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Zalkha Soraya
Universitas Muhammadiyah Makassar
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Journal : International Journal of Community Service (IJCS)

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Empowering School Students Through Simple Digital Marketing Portfolio Creation Winahyu, Pawestri; soraya, Zalkha; Satoto, Eko Budi; Adelia, Sherry; Sarifuddin
International Journal of Community Service (IJCS) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijcs.v4i2.1530

Abstract

This community service programme employed a participatory, experiential learning approach to equip secondary school students at Sangkhom Islam Wittaya School, Hat Yai, Thailand, with basic digital marketing skills through the creation of digital portfolios. Thirty students, supported by three teachers, took part in interactive lectures, demonstrations, guided practice, project-based learning, and feedback sessions. Quantitative results from paired sample t-tests showed a significant improvement in knowledge and skills, with mean scores increasing from 55.40 (SD = 8.25) in the pre-test to 78.30 (SD = 7.10) in the post-test (t(29) = 11.25, p < 0.05). Qualitative findings reinforced these outcomes: students demonstrated active participation and creativity, reported greater confidence in applying digital concepts, and produced coherent portfolios; teachers also confirmed improvements in digital competencies aligned with the school’s literacy objectives. Overall, the programme proved effective in delivering practical and relevant learning experiences that significantly enhanced students’ digital literacy and entrepreneurial potential in line with the demands of the digital era.
Co-Authors A. Ade Wahyudi Asdar A. Nur Fitrianti Adiningrat, Andi Arifwangsa Adiningrat, Andi Arifwangsa Ainun Jaria Akhmad, Akhmad Alamsjah Alamsjah SE Alfisah Rusdian Amanda Pattapari Ambo Uleng Amir , Amir Amril Andayaningsih, Sri Andi Rahmawati Datu ARDIANSYAH ARDIANSYAH Armayanti Armayanti Ayu, Nabila Azizah Burhanuddin Burhanuddin Chadijah, Andi Della Puspita Sari Dwiyanti, Friska Eko Budi Satoto Fadila S, Nurjannah Fattah , Sulaeman Handriani Handriani Harfa, Muhammad Fadil Herman Callo Hilmi Hambali Hurul Aini Dzulqaidah Iftitah Resky Az-zahra J Intan Intan Irwan Abdullah Irwan Irwan Ismar Ismar J, Jusriadi Jam’an, Andi Karmila Karmila Khairul Ihsan, Khairul Khairunna Istiqamah Halim Khalilul Fuady Ashari ldra Wahyuni Liya Saputri M. Nur R M. Yusuf Alfian Rendra Anggoro Magfirahtun Tristiawati Rusli MAGHFIRAH Maharani, Astrid Marhumi, Sitti Milanda Hafid Moh Aris Pasigai Moh Rizki Mahda Putra Moh. Aris Pasigai Moh. Haris Pasigai Muahmmad Akib Muh Fahmi Fatha Muh. Syarif Ahmad Muhammad Akib Muhammad Akib Muhammad Miftahul Amin Muhammad Syachwal Zhalihin Murniati Muslim Nursalam Akhmad Mutmainnah Yasir Nasher, Tasya Fathiah Nasrullah Nasrullah Nasrullah Nasrullah Nasrullah Nooh, Samuel Andri Novi Puji Lestari Nurannisa Nurannisa Nurfatimah, Ghelvira Nurinaya Nurlina; M. Yusuf Alfian Rendra Anggoro Nursaid Nurul Fajihan Nusul Fikran Pasigai, Moh Aris Putri Radnin, Nur Uyuna Rahman, Farida Rahmansyah Rahmansyah Rajmia Sulianti Ramadhan, Ibnu Shabur Ranti Ranti Rini Sulistiyanti Risfayanti Rustam Risma Risma Rosdiayanti Rosdiayanti Ruliaty Ruliaty, Ruliaty Rusni Hasni Sari, Nur Husnita Sarifuddin Sherry Adelia Simpajo, Nurul Mumtazah Siti Aisyah Sitti Nurbaya Sri Haryani Sulaeman, Syarifuddin Sulaiman, Syarifuddin Sultan, Annisa Sulviani Syarthini Indrayani Syarthini Indrayani Andi Chadijah Temi Temi Tri Ananda Ulfatun Mutmainah Wa Ode Rayyani Wahyu Anugrah Warda Warda Widjayanti, Fefi Nurdiana Winahyu, Pawestri Wulandari Wulandari Yati Heryati