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All Journal IKRA-ITH ABDIMAS Jurnal Ilmiah Edunomika (JIE) Salasika Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Komunika: Jurnal Ilmu Komunikasi Jurnal Communitarian ASPIRATION Journal Jurnal Oratio Directa (Prodi Ilmu Komunikasi) Sanskara Ekonomi dan Kewirausahaan Jurnal Multidisiplin West Science The Eastasouth Management and Business Eastasouth Journal of Impactive Community Services Jurnal Ilmu Sosial, Humaniora dan Seni Sahabat Sosial: Jurnal Pengabdian Masyarakat West Science Journal Economic and Entrepreneurship West Science Interdisciplinary Studies West Science Interdisciplinary Studies West Science Social and Humanities Studies Jambura Jurnal Ilmu Komunikasi The Eastasouth Journal of Information System and Computer Science The Eastasouth Journal of Social Science and Humanities Mahardika Adiwidia Jurnal Komunikasi Dialogis
Lusianawati, Hayu
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Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences

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Hubungan antara Kompetensi Kewirausahaan dan Kinerja Usaha Mikro dan Kecil di Sektor Pariwisata di Indonesia Widyaningsih, Heni; Fatchuroji, Acep; Uhai, Sabalius; Lusianawati, Hayu
Sanskara Ekonomi dan Kewirausahaan Vol. 2 No. 02 (2024): Sanskara Ekonomi dan Kewirausahaan (SEK)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/sek.v2i02.358

Abstract

Penelitian ini mengeksplorasi hubungan antara kompetensi kewirausahaan dan kinerja Usaha Mikro dan Kecil (UMK) di sektor pariwisata yang dinamis di Indonesia. Penelitian ini menggunakan desain penelitian kuantitatif, dengan menyurvei 150 UMK di berbagai sub-sektor. Confirmatory Factor Analysis (CFA) memvalidasi model pengukuran, menunjukkan muatan faktor yang kuat dan konsistensi internal yang tinggi. Pemodelan Persamaan Struktural dengan Kuadrat Terkecil Parsial (SEM-PLS) menjelaskan hubungan positif yang signifikan antara dimensi kompetensi kewirausahaan (inovasi, manajemen risiko, manajemen keuangan, jaringan) dan indikator kinerja UMK (pertumbuhan pendapatan, profitabilitas, pangsa pasar). Analisis moderasi menyoroti variasi sub-sektor, dengan bisnis akomodasi menunjukkan pola yang berbeda. Analisis mediasi menggarisbawahi peran manajemen keuangan dalam meningkatkan kinerja UMK. Studi ini menawarkan implikasi praktis bagi para pembuat kebijakan, pengusaha, dan pemangku kepentingan industri, dengan menekankan pada program dukungan yang disesuaikan dan intervensi strategis. Keterbatasan-keterbatasan yang ada diakui, dan jalan untuk penelitian di masa depan diusulkan.
The Impact of Digital Lifestyles on Young People's Health: Social Media Abuse, Physical Inactivity and Psychological Impacts Lusianawati, Hayu; Sulaeman, Sulaeman; Sianipar, Godlif; Rasmita, Dina
West Science Interdisciplinary Studies Vol. 1 No. 09 (2023): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v1i09.211

Abstract

In the digital age, adolescents in DKI Jakarta Province, Indonesia, are experiencing a transformative shift in their lifestyles, characterized by the pervasive influence of digital technologies. This research aimed to comprehensively investigate the multifaceted impact of digital lifestyles on the health of adolescents, with a specific focus on social media abuse, physical inactivity, and psychological well-being. Through a mixed-methods approach encompassing surveys and interviews, data from 500 adolescents were collected and analyzed. The findings revealed that digital lifestyles have become integral to the lives of adolescents, with social media use averaging 3.5 hours per day. However, this extensive use has led to concerning issues, including cyberbullying experiences among 18% of participants and feelings of inadequacy in 42% due to social comparison. Additionally, physical inactivity was prevalent, with only 38% meeting the recommended daily physical activity guidelines. These behaviors were associated with various health implications, such as poor sleep quality and eye strain. Psychological well-being also bore the brunt of digital lifestyles, with 32% of adolescents reporting symptoms of anxiety and 28% experiencing symptoms of depression. Despite these challenges, self-esteem levels remained moderate to high for most participants.
Sustainability and Corporate Social Responsibility in Digital Platform Companies Khuan, Hendri; Bakri, Asri Ady; Lusianawati, Hayu
West Science Journal Economic and Entrepreneurship Vol. 1 No. 08 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i03.152

Abstract

This research study conducts a comprehensive bibliometric analysis of the literature on sustainability and corporate social responsibility (CSR) within the context of digital platform companies. The analysis aims to uncover trends, gaps, and key contributors in this evolving intersection. By employing VOSviewer, a specialized bibliometric analysis tool, the study examines co-authorship networks, keyword co-occurrence, citation patterns, and publication trends. The findings shed light on the collaborative landscape, prevalent themes, influential works, and evolving research activity. The study's implications extend to academia, industry, and policy, guiding further research, informing business strategies, and fostering responsible practices in the digital economy.
Analysis of Generation Z Consumer Behavior in the Food and Beverage Industry in Indonesia: The Influence of Product Personalization, Social Media Engagement, and Brand Experience Suryaningrum, Dyah Ayu; Utami, Eva Yuniarti; Lusianawati, Hayu; Thalib, Najdah
West Science Journal Economic and Entrepreneurship Vol. 1 No. 07 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i07.461

Abstract

In the Indonesian food and beverage sector, this study examines how brand experience, social media interaction, and product customisation affect Generation Z customer behavior. Data gathered from 150 Generation Z customers was analyzed using a quantitative method that made use of structural equation modeling with partial least squares (SEM-PLS). The results of the study show a strong positive correlation between the behavior of Generation Z consumers and each independent variable, including social media participation, brand experience, and product customisation. The findings highlight how crucial strategic customisation, a strong social media presence, and improved brand experiences are in influencing Generation Z customers' preferences and decisions. These observations have important ramifications for companies who want to modify their marketing plans in order to successfully connect this ever-changing group of consumers in the Indonesian market.
The Effect of Digital Marketing Strategy, Social Media Use, and Service Quality on Customer Loyalty at E-commerce Companies in Jakarta Wongkar, Deysyelin Y.T.J.; Chusumastuti, Dhety; Lusianawati, Hayu; Utami, Eva Yuniarti; Widyatmoko, Widyatmoko
Jurnal Multidisiplin West Science Vol 3 No 01 (2024): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v3i01.955

Abstract

This research investigates the effect of digital marketing strategy, social media use, and service quality on customer loyalty within the context of e-commerce companies operating in Jakarta. A quantitative analysis was conducted with a sample of 150 participants, utilizing Structural Equation Modeling with Partial Least Squares (SEM-PLS 4). Descriptive statistics, measurement model evaluation, structural model results, and mediation analysis were employed to examine the interrelationships among the variables. The findings reveal significant positive relationships between digital marketing strategy, social media use, service quality, and customer loyalty. Furthermore, customer satisfaction was identified as a partial mediator between digital marketing strategy and customer loyalty. The model fit assessment indicates a robust fit, supporting the validity of the proposed structural model. The study provides practical implications for e-commerce companies in Jakarta, emphasizing the importance of holistic strategies that integrate digital marketing, social media, and service quality to enhance customer loyalty.
TOURISM PROMOTION STRATEGY, CULTURAL INTRODUCTION, AND MSME DEVELOPMENT IN THE MOTOGP EVENT AT THE MANDALIKA CIRCUIT Setiawan, Zunan; Sitorus, Sunday Ade; Lusianawati, Hayu; Sirait, Evi; Nur Hidayat, Indra Iryanto
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11473

Abstract

Abstract This research aims to determine tourism promotion strategies, cultural introduction, MSMEs in the MotoGP event at the Mandalika Circuit. This research is descriptive qualitative research. This research describes tourism promotion strategies, cultural introduction, MSMEs in the MotoGP event at the Mandalika circuit. The data analysis technique in this research includes data presentation, data reduction, and drawing conclusions. The results of this research show that the tourism promotion strategy in the Moto GP event at the Mandalika Circuit through the Ministry of Tourism and Creative Economy website contains dimensions of entertainment, interaction, trends and customization. In introducing culture at the MotoGP event, it shows the fact that Indonesian artists and local workers have the capacity to design and create world-class works of art directly. In promoting MSMEs at the MotoGP event, the Government provides full support for MSME craft products by providing a promotional platform for MSMEs to enliven the MotoGP event. Keywords: Tourism Promotion, Cultural, MSME, MotoGP, Mandalika
Fluent Branding di Era Media Sosial: Studi Strategi Merek Start-Up Digital dan Kepercayaan Publik di Asia Tenggara FA Indriaty, Masayu; Ayu, Sendang; Lusianawati, Hayu
Jurnal Komunikasi Dialogis Vol. 1 No. 1 (2025): Jurnal Komunikasi Dialogis
Publisher : Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47970/jkd.v1i1.955

Abstract

Penelitian ini mengkaji bagaimana strategi penamaan merek yang fluent—yaitu pendek, mudah diucapkan, dan familiar—berperan dalam membentuk persepsi dan kepercayaan publik terhadap brand start-up digital di Asia Tenggara. Menggunakan pendekatan kualitatif dengan analisis isi digital dan wacana media sosial, penelitian ini mengeksplorasi bagaimana nama-nama seperti Gojek, Grab, dan Shopee dikonstruksi dan disebarkan dalam budaya platform sepertiTikTok, Instagram, dan Twitter. Hasil penelitian menunjukkan bahwa fluency heuristics berinteraksi dengan konstruksi sosial media dalam memperkuat daya tarik dan kredibilitas brand. Nama-nama fluent tidak hanya lebih mudah dikenali, tetapi juga menjadi bagian dari ekspresi budaya digital yang membentuk kepercayaan konsumen. Penelitian ini merekomendasikan agar strategi penamaan brand memperhitungkan tidak hanya aspek kognitif, tetapi juga dinamika sosial media dan budaya digital di kawasan.
Co-Authors ., Launa Acep Fatchuroji Afni, Fauza Alifahmi, Hifni Ayu, Sendang Bakri, Asri Ady Bambang Mudjiyanto Chusumastuti, Dhety D, Vita Balqis Dessy Sunarsi Dyah Ayu Suryaningrum FA Indriaty, Masayu Fathul Qorib Fitri Andriani, Fitri Godlif Sianipar Hafzotillah Heni Widyaningsih, Heni Husen Mony, Husen Irmayanti Irmayanti, Irmayanti Judijanto, Loso Khuan, Hendri launa Launa, Launa Lena, Pratika Martha Machzumy, Machzumy Maddi, Jaenal Hasyim Muhtadi, Muhamad Ammar Napitupulu, Frengki Novitasari, Salwa Aulia Nur Hidayat, Indra Iryanto Nursyamsi Nursyamsi . Pannyiwi, Rahmat Rafi'i Rasmita, Dina Ronda, Andi Mirza Sabalius Uhai Setiawan, Zunan Sinaga, Hendriko Daulat Sirait, Evi Sitorus, Sunday Ade Sulaeman Sulaeman Syafuddin, Khairul Thalib, Najdah Utami, Eva Yuniarti Widyatmoko Widyatmoko Wongkar, Deysyelin Y.T.J. Yanuar, Fit Yolanda, Asti Tresna Yosia, Sherin