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All Journal IKRA-ITH ABDIMAS Jurnal Ilmiah Edunomika (JIE) Salasika Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Komunika: Jurnal Ilmu Komunikasi Jurnal Communitarian ASPIRATION Journal Jurnal Oratio Directa (Prodi Ilmu Komunikasi) Sanskara Ekonomi dan Kewirausahaan Jurnal Multidisiplin West Science The Easta Journal Law and Human Rights The Eastasouth Management and Business Eastasouth Journal of Impactive Community Services Jurnal Ilmu Sosial, Humaniora dan Seni Sahabat Sosial: Jurnal Pengabdian Masyarakat West Science Journal Economic and Entrepreneurship West Science Interdisciplinary Studies West Science Interdisciplinary Studies West Science Social and Humanities Studies Jambura Jurnal Ilmu Komunikasi The Eastasouth Journal of Information System and Computer Science The Eastasouth Journal of Social Science and Humanities Mahardika Adiwidia Jurnal Komunikasi Dialogis
Lusianawati, Hayu
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Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences

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Critical Discourse Analysis of the Indonesian Exemplary Father Movement (Gati) Campaign on Instagram @Gatikemendukbangga P., Retno Dewanti; Lusianawati, Hayu
The Easta Journal Law and Human Rights Vol. 4 No. 02 (2026): The Easta Journal Law and Human Rights (ESLHR)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/eslhr.v4i02.944

Abstract

This study analyzes the digital campaign of the Indonesian Exemplary Father Movement (Gerakan Ayah Teladan Indonesia/GATI) on Instagram as a discursive practice that constructs meanings of fatherhood within contemporary Indonesian society. Using Norman Fairclough’s Critical Discourse Analysis (CDA) framework, this research examines three interrelated dimensions: textual representation, discursive practices, and social practices. The data consist of fifteen purposively selected Instagram posts published between September and December 2025 on the official @gatikemendukbangga account, including captions, visuals, hashtags, and public interactions. The findings reveal that the GATI campaign consistently frames fatherlessness as a psychosocial and national crisis through emotional metaphors and affective visuals, while simultaneously constructing the figure of the “exemplary father” as emotionally present, morally responsible, and central to family resilience and human development. At the level of discursive practice, the campaign demonstrates strong institutional control through standardized narratives, visual styles, and participatory calls to action that encourage normative internalization rather than critical debate. At the level of social practice, the campaign operates as a form of symbolic governance, where the state rearticulates masculinity by promoting caring fatherhood while maintaining paternal centrality within a patriarchal framework. This study contributes to critical communication and fatherhood studies by positioning state-led digital campaigns as sites of ideological negotiation, highlighting how public policy discourse shapes family norms, gender relations, and moral subjectivity in the digital public sphere.
Co-Authors ., Launa Acep Fatchuroji Afni, Fauza Alifahmi, Hifni Ayu, Sendang Bakri, Asri Ady Bambang Mudjiyanto Chusumastuti, Dhety D, Vita Balqis Dessy Sunarsi Dyah Ayu Suryaningrum FA Indriaty, Masayu Fathul Qorib Fitri Andriani, Fitri Godlif Sianipar Hafzotillah Heni Widyaningsih, Heni Husen Mony, Husen Irmayanti Irmayanti, Irmayanti Judijanto, Loso Khuan, Hendri launa Launa, Launa Lena, Pratika Martha Machzumy, Machzumy Maddi, Jaenal Hasyim Muhtadi, Muhamad Ammar Napitupulu, Frengki Novitasari, Salwa Aulia Nur Hidayat, Indra Iryanto Nursyamsi Nursyamsi . P., Retno Dewanti Pannyiwi, Rahmat Putri, Eka Wijaya Rafi'i Rasmita, Dina Ronda, Andi Mirza Ronda, Mirza Sabalius Uhai Santoso, Prasetya Yoga Setiawan, Zunan Sinaga, Hendriko Daulat Sirait, Evi Sulaeman Sulaeman Syafuddin, Khairul Thalib, Najdah Utami, Eva Yuniarti Widyatmoko Widyatmoko Wongkar, Deysyelin Y.T.J. Yanuar, Fit Yolanda, Asti Tresna Yosia, Sherin Yuri Pratiwi Utami Zullaicha, Siti