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All Journal Publika Budaya Al-Lisan Jurnal Ilmiah Mikrotek Shaut Al-'Arabiyah English Review: Journal of English Education Abjadia, International Journal of Education Al-Ta'rib: Jurnal Ilmiah Program Studi Pendidikan Bahasa Arab IAIN Palangka Raya JEP (Jurnal Ekonomi Pembangunan) JURNAL EKONOMI UHO Haluan Sastra Budaya Alfaz (Arabic Literatures for Academic Zealots) Jurnal HAM TSAQOFIYA : Jurnal Pendidikan Bahasa dan Sastra Arab Ethical Lingua: Journal of Language Teaching and Literature El-Jaudah : Jurnal Pendidikan Bahasa dan Sastra Arab Urwatul Wutsqo : Jurnal Studi Kependidikan dan Keislaman Munaddhomah: Jurnal Manajemen Pendidikan Islam Akasia: Artikel Ilmiah Sistem Informasi Akuntansi Journal of Basic Education Research New Language Dimensions Al-Lisan: Jurnal Bahasa Indonesian Journal of EFL and Linguistics Eduvest - Journal of Universal Studies JEP (Jurnal Ekonomi Pembangunan) LINGTERSA: Jurnal Linguistik, Terjemahan, Sastra International Journal of Multidisciplinary Research of Higher Education (IJMURHICA) Tadris al-'Arabiyyah: Jurnal Pendidikan Bahasa Arab dan Kebahasaaraban Indonesian Journal of Community Services MOMENTUM : Jurnal Sosial dan Keagamaan Atestasi : Jurnal Ilmiah Akuntansi Lughawiyyat: Jurnal Pendidikan Bahasa dan Sastra Arab
Syamsul Anam
University Of Jember
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Journal : New Language Dimensions

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English in Shop Signs: Exploring the Bilingual Creativities Found in the Tourism Landscape in Malang and Batu Khazanah, Dewianti; Kusumaningputri, Reni; Setiarini, Riskia; Anam, Syamsul; Sampurna, Hadi
New Language Dimensions Vol. 3 No. 1 (2022): New Language Dimensions, June 2022
Publisher : English Department, Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/nld.v3n1.p38-49

Abstract

As popular tourist sites, Malang and Batu in East Java are multicultural and multilingual in nature with at least local languages and national language being used on a daily basis. With globalization and growing markets for business, contacts among their citizens create captivating language/ linguistic landscapes. Many previous research have focused on the vitality and salience of language representations in signboards and discussed the impacts they have on the sociolinguistic reality of the people. This current study, however, explores the bilingual/ multilingual play of the languages used in shop signs in these cities and the possible effects they create. Of 88 signboards under investigation, lexical hybridization- Englishized spelling and hybrid compounding- and bilingual creativity at the syntactic level were the most used strategies. Other textual processes which were commonly found in the signboards are bilingual punning, bilingual rhyming, and mock Englishization. The semantic feature was commonly used as the complementary relationship between language and the content. Effects of these creative processes are projecting modernism, sophistication, association with the international market, ludic effect as an attention-getter, and facilitating memorization.
Co-Authors Abdul Wahab Rosyidi Achmad Mubasyiril Anwar Agil Fahmi Attaufiqi Agung Tri Wahyuningsih Agung Tri Wahyuningsih Agustinus Bimo Gumelar ahmad yani Ainun Nafisah, Ainun Al Fahrur Rozi Alfan, Muhammad Angraeni, Rista Anis Lathifatul Insaniyah Anjasari, Meilan Aprialtin, Fildzah Arifin Arifin Asep Maulana, Asep Awalludin Awalludin Barani, Laode Samsul Cahyani, Budiati Cahyo Darujati Denny Erica Ernawati Faisol Nasar bin Madi Fajar Saranani Fifin Dwi Isnawati Fifin Dwi Isnawati, Fifin Dwi Fikril, Elok Fikril Hanik Firdaus, Ana Nurhidayati Habibah, Nur Faiz haq, Muhammad zaairul Hasan Dwi Cahyono Hosna, Hosna Huda, Mokhammad Miftakhul Imam Mahdiyono Kamilin, Bahrudin Rosyid Khazanah, Dewianti Khoritotul, Winda La Ode Suriadi, La Ode Lailatur Rohmah M. Natsir Maghfirah, Nurriyah Maharany Arsyad, Maharany Maskud Maskud, Maskud Maulana, Bayu Wahyu Meyers, Karen Ferreira Muchit, Romli A. Nadhifah, Siti Najwa, Nafisatun Nining Suryani nisa fitriani NOVARITA NOVARITA, NOVARITA Novita Anggraini Nur Hasan Nur, Syamsir Rahmah Saim Reni Kusumaningputri Rifki Yoga Pratama rifki yoga pratama, rifki yoga Riskia Setiarini Rita Inderawati Rizqiyah, Ulir Rohmah, Babur Rosyid, Muhammad Aenur Sabta Diana Sampurna, Hadi Sebgag, Saliha Serly Yusita Siti Ghitsna Naily Nasyithoh Sumari Mawardi Syafaqoh, Ainatus Syarifah, Ulfah Rasyidatus Thoyibah, Naim Hikmatut Umi Badriatus Sholihah Wicaksono, Triadi Wisasongko Wisasongko Wiwik Handayani Wulandari Wima, Annisa Eriska Zaimatil Ashfiya’ Zainal Islam, Muhammad Rizqi