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All Journal JURNAL SAINS PEMASARAN INDONESIA Sosiohumaniora Ekonomi Bisnis JDM (Jurnal Dinamika Manajemen) Jurnal Administrasi Bisnis Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Jurnal Ilmiah Manajemen dan Bisnis (JIMB) IMAGE AdBispreneur JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Jurnal Sosiologi USK (Media Pemikiran & Aplikasi) MBR (Management and Business Review) Jurnal Aplikasi Bisnis IJEBD (International Journal Of Entrepreneurship And Business Development) Scientific Journal of Reflection : Economic, Accounting, Management and Business Halaman Olahraga Nusantara : Jurnal Ilmu Keolahragaan JURNAL EDUCATION AND DEVELOPMENT LUGAS Jurnal Komunikasi JURISMA: Jurnal Riset Bisnis & Manajemen JIKA: Jurnal Ilmu Keuangan dan Perbankan Jurnal Perilaku dan Strategi Bisnis Organum: Jurnal Saintifik Manajemen dan Akuntansi JURNAL LENTERA BISNIS Jurnal Ekonomi Manajemen Kumawula: Jurnal Pengabdian Kepada Masyarakat Jurnal Ranah Komunikasi Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Business Economic, Communication, and Social Sciences Journal (BECOSS) Business Preneur : Jurnal Ilmu Administrasi Bisnis Forum Bisnis dan Kewirausahaan Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Bahtera Inovasi Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Jurnal Ilmu Komunikasi Dan Media Scriptura: Jurnal Ilmiah Komunikasi Gandiwa Jurnal Komunikasi Jurnal Indonesia Sosial Sains Score: Jurnal Lentera Manajemen Pemasaran Jurnal Bisnis dan Komunikasi Digital Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Serambi Engineering Jurnal Digital Bisnis, Modal Manusia, Marketing, Entrepreneurship, Finance, & Strategi Bisnis Manajemen : Jurnal Ekonomi Journal of Ekonomics, Finance, and Management Studies Ecoducation Jurnal Sosiologi USK (Media Pemikiran & Aplikasi)
Iwan Sukoco
Program Studi Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial Dan Politik, Universitas Padjajaran. Sumedang, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Public Health Social Sciences Other

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Journal : JURNAL SAINS PEMASARAN INDONESIA

 1 
Analisis Faktor Yang Mempengaruhi Pengambilan Keputusan Pembelian Produk Scarlett Whitening Melalui Peran Influencer Marketing Mutiara, Arla Triza; Sukoco, Iwan; Barkah, Cecep Saaftul; Novel, Nurillah Jamil Achmawati
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 22, No 3 (2023): Desember
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jspi.v22i3.174-186

Abstract

This research analyzes the decision-making process regarding the purchase of ScarlettWhitening skincare products through the role of influencer marketing. The researchutilized the Systematic Literature Review approach for its investigation. After conductingthe systematic literature review, the researchers discovered a total of 78 articles througha search conducted on Google Scholar. Subsequently, these articles were narroweddown to a final selection of 23 for descriptive analysis. The findings indicate that thefactors influencing the success of influencer marketing in influencing the purchasedecision of Scarlett Whitening products are trustworthiness, expertise, attractiveness,similarity, liking, and respect. The results of this study are expected to be considered byScarlett Whitening company in selecting influencers who align with these factors toencourage consumers to decide to purchase the product.
Co-Authors Achira, Naswa Arindya Achmawati, Nurillah Jamil Agustin, Fadia Etwina Nur Ahmad Hadi Fauzi Ahmad Zaki Airlangga Auliarachman Diadi Alifia, Rafika Zahwa Amalia Maretta Fadhila Amalia Maretta Fadhila Anindita Nurihan Ashar Rijal Fadillah Ashar Rijal Fadillah, Ashar Rijal Bambang Hermanto Bambang Hermanto Bangre, Desry Gusvani Barakah, Cecep Saeful Barkah, Cecep Saaftul Barkah, Cecep Safa'atul Barkah, Cecep Safa’atul Bintang, Mohammad Ridha Bukman Lian, Bukman Cecep Barkah Cecep Safa'atul Barkah Cecep Safa'atul Barkah Cecep Safa'atul Barkah Cecep Safaatul Barkah Cecep Safa’atul Barkah Cecep Safa’atul Barkah Cecep Safa’atul Barkah Charity Latanza Indahsari Dea Prameswari Dea Prameswari, Dea Diadi, Airlangga Auliarachman Dian Fordian Dian Nur Fu’adah Dinata, Aliya Rhamadhona Ditha Nurul Fazrin Egar Surya Fadia Etwina Nur Agustin Fadiyah Zahra Faradillah, Kania Octa Farhan Maulana Farisadri Fauzan Fauzi, Ahmad Hadi Fazrin, Ditha Nurul Ginanjar, Jajang Grace Victory Hasan Farisi Healthy Nirmalasari, Healthy Herwan Abdul Muhyi Herwan Abdul Muhyi - Ilham Gemiharto Ivan Yulivan Khoirunnisa, Safira Aulia Lathifah, Dinar Lazuardi, Muhammad Lutfi Lina Auliana Lina Aulina Linda Kurniawati Linda Kurniawati, Linda Luqia Nurintan, Cherilda Luthfi Thirafi Margo Purnomo Mas Rasmini Mellani Rizki Yustianisa Mochammad Rifky Pamungkas Mohammad Ridha Bintang Muhamad Alvi Irpansyah Muhammad Lutfi Lazuardi Mutiara, Arla Triza Nathasya Femi Ekarista Novianti, Reva Nur Azura Sanusi Nur Dina Nurillah Jamil Achmawati Novel Octavia, Fitriani Pratami Wulan Tresna, Pratami Wulan Prihadini, Diana Putra, Muhammad Juliansyah R. Anang Muftiadi Rafika Zahwa Alifia Rahma Dafitri Raissa, Nasywa Zeint Raja Ainaya Alfatiha Ratna Meisa Dai Ratna Meisa Dai, Ratna Meisa Rivani, Rivani Rosana Dewi Rusdin - Rusdin . Rusdin Tahir, Rusdin Sabila Nurul Fauziah Safa’atul Barkah, Cecep Safitri, Erlin Sahilah, Syahzanan Salma Shofia Rosyda Salman, Rifa Syakira Salsabila Azzahra, Anandita Sankist Herdiyani Sari Usih Natari Sitio, Nurul Mardhiah Sudarto, Syahrial Maulana Suhal Kusairi Suryani, Octavia Suryanto Suryanto Suryanto Suryanto Tradiga Nur Aziz Aziz Tribowo Rachmat Fauzan Vania Sekarayodya Raharjo Wahyu Gunawan Yunimar . Zaenal Muttaqin Zaenal Muttaqin Zaenal Muttaqin Zharifah, Nasywa Zulkifli Harahap