p-Index From 2021 - 2026
5.866
P-Index
This Author published in this journals
All Journal Management Analysis Journal IJBE (Integrated Journal of Business and Economics) Journal of Economic, Bussines and Accounting (COSTING) PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat JIMF (JURNAL ILMIAH MANAJEMEN FORKAMMA) Jurnal Mantik International Journal of Economics, Business and Accounting Research (IJEBAR) Dinasti International Journal of Education Management and Social Science Budimas : Jurnal Pengabdian Masyarakat Jumat Ekonomi: Jurnal Pengabdian Masyarakat East Asian Journal of Multidisciplinary Research (EAJMR) Indonesian Journal of Business Analytics (IJBA) J-LEE - Journal of Law, English, and Economics Jurnal Pengabdian Mandiri Journal of Accounting and Finance Management (JAFM) SENTRI: Jurnal Riset Ilmiah Asian Journal of Management Analytics Prosiding University Research Colloquium Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Journal of Business and Applied Economics (IJBAE) Science and Education Journal Midang Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam RESLAJ: Religion Education Social Laa Roiba Journal Indonesian Journal of Management and Accounting (IJMA) Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi Jurnal Ekonomi dan Pembangunan Indonesia Jurnal Pengabdian Kepada Masyarakat Kalam JIPITI: Jurnal Pengabdian kepada Masyarakat Jurnal Pelayanan Masyarakat Jurnal Pengabdian Indonesia Journal of Society, Community and Business Development
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : management analysis journal

Understanding The Role of Materialism on The Relationship Between Advertising and Compulsive Randikaparsa, Irawan; Anggara, Ali Akbar; Suparno, Chandra; Rafinda, Ascariena
Management Analysis Journal Vol 11 No 3 (2022): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v11i3.62410

Abstract

To academics and policymakers. This study is to examine the effect of Advertising on compulsive purchasing and materialism as mediating variables in Purwokerto. Using the snowball sampling technique, 450 samples were gathered from various areas of the city of Purwokerto, Indonesia. This research employs PLS. The promotion was statistically significant at 5% and had a positive link with materialism in Purwokerto, Indonesia, according to the findings. Similarly, materialism was found to be statistically significant and favourable in 95% of compulsive buyers. , materialism influences the connection between advertising and compulsive purchasing. The study suggests that it is essential to prioritize these elements.
Co-Authors Afrian, Melidya Nines Afurisac, Tsabita Maryam Aji, Alan Bayu Akhmad Darmawan Akhmad Darmawan Akhmad Fauzan Akhmad Fauzan Alfalisyado Alfalisyado, Alfalisyado Alfato Yusnar Kharismansyah Ali Akbar Anggara Amanah, Naning Dwi Anggara, Ali Akbar Ani Kusbandiyah Arini Hidayah Arini Hidayah, Arini Arofah, Rifka Utami Aryoko, Yudhistira Pradhipta Asmarani Pandabandjal Bagis, Fatmah Chandra Suparno, Chandra Chusnul Maulidina Hidayat Darmawan , Althaffauz Najwa Deska Salsabila Dian Setya Rini Erna Handayani Erny Rachmawati Erny Rachmawaty Fadzilah, Rizqiya Nur Fatchan, Fuad Hudaya Feryal Sadidah Basrawy Firjatilah, Azalia Kumala Frida Utami, Restu Hana Pratiwi, Atik Handayani, Erna Hasanah , Uswatun Hengky Widhiandono, M.Si. S.E. Hengky Windhiandoni Hermin Endratno Hermin Endratno Herni Justiana Astuti Herni Justiana Astuti Ika Yustina Rahmawati Ilham Nuryana Fatchan, Ilham Nuryana Indah Kresti Cahayani Indah Kresti Cahyani Iqbal Fadholi Irfanesa, Irfanesa Kharismasyah, Alfato Yusnar Kirani, Nabila Sasi Luthfi Zamakhsyari Mar'atun Sururiyah Ma’ruf, Nasir Muchammad Agung Miftahuddin Mudjiyanti, Rina Muhammad Amir Biky Muhammad Fuad Muhammad Sodikul Amin Najri Aziz Nayla Auroravita Nurjannah, Afifah Zahroh Nuryana Fatchan, Ilham Pandabandjal, Asmarani Pramurindra, Rezky Prasetyo Budi Wicaksana Purnadi Purnadi, Purnadi Radani, Abrar Syarom Rafinda, Ascariena Rahmatunnisa Rezky Pramunindra Rhis Ogie Dewandaru Rifka Utami Arofah Rifka Utami Arofah Rimdang Kusuma, Hasna Royani, Fikri Awang Salsabila, Deska Saputri, Dinda Indah Satria, Agri Bayu Setiawan, Miko Solahudin, Muhamad Sofyan Sulfah Anjarwati Suyoto Suyoto Suyoto Talita Richi Stefani Tri Septin Muji Rahayu Tri Septin Muji Rahayu, Tri Septin Wida Purwidianti Wida Purwidianti Widyaningtyas, Dian Yayan Raihan Herdiansyah Yudhistira Pradhipta Aryoko