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All Journal International Journal of Electrical and Computer Engineering International Journal of Power Electronics and Drive Systems (IJPEDS) Jurnal Peternakan Sriwijaya Jurnal Sosio Ekonomika Bisnis Jurnal Social Economic of Agriculture JURNAL SPASIAL Aceh Journal of Animal Science Jurnal Agrotek UMMat Jurnal Technopreneur (JTech) J SIG (Jurnal Sains Informasi Geografi) International Journal of Economics, Business and Accounting Research (IJEBAR) Agro Bali: Agricultural Journal Jurnal Ilmiah Edunomika (JIE) J-SEA (Journal Socio Economic Agricultural) ZIRAA'AH MAJALAH ILMIAH PERTANIAN Indonesian Journal of Electrical Engineering and Computer Science Jurnal Agriovet Journal of Empowerment Community Jurnal Agribisnis Journal La Lifesci Unram Journal of Community Service (UJCS) Agrikan: Jurnal Agribisnis Perikanan Journal of Universal Community Empowerment Provision ABDI UNISAP: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat dan Riset Pendidikan Protech Biosystems Journal Journal of Fisheries & Marine
Merita Ayu Indrianti
Program Studi Agribisnis, Fakultas Ilmu-Ilmu Pertanian, Universitas Muhammadiyah Gorontalo
Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Social Sciences Other

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BIG DATA ANALYSIS IN MARKETING DECISION MAKING INDUSTRIAL REVOLUTION ERA 4.0: CASE STUDY ON FASHION INDUSTRY IN INDONESIA Efendi, Bahtiar; Sitorus, Sunday Ade; Firdaus, Firdaus; Indrianti, Merita Ayu; Kraugusteeliana, Kraugusteeliana
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 1 (2024): IJEBAR : Vol. 8, Issue 1, March 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i1.12886

Abstract

The Industrial Revolution 4.0 era has changed the landscape of the world of manufacturing and technology with the integration of digital technology, automation and sophisticated data communications. The fashion industry in Indonesia is also not immune from the major impact of these changes, especially in marketing decision making. Big data analysis is crucial in optimizing marketing strategies by understanding consumer preferences, market trends and competition. However, the use of big data also brings challenges, especially regarding the security and privacy of consumer data. This research adopts a qualitative method with a literature review approach to investigate the use of big data in marketing decision making in the Indonesian fashion industry. The research results show that big data plays an important role in customer segmentation, consumer behavior analysis, trend prediction, and product innovation. The benefits companies gain from implementing big data include deep understanding of consumer behavior, fast decision making, operational efficiency, better risk management, product and service innovation, improved customer experience, and dynamic price adjustments. However, the challenges faced include data security risks, personal identification risks, and compliance with global privacy regulations. Assessment of the readiness of Indonesian fashion industry companies to adopt big data involves evaluating technology infrastructure, data analysis skills, awareness of big data concepts, data security and privacy, understanding customer behavior, technology adoption, ability to process real-time data, budget availability, readiness for innovation, and acceptance of organizational culture. By considering these aspects, companies can evaluate the extent to which they are ready to integrate big data in marketing decision making to achieve success in the Industrial Revolution 4.0 era.
PENGARUH ESG (ENVIRONMENTAL, SOCIAL, AND GOVERNANCE) DAN KEPUTUSAN KEUANGAN TERHADAP KINERJA KEUANGAN PERUSAHAAN Dharmawati, Tuti; Gultom, Juni; Indrianti, Merita Ayu; Gobel, Yusriyah Atikah; Suhairin, Suhairin
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.12882

Abstract

In an era of rapid global change, modern companies face increasing economic, social and environmental pressures. The concept of Environmental, Social and Governance Integration (ESG) is crucial in managing a company, covering three critical dimensions: Environmental, Social and Governance. This research highlights the impact of ESG on financial decisions and corporate performance. Through multiple linear regression analysis on panel data of manufacturing companies on the Indonesia Stock Exchange for 2020-2022, the results show that ESG has a significant contribution with an R Square value of 0.798. Increasing ESG scores is positively related to financial performance, and corporate decisions also have a significant positive influence. These findings provide valuable guidance for companies in understanding and optimizing ESG factors to enhance long-term resilience and growth. While these findings are relevant, future research could broaden the scope to other industry sectors and involve more in-depth analysis of the mechanisms underlying the relationship of ESG, corporate decisions, and financial performance.
PENINGKATAN FINANCIAL BEHAVIOR MELALUI FINANCIAL LITERACY DAN FINANCIAL EXPERIENCE (STUDI PADA PELAKU UMKM DI INDONESIA) Sitompul, Pretty Naomi; Patni, Ni Luh Putu Suarmi Sri; Munir, Sjaiful; Kraugusteeliana, Kraugusteeliana; Indrianti, Merita Ayu
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13090

Abstract

Penelitian ini dilatar belakangi oleh pentingnya financial behavior bagi pelaku UMKM untuk mengambil keputusan keuangan secara khusus dan meningkatkan kesejahteraan ekonomi bagi masyarakat secara umum. Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh financial literacy dan financial experience terhadap financial behavior. Penelitian ini menggunakan pendekatan kuantitatif. Penelitian ini dilakukan pada pelaku UMKM di Indonesia. Sampel penelitian ini sebanyak 50 pelaku UMKM dengan menyebar kuesioner melalui google form. Data yang terkumpul di analisis menggunakan regresi linier berganda. Hasil penelitian ini menunjukan bahwa 1) financial literacy berpengaruh positif dan signifikan terhadap financial behavior, 2) financial experience berpengaruh positif dan signifikan terhadap financial behavior, dan 3) financial literacy dan financial experience berpengaruh positif dan signifikan terhadap financial behavior. Hasil penelitian ini mengisyaratkan jika pelaku UMKM ingin meningkatkan financial behavior maka pelaku UMKM juga harus meningkatkan financial literacy dan financial experience.
Analisis Peran Penyuluh Pertanian Dalam Meningkatkan Produktivitas Kerja Petani Jagung Di Kecamatan Gentuma Raya Kabupaten Gorontalo Utara Femi Umar; Yusriyah Atikah Gobel; Moh Muchlis Djibran; Merita Ayu Indrianti
JURNAL AGRIBISNIS Vol. 14 No. 2 (2025): Jurnal Agribisnis Volume 14 No 2 Tahun 2025
Publisher : Program Studi Agribisnis, Fakultas Pertanian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32520/agribisnis.v14i2.4538

Abstract

Penelitian ini bertujuan untuk mengetahui produktivitas kerja petani jagung dan untuk mengetahui hubungan antara efektivitas peran penyuluh pertanian dengan produktivitas kerja petani di Kecamatan Gentuma Raya. Metode yang digunakan adalah kualitatif deskriptif, dengan pengumpulan data melalui wawancara mendalam dan observasi lapangan. Hasil penelitian menunjukkan bahwa peran penyuluh di Kecamatan Gentuma Raya dinilai cukup efektif, dengan penyuluh memberikan pelatihan, bimbingan teknis, dan informasi mengenai teknik pertanian modern yang dapat meningkatkan produktivitas kerja petani. Namun, meskipun penyuluhan dilakukan dengan baik, masih terdapat kendala seperti terbatasnya akses terhadap teknologi dan biaya tinggi, yang mempengaruhi tingkat adopsi teknologi baru oleh petani. Efektivitas penyuluhan memiliki hubungan positif yang signifikan dengan produktivitas kerja petani, meskipun faktor-faktor lain seperti perubahan cuaca dan ketidaktersediaan sarana produksi juga mempengaruhi hasil pertanian. Oleh karena itu, penyuluhan berkelanjutan sangat penting untuk mengatasi kendala tersebut dan dapat meningkatkan produktivitas kerja petani jagung secara lebih optimal. This study aims to determine the work productivity of corn farmers and to examine the relationship between the effectiveness of agricultural extension workers' roles and the work productivity of farmers in Gentuma Raya District. The study employs a qualitative descriptive method, collecting data through in-depth interviews and field observations. The findings indicate that the role of extension workers in Gentuma Raya District is considered quite effective, with extension workers providing training, technical guidance, and information on modern agricultural techniques that can enhance work productivity among farmers. However, despite effective extension services, there are still challenges such as limited access to technology and high costs, which affect farmers' ability to adopt new technologies. The effectiveness of extension services shows a positive and significant relationship with work productivity, although other factors, such as climatic changes and lack of production resources, also impact agricultural yields. Therefore, continuous extension services are crucial to overcoming these barriers and optimizing the work productivity of corn farmers.
Enhancing Farmer Capacity Through Socialization and Training on Biosaka Elicitor Production in Telaga Biru District, Gorontalo Regency Indrianti, Merita Ayu; Djibran, Moh Muchlis; Gobel, Yusriyah Atikah; Djaini, Aditya
Unram Journal of Community Service Vol. 6 No. 4 (2025): December
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v6i4.1199

Abstract

This community service activity aims to improve the capacity of farmers through socialization and training in the production of Biosaka elicitors in Telaga Biru District, Gorontalo Regency. Biosaka is a natural elicitor produced by the manual crushing of healthy plants in pure water, not fertilizers, hormones, or enzymes, thereby triggering the plant's natural defense response and holistically improving soil health. The activity was carried out on April 26, 2024, at the local Agricultural Extension Center (BPP), involving a group of farmers selected based on their high dependence on synthetic chemical inputs. The methodology of the activity combined interactive lectures, reflective discussions, and hands-on training guided by agricultural extension workers. The results showed that all participants were able to correctly understand the concept of Biosaka and successfully produced the elicitor independently with consistent quality—characterized by visual features (no sedimentation, no foaming, thick and shiny appearance) and an increase in the average Total Dissolved Solids (TDS) value of 250–350 ppm. Beyond the technical aspects, this activity built collective awareness of the importance of reducing dependence on chemical fertilizers and transitioning to sustainable agricultural practices based on local resources. By actively involving farmers and supported by local agricultural extension workers, this activity became the first step towards realizing more independent, environmentally friendly, and equitable agriculture in Telaga Biru District.
Infiltration rate in several land covers in the educational forest of Muhammadiyah University of Mataram Suhairin, Suhairin; Ihwanul, Aditya; Wiryono, Budy; Muliatiningsih, Muliatiningsih; Indrianti, Merita Ayu; Erlianingsih, Handriany
Protech Biosystems Journal Vol 5, No 2 (2025): Protech Biosytem Journal (Desember)
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/protech.v5i2.37708

Abstract

Infiltration rates across land cover vary depending on the type of land use. Several factors influencing soil physical properties include soil texture, organic matter, bulk density, porosity, aggregate stability, and water content. Low infiltration capacity impacts high runoff rates. Runoff has the potential to carry soil particles dislodged by rainwater to lower areas; this phenomenon is exacerbated if the land lacks shading vegetation. If continued, it will erode the topsoil, thinning the soil solum. The analysis results indicate that land covered by bananas, mixed gardens, heterogeneous forests, and shrubs has a very high infiltration rate. PCA results demonstrate a consistent relationship with basic soil science principles, particularly the relationship between soil structure, organic matter content, and infiltration rate. The positive correlation between porosity and infiltration rate reflects the role of the soil pore system in controlling water movement. The negative relationship between organic carbon and variables on the F1 axis indicates that increasing soil organic matter tends to be associated with changes in soil structure, leading to more stable and aggregative soil structures
DOMINASI FAKTOR SOSIAL ATAS FAKTOR EKONOMI DALAM USAHATANI CABAI DI PESISIR BONEPANTAI Uloli, Fristawati; Suparwata, Dewa Oka; Mokoginta, Meity Melani; Indrianti, Merita Ayu
ZIRAA'AH MAJALAH ILMIAH PERTANIAN Vol 51, No 1 (2026)
Publisher : Pusat Publikasi Jurnal Universitas Islam Kalimantan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/zmip.v51i1.22434

Abstract

Usahatani cabai di Indonesia kerap dihadapkan pada volatilitas harga dan risiko produksi yang tinggi. Penelitian ini bertujuan menganalisis pengaruh simultan faktor ekonomi (biaya produksi dan harga jual) dan faktor sosial (pendidikan dan pengalaman) terhadap pendapatan petani cabai di wilayah pesisir Kecamatan Bonepantai, Kabupaten Bone Bolango. Menggunakan pendekatan kuantitatif, data dari 56 petani sampel dianalisis dengan model fungsi produksi Cobb-Douglas. Hasil penelitian mengungkap bahwa faktor ekonomi secara statistik tidak berpengaruh signifikan terhadap pendapatan (Sig. 0,392), mengindikasikan posisi petani sebagai price taker yang rentan distorsi pasar. Sebaliknya, faktor sosial berpengaruh positif dan sangat signifikan (Sig. 0,001) dengan koefisien elastisitas dominan sebesar 1,167. Usahatani berada pada kondisi Increasing Returns to Scale (1,400). Temuan ini menyimpulkan bahwa kapasitas manajerial dan pengalaman lebih menentukan keberhasilan ekonomi dibandingkan modal finansial. Rekomendasi kebijakan harus bergeser dari fokus subsidi fisik menuju investasi penguatan kapasitas sumber daya manusia melalui penyuluhan intensif. Kata Kunci : Cabai, Cobb-Douglas, Faktor Ekonomi, Faktor Sosial, Pendapatan Petani
Pemberdayaan Masyarakat Pengrajin Nira Aren melalui Sosialisasi Diversifikasi Produk Berbasis Potensi Lokal untuk Mewujudkan Agribisnis Berkelanjutan Moh Muchlis Djibran; Merita Ayu Indrianti; Aditya Djaini; Yusriyah Atikah Gobel; Ivan Taslim
Journal of Empowerment Community Vol 8 No 1 (2026): Maret 2026
Publisher : Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/jec.v8i1.2685

Abstract

Empowering the economic community of Suka Makmur Village, Bone Bolang District, is a strategic step in supporting local independence and achieving sustainable development. One potential natural resource with high economic value that has not been optimized is palm sap. The palm sugar artisan community has so far focused on traditional palm sugar production, which, although a local characteristic, has not provided significant added value. Given this situation, this community service activity was carried out to introduce and socialize the concept of palm sap-based product diversification, emphasizing the potential for developing liquid palm sugar and palm syrup as innovations that are more adaptive to modern market needs. The implementation method was carried out in a participatory manner through socialization and counseling, accompanied by group discussions to explore opportunities, challenges, and market potential for palm sap derivative products. The results of the activity showed an increase in community understanding of product diversification, awareness of the importance of hygienic processing, and a collaborative spirit to continue innovation at the village level. This activity not only provided new insights to the community but also generated initial data on the palm sap value chain and production capacity that can be used as a basis for developing further programs. Thus, this program plays a role in strengthening sustainable local agribusiness systems through community empowerment based on local natural resource potential.
Pengembangan Produk UMKM Berbasis Ekonomi Kreatif Dengan Pendekatan Green Entrepreneurship: Pengabdian Retnowati Jasa; Eko Sudarmanto; Merita Ayu Indrianti; Adi Artino; Ni Luh Kardini
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 4 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 4 Tahun 2026
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i4.5909

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) melalui pengembangan produk berbasis ekonomi kreatif dengan pendekatan green entrepreneurship. Program ini dilaksanakan melalui serangkaian kegiatan pelatihan, diskusi, serta pendampingan kepada pelaku UMKM. Hasil kegiatan menunjukkan adanya peningkatan pemahaman pelaku UMKM mengenai konsep ekonomi kreatif serta pentingnya kreativitas dalam menciptakan nilai tambah pada produk yang dihasilkan. Selain itu, kegiatan ini juga mendorong meningkatnya kesadaran pelaku UMKM terhadap pentingnya menerapkan prinsip green entrepreneurship, yang menekankan keseimbangan antara aktivitas ekonomi dan tanggung jawab terhadap kelestarian lingkungan. Melalui proses diskusi dan pendampingan, para pelaku UMKM juga mulai menunjukkan berbagai ide dan gagasan baru dalam pengembangan produk dengan memanfaatkan potensi sumber daya lokal yang tersedia di lingkungan sekitar. Di samping itu, terjadi peningkatan keterampilan peserta dalam aspek pengemasan produk, baik dari segi desain visual maupun pemilihan bahan kemasan yang lebih ramah lingkungan. Kegiatan ini juga berdampak pada meningkatnya antusiasme, motivasi, serta rasa percaya diri pelaku UMKM dalam mengembangkan usaha yang mereka jalankan. Secara keseluruhan, kegiatan pengabdian ini memberikan kontribusi positif dalam meningkatkan pengetahuan, keterampilan, serta pola pikir pelaku UMKM dalam mengelola usaha secara lebih kreatif, inovatif, dan berorientasi pada keberlanjutan.
Strategi Pengembangan SDM UMKM di Era Digitalisasi Ekonomi : Pengabdian Rena Augia Putrie; Uslan Adinata; Marsiana Rika; Merita Ayu Indrianti; Oki Dwipurwani
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 4 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 4 Tahun 2026
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i4.5911

Abstract

Pengabdian kepada masyarakat ini bertujuan meningkatkan kapasitas SDM pelaku UMKM dalam menghadapi digitalisasi ekonomi melalui sosialisasi, pelatihan, dan pendampingan. Hasilnya menunjukkan peningkatan pemahaman dan keterampilan digital, khususnya dalam pemanfaatan media sosial, pemasaran online, dan pengelolaan usaha berbasis aplikasi, sehingga strategi pemasaran menjadi lebih efektif. Selain itu, terjadi perubahan pola pikir kewirausahaan yang lebih inovatif dan adaptif, peningkatan kemampuan pengelolaan keuangan digital, terbentuknya jejaring usaha, serta meningkatnya kepercayaan diri pelaku UMKM. Secara keseluruhan, program ini berdampak positif dan membuka peluang pengembangan usaha yang lebih luas dan berkelanjutan.
Co-Authors A. Hasan, Zuarni Aditya Djaini Aditya Djaini Ahmad , A Laswin Ahmad Fathoni Ahmad Fudholi ahmad tamrin, ahmad Ahmad, Laswin Angio, Wirna Artino, Adi Bahtiar Efendi Cakranegara, Pandu Adi Dedi Rizaldi Hippy Desrianti Hasan Dewa Oka Suparwata Dewa Oka Suparwata Dewi Shinta Achmad Dharmawati, Tuti Djaini, Aditya Djibran, Moh Muchlis Djibran, Moh. Muchlis Erlianingsih, Handriany Ervandi, Mohamad Evi Hulukati Fahrullah Fahrullah Fauziah Azmi Fazleena Musthafa, Mariyam Femi Umar Firdaus Firdaus Gobel, Yusriah A. Gobel, Yusriyah Atikah Hafizhah Al Amanah Harun, Halima Ian Eka Prawita Pau Ida Wahyuni Idrus Yasin Ihwanul, Aditya Indri Afriani Yasin Indri Afriyani Yasin Intan Noviantari Manyoe Ivan Taslim Jamaluddin Jompa Juni Gultom Juni Gultom Kamaruzzaman Sopian Kamaruzzaman Sopian Koto, Arthur Gani Kraugusteeliana Kraugusteeliana Laiko, Rizal Susanto Mahmud, Yuyan Marhani Marhani Marsiana Rika Mayang, Suriyani Moh Muchlis Djibran Moh. Muchlis Djibran Moh. Muchlis Djibran Mohamad, Asna Kasim Mokoginta, Meity M Muh. Saleh Nurdin Muhammad Zohri Mulastri Adrian Muliatiningsih Muliatiningsih Munir, Sjaiful Ni Luh Kardini Ni Luh Putu Suarmi Sri Patni Novianita Achmad Nurul Shahirah Binti Rukman Nurul Shahirah Binti Rukman Nurul Shahirah Binti Rukman Oki Dwipurwani Rena Augia Putrie Retnowati Jasa RR. Ella Evrita Hestiandari Sitompul, Pretty Naomi Sjaiful Munir Solly Aryza Sudarmanto, Eko Suhairin, Suhairin SUNDAY ADE SITORUS Susan Mokoolang Talha Dangkua Taufik Jarot Andrayanto Terri Repi Teuku Fadlon Haser Triadi Triadi Tuti Dharmawati Uce Lestari Uce Lestari Uloli, Fristawati Uslan Adinata Widiastuti Ardiansyah Widiastuti Ardianyah Wiryono, Budy Yasin, Idrus Yunus, Iwan Yusof Othman, Mohd Yusriah A Gobel Yusriah A. Gobel Yusriyah Atikah Gobel Yusriyah Atikah Gobel