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All Journal Jurnal Bisnis, Manajemen, dan Informatika Journal on Education YUME : Journal of Management Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Ilmu Manajemen Profitability Journal of Community Service and Empowerment Jurnal Pengabdian UNDIKMA JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Home Journal : Hospitality and Gastronomy Research Journal International Journal of Community Service (IJCS) International Journal of Scientific Multidisciplinary Research (IJSMR) International Journal of Economic Research and Financial Accounting
Sherry Adelia
Universitas Muhammadiyah Makassar
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The Influence Of Product Innovation And Brand Image On Purchasing Decisions On Koala Iced Tea Drinks, Talasalapang Branch, Makassar City Firda Nurhidayah; Moh. Aris Pasigai; Sherry Adelia
International Journal of Economic Research and Financial Accounting Vol 3 No 1 (2024): IJERFA OCTOBER 2024
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijerfa.v3i1.227

Abstract

This study aims to analyze the effect of product innovation and brand image on purchasing decisions for koala ice tea drinks, Talasalapang branch, Makassar City. The sample in this study amounted to 55 people. The type of research used is quantitative with a descriptive approach. Based on the results of this study, it shows that the t test results obtained on the product innovation variable (X1) on purchasing decisions (Y) obtained t count 1.925> t table 0.260 with a significance level of 0.060 which means H1 is accepted, while for the brand image variable (X2) on purchasing decisions (Y) obtained t count 3.151> t table 0.260 with a significance level of 0.003 which means H2 is accepted. Based on the results of the research conducted, it can be known and proven that the variables of purchasing decisions and brand image have a significant influence on purchasing decisions for koala ice drinks at the Talasalapang branch in Makassar City.
PENGARUH HARGA DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK PADA TOKO RUMAH JAHIT AKHWAT SIDRAP Asnadia Asnadia; Moh. Aris Pasigai; Sherry Adelia Natsir Kalla
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 2 (2025): Volume 6 No. 2 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i2.42769

Abstract

Penelitian ini merupakan jenis penelitian bersifat kuantitatif dengan tujuan untuk mengetahui pengaruh harga dan citra merek terhadap Keputusan pembelian produk pada Toko Rumah Jahit Akhwat Sidrap. Sampel ini diambil dari konsumen yang telah melakukan pembelian di Toko Rumah Jahit Akhwat Sidrap. Jenis data yang digunakan dalam penelitian ini adalah data kuantitatif yang diperoleh dari kuesioner yang dibagikan dan berhubungan dengan masalah yang diteliti. Pengumpulan data dilakukan dengan observasi, dokumentasi, dan pembagian kuesioner. Dalam penelitian ini sumber data yang digunakan dalam pengumpulan data mencakup data primer dan data sekunder. Instrumen penelitian yang digunakan dalam penelitian ini menggunakan metode skala likert. Berdasarkan hasil penelitian data dengan menggunakan perhitungan statistic melalui aplikasi Statistical Package for the Social Science (SPSS) versi 26 mengenai pengaruh harga dan citra merek terhadap Keputusan pembelian produk pada Toko Rumah Jahit Akhwat Sidrap yang telah dibahas, maka penulis menarik menarik Kesimpulan penting yaitu harga dan citra merek memiliki pengaruh positif dan signifikan terhadap Keputusan pembelian konsumen. Hal ini menunjukkan bahwa strategi penetapan harga yang sesuai serta citra merek yang baik dapat meningkatkan keputusan pembelian konsumen. Dengan demikian, pengelolaan harga dan citra merek yang efektif dapat menjadi strategi penting dalam meningkatkan daya saing bisnis dan loyalitas pelanggan.
IMPLEMENTASI KONSEP 6A DI WISATA ALAM RAMMANG-RAMMANG KABUPATEN MAROS Rafika Hayati; Nila Sartika Achmadi; Sherry Adelia
Home Journal. Vol 3, No 2 (2021): VOLUME 3, NOMOR 2, JULI 2021
Publisher : Politeknik Bosowa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61141/home.v3i2.186

Abstract

Salah satu tolak ukur dalam pengelolaan destinasi wisata membutuhkan 6A.Maka dari itu, pelaku usaha wisata harus memperhatikan komponen 6A dalampengembangan suatu destinasi wisata agar kebutuhan dan kenyamanan pengunjung terpenuhi. Penelitian ini bertujuan untuk mengetahui Implementasi 6A yang ada di Wisata Alam Rammang-Rammang di kabupaten Maros. Metode penenlitian ini menggunakan metode penelitian kuantitatif. Variabel yang diteliti adalah variabel 6A yang terdiri dari 4 indikator dan 12 sub indikator. Teknik pengumpulan data dengan menggunakan data kuesioner skala likert, kemudian analisis data yang digunakan dalam penelitian ini adalah distribusi tabel frekuensi dengan menampilkan frekuensi dan nilai rata-rata dari hasil responden. Berdasarkan kesimpulan dari hasil penelitian, persepsi wisatawan terhadap Implementasi 6A di Kawasan Karst Rammang-Rammang di Kabupaten Maros sudah sangat baik. Karena nilai rata-rata keseluruhan yang diberikan oleh responden pada masing-masing pernyataan di setiap indikator kuesioner berada di atas 2,1 dan dibawah 4.Kata Kunci: Konsep 6A, Wisata Alam Rammang-Rammang, Daya Tarik Wisata
Identifikasi Syarat Kualitas, Higienis dan Sanitasi Hidangan yang Mempengaruhi Peningkatan Penjualan pada Restoran Wong Solo di Kota Makassar Sherry Adelia; Dewi Andriani; St. Hadijah
Home Journal. Vol 5, No 1 (2023): HOME: Hospitality and Gastronomy Research Journal
Publisher : Politeknik Bosowa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61141/home.v5i1.438

Abstract

Pemberdayaan Keluarga Nelayan Melalui Pengolahan Ikan Asap untuk Produksi Bajabu Abon Khas Bugis Makassar di Pulau Karanrang Kabupaten Pangkajene Dewi Andriani; Syahrul Mustafa; Sherry Adelia
Jurnal Pengabdian UNDIKMA Vol. 4 No. 1 (2023): February
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v4i1.6337

Abstract

This community service aims to empower fishermen's families in Karanrang Island through fish processing to produce Bajabu shredded typical of Bugis Makassar. The service method used initial observation, assistance with partner conditions, field data collection, and implementation of alternative solutions for product creation and evaluation. The service partners were a group of fishermen from Karanrang Island. This service created a product in the form of a Fish Smoking House (FSH) made entirely of stainless steel. It also created the Bajabu product, a roasted shredded Bugis Makassar delicacy packed and labeled for increased marketability.
Empowering School Students Through Simple Digital Marketing Portfolio Creation Winahyu, Pawestri; soraya, Zalkha; Satoto, Eko Budi; Adelia, Sherry; Sarifuddin
International Journal of Community Service (IJCS) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijcs.v4i2.1530

Abstract

This community service programme employed a participatory, experiential learning approach to equip secondary school students at Sangkhom Islam Wittaya School, Hat Yai, Thailand, with basic digital marketing skills through the creation of digital portfolios. Thirty students, supported by three teachers, took part in interactive lectures, demonstrations, guided practice, project-based learning, and feedback sessions. Quantitative results from paired sample t-tests showed a significant improvement in knowledge and skills, with mean scores increasing from 55.40 (SD = 8.25) in the pre-test to 78.30 (SD = 7.10) in the post-test (t(29) = 11.25, p < 0.05). Qualitative findings reinforced these outcomes: students demonstrated active participation and creativity, reported greater confidence in applying digital concepts, and produced coherent portfolios; teachers also confirmed improvements in digital competencies aligned with the school’s literacy objectives. Overall, the programme proved effective in delivering practical and relevant learning experiences that significantly enhanced students’ digital literacy and entrepreneurial potential in line with the demands of the digital era.
Co-Authors A. Nur Fitrianti A.Nur Fitrianti Agus Nurofik Agus, Hikmawati Andi Arifwangsa Adiningrat Asnadia Asnadia Aulia Aulia Dewi Andriani Diawati, Prety Eko Budi Satoto Firda Nurhidayah Hasmidar Helmi Ali I Gede Anindya Perdana Putra Ichlazul Ghifary Indriana Indriana Kartika Sari Khamaludin, Khamaludin Luh Komang Candra Dewi M. Yusuf Alfian Rendra Anggoro M. Yusuf Alfian Rendra Anggoro KR Miranti Pradipta Utami Moh. Aris Pasigai Moh. Aris Pasigai Mudrifah Amaliah Muhammad Sabranjamil Alhaqqi Musran Munizu Nasrullah Nasrullah Ni Made Yusmini Nila Sartika Achmadi Nurdin Brasit Pulubuhu, Dwia Aries Tina Rafika Hayati Rahmatia, R. Sarifuddin Sarwo Eddy Wibowo Seniwati, S. SETIAWAN JODI, I WAYAN GEDE ANTOK St. Hadijah Sudianto Syahidah Rahmah Syahrul Mustafa Winahyu, Pawestri Zalkha Soraya Zulfina Arizky Zulkifly