p-Index From 2020 - 2025
8.929
P-Index
This Author published in this journals
All Journal MEDIA KONSERVASI HUMANIKA Indonesian Journal of Conservation Rekayasa: Jurnal Penerapan Teknologi dan Pembelajaran JURNAL PROFESI KEGURUAN Journal of Biology Education Jurnal Pengabdian UntukMu NegeRI JOIV : International Journal on Informatics Visualization Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Risâlah, Jurnal Pendidikan dan Studi Islam JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) METASASTRA: Jurnal Penelitian Sastra Jurnal Arsir Biosaintifika: Journal of Biology & Biology Education Journal Multicultural of Islamic Education JURNAL AKUNTANSI, MANAJEMEN DAN EKONOMI KREATIF : Jurnal Ilmiah Prodi Manajemen Universitas Pamulang Jurnal Manajemen Dirgantara Jurnal Sistem informasi dan informatika (SIMIKA) Sutasoma : Jurnal Sastra Jawa Asatiza: Jurnal Pendidikan Community Development Journal: Jurnal Pengabdian Masyarakat Jubindo: Jurnal Ilmu Pendidikan Bahasa dan Sastra Indonesia Jurnal Ilmiah Ar-Risalah: Media Ke-Islaman, Pendidikan, dan Hukum Islam Jurnal Mu'allim Akrab Juara : Jurnal Ilmu-ilmu Sosial Indonesian Journal of Laboratory Jumat Ekonomi: Jurnal Pengabdian Masyarakat Devotion: Journal of Research and Community Service Jurnal Manajemen dan Ilmu Administrasi Publik (JMIAP) International Journal of Robotics and Control Systems Jurnal Arastirma Jurnal Ekonomi Life Science JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Jurnal Teknologi Lingkungan Lahan Basah Al Burhan: Jurnal Kajian Ilmu dan Pengembangan Budaya Al-Qur'an Journal Of Sustainability Perspectives Jurnal Teknik Industri Jurnal Ilmiah Sistem Informasi dan Ilmu Komputer Journal of Scientific Research, Education, and Technology Journal of Sustainability Perspectives International Journal of Sharia Business Management El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Community Empowerment Biosaintifika: Journal of Biology & Biology Education Manajemen : Jurnal Ekonomi Jurnal Pendidikan IPA Indonesia Jurnal Ekonomi, Bisnis dan Manajemen Journal of Ekonomics, Finance, and Management Studies Jurnal Edukasi Terkini MANUSKRIPTA Jurnal Pendidikan Indonesia (Ju-Pendi) EL-FUSHA Life Science Filantropis: Jurnal Pengabdian kepada Masyarakat
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Manajemen Dirgantara

Konstruk Minat Beli Sepeda Motor Honda di Bekasi: Dampak Kualitas Produk dan Taktik Promosi Manurung, Johan Andrew; Dini, Julia Rachma; Zebua, Elvin Agustini; Abdullah, Muhammad
Jurnal Manajemen Dirgantara Vol 17 No 2 (2024): Jurnal Manajemen Dirgantara, Desember 2024
Publisher : Sekolah Tinggi Teknologi Kedirgantaraan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56521/manajemen-dirgantara.v17i2.1212

Abstract

This study investigates the effects of product quality and promotional strategies on consumer purchase interest in Honda motorcycles within Bekasi Regency, a region notable for its substantial market potential. As a crucial component of Indonesia's economic framework, the automotive sector-particularly motorcycles-plays a significant role. Honda, a leading brand in this competitive market, strives to sustain its market dominance through continual product innovation and dynamic promotional activities. Despite this, the interplay between product quality and promotional efforts in specific local contexts, such as Bekasi Regency, remains insufficiently explored. Employing a quantitative causal research design, this study surveyed Honda motorcycle consumers in Bekasi Regency using purposive sampling methods. Data analysis was performed with SPSS version 25. Findings reveal that both product quality and promotional tactics have a substantial impact on consumer purchase interest, both independently and in combination. Effective promotional activities and high-quality products significantly enhance Honda's market appeal in this locale. The insights gained from this research offer valuable implications for automotive marketing strategies, highlighting the importance of targeted promotions and exceptional product quality in influencing consumer behavior. These results are not only pertinent to Bekasi Regency but also provide a basis for extending research to other regions with similar market dynamics. Future studies should consider additional influencing factors and broaden the geographic scope to achieve a more comprehensive understanding.
Co-Authors Abdul Shukora, Nurul Hidayah Abdullah, Saiful Arif Achmad Yusuf Aditya Marianti afandi, iswan Agung Putra, Wahyu Agustina, Dwi Kameluh Ahmad Baidowi, Zaid Mujaiyid Putra Ahmad Ma’ruf Ahmad, Aji Ahmad, Salmiah Akhmad Rizali Amelia, Indi Amin Retnoningsih Amin Setyo Leksono Andin Vita Amalia Asyifa, Bella Firdha Asyifa, Bella Firdha Ati Chandrasari Badu, Khumaira Marsyahida Badu, Khumairah Bagyo Yanuwiadi Bambang Priyono Bambang Priyono Cahya Agusti, Dirga Cakra Pamungkas, Nandito Chowdhury, Md. Azharul Haque Darus, Mohamad Yusof Dea Amelia, Dea Dewi Liesnoor Setyowati Dewi Mustikaningtyas Diah Faridayanti, Ayu Dian Siswanto Dini, Julia Rachma Dyah Rini Indriyanti Edi, Nugroho Eko Oby Purwanto El-Yunusi, Muhammad Yusron Maulana Elsandi, Rippana Ely Rudyatmi, Ely Endah Peniati Enni Suwarsi Rahayu Ependi, Majerin Evi Fatimatur Rusydiyah Fajarini, Nata Maulida Febriana Hamdani, Dhea Febrianti, Firda Cahyaning Febriyanto, Mahendra Noor Firman Heru Kurniawan Fitriani, Laqma Dica Gani Wiharso Giovano, Fariz Addo Gouwtami, Marcella Hamzah, Fachrizal Hariri, Rizki Puad Hary Mulyadi Hassan, Masjuki Haji Hidayat, Zein Ichwan Husna, Destri Nurul Husna, Destri Nurul I Fang Sun Idris, Ahmad Syahrin Immanuel, Immanuel Indah, Bella Istiqamah, Istiqamah Jamhuri, M. Jatmiko, Ruruh Jusriadi Kamal, Pasha A.B.M. Khan, Md. Sadril Islam Koly, Nurmiyati Lapung, Jamra Lathifah Mesi Andayani, Tri Loi, Yuniar Luchman Hakim Maharani, Novanti Dinar Maisyaroh, Illusiyah Mako, Kusmadi Malayu, Aisa Malinda, Frisca Manotar Tampubolon Manurung, Johan Andrew Margareta Rahayuningsih Margareta Rahayuningsih Nugroho Edi K Maya Ayu Arieska Moch. Samsul Arifin Mohamed, Mawada Ahmed Mohd Isa, Mohd Rizal Muhammad Nur Hadi Muhammad Rudiansyah Mujito Mujito, Mujito Mukhlisin Mukhlisin Mulyadi, Hary Musahabib Nugroho Muslikhah Indah Utari Muthiati, Aisyaah Nabilla Putri Sari Fatikhah Nana Kariada Trimartuti Natasya, Reachel Ningsih, Aghi Amalia Nino, Septoriana Maria Nopi Doni Romadhon Nor, Khairul Affendy Md. Novianti, Amalia Novita Sari Novrinda, Riza Nugroho Edi Kartijono Nugroho Edi Kartijono Nugroho Edi Kartijono Nur Kusuma Dewi Nuraini, Febri Nurhalisah, Siti Nurul Hidayah, Rahma Oby Eko Purwanto Osa, Hamida Pancasilawan, Budhy Herry Partaya, Partaya Parveen, Mahfuza Pita Loka, Anisa Prasetiyo, Galeh Prasong, Muthiah Priyanti Susanti Priyantini Widiyaningrum Puspita, Afilia Teyja Puspitaningrum, Ari Cahaya Putri, Herlina Eka Putri, Rennita Aulia R Siti Rukayah Raden Mohamad Herdian Bhakti Rahman, S. M. Mahmudur Rahmansyah Rahmansyah Ratna Puspita Rifaldi, Muhamad Raihan Rizki, Arista Nur Romdoni, Indi Auliya RR. Ella Evrita Hestiandari Safitri, Wahayyina Salma, Nur Athiyah Salsabila Nadhifa, Isad Samara, Hanif Sandra, Marcella Saputra, Sopio Sastra, Beni Sigit Saptono Sihaloho, Noverika Siregar, Juni Astri Siti Khurotin Siti Nurhalimah Siti Solehah, Siti Solichin Solichin Sri Ngabekti Sri Sukaesih Sun, I Fang Susanti, Priyanti Syahputri, Natasya Aulia Tahrim, Tahrim Talitha Widiatningrum Toha, Siti Fauziah Triana Putri, Dian Unsya Oktami Jannah Valentine Theresia Simamora Valentine Theresia Simamora Vereysita, Sania Wahid Akbar Basudani Wibowo, Yoga Herlambang W.R. Widarto, Nabilla Umniyah Widiansyah, Andra Wijayanti, Novi Yulaika, Cici Yulianti, Yiyin Tri Septi YUNI KARTIKA SARI Zaki, Khozin Zaneera Malik Zebua, Elvin Agustini Zuhdi, Rafi