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All Journal Jurnal Ilmu Dasar JURNAL SAINS PERTANIAN EQUATOR Jurnal Media Infotama Dentino: Jurnal Kedokteran Gigi Berkala Kedokteran Akuntabel : Jurnal Ekonomi dan Keuangan JURNAL MANAJEMEN Jurnal Pertanian Agros JHECDs: Journal of Health Epidemiology and Communicable Diseases Perspektif Pendidikan dan Keguruan Jurnal Ilmiah Edunomika (JIE) Proceeding International Seminar of Islamic Studies Prosiding Konferensi Nasional PKM-CSR Jurnal Ilmiah Teknik Mesin, Elektro dan Komputer (JURITEK) Jurnal Media Computer Science Jurnal Ilmu Manajemen Mulawarman (JIMM) Homeostasis: Jurnal Mahasiswa Pendidikan Dokter Eduscience Development Journal (EDJ) Jurnal Riset Manajemen dan Ekonomi

Asnawati Asnawati

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Author-ID : 1785906

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Immunology & microbiology Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Pengaruh Kepercayaan, Orientasi Belanja dan Kualitas Layanan Elektronik Terhadap Keputusan Pembelian Produk Fashion di Online Shopping (Studi Kasus pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Mulawarman) Tri Utami Pangestu; Rahmawati Rahmawati; Asnawati Asnawati
Jurnal Ilmu Manajemen Mulawarman (JIMM) Vol 3, No 2 (2018): Juni
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29264/jimm.v3i2.1733

This research aims to determine the influence of Trust, Shopping Orientation and Quality Of Electronic Service On purchasing decisions fashion product in online shopping (A case Study Students Economic and Business Faculty of Mulawarman University). Sampling in this research using of non probability sampling. The sample used is all students Economic and Business of Mulawarman University. The number of sample used is 100 respondents. Data analysis method used is Multiple Linier Regression using SPSS version 23. The result of this study indicate that the variables of Trust, Shopping Orientation and Quality Of Electronic Service have a significant positive effect on purchasing decisions fashion product in online shopping.

Pengaruh relationship marketing terhadap kepuasan konsumen pada pt adira finance di samarinda Dedy Hermawan; Tetra Hidayati; Asnawati Asnawati
Jurnal Ilmu Manajemen Mulawarman (JIMM) Vol 2, No 1 (2017): April
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29264/jimm.v2i1.205

Tujuan penelitian ini untuk menganalisis dan mengetahui pengruh Relationship Marketing Terhadap Kepuasan Konsumen Pada PT Adira Finance Di Samarinda Dasar teori yang digunakan manajemen pemasaran menggunakan alat analisis regresi liner berganda dengan 50 sampel.Kesimpulan penelitian ini: Berdasarkan hasil uji parsial variabel manfaat finansial berpengaruh signifikan terhadap variabel kepuasan nasabah PT Adira Finance Samarinda karena nilai t hitungnya t tabel maka Ha diterima dan menolak Ho. Dengan demikian hipotesis menyatakan dimensi finansial berpengaruh signifikan terhadap variabel kepuasan nasabah PT Adira Finance Samarinda, diterima Berdasarkan hasil uji parsial variabel manfaat sosial berpengaruh signifikan terhadap variabel kepuasan nasabah PT Adira Finance Samarinda karena nilai t hitungnya t tabel maka Ha diterima dan menolak Ho. Dengan demikian hipotesis menyatakan dimensi sosial berpengaruh signifikan terhadap variabel kepuasan nasabah PT Adira Finance Samarinda, diterima. Berdasarkan hasil uji parsial variabel manfaat struktural berpengaruh signifikan terhadap variabel kepuasan nasabah PT Adira Finance Samarinda karena nilai t hitungnya t tabel maka Ha diterima dan menolak Ho. Dengan demikian hipotesis yang menyatakan dimensi struktural yang berpengaruh manfaat finansial, manfaat sosial dan manfaat struktural kerja berpengaruh signifikan terhadap variabel kepuasan nasabah PT Adira Finance Samarinda, diterima. Keywords: Relationship Marketing – Kepuasan Konsumen

Pengaruh persepsi nilai dan kepuasan pelanggan terhadap identifiikasi merek toko Nur Julianti Amir; Syarifah Hudayah; Asnawati Asnawati
Jurnal Ilmu Manajemen Mulawarman (JIMM) Vol 3, No 3 (2018): September
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29264/jimm.v3i3.1492

Penelitian ini dilaksanakan di Zoya Samarinda yaitu di Komplek Mall Lembuswana, Samarinda. Model penelitian ini yang digunakan yakni dengan metode observasi, wawancara, kuesioner dan studi kepustakaan yang dilakukan secara sistematik berdasarkan tujuan penelitian. Metode analisis yang digunakan adalah dengan metode analisis regresi liner berganda, dengan menggunakan uji hipotesis yaitu uji t. Kemudian menggunakan perhitungan korelasi untuk mengetahui berapa besar pengaruh dan signifikasi Persepsi Nilai dan Kepuasan terhadap Identifiksi Merek Toko Zoya di Kota Samarinda. Dari hasil penelitian menunjukan bahwa variabel Persepsi Nilai dan Kepuasan mempunyai Pengaruh yang positif dan signifikan terhadap Identifiksi Merek Toko Zoya di Kota Samarinda. Diperoleh persamaan Y = 7.855 + 0,440X1+0,269X2, Yang memiliki arti bahwa variabel Persepsi Nilai dan Kepuasan berpengaruh positif terhadap Identifiaksi Merek dari penelitian ini diperoleh nilai Adjusted R Square sebesar 0,213, hal tersebut berarti 21,3% variabel Identifikasi Merek dapat dijelaskan oleh variabel independentnya, yaitu Persepsi Nilai dan Kepuasan, sedangkan sisanya 78,7, dijelaskan oleh variabel – variabel lain, diluar penelitian.

Pengaruh ketidakpuasan konsumen dan kebutuhan mencari variasi terhadap keputusan perpindahan merek sepeda motor Jodhi Andhika Perdana; Suharno Suharno; Asnawati Asnawati
Jurnal Ilmu Manajemen Mulawarman (JIMM) Vol 3, No 3 (2018): September
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29264/jimm.v3i3.1452

Pengaruh Ketidakpuasan Konsumen dan Kebutuhan untuk Keputusan Terhadap Pemindahan Variasi Merek Sepeda Motor (Studi Kasus Konsumen Sepeda Motor Yamaha ke Honda). Di bawah bimbingan Bpk. Suharno dan Ibu Asnawati. Penelitian ini untuk mengetahui pengaruh ketidakpuasan konsumen (X1) dan kebutuhan untuk menemukan variasi (X2) terhadap keputusan perpindahan merek sepeda motor (Y). Penelitian ini menggunakan data primer. Teknik pengumpulan data adalah kuesioner, yang menggunakan sampel 100 responden. Data diproses dan dianalisis menggunakan analisis regresi linier berganda. Selanjutnya, untuk menguji hasil penelitian dengan menggunakan alat SPSS untuk Windows 21. Hasil ini menunjukkan bahwa berdasarkan uji F dan t diketahui bahwa variabel ketidakpuasan konsumen dan kebutuhan untuk menemukan variasi secara bersama-sama dan secara individu memiliki pengaruh yang signifikan terhadap keputusan konsumen dalam melakukan perpindahan merek produk sepeda motor. Variabel perlu menemukan variasi adalah faktor yang paling dominan dalam mempengaruhi keputusan tentang transfer produk sepeda motor merek

Upaya Meningkatkan Hasil Belajar IPA Melalui Metode Pembelajaran Discovery Terbimbing pada Siswa Kelas V SD Negeri 01 Durian Tinggi Kecamatan Kapur IX Asnawati Asnawati
Eduscience Development Journal Vol. 1 No. 2 (2019): Eduscience Development Journal (EDJ)
Publisher : Pendidikan Biologi FKIP UMMY

This study aims to improve the learning outcomes of science students in grade V SD Negeri 01 Durian Tinggi District Kapur IX using discovery-guided learning methods. This type of research is classroom action research. The subjects of this study were the fifth grade students of SD Negeri 01 Durian Tinggi, totaling 17 students, consisting of 3 male students and 14 female students. Researchers used action research models from Kemmis and Taggart. This research was conducted in two cycles of action. Each cycle is carried out in two meetings. In each cycle there are planning, implementing, observing, and reflecting activities. The instruments used were observation sheets and tests. Observation data were analyzed descriptively qualitatively while test results were analyzed descriptively quantitative percentages. Initial test results on the pre-cycle percentage of students whose grades are above the KKM which reached 23.53%. The results of the first cycle showed that the percentage of students whose grades were above KKM had only reached 64.71%, so that it still could not reach the criteria of research success. In cycle II, the steps in applying discovery learning methods to improve student success are done by providing motivation, dividing the number of smaller group members and heterogeneous members, and providing opportunities for group presentations on the results of practicum in front of the class. The percentage of student grades above the KKM in the second cycle increased to 100%. Based on the results of the study, it can be seen that the guided discovey method is able to improve the science learning outcomes.

Analisis komparatif kepuasan konsumen pada variabel, produk dan harga terhadap produk pengankutan merek mitshubisi t120ss dan suzuky carry di samarinda Methodius Ardiyanto; J. Kuleh; Asnawati Asnawati
AKUNTABEL Vol 13, No 1 (2016): April
Publisher : Faculty of Economics and Business Mulawarman University

Aimed of research it to know the existence of consumer’s satisfaction differences buyer at the same time using Suzuki Carry and Mitsubishi Colt based on service, product and price. From the result of data analysis and calculation were obtained the result of t-test of consumer’s satisfaction buyer at the same time using Suzuki Carry and Mitsubishi Colt. If both of them are analyzed based on service, product and price, the result of the analysis equal to 3,378 and 3,403. While based are seen based on service, the t-test value is -3,017 and based on product,the value is 4,194 and also based on price t-test value is -1,192. From the result of research obtained that there are differences of consummer’s satisfaction using Suzuki Carry and Mitsubishi Colt based on product and service. Whereas, based on price variable, there’s not differences of consumer’s satisfaction. On the whole, from costumer’s satisfaction buyer at the same time using Suzuki Carry and Mitsubishi Colt, and after all of the observed what we had done,the conclusion of the hypotesis what we made is denied.Keyword: Research Obtained that There are Differences of Consummer’s

Perbandingan ekuitas merek indomie dan mie sedaap Darmawan Darmawan; Syarifah Hudayah; Asnawati Asnawati
JURNAL MANAJEMEN Vol 8, No 2 (2016): Agustus
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jmmn.v8i2.1190

This study aimed to analyze the Comparative Effects of Brand Equity between Indomie Noodles brand and Sedaap noodles by using t test analysis in Two independent variables. The sample in this study were students of Mulawarman university Samarinda with amount of samples are 80 respondents by using hair method. The hypothesis of this study showed that between equity Indomie and Sedaap have significant differences. The results of hypothes test in Two Variables t test showed that, brand equity of Indomie and Mie Sedaap have significant differences.Keyword: Comparison of brand equity

Pengaruh public relation dan strategi periklanan terhadap keputusan pembelian Desi Novita Sari; Gusti Noorlitaria; Asnawati Asnawati
JURNAL MANAJEMEN Vol 10, No 1 (2018): Januari
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jmmn.v10i1.2089

AbstractThis study aimed to find out : (1) influence of public relation to purchasing decision at Politeknik Negeri Samarinda students, (2) influence of advertising strategy to purchasing decision at Politeknik Negeri Samarinda students, (3) influence of public relation and advertising strategy to purchasing decision at Politeknik Negeri Samarinda Students. This research is a survey research. The population of this research is Politeknik Negeri Samarinda students using Samsung Galaxy mobile phone product. The sampling method used in this research is accidental sampling with 120 respondents. The collected questionnaire data has been tested using validity and reliability. The data analysis technique of this research is multiple linear regression.The results showed that : (1) the public relation positively effected purchasing decisions with a significance value of t-test is smaller than the specified level of significance (2) the advertising strategy positively effected purchasing decisions with significant value t-test is smaller than the specified level of significance (3) the public relation and advertising stategy together positively effected purchasing decisions with significant value f-test is smaller than the specified level of significance. Keywords : Public Relation, Advertising Strategy, Purchase Decision.

Pengaruh citra merek, kualitas produk dan harga terhadap keputusan pembelian sepatu adidas Dani Apriyadi; Herning Idriastuti; Asnawati Asnawati
Jurnal Ilmu Manajemen Mulawarman (JIMM) Vol 5, No 3 (2020): September
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29264/jimm.v5i3.6058

Tujuan penelitian ini adalah untuk mendeskripsikan penelitian Citra Merek (X1), Kualitas Produk (X2), dan Harga (X3) terhadap keputusan pembelian (Y) sepatu olahraga merek Adidas terhadap mahasiswa Fakultas Ekonomi dan Bisnis Universitas Mulawarman. Populasi penelitian ini adalah mahasiswa Fakultas Ekonomi dan Bisnis Universitas Mulawarman yang memakai sepatu Adidas. Teknik pemilihan sampel pada penelitian ini menggunakan purposive sampling dan jumlah sampel sebanyak 110 responden. Objek penelitian adalah semua Mahasiswa yang memakai sepatu Adidas. Metode menggali data penelitian ini menggunakan kuesioner dan menganalisis data dengan teknik regresi linier berganda. Hasil penelitian menunjukkan Citra Merek dan Kualitas Produk memiliki pengaruh positif dan signifikan terhadap keputusan pembelian. sedangkan HargaÂ tidak memiliki pengaruhÂ signifikan terhadap keputusan pembelian.

Pengaruh Brand Image dan Brand Trust terhadap Brand Loyalty Astra Honda Motor pada Nirmala Motor Samarinda Anisa Nurulita; Gusti Noorlitaria; Asnawati Asnawati
Jurnal Ilmu Manajemen Mulawarman (JIMM) Vol 1, No 3 (2016): September
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29264/jimm.v1i3.727

This study aims to identify and analyze the effect of Brand Image and Brand Trust jointly (simultaneously) to Brand Loyalty Astra Honda Motor and identify and analyze the variables that affect the dominant Brand Loyalty Astra Honda Motor By NIRMALA MOTOR Samarinda, using linear regression analysis regression. The results showed regression coefficient has a positive sign, which means that if the values of two variables Brand Image and Brand Trust increases or increases, it will be able to improve on Brand Loyalty Astra Honda Motor By NIRMALA MOTOR Samarinda. this is evidenced by the R value of 0.622 means that there is a strong relationship of variable Brand Image and Brand Trust on the Brand Loyalty. The coefficient of determination (R2) of 0.386 or 38.60%, this shows the proportion of variable contribution Brand Image and Brand Trust to fluctuations Brand Loyalty. The rest was influenced by variables outside the research. Simultaneously prove that the variable Brand Image and Brand Trust effect on Brand Loyalty. This is evidenced from the calculation of the F test (simultaneous) obtained value of F Ftable. This means that the variable Brand Image and Brand Trust jointly (simultaneously) influence on Brand Loyalty Astra Honda Motor By NIRMALA MOTOR Samarinda. Thus the first hypothesis is proven correct or acceptable. The results of the partial test of the two variables Brand Image and Brand Trust on the Brand Loyalty the dominant influence is variable Brand Image this is evidenced by the value of the standardized coefficients (beta) Brand Image variable that is larger than the standardized coefficients (Beta) for variable Brand Trust. Thus the second hypothesis in this study proved to be true or acceptableKeywords: Brand Image and Brand Trust and Brand Loyalt

Co-Authors Ade Putra Ade Tri Wijaya Agung Biworo Agustina Listiawati Agutina Listiawati Ahmad Fitrah Paturusi Aisyah Aisyah Alfi Yasmina Anggi Fitria Rahmadani Anisa Nurulita Annisa Dwi Ratnasari Annisa Kumala Dewi Annisa Yutami Ardiansyah Ardiansyah Asri Ayu AYU DIAH PUTU LAKSMI PUTRI Ayu Lestari Ayu Mayang Sari Azizah Azizah Azka Hayati Azmi Noor Sanjaya Betris Sanda Sinambela Bismindar Bismindar Buchari Buchari Budi Budi Citra Wulandari Dani Apriyadi Daniel Imanuel Salem Darmawan Darmawan Dedy Hermawan Desi Novita Sari Dewi Maharani Dewi Nurdiana Diah Safriani Dian Asmarawati Didik Dwi Sanyoto Dona Marisa, Dona Dona Masrisa Dwi Indarti Dwi Putri Ambarsari dwi zulfita Efrandi Efrandi Eko Suryana Eva Desembrianita Fakhrurrazy Fakhrurrazy Finna Rahmiati Fransiska Anggriani Salim FX Hendriyono Gajali Rahman Gembong Kesuma B Giyanira Geanira Gusti Noorlitaria hendri kasno Henny Sulistyowati Herning Idriastuti Herning Indriastuti Hidayat Hidayat Huldani Huldani Iman Suswanto Indra Kanedi Indra Noviandri J. Kuleh Jodhi Andhika Perdana Johni Eka Putra Jusuf Kuleh Kenanga Marwan Sikumbang Laili, Afifatul Laksono Trisnantoro Lena Rosida Lisda Hayatie, Lisda Liza Yulianti Magdalena Sundari MASTORA SIMANJUNTAK Maulana Hamzah Meiyanto Heri Prasetyo Messyana Messyana Methodius Ardiyanto MOH NUR ISMAIL Muhammad Ali Faisal Muhammad Hasan Ridhoni Muhammad Hasbi Muhammad Marwan Muhammad Riza Hermawan Nadia Harira Niarsari Anugrahing Putri Noradzkia Humairah Norsela Norsela Nur Arifin Nur Julianti Amir Pamasang S Siburian Pamasang S. Siburian Pandita Juwinarti Panghiyangani, Roselina Puji Astuti Rafi Adista Putra Rahman Rahman Rahmawati Rahmawati Raida Namira Rebika Nurul Azizah Reno Supardi Rima Eka Rini Susana RISKA MASYURA Rizki Agmalia Sorayya Rudi Fakhriadi Said Aji Sutrisno SARJUN HENDRY SIGALINGGING Setia Budi Setia Rahadi Siti Kaidah Suhar Suhar Suharno Suharno Sulthan Nur Hidayatullah Sunjaya Tunggala SUSI MANTARI Syaiful Ibrahim Syarifah Hudayah Tantri Palupi Tri Mulyono Tri Mulyono Tri Utami Pangestu Triawanti Triawanti Umarul Faruq Ummu Mardhiyyaturrosyidah Upick Hariyanto Venny Novita Sari Warganda Warganda Wasian Wasian yupianti yupianti Yupiyanti Yupianti Yusva Rawady Elyas ZA, Saida Zainurossalamia Zairin Noor

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