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All Journal JURNAL PENGABDIAN KEPADA MASYARAKAT DIKEMAS (Jurnal Pengabdian Kepada Masyarakat) Jurnal Ecoment Global: Kajian Bisnis dan Manajemen Coopetition : Jurnal Ilmiah Manajemen Jurnal Pengabdian Nasional Media Publikasi Promosi Kesehatan Indonesia (MPPKI) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Agriculture Stethoscope Public Health and Preventive Medicine Archive Jurnal Ilmu Kesehatan Masyarakat Journal Islamic Business and Entrepreneurship / JIBE Jurnal Keolahragaan JUARA Jurnal Pengabdian Kepada Masyarakat: Kesehatan (JPKMK) Jurnal Bimbingan dan Konseling Indonesia Gudang Jurnal Multidisiplin Ilmu Jurnal Pengabdian Masyarakat dan Riset Pendidikan El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies Journal of Hospital Management and Services VJKM: Varians Jurnal Kesehatan Masyarakat
Yeni
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Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Journal : El-Mal: Jurnal Kajian Ekonomi

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Strategi Pemasaran Melalui Program Afiliasi Digital Hasirah; Lismaryanti; Yeni; Andi Irwin; Nur Azmi Azis
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 2 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i2.7359

Abstract

The purpose of this study is to determine the marketing strategy through a digital affiliate program. This research approach collects data through a literature study, which involves reading literature from various sources including books, journals and reports using a qualitative and deductive approach. The findings in this study are that marketing strategies through digital affiliate programs have proven effective in increasing sales, expanding market reach, building trust and credibility, and marketing cost efficiency. In addition, by choosing the right affiliate, providing quality marketing materials, using effective affiliate platforms and networks, offering attractive incentives, and monitoring and analyzing performance regularly, companies can maximize the benefits of this digital affiliate program.
Strategi Pemasaran Viral dalam Meningkatkan Awareness Merek di Media Sosial Melvin Krisdiana Djami Rane; Muammar Revnu Ohara; Andriya Risdwiyanto; Andreas Recki P.; Yeni
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 3 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i3.7487

Abstract

The purpose of this study is to determine the effectiveness of viral marketing strategies in increasing brand awareness on social media. This research approach collects data through literature studies, which involve reading literature from various sources including books, journals and reports using qualitative and deductive approaches. The findings in this study are that there are 6 elements of viral marketing that are used to increase effectiveness in increasing brand awareness, namely Providing valuable products or services, Providing easy transfer to others, Increasing, Exploiting common motivations and behaviors, Leveraging existing communication networks, and Leveraging other people's resources. In addition, viral marketing strategies have also proven effective in increasing brand awareness on social media. By utilizing relevant and creative content, the right timing in distributing content, the right audience, high interaction and engagement, and utilizing popular social media platforms such as Instagram, Facebook, TikTok, and YouTube, it can increase brand awareness, expand brand reach and encourage deeper engagement with the audience.
Co-Authors Al-Zasiah, Al-Zasiah Amrina Rosyada Ananda Putri, Raisa Andi Irwin Andreas Recki P. Andriya Risdwiyanto Arifia Arista Putri, Dini Azzahra, Hafiza Betty Chintia Dede Jajang Suyaman Desy Fitriani Dewi Maharani Diah Ayu Pramisti Didit Supriadi Djoko Suhardjanto Eva Agustina Fahri Ali Fauzia Fauziah Afriyani Fenty Aprina Halin, Hamid Hartelina Hasirah Hetika Indri Ayuni Oktavani Jafrizal Jafrizal Kadek Ari Dwiarwati Lismaryanti Lukita Tripermata Made Vina Arie Paramita Maulidia Rahmah Meisin Siti Zahara Melvin Krisdiana Djami Rane Misnaniarti Mohammad Kurniawan DP Muammar Revnu Ohara Muhammad Abid Adli Muhammad Andika Muhammad Fatkhurohman Albashori Muhammad Hafiz Musyari Az - Zahran Najah, Miftahun Najmah Najmah, Najmah Nanang Nur Azmi Azis Nurhaliza, Marisa Podesta, Fiana Purwaka Hari Prihanto Puspita, Citra Nia Rahhutami, Ratih Rahmania Ambarika Rini Mutahar Risa Andriyani Rita Hayati Rizka Novi Sesanti Rizky, Septian Agung Romi Ferdian RR. Ella Evrita Hestiandari Sismanto Siti Komariah Hildayanti Tripermata , Lukita Uket Verdiansyah Wulan Purnama Sari Yovita Yulia M. Zai Yudhi Setiawan Yukiman Armadi Yusri Zenal Mutaqin