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All Journal JURNAL ECONOMIA Jurnal Manajemen Teori dan Terapan Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Jurnal Sinar Manajemen Syntax Literate: Jurnal Ilmiah Indonesia Kinerja: Jurnal Ekonomi dan Manajemen JURNAL MANAJEMEN AFEBI Economic and Finance Review Primanomics : Jurnal Ekonomi & Bisnis Procuratio : Jurnal Ilmiah Manajemen International Journal of Economics, Business and Accounting Research (IJEBAR) International Journal of Economics Development Research (IJEDR) Community Development Journal: Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal Of Science, Technology & Management (IJSTM) Devotion: Journal of Research and Community Service Jurnal Pengabdian kepada Masyarakat International Journal of Education, Social Studies, And Management (IJESSM) Indonesian Journal of Multidisciplinary Science Journal of Social Research International Journal of Humanities Education and Social Sciences Jurnal Ilmu Manajemen Mulawarman (JIMM) Jurnal Ilmu Ekonomi Mulawarman (JIEM) International Journal of Economics and Management Research ABDIMU Jurnal Pengabdian Kepada Masyarakat International Journal of Multidisciplinary Approach Research and Science IIJSE Jurnal Dinamika Manajemen Indonesia Economic Journal International Journal of Economics and Management Research
Gusti Noorlitaria Achmad
Universitas Mulawarman
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Sales Promotion and Personal Selling in Support of Integrated Marketing Strategy Ekasari, Silvia; Yanna, Sri; Wakhidah, Esti Nur; Achmad, Gusti Noorlitaria; Munizu, Musran
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 2 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i2.791

Abstract

At this time, marketing activities have a very important role in the business world, and are even the key to business success. Strategy is essentially planning and management to achieve a goal. However, to achieve these goals, strategy does not function as a roadmap that only shows how operational tactics are. Likewise with the strategy which is a guide to communication planning to achieve predetermined goals. The purpose of this study is to discuss how far sales promotion and personal selling in support of integrated marketing strategy. The research uses a literature review. The type of data used is secondary data. The data collection method is a literature study. Integrated marketing includes coordination efforts through communication of various promotional elements and other marketing activities through an integrated marketing strategy in the form of sales promotion and personal selling.
The Effect of Destination Image and Social Influence on Visiting Intentions and Visiting Decisions at Museum Noviana, Nengah Mekka Sucia; Achmad, Gusti Noorlitaria; Wahyuni, Sri
Devotion : Journal of Research and Community Service Vol. 3 No. 10 (2022): Devotion: Journal of Research and Community Service
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/dev.v3i10.197

Abstract

The purpose of this study was to analyze and prove the effect of destination image and social influence on visiting intentions and visiting decisions on visitors to the Mulawarman museum in Kutai Kartanegara Regency. This study used 120 respondents and this study used a survey method with a sample in Kutai Kartanegara Regency with the Accidental Sampling Method sampling technique. Respondents were only interviewed once when they met (cross section). Data from respondents (Primary Data) was then tabulated and tested using statistical methods. Data were collected using research tools (questionnaires). Based on the results of the analysis and discussion, it can be concluded that the image of the destination has a significant effect on the visiting intentions of visitors. So the better the image of the destination, the higher the intention to visit. Social has no significant effect on visitors' intention to visit. So the better the social level, the higher the intention to visit. The image of the destination has no significant effect on the decision to visit the visitors. So the high or low level of the image of the destination does not affect the decision to visit. Social influence has a significant effect on the decision to visit. So the better the social level, the higher the decision to visit. Intention to visit has a significant effect on the decision to visit. So the higher the intention to visit, the higher the decision to visit.
Sales Promotion and Personal Selling in Support of Integrated Marketing Strategy Ekasari, Silvia; Yanna, Sri; Wakhidah, Esti Nur; Achmad, Gusti Noorlitaria; Munizu, Musran
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 2 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i2.791

Abstract

At this time, marketing activities have a very important role in the business world, and are even the key to business success. Strategy is essentially planning and management to achieve a goal. However, to achieve these goals, strategy does not function as a roadmap that only shows how operational tactics are. Likewise with the strategy which is a guide to communication planning to achieve predetermined goals. The purpose of this study is to discuss how far sales promotion and personal selling in support of integrated marketing strategy. The research uses a literature review. The type of data used is secondary data. The data collection method is a literature study. Integrated marketing includes coordination efforts through communication of various promotional elements and other marketing activities through an integrated marketing strategy in the form of sales promotion and personal selling.
Knowledge Sharing and Organizational Support: Keys to Lecturers' Creative Self-Efficacy and Innovation Afan, Ahmad; Achmad, Gusti Noorlitaria; Adhimursandi, Doddy
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1: Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.7521

Abstract

In the context of higher education, lecturers' capacity to engage in innovative work behavior is critical to institutional development and academic excellence. This study investigates the role of knowledge sharing and perceived organizational support in enhancing creative self-efficacy and their combined influence on innovative work behavior among university faculty members. This study aimed to develop and test a mediation model in which creative self-efficacy acts as a psychological mechanism linking social-organizational factors to innovation outcomes. Using a quantitative approach, data were collected from 79 lecturers at a state university in Indonesia. Partial Least Squares Structural Equation Modeling (PLS-SEM) was used to assess the proposed model. The results show that both knowledge sharing and perceived organizational support significantly predict creative self-efficacy, which in turn directly affects innovative behavior. Furthermore, creative self-efficacy mediates the relationship between the two predictors and innovative behavior. These findings provide theoretical insights into the role of self-efficacy in mediating the social and organizational drivers of innovation. Practically, this study suggests that universities should foster collaborative environments and invest in psychological empowerment to enhance faculty innovation. This study contributes to the advancement of multidimensional innovation models in academic contexts.
Influence of Halal Label, Expiration Date, and Product Composition on Consumer Purchase Decisions Mediated by Purchase Intention at MSME Gallery Amhar, Rovan; Achmad, Gusti Noorlitaria; Kuleh, Yohanes
International Journal of Multidisciplinary Approach Research and Science Том 3 № 03 (2025): International Journal of Multidisciplinary Approach Research and Science
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/ijmars.v3i03.1925

Abstract

This study aims to analyze the influence of halal labels, expiration dates, and product composition on consumer purchase decisions with purchase intention as a mediating variable at the Etham Nusantara MSME Gallery in Samarinda. The research employed a quantitative approach using a survey method with questionnaires, analyzed through Structural Equation Modeling (SEM) with the assistance of SmartPLS. The results indicate that halal labels, expiration dates, and product composition have a positive and significant effect on both purchase intention and purchase decisions, while purchase intention is proven to mediate the influence of these three variables on consumer purchase decisions. These findings highlight the importance of product information transparency in enhancing consumer trust, purchase intention, and purchase decisions, as well as providing strategic implications for MSME actors and gallery managers in strengthening the competitiveness of local products in an increasingly competitive market.
Pemanfaatan Daun Kering sebagai Media Berkarya Kolase pada Kegiatan Ekstrakulikuler Seni Rupa di SDN 023 Samarinda Utara Achmad, Gusti Noorlitaria; Setiadi, Muhammad Yusup; David, Maichel Josua; Kaunang, Vincensius Kelvin; Putra, Bagus Adhitama; Afandi, Firman
ABDIMU Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 1 (2024): Juni
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/abdimu.v3i1.15135

Abstract

Pemanfaatan daun kering sebagai media kerja dapat diolah dengan menggunakan teknik kolase. SD Negeri 023 Samarinda Utara memanfaatkan daun kering sebagai media pembuatan kolase dalam kegiatan ekstrakurikuler belajar seni. Pendekatan penelitian bersifat kualitatif. Teknik pengumpulan data yang digunakan adalah teknik observasi, wawancara, dan dokumentasi. Analisis data dengan cara reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa: (1) penggunaan daun kering sebagai media pengerjaan kolase dalam kegiatan ekstrakurikuler di SD Negeri 023 telah berjalan lancar (2) Hasil penggunaan daun kering sebagai media karya kolase dalam kegiatan ekstrakurikuler di SD Negeri 023 menunjukkan nilai rata-rata (3) Kendala yang dihadapi adalah terbatasnya alokasi waktu pembelajaran,  Siswa mengalami kesulitan dalam membuat pola, penggunaan kelas secara bersama-sama dalam satu kelas menyulitkan guru untuk menentukan metode pembelajaran yang tepat dan mengevaluasi hasil kerja siswa.
THE INFLUENCE OF PERSONALITY AND ORGANIZATIONAL COMMITMENT AND WORK ENGAGEMENT TO EMPLOYEE SATISFACTION AND EMPLOYEE PERFORMANCE DPRD SAMARINDA CITY Fakhruddin, Fuad; Ilmi, Zainal; Achmad, Gusti Noorlitaria
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 4 No 02 (2020): IJEBAR, VOL. 04 ISSUE 02, JUNE 2020
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v4i02.1049

Abstract

In this study involving Civil Servants in Samarinda City DPRD. In this study, to see the performance of employees used a sample of 82 respondents. The data analysis used by the author is the Structural Equation Model (SEM). Hypothesis testing is done by multivariate analysis carried out through the SmartPLS program. Data analysis through partial Least Square (PLS) is done through two stages, namely: First, Assessing the outer model or measurement model. Second, assess the inner model or structural model. The results showed that Personality had a positive influence on employee job satisfaction, organizational commitment had a positive influence on employee job satisfaction, work engagement gave a positive effect on satisfaction, Personality had a positive influence on employee performance, organizational commitment had a positive influence on employee performance, work engagement provide a positive influence on employee performance, job satisfaction has a positive influence on the performance of employees of the Samarinda City Regional Representative Council. Keywords: Personality, Organizational Commitment, Work Engagement, Job Satisfaction, Employee Performance
The Essential Things of Export Network Alliances to Increase MSME Export Business Performance: The Case of Kalimantan Weaving Craft Indriastuti, Herning; Hudayah, Syarifah; Achmad, Gusti Noorlitaria
Jurnal Dinamika Manajemen Vol. 16 No. 2 (2025): September
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v16i2.22795

Abstract

This study examines the role of export network alliances in bridging the gap between relational social capital and the export performance of micro, small, and medium enterprises (MSMEs). A key challenge for MSMEs in international markets is the lack of networks and relational capital, which hinders their export capabilities. Additionally, this research investigates how knowledge-sharing capabilities enhance network alliances and export performance. The study employs a purposive sampling technique, collecting data from 190 weaving craft MSMEs in Kalimantan, Indonesia, all of which have export experience. Structural Equation Modeling (SEM) with AMOS is used for analysis. The findings indicate that export network alliances significantly mediate the relationship between relational social capital, knowledge-sharing capability, and export performance. However, relational social capital alone does not directly influence export performance without the support of strong network alliances. Theoretical contributions integrate relational marketing theory and social capital theory, while practical implications suggest that MSME managers should prioritize network-building and knowledge-sharing to enhance international competitiveness.
PEMBERDAYAAN UMKM DALAM MEMAKSIMALKAN BRAND AWARENESS DI ERA DIGITAL Muhammad Iqbal Fajri; Ita Nurcholifah; Heny Hidayati; Gusti Noorlitaria Achmad; Agus Sofiansyah
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 6 (2025): Nopember 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jabdi.v5i6.11575

Abstract

Kegiatan pengabdian ini bertujuan menyosialisasikan pentingnya pemberdayaan usaha mikro, kecil, dan menengah (UMKM) dalam memaksimalkan brand awareness di era digital yang semakin berkembang. Sasaran kegiatan dalam pengabdian ini adalah pelaku usaha mikro, kecil, dan menengah (UMKM) yang memanfaatkan kemajuan di era digital. Kegiatan pengabdian kepada masyarakat ini disampaikan dalam bentuk sosialisasi tentang pentingnya pemberdayaan usaha mikro, kecil, dan menengah (UMKM) dalam memaksimalkan brand awareness di era digital. Hasil kegiatan menunjukkan bahwa sosialisasi pemberdayaan usaha mikro, kecil, dan menengah (UMKM) memiliki tiga strategi yaitu memahami audiens target, menciptakan konten berkualitas, dan bekerja sama dengan influencer dalam memaksimalkan brand awareness di era digital.
Analysis of Coffee Shop Digital Marketing Strategy through Social Media to Increase Product Sales Achmad, Gusti Noorlitaria; Elizabeth, Elizabeth; Ridwan, Mochamad; Noorfitri, Karin Cetta Putri; Sofiansyah, Agus
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 2 (2024): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v4i2.377

Abstract

This research aims to analyze coffee shop digital marketing strategy through social media to increase product sales. The approach in this investigate may be a quantitative approach. The population in the study was 30 Coffee Shops in Medan City. Samples were taken randomly from as many as 30 Coffee Shops in Medan City. Theory testing in this inquire about path analysis. Theory testing in this inquire about path analysis. The research results show that digital marketing strategy has a significant effect on social media in Coffee Shops in Medan City. Digital marketing strategy has a significant effect on increase product sales in Coffee Shops in Medan City. Social media has a significant effect on increase product sales in Coffee Shops in Medan City. Digital marketing strategy has a significant effect on increase product sales through social media in Coffee Shops in Medan City.
Co-Authors Aat Ruchiat Nugraha Abdurobbi Robi Jibril Adinda N Nisha Aditya Pratama Adjie Sofyan Afan, Ahmad Afandi, Firman Agus Sofiansyah Ahmad, Afan Al Hidayah, Rahmawati Ali Ahmad Yasin Amhar, Rovan Andriya Risdwiyanto Arif Wicaksono Ashar Ashar Asnawati Asnawati Asta Kinan Prayoga Aulia Fitriani Ayu Dita Sari Cakranegara, Pandu Adi Cantika Virgores Citra Saraswati David, Maichel Josua Dewi Masithah Dewi Nur Septyarini Dewi Sartika Dinata, Andi Irma Dio Caisar Darma Doddy Adhimursandi Dolly Martin Jenau Eddy Trioko Ekasari, Silvia Eko Agus Supian Elizabeth Yohanes Eny Rochaida Fachmi Azhari Fadillah Ridho Pangestu fajar rahmadi Fakhruddin, Fuad Fakhruddin, Fuad Fauzi Arham Fitria Rachmatiah Fitriansyah Fitriansyah Fitriansyah Fitriansyah Fitriansyah, Fitriansyah Fuad Fakhruddin Gozali, Lutfi Ahmad Heny Hidayati Herning Indriastuti I Nyoman Tri Sutaguna Ikawati, Kartina Indah Purnamasari Indra Permana Kusuma Putra Indra Suyoto Kurniawan Irsan Tricahyadinata Ita Nurcholifah Iwan Haryanto Jusuf Kuleh Jusuf Kuleh Kaunang, Vincensius Kelvin Krisdayanti Krisdayanti Kuleh, Yohanes Leilani, Adelia Lisa Indah Pertiwi Luh Komang Candra Dewi Luis Nanda Sukmana Masfah Masfah Meidhita Meissy Amalia Michael Hadjaat Mochamad Ridwan Mochamad Ridwan, Mochamad Mohamad Hendriyanto Mokhamad Arwani Muhammad Arik Azhar MUHAMMAD HATTA NURHIDAYAT Muhammad Iqbal Fajri Muhammad Muhammad Wasil Muhammad Saleh Muhammad Wasil Muhammad Wasil MUHAMMAD YUSUF Muhammad Yusuf Musran Munizu Nabila Nur Fajrina Nansi Rianindita Nia Kurniadin Noorfitri, Karin Cetta Putri Nova Tita Sari Noviana, Nengah Mekka Sucia Nurhikmah Nurhikmah Oktawiranti, Anggi Ovita Charolina Pamasang S Siburian Prof. Dr. Suharno, MM Putra, Bagus Adhitama Putra, Indra Permana Kusuma Rahmawati, Rahmawati Ramayanti, Noor Lisa Revi Sesario Riadi, Sukisno Selamet Rizqin Ilman Robiansyah, Robiansyah Rudiansyah Rudiansyah Rusdiah Iskandar S.Pd. M Kes I Ketut Sudiana . Sary, Kezia Arum Setiadi, Muhammad Yusup shibghati Mutia Hasanah Silvia Ekasari Sinaga, Unggul Raga Tua Siregar, Ade Perdana Situmorang, Gloria Rochelly Sofiansyah, Agus Sri Mintarti Sri Wahyuni Sri Yanna Suharno Suharno Sukisno S. Riadi Sukisno S. Riadi Sukisno S. Riadi Sukmana, Luis Nanda Sulistiyowati Sulistiyowati Sumarni Sumarni Sumarni Sumarni Syachrani, Syaparliddin Syahidul Syahidul Syamsul Arifin Syarifah Hudayah Teguh Setiawan Wibowo Theresia Militina Theresia Militina TRI SUTRISNO Untung Hayati Wakhidah, Esti Nur Warohma, Syaqinah Shiva Wasil, Mohammad Wiryawan, Dedik Wiwik Suyanti Yonathan Pongtuluran Yonathan Pongtuluran Yonathan Pongtuluran YUNI, YUNI Yusniar Yusniar ZA, Saida Zainurossalamia Zainal Ilmi Zainal Ilmi Zarina Zulkifli