku usaha yang bergerak dibidang service kendaraan bermotor telah melakukan promosi melalui media masa seperti surat kabar dan pamflet, akan tetapi cara tersebut belum cukup untuk menginformasikan bengkel kendaraan secara meluas kepada wisatawan lokal maupun asing karena itu melalui pengembangan customer to bisnis pada pemesanan layanan service kendaraan bermotor diharapkan dapat menampilkan gambaran peta lokasi, harga suku cadang dan teknisi yang handal, Sehingga lebih memudahkan customer secara luas. Perancangan peta yang ditampilkan dalam sistem ini menggunakan Html geolocation, perangkat lunak yang digunakan dalam membangun aplikasi ini adalah PHP (Pear Hypertext Prepocessor) sebagai bahasa pemograman.
Comparison Of The Naïve Bayes Algorithm And The Decision Tree On Sentiment Analysis Of Student Comment Data In The Digital Teacher Assessment (DITA) Application Kristanto, Ferat; Nugroho, Agung Yuliyanto
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 3 No. 9: Agustus 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v3i9.4575

Abstract

Telkom Purwokerto Vocational High School (SMK) is a school managed by the Telkom Education Foundation. They use Digital Teacher Assessment (DITA) apps. Students provide comments to the teacher using the DITA application. The collected comment data will be grouped into three categories, namely positive, negative, and neutral. Based on the category of comments requires sentiment analysis in grouping these comments. Sentiment analysis uses lexicon-based. After getting sentiment analysis using lexicon-based, then the words are weighted using TF-IDF and then classified and evaluated. This study uses an algorithm naïve Bayes and a decision tree. So the results of the comparative research on the accuracy of the naïve Bayes algorithm and the decision tree with the decision tree algorithm have the highest level of accuracy, namely 99%. So it can be concluded that using the decision tree algorithm is better at classifying student comment sentiment analysis data.
Integrating Digital Literacy in Secondary Education: A Comparative Analysis of Effective Teaching Strategies Across Asia Apriyanto, Apriyanto; Albadri, Albadri; Hasnah, Sitti; Nugroho, Agung Yuliyanto; Smas, Musa Hefer
International Journal of Educational Research Excellence (IJERE) Vol. 3 No. 2 (2024): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijere.v3i2.508

Abstract

This research project examines the ways in which digital literacy is incorporated into the secondary education curriculum in various Asian countries. This study aims to investigate the comparative teaching strategies employed with the aim of enhancing students' digital competencies. Qualitative research methods were employed to obtain data through in-depth interviews, document analysis and participatory observation in secondary schools in five Asian countries: Indonesia, Singapore, India, South Korea and Japan. The findings indicate that technology-based strategies, teacher training and national policies play an instrumental role in the successful integration of digital literacy. The research validates that a comprehensive approach to the incorporation of digital literacy in secondary education in Asia necessitates an interwoven combination of pedagogical strategies, conducive policies and robust technological infrastructure. The insights gained from this research are invaluable for the formulation and refinement of an inclusive and effective digital literacy curriculum.
Co-Authors Abdul Malik Akbar, Riolandi Albadri, Albadri Anshoriyah, Sofiyatul Apriyanto, Apriyanto Aurelius Fredimento Betty Yel, Mesra Christine Widilestari Dina Destari Firdaus, M. Surya Maulana Flora Grace Putrianti Hamka Hamka, Hamka Herryani, Herra Hidayat, Noura Rizqyaannisa Ignatius Septo Pramesworo Joko Triyono Kristanto, Ferat Larisu, Zulfiah Liyan, Sur masriah masriah, masriah Musa Hefer Smas Nasim, Abu Sahman Nugroho, Dwi Yoso Nur Rohman Pareira, Rosalina Andriyani Ebang Prasetio, Rachmat Purwati Purwati Rao, Ananya Raule, Jean Henry Saidah, Andi Sanjaya, Lalu Rudi Shimbun, Annisa Fikria Sisca Cletus Lamatokan Sitti Hasnah Sri Yulianto Fajar Pradapa Sudiro, Syawal Sukoco, Hendro Suswanto Suswanto, Suswanto Sutopo, Joko Syamsu, Moch. Nur Titik Haryanti Tundo, Tundo Waahib, Achmad Nashrul Wajnah, Wajnah Widiyanto, Nur Wong, Lucas Wulandari, Lastiani Warih Yulianto, Dwi Hery Yuniati, Nining