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SITI KHODIJAH
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Melestarikan Gordang Sambilan sebagai Simbol Kearifan Lokal : Program Kerja KKN di Desa Pangkat Kecamatan Lembah Sorik Marapi Yusril Mahendra; Wahyuni Daulay; Juli Avni Siregar; Siti Khodijah; Nurul Fatma Hidayah; Nur Hakikah; Riska Yulia; Rosdanilah Rosdanilah; Afrizal Afrizal; Haddad Ulum Harahap
Jurnal Kemitraan Masyarakat Vol. 2 No. 3 (2025): September : Jurnal Kemitraan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/jkm.v2i3.2206

Abstract

The Community Service Program (KKN) is one of the important ways of serving the community in preserving local culture. This activity was carried out in Pangkat Village, Lembah Sorik Marapi Subdistrict, with the aim of safeguarding Gordang Sambilan as a symbol of Mandailing local wisdom. The program sought to raise awareness among the community, especially the younger generation, about the philosophical, spiritual, and social values embedded in Gordang Sambilan, while also encouraging the emergence of a new generation of traditional art performers. The method applied combined a participatory-collaborative approach with educational and cultural strategies, along with the Asset-Based Community Development (ABCD) model. The stages of the program included preparation, socialization, cultural performances, and basic training. The results showed increased community participation, strong enthusiasm among the younger generation to practice, and support from village officials and cultural leaders. This program demonstrates that active intergenerational involvement through direct practice can strengthen Mandailing cultural identity and open opportunities for the development of culture-based tourism.
Pengaruh Green Marketing dan Corporate Social Responbility terhadap Keputusan Pembelian (Studi kasus : Produk Wardah Beauty) Siti khodijah; Mas'ut; Dinda thalia sabila; Nita Azhari Simanjuntak
Jurnal Riset Mahasiswa Akuntansi Vol. 5 No. 3 (2025): Jurnal Riset Mahasiswa Akuntansi, September 2025
Publisher : Fakultas Ekonomi dan Bisnis Unram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/risma.v4i2.2215

Abstract

The phenomenon of global warming encourages society and producers to pay more attention to environmental aspects, including in the cosmetics industry. Consumers are now increasingly aware of the importance of choosing environmentally friendly products, thus encouraging companies to use Green Marketing and Corporate Social Responsibility (CSR) strategies. This study aims to determine the effect of Green Marketing and CSR on purchasing decisions for Wardah products in Medan City. This study uses an associative quantitative method with a sample of 50 Wardah product users. Data were collected through questionnaires and analyzed using SPSS V20, including validity tests, reliability, classical assumptions, multiple linear regression, F test, t test, and coefficient of determination. The results of the study indicate that Green Marketing and CSR simultaneously and partially have a positive and significant effect on purchasing decisions.
Co-Authors Achmad Rofi’i Adelina Fitri Tanjung AFRIZAL AFRIZAL Ahmad Mardhotillah Akmal Rizki Gunawan Alimuddin A Andy Hakim Angga Febiyanto Angger Putri Mahardini Annesya Atma Battya Annisa Miftahul Rosada Bangun, Adriana Beginer Subhan Dea Nursifa Dinda thalia sabila Dodi Kurniawan Eka Ristin Tarigan Ersi Sisdianto Erwana Dewi F. Irsan Faisal Ihsan Haddad Ulum Harahap Halili, Heri Rifhan Hawis H Madduppa Ibrahim Ibrahim Ida Komala Idham A. Nasrullah Iip Rifa'i Indrayuda Indrayuda Juli Avni Siregar Kamsari Kamsari Karizma Fahlevy Khairatun Hisan Khoirul Riyansyah M. Hengki Riawan P M. Naufal Syarif Maragustam Maragustam, Maragustam Mas'ut Masyfiatul Asriyah Meldawati Meldawati Mia Setiawati Mufti Wirawan Muhammad Syahbudi Muji Wasini Mulyadi Musyarrofah Najma Jahira Namiroh Nazarudin, Mgs Nita Azhari Simanjuntak NUR AHMADI BI RAHMANI Nur Hakikah Nurul Fatma Hidayah Nurul Fitria Kumala Dewi Qonita Amanda Putri Rahma Aji Kurniawan Retno Purwani Setyaningrum Revina Untari Ridha Fathihatunnisa Riska Yulia Rismatul Mukminin rita apriliani Riyanto Riyanto Rizka Ar Rahmah Rosdanilah Rosdanilah Rosidah Rumyeni, Rumyeni Seipah Kardipah Sibawaihi Sibawaihi Siti Noor Hasanah Sri Nuryati Sukhlani Suqiyah Musafaah Surani, Dewi Taufik Jauhari Tine Mulyaningsih Tri Dian Nurhalimah Ummul Karima Valina Singka Subekti Wahyuni Daulay Wardatuz Zahroh Yudi Maulidin Yusril Mahendra