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All Journal Jurnal Mirai Management Indonesian Journal of Artificial Intelligence and Data Mining Jurnal Scientia Jurnal Ilmiah Manajemen dan Kewirausahaan CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Literacy : International Scientific Journals of Social, Education, Humanities Journal of Research and Development on Public Policy Cakrawala: Jurnal Pengabdian Masyarakat Global Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Manajemen Riset Inovasi Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan International Journal of Management Research and Economics Jurnal REKOMEN (Riset Ekonomi Manajemen) Alkhidmah: Jurnal Pengabdian dan Kemitraan Masyarakat Jurnal Ilmiah Manajemen Dan Kewirausahaan International Journal of Economics and Management Research
Arief Yanto Rukmana
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences

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Journal : Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan

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Antam Marketing Mix Strategy Group Frans Sudirjo; I Nyoman Tri Sutaguna; Kaharuddin Kaharuddin; Arief Yanto Rukmana; Betty Rahayu
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 1 No. 4 (2023): Oktober : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v1i4.1259

Abstract

As a result, the goal of this article is to examine the marketing mix used by Antam's Padjadjaran Branch Group to market gold savings products, to evaluate the limitations and challenges faced by the marketing mix within the Antam Group Pajajaran Branch, and to develop marketing strategy recommendations to address both internal and external challenges encountered during the process of marketing gold savings products at the Antam Group Pajajaran Branch. Data for this study was acquired through interviews, observations, and recording using a qualitative descriptive methodology. The Antam Pajajaran Group Branch Managers, the Antam Pajajaran Branch Group Marketing Department, and the Gold Savings Products Pajajaran Bandung Branch's clients served as the study's informants. This study used the marketing mix theory as a guide. The study's conclusions include the marketing tactics used by Antam Group's Pajajaran Branch, which apply segmentation, targeting, and positioning principles, as well as the marketing mix, which includes product, price, place, promotion, people, processes, and facilities.
Co-Authors Abdul Chalim ABDUL MANAP Akhmad Nur Zaroni Al Halik Almansyah Rundu Wonua Andriya Risdwiyanto Anizira Anizira Asep Saepullah Bambang Winardi Betty Rahayu Chevy Herli Sumerli Dendy K. Pramudito Dian Artanti Arubusman Diana Pujiningsih Ema Yudiani Erlina Pakki Fadloli Fadloli Farida Akbarina Frans Sudirjo Geofakta Razali Harun Samsuddin Heny Herawati I Nyoman Tri Sutaguna Ilham Ilham Indah Wahyuni Kaharuddin Kraugusteeliana Kraugusteeliana Loso Judijanto Maria Lusiana Yulianti MUHAMMAD YUSUF Munir Tubagus Mutiara Shifa Nasaruddin Siregar Nasruji, Nasruji Nasution, Rizki Alfadillah Norvadewi Nursyamsi , Sari Endah Okta Karneli, Okta PA. Andiena Nindya Putri Pranata, Sudadi Puspita Puji Rahayu Rasty Yulia Rina Sovianti Rulam Ahmadi Slamet Maryoso Sofia Maulida Soni Suharmono Syamsu Rijal Syarifuddin Syarifuddin Tanti Widia Nurdiani Wandi Kurniadi Wendy Souisa Widjaja, Warkianto Zamratul Aini Zarkasi Zarkasi