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All Journal Jurnal Mirai Management Jurnal SOLMA Owner : Riset dan Jurnal Akuntansi YUME : Journal of Management JURNAL MANAJEMEN BISNIS Jurnal Pengabdian Kepada Masyarakat MEMBANGUN NEGERI Amnesty: Jurnal Riset Perpajakan BJRM (Bongaya Journal of Research in Management) Madaniya Jurnal Ilmiah Al-Tsarwah AJAD : Jurnal Pengabdian kepada Masyarakat AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi International Journal of Community Service (IJCS) Journal of Artificial Intelligence and Digital Business Economos : Jurnal Ekonomi dan Bisnis Journal of Community Service and Society Empowerment Jurnal Bisnis dan Kewirausahaan Jurnal Ekonomi Bisnis Manajemen dan Akuntansi (Jebisma) International Journal of Economic Research and Financial Accounting Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal of Innovative and Creativity Liquidity : Jurnal Ilmu Manajemen dan Bisnis Jurnal Social Society Fundamentum: Jurnal Pengabdian Multidisiplin Income Journal of Economics Development Agency Journal of Management and Business Jurnal Ilmiah Manajemen Dan Kewirausahaan Global Economics: International Journal of Economic, Social and Development Sciences
Zalkha Soraya
Universitas Muhammadiyah Makassar
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Journal : JURNAL MANAJEMEN BISNIS

 1 
Strategy Analysis of Sustainability of Small and Medium Enterprises (MSME’s) in Increasing Productivity and Profit in The Middle of Covid-19 Pandemic Zalkha Soraya; Warda Warda; A. Nur Fitrianti; Rini Sulistiyanti; Andi Arifwangsa Adiningrat
Jurnal Manajemen Bisnis Vol. 9 No. 1 (2022): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, Fakultas Ekonomi dan Bisnis, Universitas Muslim Indonesia

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Abstract

The purpose of this study is to investigate the impacts of Covid-19 on business productivity and MSME profits, as well as to establish the effectiveness of the MSME business continuity strategy in improving company productivity and MSME profits during the Covid-19 pandemic in Makassar City. This analysis uses a descriptive qualitative approach, analyzing MSME business continuity plans during the Covid-19 pandemic through a literature review. The processes included data analysis, reduction, presentation, and conclusion. The results showed that the Covid-19 pandemic had an impact on the productivity and profit of MSMEs due to reduced distribution of raw materials, decreased profits, and decreased sales. The MSME business continuity strategy for increasing business productivity is performed by keeping the environment clean during the Covid-19 pandemic and expanding work facilities to a value of 100%, which is classified as extremely effective, while the business continuity strategy is performed through creativity and innovation in the products produced, as well as the use of technology in marketing products, which achieves a value of 95%.
Cupping Therapy Digital Marketing Strategy at the Hamdalah Cupping Center, Makassar City Zalkha Soraya; Alamsjah; Moh Rizki Mahda Putra; Rusni Hasni
Jurnal Manajemen Bisnis Vol. 10 No. 1 (2023): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v10i1.473

Abstract

This research is about Digital Marketing Strategy for Cupping Therapy at the Hamdalah Cupping Center in Makassar City based on an analysis of strengths, weaknesses, opportunities and threats (SWOT analysis). The aim of this research is to Know the Digital Marketing Strategy for Cupping Therapy at the Hamdalah Cupping Center in Makassar City based on SWOT analysis. The research method used is qualitative with descriptive method based on SWOT analysis. The results showed that the internal and external factors showed the IFAS (Internal Factor Analysis Summary) matrix obtained a value of 2.70 and EFAS (External Factor Analysis Summary) obtained a value of 2.96 and a digital marketing strategy based on SWOT analysis is to carry out market development and service development, carry out repositioning and Implementing Undifferentiated Marketing
Increasing MSME Revenues in Lalepo Village, Kahu District, Bone: The Impact of Public Business Loans (KUR) from BRI Unit Palattae Alamsjah; Zalkha Soraya; Murniati; Muslim Nursalam Akhmad
Jurnal Manajemen Bisnis Vol. 10 No. 2 (2023): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v10i2.557

Abstract

This study investigates the impact of People's Business Credit (KUR) provided by BRI Palattae Unit on the income growth among MSMEs in Lalepo Village, Kahu District, Bone Regency. The research was conducted over two months, from April to May 2022, within the confines of Lalepo Village. The research approach is quantitative, aligned with the positivist philosophy, which seeks to examine a specific population or sample to test predetermined hypotheses. This quantitative research employed a multiple linear regression model, and data analysis was conducted using the SPSS v25.0 application for Windows. The t-test results (partial) revealed a t-count value of 3.801, surpassing the t-table value of 2.014 at a significance level of 0.000. As the t-count value exceeds the t-table value with significance less than 0.05, the findings of this study confirm a positive and statistically significant influence of People's Business Credit (KUR) from Bank Rakyat Indonesia Palattae Unit, contributing to a 21.5 percent increase in the income of SMEs in Lalepo Village, Kahu District, Bone Regency. The remaining 78.5 percent of income variation is attributed to other unexamined variables.
Co-Authors A. Ade Wahyudi Asdar A. Nur Fitrianti Adiningrat, Andi Arifwangsa Adiningrat, Andi Arifwangsa Ainun Jaria Akhmad, Akhmad Alamsjah Alamsjah SE Alfisah Rusdian Amanda Pattapari Ambo Uleng Amir , Amir Amril Andayaningsih, Sri Andi Rahmawati Datu ARDIANSYAH ARDIANSYAH Armayanti Armayanti Ayu, Nabila Azizah Burhanuddin Burhanuddin Chadijah, Andi Della Puspita Sari Dwiyanti, Friska Eko Budi Satoto Fadila S, Nurjannah Fattah , Sulaeman Handriani Handriani Harfa, Muhammad Fadil Herman Callo Hilmi Hambali Hurul Aini Dzulqaidah Iftitah Resky Az-zahra J Intan Intan Irwan Abdullah Irwan Irwan Ismar Ismar J, Jusriadi Jam’an, Andi Karmila Karmila Khairul Ihsan, Khairul Khairunna Istiqamah Halim Khalilul Fuady Ashari ldra Wahyuni Liya Saputri M. Nur R M. Yusuf Alfian Rendra Anggoro Magfirahtun Tristiawati Rusli MAGHFIRAH Maharani, Astrid Marhumi, Sitti Milanda Hafid Moh Aris Pasigai Moh Rizki Mahda Putra Moh. Aris Pasigai Moh. Haris Pasigai Muahmmad Akib Muh Fahmi Fatha Muh. Syarif Ahmad Muhammad Akib Muhammad Akib Muhammad Miftahul Amin Muhammad Syachwal Zhalihin Murniati Muslim Nursalam Akhmad Mutmainnah Yasir Nasher, Tasya Fathiah Nasrullah Nasrullah Nasrullah Nasrullah Nasrullah Nooh, Samuel Andri Novi Puji Lestari Nurannisa Nurannisa Nurfatimah, Ghelvira Nurinaya Nurlina; M. Yusuf Alfian Rendra Anggoro Nursaid Nurul Fajihan Nusul Fikran Pasigai, Moh Aris Putri Radnin, Nur Uyuna Rahman, Farida Rahmansyah Rahmansyah Rajmia Sulianti Ramadhan, Ibnu Shabur Ranti Ranti Rini Sulistiyanti Risfayanti Rustam Risma Risma Rosdiayanti Rosdiayanti Ruliaty Ruliaty, Ruliaty Rusni Hasni Sari, Nur Husnita Sarifuddin Sherry Adelia Simpajo, Nurul Mumtazah Siti Aisyah Sitti Nurbaya Sri Haryani Sulaeman, Syarifuddin Sulaiman, Syarifuddin Sultan, Annisa Sulviani Syarthini Indrayani Syarthini Indrayani Andi Chadijah Temi Temi Tri Ananda Ulfatun Mutmainah Wa Ode Rayyani Wahyu Anugrah Warda Warda Widjayanti, Fefi Nurdiana Winahyu, Pawestri Wulandari Wulandari Yati Heryati