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All Journal Jurnal Komunikasi Interaksi : Jurnal Ilmu Komunikasi MediaTor: Jurnal Komunikasi Mediator Jurnal Ilmu Komunikasi Komunikator Communicatus: Jurnal Ilmu Komunikasi Jurnal Obsesi: Jurnal Pendidikan Anak Usia Dini PRofesi Humas Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Jurnal ASPIKOM Jurnal Eksplora Informatika SEIKO : Journal of Management & Business JURNAL PENDIDIKAN TAMBUSAI JURNAL LENSA MUTIARA KOMUNIKASI Potret Pemikiran Interdisciplinary Social Studies Jurnal PIKMA : Publikasi Ilmu komunikasi Media dan Cinema Kresna: Jurnal Riset dan Pengabdian Masyarakat Caraka : Indonesia Journal of Communication KOMUNIKATA57 ArtComm : Jurnal Komunikasi dan Desain Jurnal Riset Jurnalistik dan Media Digital Bandung Conference Series: Communication Management Bandung Conference Series: Early Childhood Teacher Education Bandung Conference Series: Public Relations Bandung Conference Series: Journalism Journal of Artificial Intelligence and Digital Business Jurnal Media Pengabdian Komunikasi Mediator: Jurnal Komunikasi MIMBAR : Jurnal Sosial dan Pembangunan Indonesian Journal of Classroom Action Research (IJCAR) Jurnal Spektrum Komunikasi Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends ETHOS: Jurnal Penelitian dan Pengabdian kepada Masyarakat
Ferry Darmawan
Universitas Islam Bandung
Religion Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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The Influence of Influencer Affiliate Marketing Strategies on Generation Z's Purchasing Decisions: An Analysis of Business Communication on the TikTok Platform Zidnal Falah; Naufal Hadi Makarim; Muhammad Irsyad Sabiq; Ferry Darmawan
Interdisciplinary Social Studies Vol. 4 No. 3 (2025): Regular Issue: April-June 2025
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v4i3.848

Abstract

This study aims to analyze the influence of affiliate marketing strategies carried out by influencers on Generation Z's purchasing decisions on the TikTok platform. Through a qualitative approach with a case study method, data was collected through in-depth interviews with 10 TikTok influencers, questionnaires of 50 Generation Z respondents, content observation, and analysis of related documents. The results show that trust in influencers, content quality, and special offers (such as discounts) are the dominant factors influencing Generation Z's purchasing decisions. Authentic, entertaining, and informational content—such as tutorials or product reviews—has been shown to be more effective in increasing audience engagement than conventional promotions. These findings are in line with previous research that emphasized the importance of transparency and social proof in digital marketing, but this study enriches the literature with a specific focus on the mechanism of affiliate marketing on TikTok. The practical implications of this study include recommendations for businesses to choose influencers that are relevant to the target market, increase content transparency, and take advantage of economic incentives. For academics, this research provides a new perspective on the dynamics of business communication on short content-based social media platforms. The study's main limitation lies in its limited scope on TikTok and Generation Z, so further research is needed to compare the effectiveness of similar strategies on other platforms or different generations.
The Role Of Instagram In Constructing The Ideal Mother Putri, Shulbi; Yulianita, Neni; Darmawan, Ferry
Mediator: Jurnal Komunikasi Vol. 18 No. 2 (2025): Mediator: Jurnal Komunikasi (Sinta 2)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v18i2.6348

Abstract

Motherhood has increasingly become a topic shaped and negotiated in digital spaces, especially on social media. This study examines how Instagram shapes the construction of the "ideal mother" through the experiences of young mothers who actively use the platform. Using a qualitative approach, this research explores the negotiation process between societal expectations and personal realities in mothering. In-depth interviews with selected informants reveal that while Instagram serves as a practical and inspirational source of parenting knowledge, it also imposes emotional pressure due to the prevailing social norms of ideal motherhood. The findings suggest that young mothers actively filter and adapt information according to their unique family contexts, demonstrating agency in their engagement with digital motherhood narratives. Furthermore, this study highlights Instagram's dual role in shaping young mothers' behavior. While it offers a supportive community and valuable parenting insights, it also fosters unrealistic expectations that can lead to stress and anxiety. Understanding this dynamic is essential for future discussions on media literacy and the psychological effects of social media on parenting identities. This study contributes to the broader discourse on digital motherhood and offers insights into how social media platforms can be leveraged to provide more balanced and diverse representations of motherhood.
Hoax Digital Literacy on Instagram Fardiah, Dedeh; Darmawan, Ferry; Rinawati, Rini
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 6 No. 2 (2021): December 2021 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v6i2.581

Abstract

The development of communication technology brings forth new media with various multiplatforms. Information spreads instantaneously to all corners of the world through abundant media devices. In social media spaces, every individual can produce informational content and disseminate it, so it appears as a new phenomenon of citizen journalism. Individuals act as both producers and targets of social media content simultaneously. Ironically, due to freedom of expression on social media, various hoaxes appear intentionally or unintentionally and are widely distributed. This study aims to explore the official Instagram account that handles hoaxes in West Java Province and provide a digital literacy education in their post. This study uses the content analysis method, which efficiently investigates media content on both printed form and digital posts. In addition, it also uses descriptive content analysis to describe in detail a message or a specific content. The study object is Instagram @jabarsaberhoaks with an analysis unit of information items about hoaxes and various digital literacy on Instagram @jabarsaberhoaks in 2020.  In total, their number reaches 900 posts. The result of this study shows that the most common hoax is fake news, such as manipulated content, misleading content, fake news, and fabricated content with health, political, and economic themes. Explicitly or implicitly, digital literacy education about hoaxes can be obtained by accessing the information contained in Instagram accounts. The implication is that it is necessary to study the extent of this educational content responded by the public, so media messages can effectively and efficiently be in the form of educational media about interactive hoaxes.
Virality of Photojournalism as A Development Communication Strategy: A Documentary Study of Raisan Al Farisi at Sukaluyu Bridge, Cianjur Suherlan, Ryan; Darmawan, Ferry; Gani, Rita
Potret Pemikiran Vol 29, No 2 (2025)
Publisher : Institut Agama Islam Negeri (IAIN) Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30984/pp.v29i2.4204

Abstract

This article analyzes how the virality of photojournalistic images can serve as an effective development communication strategy in the digital age. The case examined is the work of Raisan Al Farisi documenting the struggles of elementary school children in Sukaluyu Village, Cianjur Regency, who crossed a river without a bridge in order to attend school. The photograph went viral on social media and ultimately prompted the government to construct a bridge at that location. This study employs a qualitative approach using a case study method and the social semiotic theory of Kress and van Leeuwen. The findings indicate that three semiotic meanings are embedded in Raisan Al Farisi’s photographic work. First, Representational Meaning: the photograph presents the social reality of rural children facing risks and unequal access to education, with the act of crossing the river becoming a symbol of struggle and hope for the future. Second, Interactive Meaning: the use of an eye-level angle constructs a strong emotional connection between the photographic subject and the audience, transforming viewers from passive observers into active participants in the children’s experience. Third, Compositional Meaning: the diagonal structure and color contrast between the red-and-white uniforms and the river water create visual tension that directs attention toward the meaning of struggle, emphasizing the message that education demands courage and sacrifice. Raisan Al Farisi’s photograph demonstrates that visual power can mobilize public awareness and serve as a catalyst for tangible change in social development.
Strategi Komunikasi Manusia–AI dalam Penulisan Akademik: Konstruksi Kredibilitas Diri pada Mahasiswa Magister Komunikasi Susilawati, Susilawati; Irawati, Irni; Ekayanti, Armynia; Darmawan, Ferry
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.8392

Abstract

Perkembangan kecerdasan buatan (Artificial Intelligence/AI) telah mengubah praktik penulisan akademik di pendidikan tinggi, khususnya pada mahasiswa magister yang dituntut memiliki kemandirian intelektual dan kemampuan berpikir kritis yang tinggi. Penelitian ini bertujuan untuk menganalisis strategi komunikasi manusia–AI dalam penulisan akademik serta implikasinya terhadap konstruksi kredibilitas diri mahasiswa. Penelitian menggunakan pendekatan kualitatif dengan desain studi kasus eksploratif terhadap enam mahasiswa Magister Ilmu Komunikasi Universitas Islam Bandung angkatan 2025. Data dikumpulkan melalui wawancara mendalam dan dianalisis menggunakan teknik analisis tematik serta naratif. Hasil penelitian menunjukkan bahwa mahasiswa memposisikan AI sebagai “partner diskusi” yang digunakan secara fleksibel dari tahap awal hingga akhir penulisan, mulai dari brainstorming ide, penyusunan kerangka, hingga revisi akhir. Strategi komunikasi yang berkembang bersifat kolaboratif-kritis, ditandai dengan praktik evaluasi, validasi, serta pengolahan ulang terhadap output AI. Interaksi ini memengaruhi pemaknaan kepemilikan tulisan, di mana mahasiswa tetap menegaskan peran sebagai agen utama dalam proses akademik. Di sisi lain, penggunaan AI memunculkan ambivalensi berupa kekhawatiran terhadap hilangnya orisinalitas, ketergantungan, serta munculnya perasaan tidak autentik (imposter feeling). Namun, proses kritis dalam penggunaan AI justru berkontribusi pada peningkatan pemahaman materi, rasa kepemilikan tulisan, dan kepercayaan diri akademik. Penelitian ini menegaskan bahwa kompetensi akademik di era digital tidak hanya terletak pada kemampuan menulis mandiri, tetapi juga pada kemampuan mengelola dan memanfaatkan AI secara reflektif, kritis, dan etis.
Co-Authors Abdullah, Sandi Ibrahim Abu Setiawan Pratama Alam, Fadhli Noor Alex Sobur Alfiansyah Alfiansyah Andalusia Neneng Permatasari Andhiya, Syifa Anisa Suci Rahmawati Arif Hakim Arif Hakim Ariyanto, Jarot Asih Handayanti Betha Dwi Octaviani Carissa Izza Shafa Dadi Ahmadi Dawam, Dawam Dedeh Fardiah Dwiana Ocviyanti Ekayanti, Armynia Faisal Miftah Fadhillah Fathurrohman, Rizal Fitria Nabillah Nabillah Giszela Deviona Hadi Baku Pangestu Hadnansyah, Edwan Hakim, Arif Hakim, Imam Chaerul Handy Maulana Yusuf Ihsan, Zainal Ike Junita Irawati, Irni Irgiana Fajri Andjani Izni Nur Indrawati Maulani Joe, Michael Kant, Mohamad Alif Gibran Kemal Pri Hutama Kiki Zakiah Darmawan Kurnia Lucky Kurniawan, Yogiek Indra Kusumalestari, Ratri Rizki Lasmedi Afuan Listiani, Endri Maya Amalia Oesman Palapah Muhamad Thiraafi Salni Muhammad Hafizh Rashiif Aryanto Muhammad Irsyad Sabiq Musyrifah, Farida Mutia Umar Nadia Nadia Ayu Budiani Nadyta Hana Radhiyah Naufal Hadi Makarim Naufal Tijani Neni Yulianita Nia Kurniati Nidya, Khalifia Rahma Nirwansyah Rustaman Novita, Sophia Nurrahmawati Nurru Alfi Fazri Furau'ki Nuryati, Wulan Ogy Mahendra Puteri Saleha Nurhidayah Putri, Radisya Eka Putri, Shulbi Raden Nisrina Aulia Indallah Rifqi Abdul Rini Rinawati Rita Gani Riyanti Hayuning Pratiwi Riza Hernawati Saefuddin Saefuddin Saefuddin Saefuddin Sandi Ibrahim Abdullah Sapitri, Intan Sasongko, Bintang Loantara Shanty Olivia Shawila Nolanda Destiano Lestari Suhaeri, Dedy Suherlan, Ryan Supaat, Viky Edya Martina Suprihatin, Ati Susilawati, Susilawati Tamarisky Setiawan Putra Venny Sevtiany Venny Sevtiany Yanti Yanti Yeva Rosana Yuristia Wira Cholifah Zahra, Ainun Zidnal Falah