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Journal : Journal of Applied Management Studies

PENGARUH GAYA KEPEMIMPINAN DAN MOTIVASI TERHADAP KINERJA KARYAWAN MELALUI KEPUASAN KERJA DI HOTEL THE PATRA BALI RESORT & VILLAS Luh Kadek Budi Martini; Surya Nugraha
Journal of Applied Management Studies Vol. 4 No. 1 (2022): Journal of Applied Management Studies
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jamms.v4i1.61

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh gaya kepemimpinan dan motivasi terhadap kinerja karyawan melalui kepuasan kerja sebagai media intervening.Penelitian ini dilakukan di hotel The Patra Bali Resort & Villas di wilayah Kuta, Kabupaten Badung. Sampel yang digunakan yaitu pegawai tetap sebanyak 62 responden dengan probability sampling dan menggunakan sampling acak Stratified Random Sampling. Pengumpulan data dilakukan menggunakan kuesioner, wawancara dan arsip. Penelitian ini dilakukan dengan menggunakan analisis jalur (Path Analysis) dengan program SPSS 17.0 for windows. Hasil Penelitian menunjukkan gaya kepemimpinan dan motivasi berpengaruh positif dan signifikan terhadap kepuasan kerja, gaya kepemimpinan dan motivasi berpengaruh positif dan signifikan terhadap kinerja karyawan, kepuasan kerja berpengaruh positif dan signifikan terhadap kinerja karyawan serta kepuasan kerja mampu sebagai variabel intervening atau memediasi hubungan antara gaya kepemimpinan dan motivasi terhadap kinerja.
TANTANGAN DAN PELUANG BISNIS KONTRAK MANAJEMEN HOTEL DI ERA ADAPTASI KEBIASAAN BARU PADA PURI SIGNATURES DI BALI, INDONESIA Ni Wayan Sumariadhi; I Wayan Wijayasa; Luh Kadek Budi Martini; I Wayan Sonder
Journal of Applied Management Studies Vol. 4 No. 2 (2023): Journal of Applied Management Studies
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jamms.v4i2.75

Abstract

This article is the result of a case study research regarding the impact of the Covid-19 pandemic on the Hotel Management Contract business (hotel operator business) at Puri Signatures located in Bali, Indonesia. Research finds that the Covid-19 pandemic has affected companies from management to operational levels. At the management level, the Covid-19 pandemic has affected the ownership structure, organizational structure, and the change of brand from Puri Villas Indonesia to Puri Signatures. At the operational level, there have been major changes in terms of the cooperative relationship between management and clients, employment, marketing, partnership, and finance. However, the Covid-19 pandemic has provided an opportunity for companies to explore the performance of companies that are experiencing downsizing through new partnerships with a profit sharing system, and improve strategies towards digital marketing.
DIGITAL MARKETING DAN PERANAN ELECTRONIC WORD OF MOUTH SERTA INOVASI PRODUK PARIWISATA PENGARUHNYA TERHADAP LOYALITAS WISATAWAN DI MUSEUM GEOPARK BATUR KINTAMANI Luh Kadek Budi Martini; Ni Putu Widiastuti; Komang Sri Wahyuni Prabawathi
Journal of Applied Management Studies Vol. 4 No. 2 (2023): Journal of Applied Management Studies
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jamms.v4i2.77

Abstract

Batur Geopark is a geological tourism area located in Bangli Regency, Bali. This area is famous for its natural beauty, including Mount Batur which is the icon of the area. Another thing that attracts destinations in this area is the Batur Geopark Museum. Batur Geopark has long been a popular tourist destination. With this popularity, the visits to this destination area are quite high. Likewise, with the Batur Geopark Museum. With the high intention of tourists to visit, it is necessary to make efforts to maintain tourist loyalty. The purpose of this study was to analyze the effect of digital marketing, e-word of mouth, product innovation on the loyalty of Batur Geopark museum tourists. The location of this research is the Batur Kintamani Geopark Museum located on Jalan Raya Penelokan, Kintamani, Bangli, Bali Province. The method of determining the sample using random sampling with the slovin formula, with a total sample of 100 respondents. The data collection method in this study used a questionnaire with a scale likert (5 scale). The data analysis technique used is multiple linear regression analysis. The results showed that digital marketing has a positive and significant effect on tourist loyalty. The role of e-WOM has a positive and significant effect on tourist loyalty. Tourism product innovation has a positive and significant effect on tourist loyalty. Digital marketing, the role of e-WOM and tourism product innovation have a positive and significant effect on tourist loyalty.