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All Journal CAUCHY: Jurnal Matematika Murni dan Aplikasi Potensia Pendas : Jurnah Ilmiah Pendidikan Dasar Diklabio: Jurnal Pendidikan dan Pembelajaran Biologi JMM (Jurnal Masyarakat Mandiri) Pharmaceutical Journal of Indonesia JPMI (Jurnal Pembelajaran Matematika Inovatif) Islamika : Jurnal Agama, Pendidikan dan Sosial Budaya Hubungan Tingkat Pengetahuan Petugas Pengelola Obat dengan Tingkat Ketersediaan Obat Di Puskesmas Kota Malang Bioscientist : Jurnal Ilmiah Biologi International Journal of Research in Community Services Operations Research: International Conference Series International Journal of Global Operations Research Journal of Midwifery and Public Health eMBeJi : Manajemen dan Bisnis Jurnal Accounting Research Unit (ARU JOURNAL) Jurnal Keperawatan Hang Tuah (Hang Tuah Nursing Journal) Mafaza : Jurnal Pengabdian Masyarakat Journal of Health, Education, Economics, Science, and Technology (J-HEST) Jurnal Profesi Pendidikan (JPP) Jurnal Mahasiswa Mengabdi (JIMAWAbdi) International Journal of Economics (IJEC) Talent: Journal of Economics and Business Journal of Economics, Bussiness and Management Issues Pi Radian Journal Kharismatik : Jurnal Ilmu Pendidikan
Amelia, Rika
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Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Health Professions Immunology & microbiology Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : International Journal of Economics (IJEC)

 1 
The Effect of Consumer Satisfaction on Loyalty and Word of Mouth in Fast Food Restaurants Among Gen Z Amelia, Rika; Nisa, Puspita Chairun
International Journal of Economics (IJEC) Vol. 4 No. 1 (2025): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i1.1296

Abstract

Customer satisfaction a very important role in marketing strategies that can be implemented by fast food restaurants by presenting high-quality menus and providing optimal service to consumers, fast food restaurants strive to create positive experiences that can increase customer trust. The purpose of this study was to determine how much influence customer satisfaction has on consumer loyalty and Word of Mouth in fast food restaurants among generation Z. This type of research is quantitative with a purposive sampling technique distributed through questionnaires fast food consumer’s restaurant respondents aged 18-27 years and domiciled in the Bekasi area. Primary data analysis was carried out using the Structural Equation Modeling (SEM) method. The results of this study indicate that the food quality variable has the greatest direct influence on customer satisfaction, then the trust variable does not moderate the relationship between customer satisfaction and customer loyalty. This study contributes to fast food restaurants in maintaining and increasing customer satisfaction can be seen from several factors, namely prioritizing food quality as an effort to improve restaurant quality, especially related to the menu offered. High quality will provide greater customer satisfaction, of course it will be more in demand by generation Z. For further research, researchers plan to expand the research area and look for objects in other fields.
The Effect of Consumer Satisfaction on Loyalty and Word of Mouth in Fast Food Restaurants Among Gen Z Amelia, Rika; Nisa, Puspita Chairun
International Journal of Economics (IJEC) Vol. 4 No. 1 (2025): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i1.1296

Abstract

Customer satisfaction a very important role in marketing strategies that can be implemented by fast food restaurants by presenting high-quality menus and providing optimal service to consumers, fast food restaurants strive to create positive experiences that can increase customer trust. The purpose of this study was to determine how much influence customer satisfaction has on consumer loyalty and Word of Mouth in fast food restaurants among generation Z. This type of research is quantitative with a purposive sampling technique distributed through questionnaires fast food consumer’s restaurant respondents aged 18-27 years and domiciled in the Bekasi area. Primary data analysis was carried out using the Structural Equation Modeling (SEM) method. The results of this study indicate that the food quality variable has the greatest direct influence on customer satisfaction, then the trust variable does not moderate the relationship between customer satisfaction and customer loyalty. This study contributes to fast food restaurants in maintaining and increasing customer satisfaction can be seen from several factors, namely prioritizing food quality as an effort to improve restaurant quality, especially related to the menu offered. High quality will provide greater customer satisfaction, of course it will be more in demand by generation Z. For further research, researchers plan to expand the research area and look for objects in other fields.
Co-Authors A, Mohamad Fajar Abdul Gazir Syarifudin Adella, Reghina Afianto, Rizky Agustin, Nemia Ahmad Haromaini Amalia, Salsabila Anggreny, Yecy Annisa , Dea Annisa Rachmawati Anti, Tika Roro Azriyah, Azriyah B.A.P, Silvy Kanawanti Bupu, Regina Chairunnisa, Nadine Zahra Cordia, Petra Elvira Destiansari Fadia, Rahma Fahira, Diana Fauziah, Nita Arini Febiana, Via Guna, Bayu Cakra Habiburrohman, Muhammad Hafizd, Jefik Hakim, Moch. Abdul Malik Hanifah, Dinah Hasanah, Alfi Nur Hasibuan, Ahmad Rusdi Pasya Heris Hendriana Hia, Angel Christin Hidayana, Rizki Apriva Hilma Harmen Hindiarti, Yudita Ingga Karim, Noer M. Abdul Khan, Muhammad Fardeen Khasanah, Siti Zaidatul Kholipah, Nenden Siti Nur Loranty Folia Simanjuntak Maftucha, Nissa Manalu, RosarioTrijuliamus Manuela, Angellyca Leoni Marni, Erna Megantara, Tubagus Robbi Muh. Hasan Marwiji Muhamad Parhan Mulyo, Lukman Widoyo Muzayyin, Muzayyin Nahda, Najwa Nahda Nenden Siti Nurkholipah, Nenden Siti Nisa, Puspita Chairun Nisak, Siti Khoirun Normalia, Nita Noviyanti, Alinda Nur Aeni, Ani Nuraini, Sukaesih Intan Nurherawati, Irma Nurhidayah, Nita Nursanti Anggriani Nuryani Nuryani Oktaviani, Tabitha Pangaribuan, Hawila Sabta Pratama, Hendi Yoga Purnama S, Mei Linda Ratna Indriawati, Ratna Razek, Abdur Riska, Ifroh Naila Risma Amelia, Risma Rosiman, Rosiman Sa'adiyah, Imas Santi, Indriana Laila Saputri, Romadhiyana Kisno Septiani, Atikah Sihombing, Melati Siregar, Waidan Nur Sofyan, Rhisma Al-Vyanie Sri Fajar Br. Aritonang, Paulina Sulistiawati Suminar, Ratna Sunita Dasman Susanti, Fahmi Susy Amizera Syahira , Adella Devany Syahira, Adella Devany Wardani, Wanda Putriana Wiatiningsih, Neni Nuraeni Wibisono, Ian Ainun Widiyawati Widyawati, Inayah Yani’ Qoriati Yuningsih, Siti Hadiaty Yusnita Fitrianna, Aflich Zahira, Tira Al