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All Journal PRASI: Jurnal Bahasa, Seni, dan Pengajarannya Gorga : Jurnal Seni Rupa Dinamisia: Jurnal Pengabdian Kepada Masyarakat JMM (Jurnal Masyarakat Mandiri) Ekspresi Seni : Jurnal Ilmu Pengetahuan dan Karya Seni Martabe : Jurnal Pengabdian Kepada Masyarakat Visualita : Jurnal Online Desain Komunikasi Visual Jurnal Desain Jurnal Abdimas Mahakam Besaung : Jurnal Seni Desain dan Budaya Jurnal Abdimas Mandiri Reswara: Jurnal Pengabdian Kepada Masyarakat Lumbung Inovasi: Jurnal Pengabdian Kepada Masyarakat Judikatif: Jurnal Desain Komunikasi Kreatif Jurnal Visi Pengabdian Kepada Masyarakat Jurnal Multidisiplin Madani (MUDIMA) Amarasi : Jurnal Desain Komunikasi Visual Journal of Comprehensive Science VisArt: Jurnal Seni Rupa dan Design
Yulius, Yosef
Universitas Indo Global Mandiri
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Public Health Social Sciences Other

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Pelatihan Perancangan Cover Buku sebagai Media Penguatan Kompetensi Keahlian Desain Komunikasi Visual di SMKN 1 Suak Tapeh Banyuasin Yulius, Yosef; Halim, Bobby; Amalia, Shalyna Nadya; Ubaidillah, Muhammad
Lumbung Inovasi: Jurnal Pengabdian kepada Masyarakat Vol. 10 No. 4 (2025): December
Publisher : Lembaga Penelitian dan Pemberdayaan Masyarakat (LITPAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/rsx2r185

Abstract

Pelatihan perancangan cover buku ini bertujuan untuk meningkatkan kompetensi keahlian desain komunikasi visual (DKV) siswa SMKN 1 Suak Tapeh Banyuasin dalam menerapkan prinsip estetika dan tata letak pada media publikasi pendidikan. Permasalahan utama mitra adalah rendahnya kemampuan siswa dalam merancang cover buku yang komunikatif dan profesional akibat keterbatasan pengalaman praktik serta minimnya pemahaman terhadap elemen desain grafis digital. Kegiatan dilaksanakan dengan metode pelatihan partisipatif berbasis praktik langsung (learning by doing) yang melibatkan dosen dan mahasiswa program studi DKV sebagai fasilitator. Materi mencakup teori tipografi, komposisi, pemilihan warna, serta penggunaan perangkat lunak desain seperti Canva dan Adobe Illustrator. Hasil kegiatan menunjukkan peningkatan rata-rata 35% pada pemahaman teori dan keterampilan desain siswa. Sebanyak 85% peserta mampu menghasilkan desain cover yang estetis dan komunikatif sesuai kaidah profesional. Dampak pelatihan terlihat pada meningkatnya motivasi berkarya, kepercayaan diri, serta kemampuan bekerja kolaboratif. Selain itu, guru pendamping memperoleh manfaat berupa penguatan strategi pembelajaran berbasis proyek, sementara sekolah mendapatkan peningkatan citra sebagai lembaga vokasi yang adaptif terhadap perkembangan industri kreatif digital. Pelatihan ini mengisi kekosongan kegiatan pengembangan literasi visual terapan yang menggabungkan metode design thinking dan perangkat lunak industri kreatif dalam konteks sekolah menengah kejuruan di luar kawasan industri besar. Dengan demikian, kegiatan ini terbukti efektif dalam memperkuat kompetensi keahlian DKV dan menumbuhkan literasi visual siswa SMK. Training on Book Cover Design as a Medium for Strengthening Visual Communication Design Competencies at SMKN 1 Suak Tapeh, Banyuasin Abstract This training on book cover design aims to enhance the competencies of Visual Communication Design (VCD) students at SMKN 1 Suak Tapeh Banyuasin in applying principles of aesthetics and layout to educational publication media. The main issue faced by the partner school lies in students’ limited ability to create communicative and professional book cover designs due to a lack of practical experience and insufficient understanding of digital graphic design elements. The activity was carried out through a participatory training method based on hands-on practice (learning by doing), involving lecturers and students from the VCD program as facilitators. The materials covered typography, composition, color selection, and the use of design software such as Canva and Adobe Illustrator. The results showed an average improvement of 35% in students’ theoretical understanding and design skills. Approximately 85% of participants successfully produced aesthetic and communicative book cover designs that met professional standards. The training also increased students’ motivation, self-confidence, and ability to work collaboratively. Additionally, the accompanying teachers benefited from strengthened project-based learning strategies, while the school gained an improved image as a vocational institution adaptive to the development of the digital creative industry. This training fills the gap in applied visual literacy development activities that integrate the design thinking approach with creative industry software within the context of vocational schools located outside major industrial areas. Thus, the program proved effective in strengthening students’ VCD competencies and fostering visual literacy among vocational students.
Strategi Komunikasi Visual Kemasan Kain Gambo Khas Musi Banyuasin Amirullah, Ahmad Ridho; Mubarat, Husni; Yulius, Yosef
VisArt: Jurnal Seni Rupa dan Design Vol. 3 No. 2 (2025): VisART : Jurnal Seni Rupa & Desain
Publisher : Penerbit dan Percetakan, CV. Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61930/visart.v3i2.1265

Abstract

Gambo cloth is one of the unique cultural heritages from Musi Banyuasin, South Sumatra, which holds high historical, cultural, and aesthetic value. Despite its exceptional quality and uniqueness, the marketing of gambo cloth still faces various challenges, one of which is packaging that is less attractive and not aligned with the development of the modern market. Ineffective packaging can reduce consumer appeal and influence perceptions of product quality. Therefore, appropriate packaging is very important to introduce gambo cloth more widely and increase its marketability. This design aims to create gambo cloth packaging that not only functions as product protection but also serves as an effective promotional tool to showcase the culture and beauty of gambo cloth. The outcome of this design is expected to contribute to the preservation of gambo cloth culture, as well as to increase understanding and appreciation of this product. With proper packaging, gambo cloth can be more easily introduced to the public. In addition, it is expected that this packaging design will also boost purchase interest, create brand awareness, and support the sustainability of the gambo cloth craft industry in Musi Banyuasin
PELATIHAN DIGITAL MARKETING DAN INOVASI PRODUK GUNA MENINGKATKAN DAYA SAING UMKM IKAN PEDO SERBUK Terttiaavini, Terttiaavini; Hertati, Lesi; Yulius, Yosef; Saputra, Tedy Setiawan
JMM (Jurnal Masyarakat Mandiri) Vol 8, No 2 (2024): April
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v8i2.21836

Abstract

Abstrak: Pengabdian Masyarakat ini bertujuan agar tumbuh inovasi di masyarakat guna memberi kemajuan dalam bidang digital marketing laporan keuangan dan inovasi produk. Mitra pada pengabdian ini adalah UMKM Usaha Mandiri yang berlokasi di Kabupaten Musi Rawas Utara. Bidang usaha yang dilakukan adalah pengolahan pedo serbuk sebagai produk bernilai ekonomis tinggi yang berasal dari ikan anak sungai Rupit. Hasil dari pengabdian masyarakat ini meningkatan pada softskill, hardskill inovasi teknologi dan marketing bisnis, serta pencatatan keuangan. Tujuan pelatihan digital marketing agar produk dapat dikenal oleh konsumen secara luas dan dapat melakukan pencatatan laporan keuangan secara akurat dan tepat waktu dari Tim Universitas Indo Global Mandiri. Sistem evaluasi dilaksanakan guna mengetahui peningkatan pemahaman kualitas produk, digital marketing dan cara membuat laporan keuangan, guna peningkatan penjualan produk ikan pedo serbuk. Rata-rata peningkatan keseluruhan mencapai 1.78%, hal ini menunjukkan dampak pelatihan PKM dapat mengatasi permasalahan yang rumit.Abstract: This Community Service aims to grow innovation in society in order to provide progress in the field of digital marketing, financial reports and product innovation. The partners in this service are the Mandiri Business MSMEs located in North Musi Rawas Regency. The line of business carried out is processing pedo powder as a product of high economic value originating from fish tributaries of the Rupit River. The results of this community service increase soft skills, hard skills, technological innovation and business marketing, as well as financial recording. The aim of digital marketing training is so that products can be widely known by consumers and can record financial reports accurately and on time from the Indo Global Mandiri University Team. The evaluation system was implemented to determine increased understanding of product quality, digital marketing and how to make financial reports, in order to increase sales of powdered pedo fish products. The overall average increase reached 1.78%, this shows the impact of PKM training in overcoming complex problems.
Co-Authors Ainunnisa, Amalia Aiununnisa, Amelia Aji Windu Viatra Amalia, Shalyna Nadya Amelia Aiununnisa Amirullah, Ahmad Ridho Anisya Apriani Apriani Auliya Hegar, Tata Bobby Halim Bobby Halim Bobby Halim Damayanti, Alfina Darmawan, Adel Ari Dewi Sartika Didiek Prasetya Febina Dwi Rahmah Febriansyah, Luki Fernanda, Yohanes Reno Ferry, Ferry Muhammad Rahman Firdaus Pangestu Marfa Hadhira Rahma Halim, Bobby Halim, Bobby Hallim, Bobby Hestia Rachmat Nunciata Lubis Hestia Rachmat Nunciata Lubis Husni Mubarat Husni Mubarat, Husni Imelda Saluza, Imelda Indah Permata Sari Indah Permatasari Irma Suryani, Riri Iswandi, Heri Iswandi, Heri Jessica Halim Junoko, Safar Kharimah, Ayu Nissa Khoiriyah, moh yogie pratama Lesi Hertati, Lesi Lubis, Hestia Rachmat Nunciata Maharani Maharani, Maharani Marcelina, Dona Marnisah, Luis Muhammad Rivan Hakim Mukhsin Patriansah Mukhsin Patriansah Noor Faiza Febrianti Nugraha, M. Ihsan Nurwijayanti Nyoman Dewi Pebryani Okta Wahdjudha, Rizkha Pangestu, Risvi Pangestu, Risvi Patriansah, Mukhsin Patriansah, Mukhsin Prasetya, Didiek Pratama, Edo Pratiwi, Dika Putri Pratiwi, Febbi Neliandri Purnamasari, Dwi Chandra Putra, M Edo Pratama Putra, M. Edo Pratama Putri, Rheina Anastasia Raden Okta Riansyah Rahma, Hadhira Ramadhon, Nando Riansyah, Raden Okta Rizkha Okta Wahdjudha S. Suharto Salsabilah Soha, Fadhilah Mutiara Sapar Junoko Sapitri, Ria Saputra, Tedy Setiawan Sartika, Dewi Setyo, Sutikno Try Setyo, Sutikno Try Somantri, usuf Suharto Suharto Sutikno Try Setyo Syamsiar, Syamsiar Terttiaavini, Terttiaavini Ulfa, Yulia Verdianto, Valentinus Windu Viatra, Aji Yosef Yulius Noor Faiza Febrianti Yuniarti Wulandari, Yuniarti