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All Journal IJEBD (International Journal Of Entrepreneurship And Business Development) Nazhruna: Jurnal Pendidikan Islam Jurnal Pendidikan Edutama JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Jurnal Inovasi Pendidikan Ekonomi Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ecogen INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE Indonesian Community Journal J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) E-JRM Jurnal Pendidikan Islam KOPEMAS
Eka Farida
Universitas Islam Malang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Other

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The Role of Purchase Decisions in Mediation the Influence of Price Perception, Convenience and Promotion on Consumer Satisfaction (Study Case for Shopee Users in Malang City) Agam Rizkiyan; Nur Hidayati; Eka Farida
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5351

Abstract

Study this aim for analyze role decision purchase in mediate influence perception price, convenience and promotion to satisfaction consumer. Population study this is Shopee users in Malang City. In study this technique taking sample use purposive sampling so that set respondent as many as 100 respondents. Method analysis the data is quantitative descriptive. Analysis quantitative conducted with use SmartPLS. In study this get results that perception price and promotion take effect significant to decision purchase, convenience no take effect to decision purchase, decision purchase no take effect to satisfaction consumer, perception price and promotion no take effect to satisfaction consumer, convenience take effect significant to satisfaction consumer. Purchase decision no capable mediate influence perception price, convenience and promotion to satisfaction consumer.
The Role of Price and Product Quality on Consumer Loyalty through Consumer Satisfaction as Intervening Variables (For Students Domiciled in Merjosari Village, Malang) Nur Syahraini; Ridwan Basalamah; Eka Farida
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5461

Abstract

This study aims to determine the regional financial performance of the Lembata district government in 2013-2017. This research is a case study with data collection using documentation techniques, and the data used is sectional data in the form of Realization of the Regional Income and Expenditure Budget of Lembata in 2013-2017. Furthermore, this data is analyzed using financial ratios, namely the degree of decentralization, constellation of regional dependency, regional financial independence ratio, regional tax effectiveness ratio, local tax efficiency ratio, harmony ratio, and growth ratio. The results of the study show that in general the financial performance of the district government is good. This is shown by the low average degree of decentralization, the very high regional financial dependency ratio, the regional financial independence ratio is still low with an intructive pattern, the effectiveness of the local tax ratio is quite efficient, the local tax efficiency ratio is efficient, the efficiency expenditure ratio, operating expenditure ratio the total expenditure dominates the expenditure allocation compared to the capital expenditure ratio to total expenditure, the ratio of local revenue growth and the ratio of income growth to positive growth, the ratio of operating expenditure growth, and the capital expenditure growth ratio experiencing positive growth.
The Effect of Consumer Motivation, Perception and Attitude on The Purchase Decision of Asus Brand Laptops (case study on students at Rusunawa II UNISMA) Meri Kurniawati; Ridwan Basalamah; Eka Farida
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5399

Abstract

Researchers conducted research on Asus brand laptop products because they saw increasingly sophisticated technology and Asus won the top position with a market share of 25.4%, in other words Asus laptop sales rose 11.3% compared to the previous year and were able to shift Acer as a vendor with biggest sales in Indonesia so researchers are interested in doing the research. This study aims to determine and analyze the influence partially and simultaneously from the motivations, perceptions and attitudes of consumers towards the purchase decision of Asus brand laptops for students in UNISMA Rusunawa II. The method used in this study is a multiple linear regression analysis method. The sample in this study is students who live in UNISMA Rusunawa II who use Asus brand laptops, amounting to 65 respondents from a population of 187 respondents. Data collection is done by distributing questionnaires. Analysis of the data used in this study used Validity, reliability, normality, multiple linear regression, multicollinearity, heterocedasticity, autocorrelation, F test and t test. The results of this study show partially and simultaneously on the variables of motivation, perception and attitude positive and significant effect on purchasing decisions. For the company should pay attention to the psychological side of consumers in terms of motivation, perceptions and attitudes of consumers, in order to increase and maintain the level of sales and increase purchasing decisions.
The Effect of E-Serviceescape in Increasing Customer Loyalty through Customer Satisfaction and Trust as Intervening Variables on Tokopedia Users in Malang Fahrul Ulum; M. Ridwan Basalamah; Eka Farida
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6266

Abstract

The development of e-commerce in Indonesia has made the competition for e-commerce players even tighter. Thus, customer loyalty is an important factor for the company. Tokopedia is one of the online marketplaces in Indonesia. Along with the number of e-commerce companies in Indonesia, one way that can be done to be able to compete is through increasing e-service escape on the website marketplace. E-Servicescape are all elements on the website that are used by companies to deliver digital services to consumers. The purpose of this study was to determine the effect of e-serviceescape in increasing customer loyalty through customer satisfaction and trust as intervening variables for Tokopedia users in the city of Malang. This type of research is explanatory research with a quantitative approach. The variables in this study are e-serviceescape, customer satisfaction, trust and customer loyalty. The population in this study were Tokopedia users in the city of Malang. The sample in this study amounted to 90 respondents who were taken by purposive sampling technique. The analytical technique used is descriptive analysis technique and inferential analysis using SmartPLS. The results showed that e-serviceescape had a significant effect on customer satisfaction, customer trust and loyalty, customer satisfaction and trust had a significant effect on customer loyalty, e-serviceescape had a significant effect on customer loyalty through customer satisfaction and trust as intervening variables.
The Influence of Lifestyle, Product Feature and Price on Consumer Satisfaction through Purchasing Decisions as an Intervening Variable (For iPhone Smartphone Users in Malang City) Nuriati Nuriati; M. Agus Salim; Eka Farida
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 6, No 2 (2023): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v6i2.7599

Abstract

The research objective was to determine the direct and indirect effects of lifestyle, product features and prices on consumer satisfaction through purchasing decisions as an intervening variable (on iPhone smartphone users in Malang). This research is a type of explanatory research using a quantitative approach. The population in this study is the people in Malang City who use an unknown number of iPhone Smartphones with a research sample of 90 respondents using the non-probability sampling technique, namely snowball sampling. Data analysis testing was carried out using the PLS (Partial Least Square) application. The results of the study show that there is no influence between lifestyle and purchasing decisions. Lifestyle has no effect on consumer satisfaction. Price has no effect on consumer satisfaction. Product features and prices have a significant effect on purchasing decisions. Product features and purchasing decisions have a significant effect on consumer satisfaction. Lifestyle does not affect consumers through purchasing decisions. Product features and price have a significant effect on consumer satisfaction which is mediated by purchasing decisions. Suggestions for future researchers are expected to add research samples to get maximum results or choose different objects and be able to replace existing variables such as loyalty, repurchase intention and social strata to provide a broad picture of the factors that influence purchasing decisions.
Co-Authors Abdul Kodir Djaelani Abdullah Aslim Abdur Rahman Ach Taufiqurrahman Achmad Syukron Chalim Afi Rachmat Slamet Afi Rahmat Slamet Agam Rizkiyan Alfian Budi Primanto Alfian Budi Primanto Alvia Dwi Cahyaningrum Alya Nurul Sa’diyah Aminah Silvi Lestari Annisa Sari Arini Fitria Mustapita Bambang Banu Siswoyo Basalamah, Muhammad Ridwan Bastomi, Mohamad Candra Kurniawati Ningsih Danang Prio Utomo Devin Koko Febiriliansyah Dewi Endah Fajariana, Dewi Endah Diah Nurhayati Mailasufa Dyah Ayu Firkah Islamiah Dyah Nur Uswatun Hasanah Eka Dewi Fitriyanti Eka Pitri Ramdani Ery Tri Djatmika RWW Fabi Marulita Basuki Fahrul Ulum Fahrurrozi Rahman Fahrurrozi Rahman Farah Nauliana Firdaus Ali Syabana Firdaus Ali Sya’bana Fitri Fadhila Hadi Sunaryo Helga Dita Agustin Heri Ahmad Suyudi Hofifatul Musyarrofah Ifa Khoiria Ningrum Iis Nabila Ikrima Nizzul Mefiandini Irziana Fakhira Ita Athia Kamil, Insan Kandidatus Angge Kartika Rose Rachmadi Khairun Anisah Khalikussabir, Khalikussabir Khoirul Anam Kholidah, Neneng Rika Jazilztul Khusniah Enggarwati Kurniati Kurniati Lista Sefti Anggraeni M. Agus Salim M. Aliyuddin M. Ilham Al Farizi M. Khoirul Anwarudin Broto Suharto Melisari Melisari Meri Kurniawati Miftakhul Jannah Mit Witjaksono Moch Irvan Rusyadi Moch Regy Kurniawan Mochammad Suaidi Moh Imam Bushiri Moh Ulil Ampri Mohamad Fathanudin Abas Mohammad Rizal Muamar Kadhafi Muh. Fahrurrozi Muhammad Akbar Cakra Negara Muhammad Mubarok Muhammad Yasir Ridha Mumilatul Mufidah Neneng Rika Jazilatul Kholidah Nori Nottalia Nur Hidayati Nur Syahraini Nuriati Nuriati Nuriati Nuriati Padli, Feri Pardiman Pardiman Pardiman Pita Hadi Sriwahyuni Popy Hidayanti Rachma Rizki Puspita Ismara Ramadhan, Tri Sugiarti Ratna Fitri Hidayah Raudatul Jannah Restu Millaningtyas Restu Millaningtyas Rois Arifin Rosa Yuliati Saiful Rizal Salma Sundya Retha Salman AL Farizy Sarjono Sarjono Selvia Sulaksana Andi Putri Shafa Labiba Siti Asiyah Sunaryo, Hadi Supriyanto Supriyanto Syarifatul Mufida Syndu Artanto Tahsim Tahsim Taufiq Hidayat Tri Sugiarti Ramadhan Viga Esa Rizkhie Wahyu Dwi Agustin Widarko, Agus Yongki Dwi Ardiansyah Yulia Ifatur Rohma Yulia Sugianti Zainatun Fajria Zeinal Abidin Zerlinda Aliffatus Sholehah