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All Journal IKRA-ITH ABDIMAS Jurnal Ilmiah Edunomika (JIE) Salasika Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Komunika: Jurnal Ilmu Komunikasi Jurnal Communitarian ASPIRATION Journal Jurnal Oratio Directa (Prodi Ilmu Komunikasi) Sanskara Ekonomi dan Kewirausahaan Jurnal Multidisiplin West Science The Eastasouth Management and Business Sahabat Sosial: Jurnal Pengabdian Masyarakat West Science Journal Economic and Entrepreneurship West Science Interdisciplinary Studies West Science Interdisciplinary Studies West Science Social and Humanities Studies Jambura Jurnal Ilmu Komunikasi The Eastasouth Journal of Information System and Computer Science The Eastasouth Journal of Social Science and Humanities Mahardika Adiwidia
Lusianawati, Hayu
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Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences

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Sustainability and Corporate Social Responsibility in Digital Platform Companies Khuan, Hendri; Bakri, Asri Ady; Lusianawati, Hayu
West Science Journal Economic and Entrepreneurship Vol. 1 No. 08 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i03.152

Abstract

This research study conducts a comprehensive bibliometric analysis of the literature on sustainability and corporate social responsibility (CSR) within the context of digital platform companies. The analysis aims to uncover trends, gaps, and key contributors in this evolving intersection. By employing VOSviewer, a specialized bibliometric analysis tool, the study examines co-authorship networks, keyword co-occurrence, citation patterns, and publication trends. The findings shed light on the collaborative landscape, prevalent themes, influential works, and evolving research activity. The study's implications extend to academia, industry, and policy, guiding further research, informing business strategies, and fostering responsible practices in the digital economy.
Analysis of Generation Z Consumer Behavior in the Food and Beverage Industry in Indonesia: The Influence of Product Personalization, Social Media Engagement, and Brand Experience Suryaningrum, Dyah Ayu; Utami, Eva Yuniarti; Lusianawati, Hayu; Thalib, Najdah
West Science Journal Economic and Entrepreneurship Vol. 1 No. 07 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i07.461

Abstract

In the Indonesian food and beverage sector, this study examines how brand experience, social media interaction, and product customisation affect Generation Z customer behavior. Data gathered from 150 Generation Z customers was analyzed using a quantitative method that made use of structural equation modeling with partial least squares (SEM-PLS). The results of the study show a strong positive correlation between the behavior of Generation Z consumers and each independent variable, including social media participation, brand experience, and product customisation. The findings highlight how crucial strategic customisation, a strong social media presence, and improved brand experiences are in influencing Generation Z customers' preferences and decisions. These observations have important ramifications for companies who want to modify their marketing plans in order to successfully connect this ever-changing group of consumers in the Indonesian market.
The Effect of Digital Marketing Strategy, Social Media Use, and Service Quality on Customer Loyalty at E-commerce Companies in Jakarta Wongkar, Deysyelin Y.T.J.; Chusumastuti, Dhety; Lusianawati, Hayu; Utami, Eva Yuniarti; Widyatmoko, Widyatmoko
Jurnal Multidisiplin West Science Vol 3 No 01 (2024): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v3i01.955

Abstract

This research investigates the effect of digital marketing strategy, social media use, and service quality on customer loyalty within the context of e-commerce companies operating in Jakarta. A quantitative analysis was conducted with a sample of 150 participants, utilizing Structural Equation Modeling with Partial Least Squares (SEM-PLS 4). Descriptive statistics, measurement model evaluation, structural model results, and mediation analysis were employed to examine the interrelationships among the variables. The findings reveal significant positive relationships between digital marketing strategy, social media use, service quality, and customer loyalty. Furthermore, customer satisfaction was identified as a partial mediator between digital marketing strategy and customer loyalty. The model fit assessment indicates a robust fit, supporting the validity of the proposed structural model. The study provides practical implications for e-commerce companies in Jakarta, emphasizing the importance of holistic strategies that integrate digital marketing, social media, and service quality to enhance customer loyalty.
TOURISM PROMOTION STRATEGY, CULTURAL INTRODUCTION, AND MSME DEVELOPMENT IN THE MOTOGP EVENT AT THE MANDALIKA CIRCUIT Setiawan, Zunan; Sitorus, Sunday Ade; Lusianawati, Hayu; Sirait, Evi; Nur Hidayat, Indra Iryanto
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11473

Abstract

Abstract This research aims to determine tourism promotion strategies, cultural introduction, MSMEs in the MotoGP event at the Mandalika Circuit. This research is descriptive qualitative research. This research describes tourism promotion strategies, cultural introduction, MSMEs in the MotoGP event at the Mandalika circuit. The data analysis technique in this research includes data presentation, data reduction, and drawing conclusions. The results of this research show that the tourism promotion strategy in the Moto GP event at the Mandalika Circuit through the Ministry of Tourism and Creative Economy website contains dimensions of entertainment, interaction, trends and customization. In introducing culture at the MotoGP event, it shows the fact that Indonesian artists and local workers have the capacity to design and create world-class works of art directly. In promoting MSMEs at the MotoGP event, the Government provides full support for MSME craft products by providing a promotional platform for MSMEs to enliven the MotoGP event. Keywords: Tourism Promotion, Cultural, MSME, MotoGP, Mandalika
Dry Text Reception as Digital Body Language on WhatsApp: A Study of Meaning Interpretation Based on Stuart Hall’s Reception Theory Zullaicha, Siti; Ronda, Mirza; Lusianawati, Hayu; Santoso, Prasetya Yoga
The Eastasouth Journal of Social Science and Humanities Vol. 2 No. 03 (2025): The Eastasouth Journal of Social Science and Humanities (ESSSH)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esssh.v2i03.624

Abstract

This study investigates the reception of “dry text” as a form of digital body language and the understanding of message meaning among WhatsApp users. In the evolving digital communication landscape, the absence of explicit non-verbal cues in text-based interactions, often referred to as “dry text,” presents unique challenges to message interpretation. Using a qualitative descriptive approach grounded in Stuart Hall’s Reception Theory, this study analyzes the nuanced understanding of message meaning, considering the interplay between context, relationship dynamics, and the individual’s psychological state. The study findings reveal that the interpretation of “dry text” is highly subjective and context-dependent, with factors such as relational intimacy, communication history, and current mood significantly influencing reception. While some users interpret “dry text” as efficient, others perceive it as negative, indifferent, or even rude. This study highlights the critical role of users’ communicative competence in navigating ambiguous digital cues and the potential for miscommunication when non-verbal signals are absent. This study contributes to a deeper understanding of digital body language and the complexity of meaning-making in text-based communication.
Co-Authors Acep Fatchuroji Afni, Fauza Alifahmi, Hifni Bakri, Asri Ady Bambang Mudjiyanto Chusumastuti, Dhety D, Vita Balqis Dessy Sunarsi Dyah Ayu Suryaningrum Fathul Qorib Fitri Andriani, Fitri Godlif Sianipar Hafzotillah Heni Widyaningsih, Heni Irmayanti Irmayanti, Irmayanti Judijanto, Loso Khuan, Hendri launa Launa, Launa Lena, Pratika Martha Machzumy, Machzumy Maddi, Jaenal Hasyim Muhtadi, Muhamad Ammar Napitupulu, Frengki Novitasari, Salwa Aulia Nur Hidayat, Indra Iryanto Nursyamsi Pannyiwi, Rahmat Rafi'i Rasmita, Dina Ronda, Andi Mirza Ronda, Mirza Sabalius Uhai Santoso, Prasetya Yoga Setiawan, Zunan Sinaga, Hendriko Daulat Sirait, Evi Sulaeman Sulaeman Sunday Ade Sitorus Syafuddin, Khairul Thalib, Najdah Utami, Eva Yuniarti Widyatmoko Widyatmoko Wongkar, Deysyelin Y.T.J. Yanuar, Fit Yolanda, Asti Tresna Yosia, Sherin Yuri Pratiwi Utami Zullaicha, Siti