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All Journal JURNAL ECONOMIA Jurnal Manajemen Teori dan Terapan Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Jurnal Sinar Manajemen Syntax Literate: Jurnal Ilmiah Indonesia Kinerja: Jurnal Ekonomi dan Manajemen JURNAL MANAJEMEN AFEBI Economic and Finance Review Primanomics : Jurnal Ekonomi & Bisnis Procuratio : Jurnal Ilmiah Manajemen International Journal of Economics, Business and Accounting Research (IJEBAR) International Journal of Economics Development Research (IJEDR) Community Development Journal: Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Pengabdian UNDIKMA International Journal Of Science, Technology & Management (IJSTM) Devotion: Journal of Research and Community Service Jurnal Pengabdian kepada Masyarakat International Journal of Education, Social Studies, And Management (IJESSM) Indonesian Journal of Multidisciplinary Science Journal of Social Research International Journal of Humanities Education and Social Sciences Jurnal Ilmu Manajemen Mulawarman (JIMM) Jurnal Ilmu Ekonomi Mulawarman (JIEM) International Journal of Economics and Management Research ABDIMU Jurnal Pengabdian Kepada Masyarakat International Journal of Multidisciplinary Approach Research and Science Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Dinamika Manajemen Indonesia Economic Journal International Journal of Economics and Management Research
Gusti Noorlitaria Achmad
Universitas Mulawarman
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Individual Behavior and Transformational Leadership on Innovative Work Behavior and Employee Performance Situmorang, Gloria Rochelly; Riadi, Sukisno S.; Achmad, Gusti Noorlitaria
Indonesian Journal of Multidisciplinary Science Vol. 2 No. 8 (2023): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v2i8.502

Abstract

This research aims to analyze the influence of individual behavior and transformational leadership on innovative work behavior and employee performance at PT Astra International Tbk - HSO Kaltim2. This study uses a quantitative approach and utilized a sample of 128 informants, representing 100% of the total permanent employee population at PT Astra International Tbk - HSO Kaltim 2. The author used SmartPLS version 3.2.9 as the analysis tool and conducted data analysis using PLS in two stages: first, by evaluating the outer model or measurement model, and second, by assessing the inner model or structural model. The results of the research showed that individual behavior had a positive and significant impact on innovative work behavior, transformational leadership had a a positive and significant impact on innovative work behavior, individual behavior had a positive and significant impact on employee performance, transformational leadership had a positive and significant impact on employee performance, and innovative work behavior had a positive and significant effect on employee performance.
MARKETING STRATEGY FOR INCREASING SALES OF COOKING OIL SHOES IN BAROKAH TRADING BUSINESS I Nyoman Tri Sutaguna; Gusti Noorlitaria Achmad; Andriya Risdwiyanto; Muhammad Yusuf
International Journal of Economics and Management Research Vol. 2 No. 1 (2023): April : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v2i1.73

Abstract

In every line of business, strategy is important because it is a series of decisions and actions directed at achieving company goals. More than that, entrepreneurs need a marketing strategy for their business. This is very important because it is a fundamental tool planned to achieve company goals by developing a sustainable competitive advantage through the markets entered and marketing programs used to serve target markets. This research conducted in UD. Barokah which is located in Jatinangor, Sumedang Regency. The phenomenon that occurs is that the monthly target set by the company is not achieved even though several strategies have been implemented. The purpose of this research is to find out the right marketing strategy in increasing the number of sales and being able to survive in the face of competition in basic cooking oil at UD. Barokah, Sumedang District. This research is a field research with a descriptive qualitative approach. Data is obtained from shop owners, employees, and regular customers. Methods of data collection by observation, interviews, and documentation. The approach used in this study is the SWOT analysis approach, which is the systematic identification of various factors to formulate corporate strategy. Based on the results of the analysis of the SWOT diagram and SWOT matrix, it can be seen that Barokah Trading Business is in quadrant I (Aggressive Strategy) and on the SO strategy, where the company's strengths and opportunities are greater than its weaknesses and threats. The SO strategy is the most appropriate strategy for UD. Barokah , while other strategies can be used as alternative strategies for reference and consideration that can develop and increase sales of Barokah Business Trade products . In addition, the Barokah Trading Business can also combine the ST strategy, WO strategy and WT strategy as needed to maximize the marketing strategy implemented. where the strengths and opportunities of the company are greater than the weaknesses and threats. The SO strategy is the most appropriate strategy for UD. Barokah , while other strategies can be used as alternative strategies for reference and consideration that can develop and increase sales of Barokah Business Trade products . In addition, the Barokah Trading Business can also combine the ST strategy, WO strategy and WT strategy as needed to maximize the marketing strategy implemented. where the strengths and opportunities of the company are greater than the weaknesses and threats. The SO strategy is the most appropriate strategy for UD. Barokah , while other strategies can be used as alternative strategies for reference and consideration that can develop and increase sales of Barokah Business Trade products . In addition, the Barokah Trading Business can also combine the ST strategy, WO strategy and WT strategy as needed to maximize the marketing strategy implemented.
EDUKASI KEUANGAN DIGITAL: MEMBANTU MASYARAKAT MENGELOLA UANG SECARA EFISIEN Oktawiranti, Anggi; Achmad, Gusti Noorlitaria; Fitriansyah, Fitriansyah; Asnawati, Asnawati; Rahmawati, Rahmawati; Za, Saida Zainurossalamia
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2024): Volume 5 No. 2 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i2.27750

Abstract

Kegiatan Pengabdian Kepada Masyarakat ini bertujuan untuk memberikan edukasi keuangan digital kepada masyarakat, khususnya di Samarinda dan Kalimantan Timur, Indonesia. Melalui upaya kolaboratif yang melibatkan beberapa perguruan tinggi, termasuk Universitas Widya Gama Mahakam Samarinda, Universitas Mulawarman Samarinda, Universitas Muhammadiyah Kalimantan Timur, dan Universitas Mulawarman, program ini menggunakan Zoom Cloud Meeting sebagai platform penyampaian edukasi. Proyek ini berfokus pada mengatasi tantangan literasi keuangan dan keterbatasan pemahaman tentang konsep keuangan digital di kalangan masyarakat. Dengan mengembangkan materi edukasi yang terstruktur dan modul interaktif yang dapat diakses melalui platform daring, inisiatif ini bertujuan memberdayakan individu dengan pengetahuan dan keterampilan praktis untuk mengelola uang secara efisien di era digital. Keberhasilan program akan dievaluasi berdasarkan umpan balik peserta dan peningkatan yang terukur dalam tingkat literasi keuangan di komunitas yang dituju.
Analisis Pengaruh Brand Equity dan Service Quality terhadap Kepuasan Pelanggan serta Niat Beli Produk Otomotif China di Kota Samarinda Rizqin Ilman; Fachmi Azhari; Iwan Haryanto; Gusti Noorlitaria Achmad
Indonesia Economic Journal Vol. 1 No. 2 (2025): DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/c5nkc573

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Brand Equity dan Service Quality terhadap Customer Satisfaction serta dampaknya terhadap Purchase Intention pada produk otomotif merek China di Kota Samarinda. Industri otomotif China seperti Wuling, DFSK, Chery, MG, dan BYD semakin berkembang di pasar Indonesia dengan menawarkan produk yang kompetitif dari sisi harga, kualitas, dan layanan purna jual. Fenomena ini menunjukkan adanya perubahan preferensi konsumen yang menarik untuk dikaji lebih dalam melalui perspektif perilaku konsumen. Penelitian ini menggunakan pendekatan kuantitatif dengan metode Structural Equation Modeling-Partial Least Squares (SEM-PLS). Populasi penelitian meliputi konsumen pengguna maupun calon pengguna mobil merek China di Kota Samarinda, dengan jumlah sampel sebanyak 120 responden yang diperoleh melalui teknik purposive sampling. Instrumen penelitian terdiri dari empat variabel utama: Brand Equity, Service Quality, Customer Satisfaction, dan Purchase Intention, yang diukur menggunakan 20 indikator terverifikasi. Hasil penelitian menunjukkan bahwa Brand Equity dan Service Quality berpengaruh positif dan signifikan terhadap Customer Satisfaction dan Purchase Intention. Selain itu, Customer Satisfaction berpengaruh positif signifikan terhadap Purchase Intention, sekaligus berperan sebagai variabel mediasi yang memperkuat hubungan antara Brand Equity dan Service Quality terhadap Purchase Intention. Nilai R² Customer Satisfaction sebesar 0,399 dan R² Purchase Intention sebesar 0,552, yang mengindikasikan bahwa model penelitian memiliki kemampuan prediktif yang moderat. Temuan ini memperkuat teori perilaku konsumen yang menegaskan bahwa persepsi positif terhadap merek dan kualitas layanan yang baik dapat meningkatkan kepuasan pelanggan dan mendorong niat beli. Dalam konteks produk otomotif China di Samarinda, hasil penelitian ini menekankan pentingnya strategi pemasaran yang berorientasi pada pelanggan, melalui penguatan citra merek, peningkatan layanan purna jual, dan pemeliharaan hubungan jangka panjang dengan konsumen.
The Influence of Emotional Intelligence and Work-Nonwork Boundary on Work-Life Balance and Job Satisfaction among Dentists in Samarinda City Wicaksono, Arif; Hidayati, Tetra; Noorlitaria Achmad, Gusti
International Journal of Science, Technology & Management Vol. 6 No. 6 (2025): November 2025
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v6i6.1371

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Emotional Intelligence (EI) dan Work-Nonwork Boundary (WNB) terhadap Work-Life Balance (WLB) dan Job Satisfaction (JS) pada Dokter Gigi di Kota Samarinda. Profesi dokter gigi menghadapi tuntutan kerja yang kompleks, baik dari aspek klinis maupun sosial, yang dapat menimbulkan konflik peran dan ketidakseimbangan hidup. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui kuesioner yang dirancang berdasarkan indikator teoritis dan empiris. Populasi penelitian mencakup seluruh dokter gigi aktif di Samarinda dengan teknik sensus sebagai metode pengambilan sampel. Analisis data dilakukan menggunakan Structural Equation Modeling–Partial Least Squares (SEM-PLS). Hasil penelitian diharapkan menunjukkan bahwa EI berperan penting dalam meningkatkan kemampuan pengelolaan emosi, penetapan batas peran, serta pencapaian keseimbangan hidup. Sementara itu, pengelolaan WNB diprediksi dapat mengurangi konflik peran dan meningkatkan kepuasan kerja. Penelitian ini diharapkan memberikan kontribusi teoritis dalam pengembangan literatur MSDM dan psikologi kerja, serta manfaat praktis bagi institusi kesehatan dalam merancang kebijakan pengembangan kompetensi emosional dan strategi manajemen peran untuk meningkatkan kesejahteraan kerja dan kualitas pelayanan dokter gigi.
Strengthening the Capacity of Micro Enterprises Through Google Business Profile-Based Digitalisation Strategies Martiyanti, Dwi; Gusti Noorlitaria Achmad; Arvita Rahmawati; Purwadi, Purwadi; Muhammad Wasil
Jurnal Pengabdian UNDIKMA Vol. 7 No. 1 (2026): February
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v7i1.19059

Abstract

This community service program aims to enhance the skills of MSME partners of MeykeTalentCookies Balikpapan in utilizing Google Business Profile to support business sustainability. The program was implemented through socialization activities, interactive discussions, and hands-on assistance, with a focus on creating and managing Google Business Profile and Google Maps accounts. Program evaluation employed a qualitative descriptive approach, with data collected through interviews and observations. The evaluation results indicate an improvement in participants’ understanding and skills related to the use of Google Business Profile. This improvement is reflected in the high level of participant engagement and their ability to independently apply and manage the platform. The program is expected to optimize the utilization of existing digital strategies, increase product visibility, and enhance the competitiveness of the MSME partner.
The Influence of Youtube Beauty Vloggers on Cosmetic Consumer Decisions with User Generated Content as A Moderating Variable Oktawiranti, Anggi; Daru, Raditya Suksmaneng; Achmad, Gusti Noorlitaria; Asnawati, Asnawati; ZA, Saida Zainurossalamia
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 11 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i11.10269

Abstract

This research is a quantitative study with an explanatory approach, an approach that places previous research as a mainstay for creating, modifying, and proving the hypotheses in this article. The data used in this study is primary data obtained by the researcher from one hundred and fifty consumers of Athena and MAXI cosmetics spread throughout Indonesia. The data obtained was analyzed using the smart PLS 4.0 analysis tool. The conclusion in this article show that the hypothesis that the researcher formulated in this article, namely the YouTube Beauty Vlogger variable can have a positive relationship direction and a significant influence on Cosmetic Consumer Decisions and the User Generated Content variable can also moderate the influence of the YouTube Beauty Vlogger variable on Cosmetic Consumer Decisions. From the first row above, it shows that the first hypothesis in this article can be accepted because the P-Values ​​value is positive and is below the 0.05 significance level, namely 0.014. These results indicate that YouTube Beauty Vlogger can make products more famous, wider market share, and increasing demand for cosmetic products. In addition, the second hypothesis in this article can also be accepted because the same thing is the P-Values ​​value is positive and below the 0.05 significance level. Thus, it can be concluded that the first and second hypotheses in this article can be accepted and proven.
Co-Authors Aat Ruchiat Nugraha Abdurobbi Robi Jibril Adinda N Nisha Aditya Pratama Adjie Sofyan Afandi, Firman Agus Sofiansyah Ahmad, Afan Al Hidayah, Rahmawati Ali Ahmad Yasin Amhar, Rovan Andriya Risdwiyanto Arif Wicaksono Arvita Rahmawati Ashar Ashar Asnawati Asnawati Asta Kinan Prayoga Aulia Fitriani Ayu Dita Sari Cakranegara, Pandu Adi Cantika Virgores Citra Saraswati Daru, Raditya Suksmaneng David, Maichel Josua Dewi Masithah Dewi Nur Septyarini Dewi Sartika Dinata, Andi Irma Dio Caisar Darma Doddy Adhimursandi Dolly Martin Jenau Eddy Trioko Ekasari, Silvia Eko Agus Supian Elizabeth Yohanes Eny Rochaida Fachmi Azhari Fadillah Ridho Pangestu fajar rahmadi Fakhruddin, Fuad Fakhruddin, Fuad Fauzi Arham Fitria Rachmatiah Fitriansyah Fitriansyah Fitriansyah Fitriansyah Fitriansyah, Fitriansyah Fuad Fakhruddin Gozali, Lutfi Ahmad Heny Hidayati Herning Indriastuti I Nyoman Tri Sutaguna Ikawati, Kartina Indah Purnamasari Indra Permana Kusuma Putra Indra Suyoto Kurniawan Irsan Tricahyadinata Ita Nurcholifah Iwan Haryanto Jusuf Kuleh Jusuf Kuleh Kaunang, Vincensius Kelvin Krisdayanti Krisdayanti Kuleh, Yohanes Leilani, Adelia Lisa Indah Pertiwi Luh Komang Candra Dewi Luis Nanda Sukmana Martiyanti, Dwi Masfah Masfah Meidhita Meissy Amalia Michael Hadjaat Mochamad Ridwan Mochamad Ridwan, Mochamad Mohamad Hendriyanto Mokhamad Arwani Muhammad Arik Azhar MUHAMMAD HATTA NURHIDAYAT Muhammad Iqbal Fajri Muhammad Muhammad Wasil Muhammad Saleh Muhammad Wasil Muhammad Wasil Muhammad Wasil MUHAMMAD YUSUF Muhammad Yusuf Musran Munizu Nabila Nur Fajrina Nansi Rianindita Nia Kurniadin Noorfitri, Karin Cetta Putri Nova Tita Sari Noviana, Nengah Mekka Sucia Nurhikmah Nurhikmah Oktawiranti, Anggi Ovita Charolina Pamasang S Siburian Prof. Dr. Suharno, MM Purwadi Purwadi Putra, Bagus Adhitama Putra, Indra Permana Kusuma Rahmawati, Rahmawati Ramayanti, Noor Lisa Revi Sesario Riadi, Sukisno Selamet Rizqin Ilman Robiansyah, Robiansyah Rudiansyah Rudiansyah Rusdiah Iskandar S.Pd. M Kes I Ketut Sudiana . Sary, Kezia Arum Setiadi, Muhammad Yusup shibghati Mutia Hasanah Silvia Ekasari Sinaga, Unggul Raga Tua Siregar, Ade Perdana Situmorang, Gloria Rochelly Sofiansyah, Agus Sri Mintarti Sri Wahyuni Sri Yanna Suharno Suharno Sukisno S. Riadi Sukisno S. Riadi Sukisno S. Riadi Sukmana, Luis Nanda Sulistiyowati Sulistiyowati Sumarni Sumarni Sumarni Sumarni Syachrani, Syaparliddin Syahidul Syahidul Syamsul Arifin Syarifah Hudayah Teguh Setiawan Wibowo Theresia Militina Theresia Militina TRI SUTRISNO Untung Hayati Wakhidah, Esti Nur Warohma, Syaqinah Shiva Wasil, Mohammad Wiryawan, Dedik Wiwik Suyanti Yonathan Pongtuluran Yonathan Pongtuluran Yonathan Pongtuluran YUNI, YUNI Yusniar Yusniar ZA, Saida Zainurossalamia Zainal Ilmi Zainal Ilmi Zarina Zulkifli