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All Journal Jurnal Bisnis dan Ekonomi JURNAL DERIVAT: JURNAL MATEMATIKA DAN PENDIDIKAN MATEMATIKA Transformasi: Jurnal Pengabdian Masyarakat Panrita Abdi - Jurnal Pengabdian pada Masyarakat AKUNTANSI DEWANTARA Efektor Jurnal Kreativitas PKM Abditani : Jurnal Pengabdian Masyarakat To Maega: Jurnal Pengabdian Masyarakat Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Pengabdian Masyarakat Bumi Raflesia Bisman (Bisnis dan Manajemen): The Journal of Business and Management Jurnal Ilmiah Manajemen Kesatuan AKMENIKA Jurnal Pengabdian UNDIKMA Jurnal Cafetaria Jurnal Pusat Akses Kajian Manajemen Buletin Abdi Masyarakat (BAM) Proceeding of The International Conference on Economics and Business International Journal of Economics and Management Research UBMJ (UPY Business and Management Journal) Mestaka: Jurnal Pengabdian Kepada Masyarakat Journal of Management and Social Sciences Jurnal Pengabdian Kepada Masyarakat Journal of Islamic Economic Scholar Aktiva: Jurnal Manajemen dan Bisnis Holistik Analisis Nexus COUNT: Journal of Accounting, Business and Management JPS (Jurnal Perbankan Syariah) International Journal of Economics and Management Research ABDIMAS NUSANTARA
Anindita Imam Basri
Program Studi Manajemen, Fakultas Bisnis, Universitas PGRI Yogyakarta
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : AKMENIKA

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Pengaruh Keahlian, Kepercayaan, Daya Tarik, Keakraban, Kesukaan, dan Kesamaan Influencer Tiktok terhadap Keterikatan Merek Kasnowo; Ramadan Gibrihi; Anindita Imam Basri
Akmenika: Jurnal Akuntansi dan Manajemen Vol. 19 No. 2 (2022): AKMENIKA
Publisher : Universitas PGRI Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/akmenika.v19i2.4155

Abstract

This study has the effect of expertise, trust, attar ctiveness, familiarity, liking, and similarity of TikTok influencers on brand engagement. The research was conducted in the Special Region of Yogyakarta in 2022. The population of this study were all TikTok users in Yogyakarta. The sample of this research is 140 respondents. The sampling technique in this study used a non-probability sampling technique using a purposive sampling method and this study used multiple linear regression analysis. The results of this study obtained the following regression equation. The results of this study prove that expertise has a positive and significant effect on brand attachment, trust has a positive and significant effect on brand attachment, attractiveness has a positive and significant effect on brand attachment, familiarity has a positive and significant effect on brand attachment, liking has a positive and insignificant effect on engagement. brand, and similarity has a positive and significant effect on brand attachment. The results of the study of six independent variables have a simultaneous influence on buying interest. This study is explained by the adjusted R Square of 43.3%.
Co-Authors Adi Kurniawan Adi Pamungkas Afifah, Linda Dewi Nur Afriany, Arista Natia Ahsan Sumantika Anandita Zulia Putri Anisa Wijaya Putri Anisya Naryati Anisya Naryati Anita Bella Susilowati Apriliyanti, Triana Ardita Febriana, Elsa Ari Prasetyo Arif Aulia Arif Sudaryana Arif Sudaryana Arista Natia Afriany Arista Natia Afriany Aryanda, Pradita Nindya Asnawati , Agis Puji Awang Herjuna Azhar, Jeihan Ali Baliawan, Prastara Rangga Dito Bidia Risanti Bintang Wicaksono Bryan Ramadan Bui, Vinsensia Elsiana Sibilia Dandi, Aptirpianus Dewi Manda Sari Didi Setiadi Dyah Herdiany, Hapsari Faizal Ardiyanto Faizal Ardiyanto, Faizal Fajar Hamid Alwi Farhan, Fikri Firdaus, Rida Nur Galih Wisnu Broto Ghifar Zalzalah, Guruh Guruh Ghifar Zalzalah Hanindya Amelia Putri Hapsari, Hapsari Dyah Herdiany Hartanto, Fahmi Fajri Haryadi, Luis Herdiany, Hapsari Dyah Hernan Sugiantara Hidayah, Nasrul Iin Nuraini Agustina Kumalasari Ika Desti Yuliana Inayat Hanum Indriati Insani, Widya Purna Putri Istiana Iswantoro, Veri Jana, Padrul Kasnowo Kasnowo Kasnowo Kasnowo kasnowo, kasnowo Khairunnisa, Tiara Lady Nor Astuti, Erika Muhammad Iqbal Mahdi MUNAWAROH, SANY Murniady Muchran Murti Sumarni Murti Sumarni Murti Sumarni, Murti Natalia Ratna Ningrum Natalia Ratna Ningrum Nindya Aryandha, Pradita Ningrum, Natalia Ratna Nur Samsiah, Fitriana Nur Wahyu Lestari Pramudiati, Ningrum Pramudya, Krisna Prasetiono Nugroho Prastara Rangga Dito Baliawan Pratiwisari, Dyah Prayogi, Dicki Prima Rosyadah Puguh Bintang Pamungkas Puspitaningrum, Febriana Dewi Putranti, Latifah Putri, Ade Ratna Ramadan Gibrihi Ratih Setyaningrum Risqia Nikma Maula Rizka Aulia Revani Rizky Ismail Fauzi Rohmat Isnanto Safaat, Ardi Safarudin Samuel Tri Nugroho Santika, Dhea Saputra, Ardi Wahyu Sembiring, Noval Christianto Adytia Septi Wandari, Tarisa Septi Yawan, Andika Setiawan, Rivan Sheva Damayanti, Elfira Siti Nur Utaminingsih Sudaryan, Arif Sudaryana, Arif Sumiyar, Wulan Padang Suryani Suryani Syahri Alkaf Hidayat Taufan Sukmawijaya Tisya, Valsa Ayunda Titik Nurrohmah Utomo, Chandra Wisnu Valsa Ayunda Tisya Valsa Ayunda Tisya Valsa Ayunda Tisya Wiraswati, Ananda Yati Suhartini, Yati Yuli Rahayu, Puput Yuliani Dwi Astiti Zahroni, Anisa Bayu