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COMMUNICATION SIGNS BEHIND AJI WINDU VIATRA'S POSTER: A SAUSSURE SEMIOTIC STUDY PATRIANSAH, MUKHSIN; YULIUS, YOSEF; SAPITRI, RIA
Ekspresi Seni : Jurnal Ilmu Pengetahuan dan Karya Seni Vol 23, No 1 (2021): Ekspresi Seni : Jurnal Ilmu Pengetahuan dan Karya Seni
Publisher : LPPM Institut Seni Indonesia Padangpanjang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (995.687 KB) | DOI: 10.26887/ekspresi.v23i1.1293

Abstract

 AbstrakPoster hadir di tengah masyarakat memiliki arti khusus dalam menginformasikan suatu pesan (message). Poster hanyalah sebatas media, hal paling penting dalam sebuah poster adalah pesan (message) yang diinformasikan melalui tanda verbal dan visual.  Tulisan ini berusaha mengungkapkan sistem penandaan yang disajikan  dalam sebuah poster iklan layanan masyarakat ‘smoke rise_asapa’ karya Aji Windu Viatra. Tanda-tanda yang dihadirkan dalam poster ini merupakan representasi dari kejenuhan dan dampak buruk yang diakibatkan dari bencana asap yang terjadi setiap tahunnya di Indonesia khususnya di kota Palembang yang merupakan salah satu kota terkena dampak sangat parah dari bencana ini. Tanda verbal ataupun tanda visual dalam karya poster ini cukup menarik untuk dibedah dan dianalisis dengan pendekatan semiotika komunikasi ala Ferdinand De Saussure. Sebagai sebuah disiplin ilmu, semiotika tidak hanya sekedar sebagai metode kajian (decoding), akan tetapi juga sebagai metode penciptaan (encoding). Sebagai metode penciptaan (encoding) semiotika memiliki pengaruh yang kuat dalam bidang-bidang seni rupa salah satunya adalah desain komunikasi visual. Secara representatif sebuah tanda yang disajikan memiliki  aturan dan prosedur  tertentu yang harus dipatuhi, sehingga tanda tersebut mampu berkomunikasi dan mudah dimengerti.AbstractPosters present in the community have a special meaning in informing a message. However, posters are only limited to media. The essential thing in a poster is the message that is reported through verbal and visual signs. This paper attempts to reveal the marking system presented in a public service advertisement poster 'smoke rise_asapa' by Aji Windu Viatra. The characters shown in this poster represent the saturation and adverse effects caused by the haze disaster that occurs every year in Indonesia, especially in the city of Palembang, one of the cities most severely affected by this disaster. In this poster work, verbal signs or visual signs are pretty interesting to be dissected and analyzed with the semiotic communication approach in Ferdinand De Saussure's style. As a scientific discipline, semiotics is a method of study (decoding) and creation (encoding). As a method of creating (encoding), semiotics has a strong influence on art, one of which is visual communication design. Representatively a sign presented has specific rules and procedures that must be obeyed so that the character can communicate and is easy to understand. 
Pelatihan Perancangan Logo Sebagai Identitas Visual Pure Management Palembang Yulius, Yosef; Halim, Bobby; Aiununnisa, Amelia; Rahma, Hadhira
Lumbung Inovasi: Jurnal Pengabdian kepada Masyarakat Vol. 9 No. 2 (2024): June
Publisher : Lembaga Penelitian dan Pemberdayaan Masyarakat (LITPAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/linov.v9i2.1895

Abstract

Dengan berkembangnya pemasaran digital, para pengusaha jasa perlu memanfaatkan promosi digital, termasuk penggunaan logo sebagai identitas merek dan penerapannya pada media promosi. Logo sebagai identitas visual penting untuk memudahkan target pasar mengenali dan mengidentifikasi merek. Pure Management, yang bergerak di bidang pelayanan musik rohani, menghadapi tantangan dalam hal ini karena kurangnya divisi promosi dan desain grafis. Akibatnya, penggunaan logo sebagai identitas visual sering terabaikan, mempengaruhi citra perusahaan di mata publik. Untuk mengatasi masalah ini, Pure Management mengadakan pelatihan kolaboratif dengan tim pengabdian masyarakat tentang penerapan logo pada media promosi yang baik. Pelatihan ini menggunakan metode design thinking lima tahap: empathize, define, ideate, prototype, dan test. Tujuan pengabdian masyarakat ini adalah mendidik Pure Management tentang pentingnya penggunaan logo sebagai identitas organisasi yang tepat untuk meningkatkan pengenalan dan penggunaan oleh target pasar. Kegiatan ini juga berfungsi sebagai pembelajaran dasar desain komunikasi visual bagi masyarakat umum mengenai pentingnya logo. Diharapkan pelatihan ini dapat terus dilakukan untuk meningkatkan kualitas merek Pure Management dan media promosi lainnya. Hasil dari kegiatan ini adalah terciptanya sebuah logo yang mampu menjadi identitas visual Pure Management atas dasar pemikiran bersama mulai dari konsep hingga hasil akhir, yang berdampak pada meningkatnya wawasan para peserta akan proses pembuatan logo berdasarkan sudut pandang keilmuan desain komunikasi visual, dan lebih dikenalnya Pure Management di kalangan Masyarakat. Logo Design Workshop as Visual Identity Pure Management Palembang Abstract With the development of digital marketing, service entrepreneurs need to utilize digital promotion, including the use of logos as brand identity and their application in promotional media. Logos as visual identities are essential to make it easier for the target market to recognize and identify the brand. Pure Management, which operates in the field of religious music services, faces challenges in this regard due to the lack of a promotion and graphic design division. As a result, the use of logos as visual identities is often neglected, affecting the company's image in the public eye. To address this issue, Pure Management held a collaborative training with the community service team on the proper application of logos in promotional media. This training uses the five stages of the design thinking method: empathize, define, ideate, prototype, and test. The goal of this community service is to educate Pure Management about the importance of using logos as the correct organizational identity to increase recognition and usage by the target market. This activity also serves as a basic learning experience in visual communication design for the general public regarding the importance of logos. It is hoped that this training can continue to improve the quality of the Pure Management brand and other promotional media. The result of this activity is the creation of a logo that can serve as the visual identity of Pure Management based on shared ideas from concept to final result, which impacts the participants' understanding of the logo creation process from a visual communication design perspective, and increases the recognition of Pure Management in the community.
PERANCANGAN KOMUNIKASI VISUAL PENGENALAN TOKOH PERJUANGAN KEMERDEKAAN SUMATERA SELATAN TERHADAP MASYARAKAT KOTA PALEMBANG Darmawan, Adel Ari; Yulius, Yosef; Iswandi, Heri
AMARASI: JURNAL DESAIN KOMUNIKASI VISUAL Vol 5 No 01 (2024): Amarasi: Jurnal Desain Komunikasi Visual
Publisher : Program Studi Desain Komunikasi Visual

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

South Sumatra is one of the provinces in Indonesia which has various stories behind its independence, one of which is the services of the South Sumatran freedom fighters. There were several freedom fighters from South Sumatra, such as Sultan Mahmud Badaruddin II, A.K Gani, A.M Thalib, Captain A. Rivai, Col. H Barlian, Harun Sohar, Hasan Kasim, Bambang Utoyo, Abdul Rozak and Dr. Mass. of the many figures of the South Sumatran Independence Fighters, there are very rarely fragments of stories that introduce these fighters. This is due to the very limited media that help introduce the South Sumatra independence fighters such as children's books that tell information about fighters and fragments of the stories of South Sumatran fighters. the community is no longer bound by offline media such as books and so on and the lack of interest from the public to get to know these South Sumatran independence fighters is due to the lack of interesting media for the public to see. Therefore, it is necessary to design visual communication to introduce South Sumatran independence fighters to the people of Palembang city so that it can become a medium for introducing the various stories and figures behind independence in South Sumatra, especially in the city of Palembang. So that the identity of the figures of the South Sumatran freedom fighters is not lost and forgotten and awakens a sense of pride and nationalism for the people of South Sumatra.
BOARD GAME SEBAGAI MEDIA PENGENALAN RAGAM SAYURAN UNGUPADA ANAK USIA 6-12 TAHUN DI KOTA PALEMBANG Ramadhon, Nando; Patriansah, Mukhsin; Yulius, Yosef
VisArt: Jurnal Seni Rupa dan Design Vol. 1 No. 2 (2023): VisART: Jurnal Seni Rupa & Desain
Publisher : Penerbit dan Percetakan, CV. Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61930/visart.v1i2.247

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Abstract: Vegetables are leaves (like mustard), plants (bean sprouts), pods or seeds (capri, chickpeas) etc. that can be cooked (KBBI, 2012). The main study of this research focuses on identification, analysis and design on board game prototype works and other supporting media. This design uses design thinking planning methods including premedia, main media and follow up media. Data was collected through, observations, questionnaires, interviews, literature and websites. The data is then identified, classified, selected, then analyzed using the method (5W+1H),and interpreted according to the text and context. The design of the board game Social Campaign as a medium for introducing various vegetables to children aged 6-12 years is used as a visual communication medium which is in this design discussion. This design aims to introduce purple vegetables and the benefits of purple vegetables to the target audience, namely children aged 6-12 years. In this design, the media produced are board game s, posters, t-shirts, books, pens, pouches, tumblers, bags, and hats.
PERANCANGAN KOMUNIKASI VISUAL PROMOSI KUE SURI SEBAGAI MAKANAN KHAS KOTA PALEMBANG Auliya Hegar, Tata; Patriansah, Mukhsin; Yulius, Yosef
VisArt: Jurnal Seni Rupa dan Design Vol. 1 No. 2 (2023): VisART: Jurnal Seni Rupa & Desain
Publisher : Penerbit dan Percetakan, CV. Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61930/visart.v1i2.249

Abstract

Abstract: Palembang City is one of the cities that has a lot of cultural history and traditional snacks. As the capital city of South Sumatra, Palembang has traditional food  with savory, spicy, fresh to sweet flavors that are not to be missed. In terms of geographical conditions, Palembang City is divided by the Musi River into two large parts called Seberang Ulu and Seberang Ilir. Kue suri is one of the traditional snacks that has been around since the 80s. The main study in this study is focused on identification, analysis and design on the design work of pacakaging suri cakes, and other supporting media. This Promotion design uses the main media, pre-media, and other design methods. The data is then identified and analyzed using the Design Thinking method  which is interpreted according to the text and context. Design Visual communication of suri cakes as a typical snack of Palembang City which is part of this design discussion. This design aims to invite teenagers and the people of Palembang City to preserve the local wisdom of this Palembang City suri cake.
KAMPANYE SOSIAL BIJAK MENGGUNAKAN APLIKASI ONLINE DATING PADA ANAK MUDA MASA KINI DI KOTA PALEMBANG Kharimah, Ayu Nissa; Iswandi, Heri; Yulius, Yosef
VisArt: Jurnal Seni Rupa dan Design Vol. 1 No. 2 (2023): VisART: Jurnal Seni Rupa & Desain
Publisher : Penerbit dan Percetakan, CV. Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61930/visart.v1i2.258

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Abstract: Before the technology was invented, long-distance communication used to rely on written letters, but now with advanced technology, it can be easily done through a stable internet connection on a smartphone. However, the convenience of online dating applications can be misused by irresponsible people, so policies and security measures must be implemented to protect users' privacy and comfort. Cases that occur in the form of fraud, extortion, sexual harassment cause mental health problems. Based on these problems, the author designed a social campaign that aims to educate people in Palembang City to be wiser in using social media. The author conducted a case study by applying the design thinking design method as data analysis to overcome these problems and using the 5W + 1H method (what, why, who, where, why, how). The design media to be used are digital education books, starter dating boxes for women and men, other information media such as posters and Instagram, and supporting media such as notebooks, Tumblr bottles, classic mirror, making, stickers, classic clocks, aromatherapy candles, and calendars.
AMBIENT MEDIA SEBAGAI KAMPANYE SOSIAL PENTINGNYA EDUKASI BAGI CALON ORANGTUA UNTUK ENCEGAHAN STUNTING DI MARIANA BANYUASIN 1 SUMATERA SELATAN Khoiriyah, moh yogie pratama; Yulius, Yosef; Mubarat, Husni
VisArt: Jurnal Seni Rupa dan Design Vol. 1 No. 2 (2023): VisART: Jurnal Seni Rupa & Desain
Publisher : Penerbit dan Percetakan, CV. Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61930/visart.v1i2.341

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Abstract : Stunting is a condition in children with failure to thrive or growth delays due to chronic malnutrition. Currently there is still a lack of understanding and anticipation for prospective parents related to stunting. Therefore, the author wants to provide an educational information medium that can inform and invite that stunting will have a very bad impact on children. in order to be able to provide awareness to prospective parents and be able to prepare for the birth of healthy and normal babies in South Sumatra. It is hoped that the purpose of this design is to serve as an educational and informational medium that can provide knowledge to all prospective parents as well as an information medium for all prospective parents to increase awareness of the dangers of stunting from an early age during pregnancy and also to raise awareness about stunting for prospective parents and specifically for pregnant mothers.
WAYFINDING SEBAGAI MEDIA PROMOSI TERPADU PADA MUSEUM NEGERI SUMATERA SELATAN Ferry, Ferry Muhammad Rahman; Yulius, Yosef; Windu Viatra, Aji
VisArt: Jurnal Seni Rupa dan Design Vol. 1 No. 2 (2023): VisART: Jurnal Seni Rupa & Desain
Publisher : Penerbit dan Percetakan, CV. Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61930/visart.v1i2.372

Abstract

Abstract : The South Sumatra State Museum consists of 5 museums, namely Balaputra Dewa Museum, Sultan Mahmud Badaruddin II Museum, Textile Museum, and Sriwijaya Museum. However, these 5 museums do not have any identity at all. Therefore, the author wants to provide an educational information media that can inform and invite museum managers to pay more attention to how to manage museums in this modern convergence era. It is expected that the purpose of this design is intended as a medium of education and information that can provide knowledge to museum managers to increase the number of local and foreign tourist visits.
BUKU ILUSTRASI SEBAGAI MEDIA MENGENALKAN UNDANG-UNDANG INFORMASI DAN TRANSAKSI ELEKTRONIK DI KOTA PALEMBANG Wulandari, Yuniarti; Yulius, Yosef; Mubarat, Husni
VisArt: Jurnal Seni Rupa dan Design Vol. 1 No. 2 (2023): VisART: Jurnal Seni Rupa & Desain
Publisher : Penerbit dan Percetakan, CV. Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61930/visart.v1i2.400

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Abstract: The Electronic Information and Transaction Law was first passed through Law No.11 of 2008 before finally being revised with Law No.19 of 2016. Based on the results of the questionnaire distributed, it can be concluded that many teenagers in the city of Palembang still do not know about the ITE Law. For this reason, it is necessary to introduce the ITE Law in order to prevent and avoid crime when accessing the internet and social media. In overcoming this problem, the author uses the design thinking method which consists of several stages, namely emphatize, define, ideate, prototype and test. After going through several stages, producing the main media in the form of illustrated books that summarize various information to introduce the ITE Law with attractive illustrations and bright colors adjusting the target target. The supporting media created in the form of digital and print posters, Instagram feeds, X-Banners, catalogs, stickers, tote bags, keychains, note books, standee mascots, and T-shirts. The creation of these media is expected so that the public is aware of the importance of knowing and implementing the ITE Law.
Buku Cerita Interaktif Tentang Ikan Kembung Sebagai Sumber 0mega-3 Balita Di Kota Palembang Nugraha, M. Ihsan; Yulius, Yosef; Mubarat, Husni
VisArt: Jurnal Seni Rupa dan Design Vol. 2 No. 2 (2024): VisART : Jurnal Seni Rupa & Desain
Publisher : Penerbit dan Percetakan, CV. Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61930/visart.v2i2.816

Abstract

The First Thousand Days of Life (HPK) is a crucial period in a child's development. Several factors influence this process, including physical, social, emotional, and cognitive aspects. During this time, a child's brain can form a thousand new neural connections every second. Between the ages of two and six, there is rapid growth in the brain regions responsible for cognitive abilities. Nutrition that affects cognitive development in children includes omega-3, a nutrient found in foods such as mackerel. However, fish is less popular among children. The reasons children dislike fish include its fishy smell and a lack of understanding about the nutritional benefits of fish, especially mackerel, by their parents. This issue can be addressed through the knowledge of Visual Communication Design, which plays an important role in creating interactive storybooks that can encourage parents and children to better understand and consume mackerel as a source of omega-3.  
Co-Authors Ainunnisa, Amalia Aiununnisa, Amelia Aji Windu Viatra Aji Windu Viatra Amalia, Shalyna Nadya Amelia Aiununnisa Amirullah, Ahmad Ridho Anisya Apriani Apriani Auliya Hegar, Tata Bobby Halim Bobby Halim Bobby Halim Damayanti, Alfina Darmawan, Adel Ari Dewi Sartika Didiek Prasetya Edwar, Hediana Imelda Erwan Suryanegara Febina Dwi Rahmah Febriansyah, Luki Fernanda, Yohanes Reno Ferry, Ferry Muhammad Rahman Firdaus Pangestu Marfa Hadhira Rahma Halim, Bobby Halim, Bobby Hallim, Bobby Hestia Rachmat Nunciata Lubis Hestia Rachmat Nunciata Lubis Husni Mubarat Husni Mubarat, Husni Imelda Saluza, Imelda Indah Permata Sari Indah Permatasari Irma Suryani, Riri Iswandi, Heri Iswandi, Heri Jessica Halim Junoko, Safar Kharimah, Ayu Nissa Khoiriyah, moh yogie pratama Lesi Hertati, Lesi Lubis, Hestia Lubis, Hestia Rachmat Nunciata Maharani Maharani, Maharani Marcelina, Dona Marnisah, Luis Muhammad Rivan Hakim Mukhsin Patriansah Mukhsin Patriansah Noor Faiza Febrianti Nugraha, M. Ihsan Nur ‘Azah Nurwijayanti Nyoman Dewi Pebryani Okta Wahdjudha, Rizkha Oktari, Ismi Pangestu, Risvi Pangestu, Risvi Patriansah, Mukhsin Patriansah, Mukhsin Prasetya, Didiek Pratama, Edo Pratiwi, Dika Putri Pratiwi, Febbi Neliandri Purnamasari, Dwi Chandra Putra, M Edo Pratama Putra, M. Edo Pratama Putri, Rheina Anastasia Raden Okta Riansyah Rahma, Hadhira Ramadhon, Nando Riansyah, Raden Okta Rizkha Okta Wahdjudha S. Suharto Salsabilah Soha, Fadhilah Mutiara Sapar Junoko Sapitri, Ria Saputra, Tedy Setiawan Sartika, Dewi Setyo, Sutikno Try Setyo, Sutikno Try Somantri, usuf Suharto Suharto Sutikno Try Setyo Syahrani, Allya Syamsiar, Syamsiar Terttiaavini, Terttiaavini Ulfa, Yulia Verdianto, Valentinus Windu Viatra, Aji Yosef Yulius Noor Faiza Febrianti Yuniarti Wulandari, Yuniarti