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GET TO KNOW WHAT HAPPEN THROUGH SOCIAL MEDIA ANALYSIS USING BRAND24 Septiasari, Abellia; Rizqi Amelia, Aulya; Dyah Larasati, Annita; Hartanto, Jonathan Chris; Martsha Buana, Salsabilla Ayundha; Mawardi, Viny Christanti
Jurnal Serina Abdimas Vol 2 No 2 (2024): Jurnal Serina Abdimas
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jsa.v2i2.29294

Abstract

In utilising social media as a means of product promotion, a brand can collaborate with an influencer and/or famous artist to market the brand's products. The use of analytic tools can make a business or brand effective by looking at consumer communication, whether the brand's marketing has a good or bad impact on its target market. This social media analytics activity is concerned with collecting data from relevant social media, analysing the data collected, and disseminating the findings accordingly to support their business activities. The purpose of this seminar is to assist partners in increasing their knowledge about social media analysis and social media analytics using tools, also for partners to have the ability to make decisions based on the results of analyses on social media. After the seminar, the partners are expected to reflect on how the use of social media has changed the way they communicate, interact with others, and access information. This can be a strong basis for personal reflection on the positive and negative impacts of social media in their lives.
PENDAMPINGAN PEMBUATAN MATERI SEKOLAH DENGAN PERPLEXITY AI UNTUK GURU SEKOLAH NEGERI KALIDERES Mawardi, Viny Christanti; Ricky Cangniago; Saskia Lavinsky
Jurnal Serina Abdimas Vol 3 No 2 (2025): Jurnal Serina Abdimas
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jsa.v3i2.35117

Abstract

This community service activity aimed to provide training on using Perplexity AI for creating learning materials for elementary school teachers in the Kalideres area, West Jakarta. The training involved 24 elementary school teachers from 11 different schools and used a descriptive qualitative approach to analyze the implementation process and outcomes. The methods included observation, documentation, and evaluation through questionnaires distributed to participants. The workshop consisted of several stages: introduction to artificial intelligence in education, demonstration of Perplexity AI features and benefits, hands-on practice sessions for creating curriculum-appropriate learning materials, discussions and feedback, and activity evaluation. The results showed that 96% of participants gave high ratings (scores 4 and 5 on a scale of 1-5) for the overall workshop activities, with the majority of participants giving a score of 5 (excellent) for almost all evaluation aspects. Participants provided very positive feedback, stating that this training was very interesting, insightful, and beneficial for improving their teaching abilities, especially in creating more innovative learning materials. Despite receiving positive responses, participants also provided constructive suggestions for improvement, including extending training duration, improving technical facilities, and organizing continuous programs with more diverse AI materials. The training successfully demonstrated how AI can assist teachers in efficiently creating systematic and easily understood learning materials while maintaining the essential human role in education. This activity also successfully improved teachers' digital literacy and motivated them to further explore the use of AI technology in their teaching activities. ABSTRAK Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memberikan pelatihan penggunaan Perplexity AI dalam pembuatan materi pembelajaran bagi guru sekolah dasar di wilayah Kalideres, Jakarta Barat. Pelatihan melibatkan 24 guru sekolah dasar dari 11 sekolah berbeda dan menggunakan pendekatan deskriptif kualitatif untuk menganalisis proses pelaksanaan dan hasilnya. Metode yang digunakan meliputi observasi, dokumentasi, dan evaluasi melalui formulir yang disebarkan kepada peserta. Workshop terdiri dari beberapa tahapan: pengenalan kecerdasan buatan dalam pendidikan, pemaparan fitur dan manfaat Perplexity AI, sesi praktik langsung pembuatan materi pembelajaran sesuai kurikulum, diskusi dan umpan balik, serta evaluasi kegiatan. Hasil menunjukkan bahwa 96% peserta memberikan penilaian tinggi (nilai 4 dan 5 dari skala 1-5) terhadap keseluruhan kegiatan workshop, dengan mayoritas peserta memberikan nilai 5 (sangat baik) untuk hampir semua aspek evaluasi. Peserta memberikan umpan balik yang sangat positif, menyatakan bahwa pelatihan ini sangat menarik, menambah wawasan, dan bermanfaat untuk meningkatkan kemampuan mengajar mereka, terutama dalam pembuatan materi pembelajaran yang lebih inovatif.Meskipun mendapat respons positif, peserta juga memberikan saran konstruktif untuk perbaikan, antara lain perpanjangan waktu pelatihan, perbaikan fasilitas teknis, dan penyelenggaraan program berkelanjutan dengan materi AI yang lebih beragam. Pelatihan berhasil menunjukkan bagaimana AI dapat membantu guru dalam membuat materi pembelajaran yang sistematis dan mudah dipahami secara efisien sambil tetap mempertahankan peran penting manusia dalam pendidikan. Kegiatan ini juga berhasil meningkatkan literasi digital guru dan memotivasi mereka untuk mengeksplorasi lebih lanjut penggunaan teknologi AI dalam aktivitas mengajar.
Co-Authors Agus Budi Dharmawan Albert Jeremy Aleksander Nihcolson Andre Ertanto Andre Raymond Andreas Andreas Andreas Andreas Andreas Khosasi Anggreiny, Phoebe Cecilia Angkasa, Adhelia Anindita Septiarini, Anindita Antonius Sakti Wiradinata ARDAN, MOHAMAD Ardianto Ardianto Arwi, Adelia Vannissa Augusfian, Fendy Bagus Mulyawan bagus Mulyawan Benedicta, Cheria Berlin Ong Karo Karo Billy Fernando Bryan Filemon Buana, Salsabila Ayunda Martsa Calvin Calvin Carlene Lim Carlene Lim Caroline Wili Harto Chintia, Tiffany Dali S Naga Dali S. Naga Dali S. Naga Dali S. Naga Dali S. Naga, MMSI Dali S.Naga Dali Santun Naga Daniel Daniel Daniel Daniel Darius A Haris Darius Andana Haris Darryl Kresnadi Nugroho Davin Pratama Dedi Trisnawarman Denis Kusbowo Desi Arisandi Desi Arisandi Desi Arisandi Dessy Yanti Destu Adiyanto Devi Ayu Permatasari Devin Abipraya Dewi Triani Didit Suprihanto, Didit Dinata, Fredickson Dyah Larasati, Annita Edward Darmaja Edy Susanto Endah Purnamasari Endah Setyaningsih Erikson T Erikson T Erwin Erwin Ery Dewayani Fat, Joni Fendy Augusfian Ferry Ruben Yudistira Ferry Ruben Yudistira Yudistira, Ferry Ruben Yudistira Freddy Kurniawan Fredickson Dinata Fundroo Orlando Geraldine, Karmelia Gerry Geraldicky Gian Praista Gunadi, Alvin Nicolas Haikal M, Andrew Hamdani Hamdani Handoko Susanto Handoko Susanto, Handoko Handry Wardoyo Hanven Pradana Hartanto, Jonathan Chris Helen, Helen Hendri Yukianto Hendri Yukianto, Hendri Hendryli, Janson Henry Hartono Herman, Sylvia Hetty Karunia Tunjungsari Husada, Yusianne Kasih Irvan Lewenusa Irvan Lewenusa, Irvan Ivanka, Risa James Eklie Janson Hendryli Janson Hendryli Janson Hendryli Janson Hendryli Janson Hendryli Januar Mansur Jeanny Pragantha Jeanny Pragantha Jeffri Alimin Jesica Jesica Jesica Kurniadi, Jesica Jesslyn Jesslyn Jimmy Jimmy Joko Joko Jonathan Adrian Wibowo Joshua Octavianus Joshua Octavianus, Joshua Julius Evan Harya Chandra Kalyani, Khema Dwi Karo Karo, Berlin Ong Kenneth Hakim Kevin kevin Kevin Kurniawan H. Kevin Prasetio Kevin The Kuncoro Yoko Lavenia Lely Hiryanto Lie, Nadia Natha Livienia Livienia Manatap Dolok Lauro, Manatap Dolok Maria Asinta Marpaung Maria Asinta Marpaung, Maria Asinta Marsel Dwiputra Marsel Dwiputra, Marsel Martsha Buana, Salsabilla Ayundha Marvellino Mei Ie Meiliansyah, Carens Berliyanti Meiriani Tjandra Meiriani Tjandra Meiske Yunitree Suparman Michael, Valentino Muhammad Farras Mutiara Ramadhani Sugiri Mutiara, Maitri Widya Nadia Natha Lie Naga, Dali S. Natasya, Stephanie Niki Valentine Niki Valentine, Niki Novario Jaya Perdana Nurmadewi, Dita Okengwu, Ugochi A Orlando, Fundroo Pangandaheng, Grasella Aldonia Pharadya Ajeng Swari Sukmawati Phung, Mulan Prabu Alif Anggadiputra Prof. Dr. Ir. Dali S. Naga, MMSI Pusaka, Semerdanta Putra Lukita Putri, Aneesa Joenice rani puspitasari Rendi Kristyadi Ricky Cangniago Ricky Martin Rini, Cika Puspita Riwanda, Josephine Kayla Riyanto, Radika Yudha Rizqi Amelia, Aulya Robertus Budihalim Robertus Budihalim, Robertus Rudy Rudy Salsabila, Nur Maya Saskia Lavinsky Septiasari, Abellia Sharlene Solikhah, Nafia Stenly Tirta Wijaya stephanie stephanie Steven Steven Dharmawan Steven Muliadi Steven Muliadi, Steven Steven Steven Supriyanton, Adolf Asih Susilo, Andri Sylvia Wulandari, Sylvia TAKESHI, CECILIANA Tania Rizgitta Tony Tony Tony Tony TRI SUTRISNO TRI SUTRISNO Utama, Didi Widya Vanesa Nellie Vincent Marcellino Wati, Masna Widi Santoso Wijaya, Dion Dwi Willyanto, Vinnie Wilson Gozal, Wilson Yagyu Munenori M.E. Yasser, Achmad Yohan Prasetyo Sugianto Yohanes Calvinus Yolanda, Aubrey Yosua Pandapotan Sianipar Yukianti, Chiara Rizka Yulianto Yulianto Yulianto Yulianto Zyad Rusdi Zyad Rusdi