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Gusti Noorlitaria Achmad

Universitas Mulawarman

Author-ID : 218695

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MARKETING STRATEGY FOR INCREASING SALES OF COOKING OIL SHOES IN BAROKAH TRADING BUSINESS I Nyoman Tri Sutaguna; Gusti Noorlitaria Achmad; Andriya Risdwiyanto; Muhammad Yusuf
International Journal of Economics and Management Research Vol. 2 No. 1 (2023): April : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v2i1.73

In every line of business, strategy is important because it is a series of decisions and actions directed at achieving company goals. More than that, entrepreneurs need a marketing strategy for their business. This is very important because it is a fundamental tool planned to achieve company goals by developing a sustainable competitive advantage through the markets entered and marketing programs used to serve target markets. This research conducted in UD. Barokah which is located in Jatinangor, Sumedang Regency. The phenomenon that occurs is that the monthly target set by the company is not achieved even though several strategies have been implemented. The purpose of this research is to find out the right marketing strategy in increasing the number of sales and being able to survive in the face of competition in basic cooking oil at UD. Barokah, Sumedang District. This research is a field research with a descriptive qualitative approach. Data is obtained from shop owners, employees, and regular customers. Methods of data collection by observation, interviews, and documentation. The approach used in this study is the SWOT analysis approach, which is the systematic identification of various factors to formulate corporate strategy. Based on the results of the analysis of the SWOT diagram and SWOT matrix, it can be seen that Barokah Trading Business is in quadrant I (Aggressive Strategy) and on the SO strategy, where the company's strengths and opportunities are greater than its weaknesses and threats. The SO strategy is the most appropriate strategy for UD. Barokah , while other strategies can be used as alternative strategies for reference and consideration that can develop and increase sales of Barokah Business Trade products . In addition, the Barokah Trading Business can also combine the ST strategy, WO strategy and WT strategy as needed to maximize the marketing strategy implemented. where the strengths and opportunities of the company are greater than the weaknesses and threats. The SO strategy is the most appropriate strategy for UD. Barokah , while other strategies can be used as alternative strategies for reference and consideration that can develop and increase sales of Barokah Business Trade products . In addition, the Barokah Trading Business can also combine the ST strategy, WO strategy and WT strategy as needed to maximize the marketing strategy implemented. where the strengths and opportunities of the company are greater than the weaknesses and threats. The SO strategy is the most appropriate strategy for UD. Barokah , while other strategies can be used as alternative strategies for reference and consideration that can develop and increase sales of Barokah Business Trade products . In addition, the Barokah Trading Business can also combine the ST strategy, WO strategy and WT strategy as needed to maximize the marketing strategy implemented.

EDUKASI KEUANGAN DIGITAL: MEMBANTU MASYARAKAT MENGELOLA UANG SECARA EFISIEN Oktawiranti, Anggi; Achmad, Gusti Noorlitaria; Fitriansyah, Fitriansyah; Asnawati, Asnawati; Rahmawati, Rahmawati; Za, Saida Zainurossalamia
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2024): Volume 5 No. 2 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i2.27750

Kegiatan Pengabdian Kepada Masyarakat ini bertujuan untuk memberikan edukasi keuangan digital kepada masyarakat, khususnya di Samarinda dan Kalimantan Timur, Indonesia. Melalui upaya kolaboratif yang melibatkan beberapa perguruan tinggi, termasuk Universitas Widya Gama Mahakam Samarinda, Universitas Mulawarman Samarinda, Universitas Muhammadiyah Kalimantan Timur, dan Universitas Mulawarman, program ini menggunakan Zoom Cloud Meeting sebagai platform penyampaian edukasi. Proyek ini berfokus pada mengatasi tantangan literasi keuangan dan keterbatasan pemahaman tentang konsep keuangan digital di kalangan masyarakat. Dengan mengembangkan materi edukasi yang terstruktur dan modul interaktif yang dapat diakses melalui platform daring, inisiatif ini bertujuan memberdayakan individu dengan pengetahuan dan keterampilan praktis untuk mengelola uang secara efisien di era digital. Keberhasilan program akan dievaluasi berdasarkan umpan balik peserta dan peningkatan yang terukur dalam tingkat literasi keuangan di komunitas yang dituju.

Analisis Pengaruh Brand Equity dan Service Quality terhadap Kepuasan Pelanggan serta Niat Beli Produk Otomotif China di Kota Samarinda Rizqin Ilman; Fachmi Azhari; Iwan Haryanto; Gusti Noorlitaria Achmad
Indonesia Economic Journal Vol. 1 No. 2 (2025): DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/c5nkc573

Penelitian ini bertujuan untuk menganalisis pengaruh Brand Equity dan Service Quality terhadap Customer Satisfaction serta dampaknya terhadap Purchase Intention pada produk otomotif merek China di Kota Samarinda. Industri otomotif China seperti Wuling, DFSK, Chery, MG, dan BYD semakin berkembang di pasar Indonesia dengan menawarkan produk yang kompetitif dari sisi harga, kualitas, dan layanan purna jual. Fenomena ini menunjukkan adanya perubahan preferensi konsumen yang menarik untuk dikaji lebih dalam melalui perspektif perilaku konsumen. Penelitian ini menggunakan pendekatan kuantitatif dengan metode Structural Equation Modeling-Partial Least Squares (SEM-PLS). Populasi penelitian meliputi konsumen pengguna maupun calon pengguna mobil merek China di Kota Samarinda, dengan jumlah sampel sebanyak 120 responden yang diperoleh melalui teknik purposive sampling. Instrumen penelitian terdiri dari empat variabel utama: Brand Equity, Service Quality, Customer Satisfaction, dan Purchase Intention, yang diukur menggunakan 20 indikator terverifikasi. Hasil penelitian menunjukkan bahwa Brand Equity dan Service Quality berpengaruh positif dan signifikan terhadap Customer Satisfaction dan Purchase Intention. Selain itu, Customer Satisfaction berpengaruh positif signifikan terhadap Purchase Intention, sekaligus berperan sebagai variabel mediasi yang memperkuat hubungan antara Brand Equity dan Service Quality terhadap Purchase Intention. Nilai R² Customer Satisfaction sebesar 0,399 dan R² Purchase Intention sebesar 0,552, yang mengindikasikan bahwa model penelitian memiliki kemampuan prediktif yang moderat. Temuan ini memperkuat teori perilaku konsumen yang menegaskan bahwa persepsi positif terhadap merek dan kualitas layanan yang baik dapat meningkatkan kepuasan pelanggan dan mendorong niat beli. Dalam konteks produk otomotif China di Samarinda, hasil penelitian ini menekankan pentingnya strategi pemasaran yang berorientasi pada pelanggan, melalui penguatan citra merek, peningkatan layanan purna jual, dan pemeliharaan hubungan jangka panjang dengan konsumen.

The Influence of Emotional Intelligence and Work-Nonwork Boundary on Work-Life Balance and Job Satisfaction among Dentists in Samarinda City Wicaksono, Arif; Hidayati, Tetra; Noorlitaria Achmad, Gusti
International Journal of Science, Technology & Management Vol. 6 No. 6 (2025): November 2025
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v6i6.1371

Penelitian ini bertujuan untuk menganalisis pengaruh Emotional Intelligence (EI) dan Work-Nonwork Boundary (WNB) terhadap Work-Life Balance (WLB) dan Job Satisfaction (JS) pada Dokter Gigi di Kota Samarinda. Profesi dokter gigi menghadapi tuntutan kerja yang kompleks, baik dari aspek klinis maupun sosial, yang dapat menimbulkan konflik peran dan ketidakseimbangan hidup. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui kuesioner yang dirancang berdasarkan indikator teoritis dan empiris. Populasi penelitian mencakup seluruh dokter gigi aktif di Samarinda dengan teknik sensus sebagai metode pengambilan sampel. Analisis data dilakukan menggunakan Structural Equation Modeling–Partial Least Squares (SEM-PLS). Hasil penelitian diharapkan menunjukkan bahwa EI berperan penting dalam meningkatkan kemampuan pengelolaan emosi, penetapan batas peran, serta pencapaian keseimbangan hidup. Sementara itu, pengelolaan WNB diprediksi dapat mengurangi konflik peran dan meningkatkan kepuasan kerja. Penelitian ini diharapkan memberikan kontribusi teoritis dalam pengembangan literatur MSDM dan psikologi kerja, serta manfaat praktis bagi institusi kesehatan dalam merancang kebijakan pengembangan kompetensi emosional dan strategi manajemen peran untuk meningkatkan kesejahteraan kerja dan kualitas pelayanan dokter gigi.

Strengthening the Capacity of Micro Enterprises Through Google Business Profile-Based Digitalisation Strategies Martiyanti, Dwi; Gusti Noorlitaria Achmad; Arvita Rahmawati; Purwadi, Purwadi; Muhammad Wasil
Jurnal Pengabdian UNDIKMA Vol. 7 No. 1 (2026): February
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v7i1.19059

This community service program aims to enhance the skills of MSME partners of MeykeTalentCookies Balikpapan in utilizing Google Business Profile to support business sustainability. The program was implemented through socialization activities, interactive discussions, and hands-on assistance, with a focus on creating and managing Google Business Profile and Google Maps accounts. Program evaluation employed a qualitative descriptive approach, with data collected through interviews and observations. The evaluation results indicate an improvement in participants’ understanding and skills related to the use of Google Business Profile. This improvement is reflected in the high level of participant engagement and their ability to independently apply and manage the platform. The program is expected to optimize the utilization of existing digital strategies, increase product visibility, and enhance the competitiveness of the MSME partner.

The Effect of Complaint Handling on Customer Loyalty Mediated by Customer Satisfaction: Exploring the Role of Customer Characteristics as a Moderating Variable Sari, Deviana Astika; Achmad, Gusti Noorlitaria; Adhimursandi, Doddy
Almana : Jurnal Manajemen dan Bisnis Vol. 10 No. 1 (2026): April
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v10i1.3019

Indonesia has become one of the largest online transportation markets, with Grab facing increasingly intense competition from platforms such as Gojek and Maxim. Along with the rapid growth of service usage, customer complaints related to driver behavior, fare discrepancies, and service inconsistency have also increased, making effective complaint handling a critical factor in maintaining customer loyalty. Therefore, this study aims to examine the effect of complaint handling on customer loyalty, with customer satisfaction as a mediating variable and customer characteristics as moderating variables. This research employed a quantitative approach using purposive sampling of 150 Grab users in Indonesia who had experienced service-related complaints within the past 6–12 months. Data were collected through a structured questionnaire and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS 4. The findings indicate that complaint handling has a positive and significant effect on customer satisfaction and customer loyalty. Customer satisfaction significantly mediates the relationship between complaint handling and loyalty, while customer characteristics, particularly age, education, and income, significantly moderate the relationship between satisfaction and loyalty. These findings highlight the strategic role of complaint handling in strengthening long-term customer loyalty in the online transportation industry.

Pengaruh Digital Marketing Terhadap Keputusan Pembelian Sneakers Branded Melalui Hedonisme dan Fomo Sebagai Variabel Mediasi Netty Fabiola Karendyna; Gusti Noorlitaria Achmad; Dwi Martiyanti
Jurnal Impresi Indonesia Vol. 5 No. 6 (2026): Jurnal Impresi Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jii.v5i6.7860

Perkembangan pesat platform digital, khususnya TikTok, telah mengubah perilaku konsumen di Indonesia secara fundamental, terutama dalam pembelian sneakers bermerek. Penelitian ini bertujuan untuk menganalisis pengaruh digital marketing terhadap keputusan pembelian sneakers branded dengan hedonisme dan Fear of Missing Out (FOMO) sebagai variabel mediasi. Berlandaskan teori Stimulus-Organism-Response (S-O-R), penelitian ini berhipotesis bahwa stimulus digital marketing memicu respons psikologis berupa hedonisme dan FOMO yang kemudian mendorong keputusan pembelian. Pendekatan kuantitatif digunakan dengan data yang dikumpulkan dari 200 responden pengguna aktif TikTok yang pernah membeli sneakers branded minimal sekali melalui platform tersebut menggunakan teknik purposive sampling. Analisis data menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM) melalui SmartPLS 4.0. Hasil penelitian menunjukkan bahwa digital marketing berpengaruh positif dan signifikan terhadap hedonisme (t=3,429), FOMO (t=4,411), dan keputusan pembelian (t=2,909). Hedonisme (t=2,201) dan FOMO (t=9,450) juga berpengaruh positif dan signifikan terhadap keputusan pembelian. Terkait mediasi, FOMO terbukti memediasi secara signifikan pengaruh digital marketing terhadap keputusan pembelian (t=4,091), sedangkan hedonisme tidak terbukti sebagai mediator yang signifikan (t=1,746, p=0,081). FOMO menunjukkan effect size terbesar (f²=0,442) di antara semua variabel. Temuan ini mengonfirmasi bahwa mekanisme psikologis, khususnya FOMO, memainkan peran krusial dalam mengubah paparan digital marketing menjadi perilaku pembelian nyata pada konsumen sneakers branded di platform media sosial.

A Systematic Literature Review The Impact of ERP and DSS on Organizational Performance: The Mediating Role of Decision-Making Quality Julianto, Dimas Gibran Julianto; Hamdani, Hamdani; Achmad, Gusti Noorlitaria; Ramadhani, Herry; Arifin, Zainal
International Journal of Applied Mathematics and Computing Vol. 3 No. 3 (2026): July: International Journal of Applied Mathematics and Computing
Publisher : Asosiasi Riset Ilmu Matematika dan Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/ijamc.v3i3.334

The adoption of Enterprise Resource Planning (ERP) and Decision Support Systems (DSS) is increasingly widespread to improve organizational performance, yet the underlying mechanisms remain fragmented. This study aims to conduct a Systematic Literature Review (SLR) to identify the impact of ERP and DSS on organizational performance, highlighting the mediating role of decision-making quality. A systematic search was performed on four sources (Scopus, Web of Science, Google Scholar, and ProQuest) for the 2021–2025 period. From 217 initial records, 34 empirical studies were analyzed using thematic synthesis. The results show that both ERP and DSS positively affect organizational performance, directly and through the enhancement of decision-making quality. Decision quality encompassing speed, accuracy, and information completeness – acts as a significant mediator. The mediation effect is determined by factors including top management support, organizational culture, data quality, and user competency. The findings emphasize that IT investments only yield superior performance when accompanied by strengthened decision-making capabilities

Utilization of Management Information Systems in Strategic Decision Making in the Human Resources Sector Dharmawan, Ade Putra; Hamdani, Hamdani; Achmad, Gusti Noorlitaria
International Journal of Applied Mathematics and Computing Vol. 3 No. 3 (2026): July: International Journal of Applied Mathematics and Computing
Publisher : Asosiasi Riset Ilmu Matematika dan Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/ijamc.v3i3.336

This study employs a systematic literature review and bibliometric analysis to examine trends, patterns, and conceptual developments in Human Resource Management Information Systems (HR-MIS). The Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) framework was applied to ensure the literature review process was conducted systematically, transparently, and reproducibly. Selected articles met key inclusion criteria: published before April 16, 2026, written in English, and specifically discussing HR Management Information Systems. The Scopus database, an abstract and citation database of peer-reviewed literature, served as the primary data source for this literature review. A visual mapping analysis was performed using VOSviewer, software for constructing and visualizing bibliometric networks, to map citation networks, collaborations, and keyword co-occurrences, uncovering the intellectual structure and evolutionary trajectory of the human resource field. The findings indicate that the use of HR-MIS is strongly correlated with improved efficiency in strategic decision-making and resource allocation. The literature is divided into two primary clusters: strategic information governance and the operational impact on organizational behavior. By integrating bibliometric and systematic methodologies, this study successfully provides a comprehensive identification of key contributors, research trends, benefits, challenges, and future research agendas.

THE IMPACT OF SOCIAL MARKETING ON LIBERICA COFFEE BRANDING IN INCREASING CONSUMPTION INTENTION Gusti Noorlitaria Achmad; Dwi martiyanti; Arvita Rachmawaty; Purwadi; Muhammad Wasil
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 10 No 2 (2026): IJEBAR: Vol. 10, Issue 2, June 2026
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v10i2.19635

This study aims to analyze the effect of social marketing on consumption intention toward Liberica coffee in East Kalimantan, with branding serving as a mediating variable. As a local commodity, Liberica coffee has considerable potential; however, it remains less favored among the younger generation. Therefore, a social marketing approach is considered strategic in constructing social and emotional narratives that foster awareness, trust, and preference for local products. This study uses quantitative research methods with survey techniques by involving 120 youth respondents in East Kalimantan. The results were calculated by the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method. The findings show that social marketing has a positive impact on both branding and consumption intention. In addition, brand also plays a strong impact on consumption intention and is found to mediate the relationship of social marketing and consumption intention. The results have theoretical and practical implications for MSME actors, as well as stakeholders to achieve the best social massages wrapped on an authentic and personal branding strategies to increase the consumption of Liberica coffee.

Co-Authors Aat Ruchiat Nugraha Abdurobbi Robi Jibril Adinda N Nisha Aditya Pratama Adjie Sofyan Afandi, Firman Agus Sofiansyah Ahmad, Afan Al Hidayah, Rahmawati Ali Ahmad Yasin Andriya Risdwiyanto Arif Wicaksono Arvita Rachmawaty Arvita Rahmawati Ashar Ashar Asnawati Asnawati Asta Kinan Prayoga Aulia Fitriani Ayu Dita Sari Cakranegara, Pandu Adi Cantika Virgores Citra Saraswati David, Maichel Josua Dewi Masithah Dewi Nur Septyarini Dewi Sartika Dharmawan, Ade Putra Dinata, Andi Irma Dio Caisar Darma Doddy Adhimursandi Dolly Martin Jenau Dwi Martiyanti Eddy Trioko Ekasari, Silvia Eko Agus Supian Elizabeth Yohanes Eny Rochaida Fachmi Azhari Fadillah Ridho Pangestu fajar rahmadi Fakhruddin, Fuad Fakhruddin, Fuad Fauzi Arham Fitria Rachmatiah Fitriansyah Fitriansyah Fitriansyah Fitriansyah Fitriansyah, Fitriansyah Fuad Fakhruddin Gozali, Lutfi Ahmad Hamdani Hamdani Heny Hidayati Herning Indriastuti Herry Ramadhani I Nyoman Tri Sutaguna Ikawati, Kartina Ilman, Rizqin Indah Purnamasari Indra Permana Kusuma Putra Indra Suyoto Kurniawan Irsan Tricahyadinata Ita Nurcholifah Iwan Haryanto Julianto, Dimas Gibran Julianto Jusuf Kuleh Jusuf Kuleh Kaunang, Vincensius Kelvin Krisdayanti Krisdayanti Kuleh, Yohanes Leilani, Adelia Lisa Indah Pertiwi Luh Komang Candra Dewi Luis Nanda Sukmana Martiyanti, Dwi Masfah Masfah Meidhita Meissy Amalia Michael Hadjaat Mochamad Ridwan Mochamad Ridwan, Mochamad Mohamad Hendriyanto Mokhamad Arwani Muhammad Arik Azhar MUHAMMAD HATTA NURHIDAYAT Muhammad Iqbal Fajri Muhammad Muhammad Wasil Muhammad Saleh Muhammad Wasil Muhammad Wasil Muhammad Wasil Muhammad Wasil Muhammad Yusuf MUHAMMAD YUSUF Musran Munizu Nabila Nur Fajrina Nansi Rianindita Netty Fabiola Karendyna Nia Kurniadin Nirmala Putri Dinanti Noorfitri, Karin Cetta Putri Nova Tita Sari Noviana, Nengah Mekka Sucia Nurhikmah Nurhikmah Oktawiranti, Anggi Ovita Charolina Pamasang S Siburian Prof. Dr. Suharno, MM Purwadi Purwadi Purwadi Putra, Bagus Adhitama Putra, Indra Permana Kusuma Rahmawati, Rahmawati Ramayanti, Noor Lisa Revi Sesario Riadi, Sukisno Selamet Robiansyah, Robiansyah Rudiansyah Rudiansyah Rusdiah Iskandar S.Pd. M Kes I Ketut Sudiana . Sari, Deviana Astika Sary, Kezia Arum Setiadi, Muhammad Yusup shibghati Mutia Hasanah Silvia Ekasari Sinaga, Unggul Raga Tua Siregar, Ade Perdana Situmorang, Gloria Rochelly Sofiansyah, Agus Sri Mintarti Sri Wahyuni Sri Yanna Suharno Suharno Sukisno S. Riadi Sukisno S. Riadi Sukisno S. Riadi Sukmana, Luis Nanda Sulistiyowati Sulistiyowati Sumarni Sumarni Sumarni Sumarni Syachrani, Syaparliddin Syahidul Syahidul Syamsul Arifin Syarifah Hudayah Teguh Setiawan Wibowo Theresia Militina Theresia Militina TRI SUTRISNO Untung Hayati Wakhidah, Esti Nur Warohma, Syaqinah Shiva Wasil, Mohammad Wiryawan, Dedik Wiwik Suyanti Yonathan Pongtuluran Yonathan Pongtuluran Yonathan Pongtuluran YUNI, YUNI Yusniar Yusniar ZA, Saida Zainurossalamia Zainal Arifin Zainal Ilmi Zainal Ilmi Zarina Zulkifli

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