Article Per Year (5 Year)
p-Index From 2021 - 2026
8.914
P-Index
This Author published in this journals
All Journal JURNAL SAINS PEMASARAN INDONESIA Sosiohumaniora Ekonomi Bisnis JDM (Jurnal Dinamika Manajemen) Jurnal Administrasi Bisnis Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Jurnal Ilmiah Manajemen dan Bisnis (JIMB) IMAGE AdBispreneur JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Jurnal EMT KITA Jurnal Sosiologi USK (Media Pemikiran & Aplikasi) MBR (Management and Business Review) Jurnal Aplikasi Bisnis IJEBD (International Journal Of Entrepreneurship And Business Development) Scientific Journal of Reflection : Economic, Accounting, Management and Business Halaman Olahraga Nusantara : Jurnal Ilmu Keolahragaan JURNAL EDUCATION AND DEVELOPMENT LUGAS Jurnal Komunikasi JURISMA: Jurnal Riset Bisnis & Manajemen JIKA: Jurnal Ilmu Keuangan dan Perbankan Jurnal Perilaku dan Strategi Bisnis Organum: Jurnal Saintifik Manajemen dan Akuntansi JURNAL LENTERA BISNIS Jurnal Ekonomi Manajemen Kumawula: Jurnal Pengabdian Kepada Masyarakat Responsive: Jurnal Pemikiran dan Penelitian Administrasi, Sosial, Humaniora dan Kebijakan Publik Jurnal Ranah Komunikasi Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Business Economic, Communication, and Social Sciences Journal (BECOSS) Business Preneur : Jurnal Ilmu Administrasi Bisnis Forum Bisnis dan Kewirausahaan Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Bahtera Inovasi Jurnal Ilmu Komunikasi Dan Media Scriptura: Jurnal Ilmiah Komunikasi Reviu Akuntansi, Manajemen, dan Bisnis Gandiwa Jurnal Komunikasi Jurnal Indonesia Sosial Sains Score: Jurnal Lentera Manajemen Pemasaran Jurnal Bisnis dan Komunikasi Digital Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal Serambi Engineering (JSE) Jurnal Digital Bisnis, Modal Manusia, Marketing, Entrepreneurship, Finance, & Strategi Bisnis Economic and Education Journal (Ecoducation) Manajemen : Jurnal Ekonomi Journal of Ekonomics, Finance, and Management Studies HUMANUS : Jurnal Sosiohumaniora Nusantara Ecoducation Jurnal Sosiologi USK (Media Pemikiran & Aplikasi) Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Iwan Sukoco
Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Padjadjaran
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Public Health Social Sciences Other

Published : 90 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search
Journal : JURNAL LENTERA BISNIS

 1 
PERAN STRATEGI KOMUNIKASI PEMASARAN BUSINESS TO BUSINESS (B2B) DALAM MENINGKATKAN PENJUALAN ONLINE (STUDI KASUS PADA BISNIS FIRSTHAND SELLER) Faradiba Sabina Erdian; Cecep Safa’atul Barkah; Iwan Sukoco Sukoco; Nurillah Jamil Achmawati Novel
JURNAL LENTERA BISNIS Vol. 12 No. 3 (2023): JURNAL LENTERA BISNIS, September 2023
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v12i3.843

Abstract

The use of the internet and social media has brought significant changes to buying and selling activities, especially in online shopping. In the Business to Business (B2B) context, marketing communication strategies play a crucial role in enhancing online sales. This research aims to analyze the role of marketing communication strategies in increasing online sales for small B2B businesses, such as Mimosh. The research employs a qualitative descriptive approach, using observation and interviews with Mimosh's owner and CEO. The research findings indicate that Mimosh utilizes social media platforms, such as Facebook and WhatsApp groups, for online marketing. The applied marketing communication strategies include personal selling and relationship marketing. Personal selling is carried out through video, photo, and written content on Facebook to reach potential audiences and resellers. Mimosh also builds a professional profile with comprehensive information about products, advantages, benefits, and clear contact details. Relationship marketing is achieved by providing client satisfaction and building long-term relationships. This research highlights the importance of appropriate communication strategies in the B2B business context and provides recommendations to Mimosh management based on the research findings. Keywords: Business B2B, Online Sales, Marketing Communication Strategy
STRATEGI PEMASARAN PERUSAHAAN DALAM MEMPERTAHANKAN PENJUALAN PADA BISNIS BAKERY LOT.BUTTER Fadiyah Zahra; Iwan Sukoco; Cecep Safa’atul Barkah
JURNAL LENTERA BISNIS Vol. 13 No. 2 (2024): JURNAL LENTERA BISNIS, Mei 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i2.1148

Abstract

Lot.butter, a bakery business founded in Bandung in 2021, has succeeded in attracting attention with its quality products, especially Daifuku which went viral in 2023 thanks to reviews from famous Instagram celebrities. The popularity and sales of Lot.butter have increased significantly, in contrast to the trend of artist cake businesses in 2017 which did not last long because they only relied on popularity without the support of business skills. To avoid a similar fate, Lot.butter plans a mature marketing strategy to maintain sales. This research uses qualitative methods with IFE, EFE, IE, SWOT and QSPM analysis, as well as data collection techniques through interviews with 7 informants and documentation studies. As a result, marketing strategies through various social media platforms such as Tiktok, Facebook, Twitter and YouTube, exclusive promotions with online delivery partners, as well as expansion into the Jakarta bakery market are recommended.
ANALISIS TASK PERFORMANCE DALAM LINGKUNGAN KERJA: STUDI PERBANDINGAN KARYAWAN GENERASI Z DAN MILENIAL PADA PT. BANK PERKREDITAN RAKYAT SARIKUSUMA SUYA Achira, Naswa Arindya; Sukoco, Iwan; Sitio, Nurul Mardhiah
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.2026

Abstract

Current  changes  in  workforce composition  indicate that  Generation  Z  and  Millennials dominate the workforce, including in the banking industry, such as PT. Bank Perkreditan Rakyat Sarikusuma Suya (BPR SKS). The differences in characteristics between these generations raise questions about the task performance demonstrated by these two generations. This study aimed to analyze the task performance achievements of Generation Z and Millennial employees in the same workplace in depth, focusing on job quality, job quantity, and job time limits. The research employed a quantitative approach, with questionnaires distributed to employees at BPR SKS as the data collection instrument. Hypothesis testing using an Independent Sample t-test showed a significance value of 0.284, indicating no significant difference between Generation Z and Millennial employees in task performance achievement in the workplace. However, differences in work patterns and perceptions were found between employees from both generations. The study concluded that although there were no significant differences in performance, differences in work patterns and perceptions are important as a basis for a company's Human Resources (HR) management.
Co-Authors Achira, Naswa Arindya Agustin, Fadia Etwina Nur Ahmad Hadi Fauzi Ahmad Zaki Airlangga Auliarachman Diadi Ajeng Putri Hanifah Alifia, Rafika Zahwa Amalia Maretta Fadhila Anandita Salsabila Azzahra Anindita Nurihan Ashar Rijal Fadillah Ashar Rijal Fadillah, Ashar Rijal Ayudhiya, Jihan Syairaa Paras Putri Bambang Hermanto Bambang Hermanto Bangre, Desry Gusvani Barkah, Cecep Saaftul Barkah, Cecep Safa'atul Barkah, Cecep Safa’atul Bintang, Mohammad Ridha Bukman Lian, Bukman Cecep Barkah Cecep Safa'atul Barkah Cecep Safa'atul Barkah Cecep Safa'atul Barkah Cecep Safa'atul Barkah Cecep Safa'atul Barkah Cecep Safaatul Barkah Cecep Safa’atul Barkah Cecep Safa’atul Barkah Cecep Safa’atul Barkah Cecep Safa’atul Barkah Cecep Safa’atul Barkah Cecep Safa’atul Barkah Charity Latanza Indahsari Dea Prameswari Dea Prameswari, Dea Diadi, Airlangga Auliarachman Dian Fordian Dian Nur Fu’adah Dinata, Aliya Rhamadhona Ditha Nurul Fazrin Egar Surya Fadiyah Zahra Faradiba Sabina Erdian Farhan Maulana Farhan Muhammad Achdiat Farisadri Fauzan Fauzi, Ahmad Hadi Fazrin, Ditha Nurul Ginanjar, Jajang Grace Victory Hasan Farisi Healthy Nirmalasari, Healthy Herwan Abdul Muhyi Herwan Abdul Muhyi - Ilham Gemiharto Ivan Yulivan Khoirunnisa, Safira Aulia Lathifah, Dinar Lazuardi, Muhammad Lutfi Lina Auliana Lina Aulina Linda Kurniawati Linda Kurniawati, Linda Luqia Nurintan, Cherilda Luthfi Thirafi Margo Purnomo Mas Rasmini Mellani Rizki Yustianisa Mochammad Rifky Pamungkas Mohammad Ridha Bintang Muhamad Alvi Irpansyah Muhammad Lutfi Lazuardi Mutiara, Arla Triza Nasywa Zharifah Nathasya Femi Ekarista Novianti, Reva Nur Azura Sanusi Nur Dina Nurillah Jamil Achmawati Novel Nurillah Jamil Achmawati Novel Nurillah Jamil Achmawati Novel Nurillah Jamil Achmawati Novel Nurillah Jamil Achmawati Novel Nurul Aini Octavia, Fitriani Pratami Wulan Tresna Pratami Wulan Tresna, Pratami Wulan Prihadini, Diana Putra, Muhammad Juliansyah R. Anang Muftiadi Rafika Zahwa Alifia Raharjo, Vania Sekarayodya Rahma Dafitri Raissa, Nasywa Zeint Raja Ainaya Alfatiha Ratna Meisa Dai, Ratna Meisa Rivani, Rivani - Rosana Dewi Rusdin - Rusdin . Rusdin Tahir, Rusdin Sabila Nurul Fauziah Safa’atul Barkah, Cecep Safitri, Erlin Sahilah, Syahzanan Salma Shofia Rosyda Salman, Rifa Syakira Salsabila Azzahra, Anandita Samson CMS Sankist Herdiyani Sari Usih Natari Siti Alyqha Mahira Sitio, Nurul Mardhiah Sudarto, Syahrial Maulana Suhal Kusairi Suryani, Octavia Suryanto Suryanto Suryanto Suryanto Syahzanan Sahilah Tradiga Nur Aziz Aziz Tribowo Rachmat Fauzan Wahyu Gunawan Yunimar . Zaenal Muttaqin Zaenal Muttaqin Zaenal Muttaqin Zharifah, Nasywa Zulkifli Harahap