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Journal : IICSDGs

THE BIG DATA UTILIZATION IN IMPROVING THE MICRO, SMALL AND MEDIUM BUSINESS INNOVATION IN THE PANDEMIC TIME COVID-19 Titin Dunggio
International Interdisciplinary Conference on Sustainable Development Goals Vol 4 No 1 (2021): Proceeding of International Interdisciplinary Conference on Sustainable Developme
Publisher : LP2M Universitas Bina Mandiri Gorontalo

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Abstract

The present study aims to identify the use of big data by businessmen in several villages in Gorontalo Regency in an effort to increase innovation for small and medium enterprises (MSMEs) during the COVID-19 pandemic. The research method is carried out with a qualitative approach through in-depth interviews with a number of businessmen affected by the COVID-19 pandemic. The stages related to the research method are data reduction, presentation of information and drawing grounded conclusions by checking the validity of data through credibility, transferability, dependability, and confirmability which increase trust. Data transferability, dependability and certainty can be presented objectively and can be justified. The results show that businessmen in Bone Bolango Regency are trying to make optimal use of big data after the COVID-19 pandemic can increase MSME innovation through three stages, namely surviving which means trying to survive in difficult conditions then making recovery related to businesses that can be saved through restructuring by optimizing the big data infrastructure as a media for information distribution, and increasing business gradually based on sharing content and information online.
Co-Authors AA Sudharmawan, AA Abas, Niken Apriyani Abjul Basri Adnan Malaha Agusrianto Yusuf Airmas, Meylani Anggraini, Lika Arbie, Srimuliani arifin tahir Arpin Arwati, Niluh AWALUDIN LAMALANI Ayu Anastasya Rachman Bakari, Feronika Bariyah, Hairul Basri, Abjul Batiti, Merli Dama, Desi Putri DARMAN Darman Darman Ely Ibrahim Eni Muliawati, Ni Nyoman Erfan AR Lainjong Evly, Festus Febriyani Maiyo Fice Nur Fidi Mustafa FITRI VERDIANTI, LUTCHVIANA Fuji Fauzia H. Yakop Gita Puspita Gobel, Lisda Van Hamzah, Ariyati Hartati Hamiruddin Harun, Pikran Hendrika Mahluk herlina hasan Hipi, Dianingsi Humagi, Ayu Hunawa, Sutiyan I Ketut Suada Ikram Mohamad Imam Mashudi Imam Mashudi, Imam Irwan Halid Iswan Alam Juliko Suleman Kadjintuni, Zulaiha Karim, Cindrawati H. Ladiku, Lutvia Lainjong, Erfan AR. Laksmin Kadir Lamase, Sindi Aulia A. lawewan, amelisa Limpo, Lita Mada, Sarifudin Mahmud, Rini Mohammad Zulkarnain Muhammad Rifki Muhammad Zulkarnain Naim, Muh. Rizman Napu, Karlina Novian S. Hadi Nuri Aslami Nuzmerini Rauf pratiwi dunggio Rachma, Azis Rachman, Azis Ramli Madjid rayhan tantu Rini Daud Supu Rion Rinaldi Ibrahim Ripanwati Aridi Ti Ripan Riska Koingo Rita Amini Warastuti Rizal S. Lakoro, Fibriyanti Sabalius Uhai Sadingo, Sri Rahma Amanda Sahar Darman Sahran Tobuhu Sampe, Ferdinandus Satria Hadita Seftiani B. Yaloma Serly Daud Setiawati, Risky Sri Ainun Tahir Sri Ayumi Becerang Sri Lestari Sri Yuliana Halid Sudarsono Sulistiawati Asraka Supri Syahrawanty Abbas Talarima, Erich Tomy Gobel Tontik, Deysi Towalu, Harson Tumampas, Putri Adtirah Umar , Sri Ayinda umati, djafar Wahdah, Ghoriqna Fibahril Wahyudi, Mita Putri Wahyuni Botutihe William Indra S. Mooduto Yahya, Gitariya Yanti Mustafa yulandri tobuto Zulkarnain Zul