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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) JDM (Jurnal Dinamika Manajemen) EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Basicedu Journal Of Management Science (JMAS) SCAFFOLDING: Jurnal Pendidikan Islam dan Multikulturalisme International Journal of Economics, Business and Accounting Research (IJEBAR) eCo-Buss Enrichment : Journal of Management MUAMALATUNA Jurnal Ekonomi Empowerment Society Journal of Management and Digital Business Jurnal Basicedu Prima Magistra: Jurnal Ilmiah Kependidikan Innovative: Journal Of Social Science Research Journal of Educational Management Research JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah El-Mujtama: Jurnal Pengabdian Masyarakat Ulil Albab Primary Journal of Multidisciplinary Research
Barkah, Barkah
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Journal : Journal Of Management Science (JMAS)

 1 
The influence of social media marketing on purchase intention with customer engagement as mediator Adinda, Chery; Listiana, Erna; Barkah, Barkah; Fitriana, Ana
Junal Ilmu Manajemen Vol 8 No 1 (2025): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v8i1.575

Abstract

In the modern era, digital technology simplifies life, particularly through gadgets and social media. Social media enables users to watch videos, promote products, and create content, benefiting individuals and brands alike. This analysis purpose to identify the influence of surveillance, sharing of information, social interaction, attraction on social media, and consumer engagement as mediating variables on purchase intention for the @makeoverid account on Instagram. The study applies quantitative methods and collects primary data that meet specific criteria. Data collection techniques by utilizing questionnaires online via Google Form and utilizing scale of Likert (1-5). Structural Equation Modeling (SEM) is utilizied as adata measurement technique using SMARTPLS 4.0 statistical application helping. The population of this study includes Instagram users, both male and female, over 17 years old, who are familiar with Make Over products through the @makeoverid account. A sample of 200 respondents was required to meet SEM analysis requirements. The research additionally intends examine the causal links between variables, offering a comprehensive perpective on the factors that influence consumer behavior within a social media marketing context. The research results show that not all tested factors significantly impact consumer engagement. Surveillance does not affect customer engagement, while information sharing, social interaction, and attraction do. Additionally, customer engagement significantly influences purchase intention. Indirectly, information sharing, social interaction, and attraction positively impact purchase intention through consumer engagement, while surveillance does not.
The influence of brand image and service features on e-wallet reuse intention (study of gopay e-wallet users) Asy Syifa, Alifiya Adhiya; Malini, Helma; Purmono, Bintoro Bagus; Barkah, Barkah; Marumpe, Dody Pratama
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.376

Abstract

Technological advances have significantly influenced individual behavioral tendencies in transactional activities, for example, e-wallet payments. E- wallet payments can potentially increase online consumer transactions' convenience, practicality, speed, and security. Gopay offers a comprehensive range of non-cash payment services through one platform in Indonesia, covering many transactions, including transportation, money transfers, online shopping, transactions at affiliated merchants, savings, and monthly bill payments. The objective of this study is to analyse the impact of brand image and service features on the reuse intention the Gopay e-wallet. Additionally, customer satisfaction will be investigated as a mediating in this relationship. The research sample consists of persons who possess the Gopay e-wallet application. A total of 233 participants were involved in the survey as the means of data collecting. The study utilised purposive sampling as the sampling method, employing the Structural Equation Modelling (SEM) and AMOS statistical methodologies. The result of the study indicate that Brand Image has a significant positive impact on Reuse Intention. Service features also exhibit a significant positive influence on reuse intention. Customer satisfaction demonstrates a significant positive impact on reuse intention. Brand Image additionally has a significant positive impact on customer satisfaction. Service features exert a positive and significant influence on customer satisfaction. Meanwhile, customer satisfaction mediates the relationship between Brand Image and reuse intention. Customer satisfaction also serves as a mediator between service features and reuse intention.
The influence of cafe atmosphere, food quality and product variety on revisit intention with customer satisfaction as a mediation variable in CW Coffee West Kalimantan Alessandro, Muhammad Jerry; Syahbandi, Syahbandi; Listiana, Erna; Barkah, Barkah; Rosnani, Titik
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.382

Abstract

This research examines the influence of cafe atmosphere, food quality, and product variety on revisit intention, with customer satisfaction as a mediating variable at CW Coffee West Kalimantan. Coffee is a drink that is highly sought after and consumed throughout the world. In 2020, total coffee consumption throughout the world is estimated to reach around 167 million kg. In Indonesia, data shows an increasing trend in coffee consumption, with significant growth over the last seven years, having an impact on the growth of the coffee industry in this country. One of the striking coffee shops in West Kalimantan is CW Coffee. The popularity graph shows that CW Coffee dominates compared to other competitors. CW Coffee is a local brand that started in Pontianak City, and has developed in the West Kalimantan area. In the face of increasingly fierce competition in this industry, this research aims to understand the factors that influence revisit intention at CW Coffee. Several factors that can influence revisit intention include cafe atmosphere, food quality, product variety, and customer satisfaction. In this case, customer satisfaction is considered as a mediating factor that connects these factors with revisit intention. This research uses quantitative methods and focuses on cause-and-effect relationships between variables. Data was collected through a questionnaire with a 5 point likert scale, and the research sample consisted of 220 respondents who were CW Coffee consumers. Data analysis uses Structural Equation Modeling (SEM) with AMOS 24 statistical tools. The results of this research are expected to provide deeper insight into the factors that influence consumers repurchase intentions at CW Coffee, which in turn can help companies improve their marketing strategies and service to customers.
Do brand image, product quality impact eiger bags repurchase intention? Nurhadi, Nurhadi; Ramadania, Ramadania; Listiana , Erna; Barkah, Barkah; Rosnani, Titik
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.396

Abstract

The aim of this research is to delve into the dynamics of consumer behaviour and its relationship with brand image, product quality, brand trust, and repurchase intention, focusing on the Eiger brand. The study employs a causal method, collecting data through questionnaires from 227 Eiger product users in Indonesia, utilizing purposive sampling techniques. Data analysis is conducted using Structural Equation Modeling (SEM) and AMOS 24, with measurements of brand image, product quality, brand trust, and repurchase intention variables. The findings indicate that brand image and product quality have a positive and significant impact on repurchase intention, with brand trust acting as a mediator that strengthens this relationship. This research provides valuable insights into understanding the contributions of brand image, product quality, and brand trust in influencing consumer repurchase intentions. Marketing and brand development strategies are recommended to maintain the competitive edge of Eiger in the outdoor equipment market. Research limitations include restricted variables and study subjects, suggesting that future research could expand analyses to external factors and comparisons with key competitors to enhance the understanding of consumer dynamics.
Entrepreneurial orientation, social media affect SMEs marketing performance in West Borneo Hendri, Markus; Fahruna, Yulyanti; Listiana, Erna; Barkah, Barkah; Rosnani, Titik
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.399

Abstract

This research investigates the influence of entrepreneurial orientation and the use of social media on the marketing capabilities and marketing performance of Small and Medium Enterprises (SMEs) in West Borneo. The results show that entrepreneurial orientation has a positive effect on marketing ability and marketing performance, while the use of social media has a positive impact on marketing ability. However, the use of social media does not have a significant effect on marketing performance. This research uses a five-point Likert scale and applies Structural Equation Modeling (SEM) with the AMOS 24 statistical tool. These findings provide insight for business owners and stakeholders in improving their marketing performance in the current digital era.
Co-Authors Adinda, Chery Adinda, Gadis Tri Ahmad Shalahuddin, Ahmad AHMADI Al Naquib, Khaira Nazla Alessandro, Muhammad Jerry Ana Fitriana Ana Fitriana Anggraini, Dewita Rana Annisa Fitri, Annisa Ariqoh, Daffa Asri Asy Syifa, Alifiya Adhiya Daud, Ilzar Dhea Adela Dody Pratama Marumpe Erna Listiana Erna Listiana Erwin Erwin Fadilah, Putri Fahruna, Yulyanti Fajar, Alfan Fauzan, Rizky Febriana, Febby Febriandi, Rieqa Adzelia Febriasari, Puty Fitriana , Ana Giriati Hafid, Khairunissa Hamsyi, Nur Fitriana Harry Setiawan Hasanudin Hasanudin Helma Malini, Helma Hendri, Markus Heriyadi, Heriyadi Ikram Yakin Iqbal*, Muhammad Irene, Novi Juniwati Juniwati Listiana , Erna Lyesmaya, Dyah Muhammad Afif Muhammad Iqbal Nurahmah, Siti Salwa Nurhadi Prasetyo, Puty Febriasari Purmono, Bintoro Bagus Putri Rahmadani, Putri Puty Febriasari Ramadania Ramadania, Ramadania Riantika, Naswa Sari, Anisya Permata Satria, Dimas Shelly, Shelly Sholahuddin Al Ayubi Suryani, Heni Syahbandi Syahbandi Taufik, Edi Rahmat Titik Rosnani Tobing, Terensia Vanessa, Vivian Wardana, Rizky Hady Wati, Syf Marfirah Wenny Pebrianti Widyaningrum, Belinda Putri