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All Journal Jurnal Bisnis dan Ekonomi JURNAL DERIVAT: JURNAL MATEMATIKA DAN PENDIDIKAN MATEMATIKA Transformasi: Jurnal Pengabdian Masyarakat Panrita Abdi - Jurnal Pengabdian pada Masyarakat AKUNTANSI DEWANTARA Efektor Jurnal Kreativitas PKM Abditani : Jurnal Pengabdian Masyarakat To Maega: Jurnal Pengabdian Masyarakat Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Pengabdian Masyarakat Bumi Raflesia Bisman (Bisnis dan Manajemen): The Journal of Business and Management Jurnal Ilmiah Manajemen Kesatuan AKMENIKA Jurnal Pengabdian UNDIKMA Jurnal Cafetaria Jurnal Pusat Akses Kajian Manajemen Buletin Abdi Masyarakat (BAM) Proceeding of The International Conference on Economics and Business International Journal of Economics and Management Research UBMJ (UPY Business and Management Journal) Mestaka: Jurnal Pengabdian Kepada Masyarakat Journal of Management and Social Sciences Jurnal Pengabdian Kepada Masyarakat Journal of Islamic Economic Scholar Aktiva: Jurnal Manajemen dan Bisnis Holistik Analisis Nexus COUNT: Journal of Accounting, Business and Management JPS (Jurnal Perbankan Syariah) International Journal of Economics and Management Research ABDIMAS NUSANTARA
Anindita Imam Basri
Program Studi Manajemen, Fakultas Bisnis, Universitas PGRI Yogyakarta
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : Efektor

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Pengaruh Kualitas Produk, Citra Merk, dan Iklan Terhadap Keputusan Pembelian Konsumen pada Kosmetik Purbasari Di Kota Yogyakarta Imam Basri, Anindita; Sumarni, Murti; Lady Nor Astuti, Erika; Dyah Herdiany, Hapsari
Efektor Vol 10 No 1 (2023): Efektor Vol.10 No.1 Tahun 2023
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/e.v10i1.18891

Abstract

The research aims to investigate whether product quality, brand image, and advertising have an impact on the purchase decision of Purbasari cosmetic consumers in Yogyakarta. The population refers to Purbasari cosmetic consumers in Yogyakarta. The research sample consists of 100 respondents, selected through purposive sampling. Data is collected through primary data from a questionnaire distributed to the respondents. The analysis used is multiple linear regression analysis. The calculation process is done using IBM SPSS 20. The results of the research indicate that product quality, brand image, and advertising have a significant impact on purchase decision simultaneously.
Self Expressiveness, Brand Trust, Hedonic Product, Brand Community, Word of Mouth, dan Brand Experience Terhadap Brand Love pada Merek Vespa Herdiany, Hapsari Dyah; Basri, Anindita Imam; Utomo, Chandra Wisnu; Pramudya, Krisna
Efektor Vol 11 No 1 (2024): Efektor Vol.11 No.1 Tahun 2024
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/e.v11i1.21428

Abstract

Self-expressiveness, brand trust, hedonic product, brand community, word of mouth, and brand experience regarding brand love for Vespa brand motorbikes are the titles of this research. The population is someone who has used, purchased and used Vespa products in Indonesia. The sample in this study amounted to 260 respondents using non-probability sampling. The research method uses a quantitative approach and data analysis uses multiple linear regression. The results of the t-test showed that the significance value of the four independent variables was <0.05; all independent variables partially had a positive effect on the dependent variable. The F test shows that self-expressiveness, brand trust, hedonic product, brand community, word of mouth, and brand experience on brand love have a simultaneous influence with a calculated F value of 31,436 with a significance of 0.000 (<0.5).
Co-Authors Adi Kurniawan Adi Pamungkas Afifah, Linda Dewi Nur Afriany, Arista Natia Ahsan Sumantika Anandita Zulia Putri Anisa Wijaya Putri Anisya Naryati Anisya Naryati Anita Bella Susilowati Apriliyanti, Triana Ardita Febriana, Elsa Ari Prasetyo Arif Aulia Arif Sudaryana Arif Sudaryana Arista Natia Afriany Arista Natia Afriany Aryanda, Pradita Nindya Asnawati , Agis Puji Awang Herjuna Azhar, Jeihan Ali Baliawan, Prastara Rangga Dito Bidia Risanti Bintang Wicaksono Bryan Ramadan Bui, Vinsensia Elsiana Sibilia Dandi, Aptirpianus Dewi Manda Sari Didi Setiadi Dyah Herdiany, Hapsari Faizal Ardiyanto Faizal Ardiyanto, Faizal Fajar Hamid Alwi Farhan, Fikri Firdaus, Rida Nur Galih Wisnu Broto Ghifar Zalzalah, Guruh Guruh Ghifar Zalzalah Hanindya Amelia Putri Hapsari, Hapsari Dyah Herdiany Hartanto, Fahmi Fajri Haryadi, Luis Herdiany, Hapsari Dyah Hernan Sugiantara Hidayah, Nasrul Iin Nuraini Agustina Kumalasari Ika Desti Yuliana Inayat Hanum Indriati Insani, Widya Purna Putri Istiana Iswantoro, Veri Jana, Padrul Kasnowo Kasnowo Kasnowo Kasnowo kasnowo, kasnowo Khairunnisa, Tiara Lady Nor Astuti, Erika Muhammad Iqbal Mahdi MUNAWAROH, SANY Murniady Muchran Murti Sumarni Murti Sumarni Murti Sumarni, Murti Natalia Ratna Ningrum Natalia Ratna Ningrum Nindya Aryandha, Pradita Ningrum, Natalia Ratna Nur Samsiah, Fitriana Nur Wahyu Lestari Pramudiati, Ningrum Pramudya, Krisna Prasetiono Nugroho Prastara Rangga Dito Baliawan Pratiwisari, Dyah Prayogi, Dicki Prima Rosyadah Puguh Bintang Pamungkas Puspitaningrum, Febriana Dewi Putranti, Latifah Putri, Ade Ratna Ramadan Gibrihi Ratih Setyaningrum Risqia Nikma Maula Rizka Aulia Revani Rizky Ismail Fauzi Rohmat Isnanto Safaat, Ardi Safarudin Samuel Tri Nugroho Santika, Dhea Saputra, Ardi Wahyu Sembiring, Noval Christianto Adytia Septi Wandari, Tarisa Septi Yawan, Andika Setiawan, Rivan Sheva Damayanti, Elfira Siti Nur Utaminingsih Sudaryan, Arif Sudaryana, Arif Sumiyar, Wulan Padang Suryani Suryani Syahri Alkaf Hidayat Taufan Sukmawijaya Tisya, Valsa Ayunda Titik Nurrohmah Utomo, Chandra Wisnu Valsa Ayunda Tisya Valsa Ayunda Tisya Valsa Ayunda Tisya Wiraswati, Ananda Yati Suhartini, Yati Yuli Rahayu, Puput Yuliani Dwi Astiti Zahroni, Anisa Bayu