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All Journal Jurnal Al-Maqayis Jurnal Ilmiah Ekonomi Islam JMM (Jurnal Masyarakat Mandiri) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Owner : Riset dan Jurnal Akuntansi Widya Balina :Jurnal Ilmu Pendidikan dan Ekonomi JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) JMK Jurnal Manajemen dan Kewirausahaan Quantitative Economics and Management Studies Indo-Fintech Intellectuals: Journal of Economics and Business IIJSE Journal of Community Empowerment Jurnal Pemberdayaan Masyarakat dan Komunitas Ecoducation Journal of Sharia Economy and Islamic Tourism
Dewi, Novi Yanti Sandra
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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PENGARUH SOSIALISASI DAN MEDIA IKLAN TERHADAP MINAT MASYARAKAT DALAM BERWAKAF TUNAI DI LEMBAGA KEUANGAN SYARIAH (Studi Kasus pada Lembaga Keuangan Syariah di Kecamatan Aikmel Lombok Timur) Hadiyani, Baiq; Ikhsan, Rian Hidayatul; Dewi, Novi Yanti Sandra; Febrian, Dodi
Widya Balina Vol 7 No 1 (2022): Jurnal Ilmu Pendidikan dan Ekonomi
Publisher : widya balina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53958/wb.v7i1.259

Abstract

Selama ini masyarakat hanya mengenal wakaf dalam bentuk tanah dan bangunan. Sedangkan wakaf dalam bentuk uang tunai belum sepenuhnya tersosialisasikan dengan baik. Kurang pahamnya masyarakat akan hakikat dan makna wakaf tunai. Sosialisasi merupakan peroses yang dapat membantu individu dalam proses pembelajaran dan adaptasi. Media iklan adalah alat komunikasi yang tepat untuk mensosialisasikan produk suatu perusahaan. Penelitian ini bertujuan untuk mengetahui apakah pengaruh sosialisasi dan media iklan berpengaruh terhadap minat masyarakat dalam berwakaf tunai di lembaga keuangan syariah Kecamatan Aikmel. Jenis penelitian yang digunakan adalah penelitian kuantitatif. Teknik pengumpulan data berupa kuesioner dan dokumentasi. Teknis analisis data yang digunakan dalam penelitian ini teknik analisis regresi linear.Hasil penelitian menunjukan bahwa sosialisasi dan media iklan berpengaruh terhadap minat berwakaf tunai di lembaga keuangan syariah secara simultan.
The Impact of the Reconstruction of Coastal Tourist Attractions and Tourist Visits on Employment Absorption and Community Income in the Mataram City Mukmin, Mukmin; Dewi, Novi Yanti Sandra; Agustina, Ahadiah
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 8 No 2 (2024): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v8i2.24610

Abstract

The importance of beach tourism attractions in driving the economy of a region makes it a primary focus in efforts to increase community income. This research aims to evaluate the impact of beach tourism attraction reconstruction and the number of tourist visits on increasing employment opportunities and community income. This research adopts a quantitative approach using surveys as the data collection tool. The research sample consists of 109 respondents, comprising 45 males and 64 females. The research instrument used is a Likert scale questionnaire consisting of 25 statements based on research indicators. Data analysis is conducted using multiple linear regression with two stages of testing. The results of the data analysis in the first stage indicate that beach attraction reconstruction and the number of tourist visits contribute 50.9% to employment absorption. Furthermore, the results of the analysis in the second stage indicate that beach attraction reconstruction and the number of tourist visits contribute 44.3% to community income. The findings of this research are expected to provide guidance for decision-makers in planning the development of the tourism sector in Mataram City
Transforming Arabic Language Learning Through Kumaravadiveli's Epistemology Nasarudin, Nasarudin; Masykur, Muhammmad Zakki; Agustina, Ahadiah; Dewi, Novi Yanti Sandra; Izomi, Syahrul; Wardi, M. Musfiatul; Masykur, M. Zaki; Sardi, Janudin
Jurnal Al-Maqoyis Vol 11 No 2 (2024)
Publisher : UIN ANTASARI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18592/jams.v11i2.14307

Abstract

This study aims to explain Kumaravadivelu's epistemology in transforming Arabic language learning through postmethod and beyond-method approaches. The research method used is a literature study, which involves analyzing Kumaravadivelu's works as well as other related research in this field. The analysis shows that with Kumaravadivelu's epistemology of postmethod (including postmethod conditions, postmethod pedagogy and postmethod praxis) and beyond method (including macrostrategies and microstrategies), Arabic language learning can be transformed to be more responsive and adaptive to students' needs and local contexts. Postmethod encourages teachers to be reflective and innovative practitioners, while the Beyond Method framework provides macrostrategy guidelines that allow for flexible and contextualized application. This transformation not only enhances the effectiveness of Arabic language teaching but also empowers students as independent, critical and free learners. This transformation marks a paradigmatic shift from a static approach to Arabic language teaching towards a more contextualized, practical and possibility-oriented approach.
Integrasi Wisata Halal dan Industri Kerajinan Mutiara Dalam Perspektif Islam Dewi, Novi Yanti Sandra; Hulaimi, Ahmad Ahmad; Abdillah, Muhammad Zaki
Jurnal Ilmiah Ekonomi Islam Vol 10, No 3 (2024): JIEI : Vol.10, No.3, 2024
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v10i3.14749

Abstract

This study explores the integration of halal tourism and the pearl craft industry in Indonesia through an Islamic perspective, using a constructivist paradigm and a qualitative case study approach. The research is driven by the fundamental issue of the need to develop the halal tourism sector in a way that not only fulfills the spiritual needs of Muslim tourists but also supports local industries such as pearl crafting. The objective of this study is to analyze how Islamic principles can be holistically applied in the development of this sector, as well as to evaluate the social, cultural, and economic impacts of this integration on local communities. The research methodology employed is a qualitative approach with a case study in Lombok, involving in-depth interviews, observations, and document analysis. The findings indicate that the integration of halal tourism and the pearl craft industry has the potential not only to enhance the local economy but also to strengthen the cultural and religious identity of the local community.
Business Ethics in Islamic Stores: A Comparison of Perceptions Based on Gender and Student Areas of Study Fitriana, Nabilla; Dewi, Novi Yanti Sandra; Agustina, Ahadiah
Jurnal Ilmiah Ekonomi Islam Vol 10, No 2 (2024): JIEI : Vol.10, No.2, 2024
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v10i2.12637

Abstract

The role of Islamic business ethics plays a significant part in shaping the perspectives of individuals or enterprises engaged in business activities. Therefore, the objective of this research is to explore the comparative perceptions of university students, considering gender and field of study, regarding the business ethics applied in Islamic-based retail businesses in the city of Mataram. The research employs a quantitative comparative method with a sample of 148 students, comprising 41 male and 107 female participants. The research instrument utilized is a Likert scale questionnaire consisting of six statements based on Islamic business ethics indicators, including monotheism (tauhid), responsibility, honesty, justice, and balance. The data analysis technique involves an independent t-test with two iterations: one testing based on the gender of students (male and female) and the other based on their field of study (economic and non-economic disciplines). The results of the data analysis reveal a t-test value of 0.847 for gender testing, with a significance level of 0.398>0.05. Similarly, the t-test value for the field of study is 0.801, with a significance level of 0.424>0.05. Therefore, the researcher concludes that there is no significant difference in the perceptions of students, both based on gender and field of study, regarding the Islamic business ethics applied by managers of Islamic retail stores in Mataram.
Peran Literasi Keuangan Islam dalam Adopsi Layanan Keuangan Digital: Analisis Bibliometrik dan Tinjauan Literatur Indri, Indri; Agustina, Ahadiah; Hidayanti, Nur Fitri; Ariani, Zaenafi; Hulaimi, Ahmad; Dewi, Novi Yanti Sandra
Journal of Sharia Economy and Islamic Tourism Vol 5, No 2 (2025): Maret
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jseit.v5i2.30783

Abstract

Abstract: This study aims to examine the role of Islamic financial literacy in encouraging the adoption of digital financial services through a library research approach with an integrative review method. This review synthesizes findings from various scholarly articles published between 2015 and 2024 and obtained from trusted databases such as Google Scholar, Scopus, DOAJ, and Scispace. Strict inclusion and exclusion criteria were applied to ensure the relevance and quality of the sources. The analysis shows that Islamic financial literacy plays an important role in shaping trust and encouraging the use of sharia-based digital financial services. The understanding of sharia principles such as the prohibition of usury, fairness and transparency is a crucial factor in the adoption process. However, the study also found literacy gaps and limited access to education in some regions. This study highlights the importance of strengthening Islamic financial literacy as a foundation for the development of an inclusive and sustainable Islamic digital finance ecosystem. The findings provide practical implications for regulators, service providers and stakeholders in designing educational strategies and policies based on Islamic values.Abstrak: Penelitian ini bertujuan untuk mengkaji peran literasi keuangan Islam dalam mendorong adopsi layanan keuangan digital melalui pendekatan library research dengan metode integrative review. Kajian ini menyintesis temuan dari berbagai artikel ilmiah yang dipublikasikan antara tahun 2015 hingga 2024 dan diperoleh dari basis data terpercaya seperti Google Scholar, Scopus, DOAJ, dan Scispace. Kriteria inklusi dan eksklusi diterapkan secara ketat untuk memastikan relevansi dan kualitas sumber. Hasil analisis menunjukkan bahwa literasi keuangan Islam berperan penting dalam membentuk kepercayaan serta mendorong penggunaan layanan keuangan digital berbasis syariah. Pemahaman terhadap prinsip syariah seperti larangan riba, keadilan, dan transparansi menjadi faktor krusial dalam proses adopsi tersebut. Namun, kajian juga menemukan adanya kesenjangan literasi dan keterbatasan akses edukasi di sejumlah wilayah. Studi ini menyoroti pentingnya penguatan literasi keuangan Islam sebagai fondasi bagi pengembangan ekosistem keuangan digital syariah yang inklusif dan berkelanjutan. Temuan ini memberikan implikasi praktis bagi regulator, penyedia layanan, dan pemangku kepentingan dalam merancang strategi edukatif dan kebijakan berbasis nilai-nilai syariah.
Membangun Strategi Pengembangan Wisata Kuliner Halal di Mepet Sawah Tempos: Perspektif Stakeholder: Developing a Halal Culinary Tourism Development Strategy in Mepet Sawah Tempos: A Stakeholder Perspective Dewi, Novi Yanti Sandra; Hulaimi, Ahmad; Abdillah, Muhammad Zaki; Aqodiah; Said, Khaeruddin
Economic and Education Journal (Ecoducation) Vol. 7 No. 2 (2025): Economic and Education Journal (Ecoducation)
Publisher : Pendidikan Ekonomi, Universitas Insan Budi Utomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33503/ecoducation.v7i2.1673

Abstract

Penelitian ini bertujuan untuk merumuskan strategi pengembangan wisata kuliner halal di Mepet Sawah Tempos Kabupaten Lombok Barat berdasarkan perspektif stakeholder. Seiring dengan meningkatnya permintaan wisata kuliner halal, penelitian ini berupaya mengidentifikasi potensi, faktor pendukung dan penghambat, serta peran stakeholder dalam mengembangkan sektor wisata kuliner halal secara berkelanjutan. Metode yang digunakan adalah pendekatan kualitatif dengan studi kasus, dimana data dikumpulkan melalui observasi, wawancara mendalam, studi dokumentasi, dan Focus Group Discussion (FGD) dengan berbagai stakeholder, yaitu pelaku usaha kuliner, pengelola wisata, pemerintah desa, tokoh masyarakat, akademisi, dan wisatawan atau konsumen. Teknik analisis data dilakukan secara tematik untuk mengidentifikasi pola temuan dan strategi pengembangan yang dapat diimplementasikan. Penelitian ini menghasilkan model strategi pengembangan wisata kuliner halal berbasis stakeholder engagement, integrasi prinsip ekonomi syariah, pemanfaatan potensi lokal, dan optimalisasi pemasaran digital. Model ini diharapkan dapat memperkuat daya saing wisata halal di kawasan pedesaan serta memberikan kontribusi nyata terhadap pertumbuhan ekonomi syariah yang inklusif dan berkelanjutan.
PELATIHAN STRATEGI PEMASARAN DIGITAL, BRANDING DAN PACKAGING MODERN PADA UMKM JAMU TRADISIONAL Dewi, Novi Yanti Sandra; Abdillah, Muhammad Zaki; Hulaimi, Ahmad; Agustina, Ahadiah; Aini, Nur
Journal of Community Empowerment Vol 4, No 2 (2025): September
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jce.v4i2.33987

Abstract

ABSTRAK                                                                                               Industri rumahan jamu tradisional Bude Nur menghadapi tantangan terkait pemasaran dan pengemasan produk. Program ini bertujuan untuk meningkatkan daya saing usaha melalui pelatihan yang mencakup tiga aspek utama: pemasaran digital, branding, dan desain kemasan modern. Pelatihan ini dilaksanakan dengan melibatkan tim pengabdian masyarakat dari Universitas Muhammadiyah Mataram, berkolaborasi dengan mitra untuk mengembangkan strategi pemasaran yang lebih efektif dan profesional. Metodologi yang digunakan dalam kegiatan ini adalah pendekatan partisipatif dan praktis, yang melibatkan mitra secara aktif dalam setiap tahapan program, mulai dari perencanaan hingga evaluasi. Selama pelatihan, mitra diajarkan cara memanfaatkan media sosial facebook dan platform e-commerce, untuk memperluas jangkauan pasar. Selain itu, pelatihan branding dan desain kemasan juga diberikan untuk membantu meningkatkan daya tarik produk jamu tradisional Bude Nur. Hasil kegiatan ini menunjukkan peningkatan daya saing produk Bude Nur yang signifikan. Mitra berhasil memanfaatkan strategi pemasaran digital yang lebih luas, mengembangkan merek yang lebih kuat, dan merancang kemasan produk yang lebih informatif dan menarik. Program ini berhasil memberikan dampak positif bagi Bude Nur dalam mengembangkan kemampuan pemasaran dan pengemasan, serta memperluas jangkauan pasarnya. Kata kunci: pemasaran digital; branding; packaging; UMKM; jamu ABSTRACTBude Nur's traditional herbal medicine home industry faces challenges related to product marketing and packaging. This program aims to improve business competitiveness through training covering three main aspects: digital marketing, branding, and modern packaging design. The training was conducted by involving a community service team from the University of Muhammadiyah Mataram, collaborating with partners to develop more effective and professional marketing strategies. The methodology used in this activity is a participatory and practical approach, which actively involves partners in every stage of the program, from planning to evaluation. During the training, partners are taught how to utilize social media platforms like Facebook and e-commerce platforms to expand market reach. In addition, branding and packaging design training is also provided to help increase the appeal of Bude Nur's traditional herbal medicine products. The results of this activity show a significant increase in the competitiveness of Bude Nur's products. Partners successfully utilized a broader digital marketing strategy, developed a stronger brand, and designed more informative and attractive product packaging. This program has successfully had a positive impact on Bude Nur in developing marketing and packaging capabilities, as well as expanding its market reach. Keywords: digital marketing; branding; packaging; SMEs; herbal medicine
Peningkatan kapasitas pemasaran usaha berbasis digital pada kelompok ternak milenial sukses bersama Dewi, Novi Yanti Sandra; Muliatiningsih, Muliatiningsih; Agustina, Ahadiah; Nurmitasari, Nurmitasari; Arnola, Aditya
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 9, No 5 (2025): September
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v9i5.34104

Abstract

Abstrak Kelompok ternak milenial sukses bersama saat ini menghadapi permasalahan terkait pemasaran usaha yang masih dilakukan secara konvensional, sehingga jangkauan pasar hanya berskala lokal. Kegiatan pengabdian ini bertujuan untuk mengembangkan pemasaran usaha kelompok ternak milenial sukses bersama  berbasis media sosial marketplace facebook, instagram, dan e-commerce shopee, sehingga pemasaran usaha dapat dilakukan secara online dan memperluas jangkauan pasar. Kegiatan dilakukan dengan melibatkan kelompok ternak milenial sukses bersama secara aktif, kelompok ini diketua oleh Multazam yang beralamat di Dusun Dasan Lauk, Desa Arjangka, Kabupaten Lombok Tengah dengan jumlah peserta sebanyak 20 orang. Metode pelaksanaan meliputi sosialisasi terkait strategi pemasaran, pelatihan dan penerapan teknologi dalam pemasaran secara online, pendampingan pemasaran usaha dengan memanfaatkan media sosial dan e-commerce, serta monitoring dan evaluasi. Inovasi yang diterapkan mencakup penggunaan platform marketplace facebook, instagram, dan shopee untuk pemasaran sapi dan pakan fermentasi. Hasil kegiatan menunjukkan peningkatan pengetahuan dan keterampilan kelompok ternak milenial sukses bersama terkait pemasaran berbasis digital, dimana pengetahuan meningkat sebesar 85% dan keterampilan meningkat sebesar 80%. Kata kunci: peningkatan kapasitas; pemasaran usaha; pemasaran digital; kelompok ternak. Abstract The milenial sukses bersama livestock group is currently facing challenges related to conventional business marketing, which limits market reach to the local scale. This community service activity aims to develop the group’s business marketing through social media platforms such as marketplace facebook, instagram, and the e-commerce platform shopee, enabling online marketing and expanding market reach. The program was carried out with the active involvement of the group, chaired by Multazam and located in Dusun Dasan Lauk, Arjangka Village, Central Lombok Regency, with a total of 20 participants. The implementation methods included socialization on marketing strategies, training and application of online marketing technology, business marketing assistance using social media and e-commerce, as well as monitoring and evaluation. The innovations applied involved the use of marketplace facebook, instagram, and shopee to market cattle and fermented feed products. The results showed an increase in the group’s knowledge and skills in digital-based marketing, with knowledge increasing by 85% and skills by 80%. Keywords: capacity building; business marketing; digital marketing; livestock group.
The Impact of Digital Marketing and Product Pricing on Purchase Intention and Customer Satisfaction Ulfitriana; Dewi, Novi Yanti Sandra; Agustina, Ahadiah; Mukhlisin
Quantitative Economics and Management Studies Vol. 6 No. 5 (2025)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems4120

Abstract

This study aims to analyze the impact of digital marketing and pricing on consumer buying interest and customer satisfaction at three bakery shops in Mataram City: Delicious Mooik, Luna Bakery, and Mirasa Bakery. The research method used is descriptive quantitative with a survey approach. A sample of 105 respondents was taken using accidental sampling technique and analyzed using multiple linear regression with the help of SPSS software. The results showed that digital marketing contributed 30.3% to purchase intention, while pricing had a greater influence, at 54%. When combined, the effect increases to 59.8%. Digital marketing also contributed 32% to customer satisfaction, while pricing had a more dominant impact, at 49.8%. Simultaneously, these two variables influence customer satisfaction by 57.2%. Pricing has a more dominant influence than digital marketing on both dependent variables. The implications of this study indicate that bakery businesses in Mataram City need to prioritize competitive pricing strategies, such as ensuring price compatibility with product quality and benefits. On the other hand, optimizing digital marketing by utilizing social media and e-commerce platforms can increase customer interaction and brand trust, thereby supporting increased customer satisfaction and long-term loyalty. This combination of strategies is important to create sustainable competitiveness in the bakery industry.
Co-Authors Abdillah, Muhammad Zaki Aditiawan, Lalu Fahat Aditir, Myhammad Afrianti, Lusiana Ahadiah Agustina AHMAD HULAIMI, AHMAD Ali, Mustafa Almadiyah, Ainul Amil, Amil Andani, Merry Andri Setiawan Aolia, Jumatul Aqodiah Aqodiah, Aqodiah Ariani, Zaenafi Arnola, Aditya Arsyad, Sulaiman Asmawati Asmawati dina, Mel Dodi Febrian Efendi, Muhammad Haikal Elisa Erwin Erwin Fitratusnnisa, Fitratunnisa Fitriana, Nabilla Hadiyani, Baiq HELWANI, AHMAD Hidayanti, Nur Fitri Hidayatulah, Andre Hulaimi, Ahmad Ahmad Husnan Husnan Ikhsan, Rian Hidayatul Indri Indri Ishanan, Ishanan IZOMI, M. SYAHRUL Izomi, Syahrul Mabrur, Imam Mappanyompa, Mappanyompa Marianah, Marianah Masykur, M. Zaki Masykur, Muhammmad Zakki Muanah, Muanah Muhammad Haikal Mukhlishin Mukhlisin Mukhlisin Mukhlisin Mukmin Mukmin Muliatiningsih Muliatiningsih Muttalib, Abdul Nasarudin, Nasarudin Nur Aini Nurfahna, Nurfahna Nurjannah Nurjannah Nurlaili Nurlaili Nurmitasari Nurmitasari, Nurmitasari Purnawirawan, Indra Said, Khaeruddin Sardi, Janudin Sulaiman, Jayyyid Supiani, Haerati Ulfitriana Wardi, M. Musfiatul