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Strategi Pemasaran Dalam Upaya Meningkatkan Pelayanan Jasa Pada PT AeroJasa Kargo Tahun 2021 Etgar Ramadhani Pambudi; Mustikasari Mustikasari; Siti Nurhayati; Sarinah Sihombing
Jurnal Manajemen Bisnis Transportasi dan Logistik Vol 7, No 3 (2021): September
Publisher : Institut Transportasi dan Logistik Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54324/j.mbtl.v7i3.675

Abstract

PT Aerojasa Cargo is one of the subsidiaries in the business strategy group of the Garuda Indonesia Group Aerowisata unit which is engaged in transportation, tourism, hospitality, logistics and flight catering services. Tbk. The method used in this research is descriptive qualitative using SWOT analysis. Based on the results of the SWOT analysis, the IFE matrix shows that the strength and weakness factors have a total score of 3.47. This indicates that the condition is in a very strong internal position. Furthermore, the EFE matrix shows that the opportunity and threat factors have a total score of 3.14. This indicates that the Cargo Services business can respond to the opportunities that exist in the right way so as to avoid threats in the industrial market. The quadrant diagram shows that PT Aero Jasa Cargo is in the Growth quadrant where the quadrant is in a very favorable condition. The results of the SO strategy, obtained the strength factor that must be maintained in order to be able to take the existing opportunities, the ST strategy shows that the company must maximize the strength to overcome the existing threats, the WO strategy, take advantage of the existing opportunities by minimizing the company's weaknesses. As well as the WT strategy which requires companies to be able to minimize weaknesses and avoid threats.
Pengaruh Kualitas Layanan, Kebijakan Publik dan Kepuasan Pelanggan terhadap Loyalitas Pelanggan Krisman Damanik; Magdalena Sinaga; Sarinah Sihombing; Masjraul Hidajat; Otto Sugiharto Prakoso
JURNAL MANAJEMEN PENDIDIKAN DAN ILMU SOSIAL Vol. 5 No. 2 (2024): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Februari - Maret 2024)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v5i2.1834

Abstract

Abstrak: Pengaruh Kualitas Pelayanan, Kebijakan Publik Dan Kepuasan Pelanggan Terhadap Loyalitas Pelanggan merupakan artikel ilmiah studi literatur dalam lingkup Transportasi Darat. Tujuan artikel ini adalah untuk membangun hipotesis pengaruh antar variabel yang akan digunakan dalam penelitian selanjutnya. Objek penelitian di perpustakaan online, Google Scholar, Mendeley dan media online akademik lainnya. Metode penelitian menggunakan penelitian perpustakaan yang bersumber dari e-book dan e-journal open access. Analisis deskriptif kualitatif. Hasil penelitian ini: 1) Kualitas Pelayanan berpengaruh terhadap Loyalitas Pelanggan; 2) Kebijakan Publik berpengaruh terhadap Loyalitas Pelanggan; dan 3) Kepuasan Pelanggan berpengaruh terhadap Loyalitas Pelanggan.
PENINGKATAN KESIAPSIAGAAN MASYARAKAT MENGHADAPI BENCANA DENGAN KOMUNIKASI YANG EFEKTIF (DESA KADEMANGAN) Sarinah Sihombing; Elferida Sormin; Titiek Surya Ningsih; Ummy Hanifa; Mikhael Farreli Simarmata
JURNAL Comunità Servizio : Jurnal Terkait Kegiatan Pengabdian kepada Masyarakat, terkhusus bidang Teknologi, Kewirausahaan dan Sosial Kemasyarakatan Vol. 7 No. 1 (2025): APRIL
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM), Univesitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/cs.v7i1.6569

Abstract

ITL Trisakti with several private universities under the coordination of LLDikti III, including Universitas Kristen Indonesia and Universitas Tama Jagakarsa were carried out a community outreach program in Kademangan Village, Cianjur City, aimed at increasing public awareness of disaster risks in the region. The program sought to enhance the community's ability to respond to and evacuate during disasters, emphasize the importance of effective communication in disaster preparedness, and strengthen mitigation efforts. Utilizing the Smart Village Program under the Smart People pillar, the initiative included public education, donation distribution, and the integration of Artificial Intelligence into creative teaching and learning resources for educators from five elementary schools in Kademangan Village. Post-program evaluations indicated that the activities were highly impactful, providing practical self-rescue strategies, increasing knowledge and awareness, and enabling participants to adopt preventive measures before, during, and after natural disasters to safeguard themselves and assist their families and communities.
Analysis Assessment, Training and Counseling on Employee Performance is Mediated by Job Satisfaction at Cargo Companies Primadi Candra Susanto; Aswanti Setyawati; Cecep Pahrudin; Sugiyanto Sugiyanto; Esterlinus Edwin Lermatan; Euis Saribanon; Sarinah Sihombing
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 4 (2025): JIMKES Edisi Juli 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i4.3699

Abstract

This study aims to analyze the effects of assessment, training, mentoring, and counseling on employee performance, with job satisfaction as a mediating variable, in sea cargo expedition companies in Jakarta. A descriptive quantitative approach was used, with data collected through a Likert-scale questionnaire (1–5) from 88 respondents selected using a census technique. Data analysis was conducted using Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) method via SmartPLS version 4.1.0.0. The results show that assessment and training have a positive and significant effect on job satisfaction, while mentoring and counseling have no significant effect. Assessment also has a direct and significant effect on employee performance, whereas training, mentoring, and counseling do not. Job satisfaction is found to significantly mediate the relationship between assessment and employee performance. These findings highlight the importance of effective assessment practices in enhancing job satisfaction and employee performance, while suggesting the need to improve the implementation of training, mentoring, and counseling programs.   Keywords: Employee Performance, Job Satisfaction, Assessment, Training, Counseling
The Effect of Safety and Efficiency Levels on Land Transportation Public Transport Services Retno Mawarti; Banun Erlin; Sarinah Sihombing; Yuliantini Yuliantini; Erny Sulistyaningsih
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 1 (2024): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i1.3363

Abstract

This research is motivated by one of the choices of public transportation modes in East Jakarta is Damri Bus. The existence of Damri public bus transportation is expected to meet the mobility needs of people in East Jakarta and reduce congestion by integrating several urban transportation lines into one Damri bus line. The purpose of this study was to determine how the level of safety and efficiency affects public transportation services in East Jakarta (Damri). The method used in the research is quantitative research. The results of the study using SPSS 26. Shows that the level of safety has a significant and influential effect on land public transportation services (Damri) in East Jakarta. Efficiency has a significant and significant effect on public land transportation (Damri) in East Jakarta. The level of safety and efficiency has a significant effect on public land transportation services (Damri) in East Jakarta. This approach is relevant to evaluate Damri's contribution to improving the quality of public transportation as well as the safety of passengers and other road users.
Product Life Cycle (PLC) In Transportation Management And Speed Boat Ambulance Product Design as A Medical Solution to Realize the Sustainable Development Goals “Good Health and Prosperity” in Indonesia Jajang Supriyatna; Apriatha Nur Fadhillah; Sarinah Sihombing; Aswanti Murgiyono
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 1 (2025): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i1.5133

Abstract

This study examines the application of Product Life Cycle (PLC) in transportation management and product design of Speed Boat Ambulance as an innovative medical transportation solution in the Indonesian archipelago. By adopting a descriptive approach and literature study, this study highlights the importance of innovation in medical transportation services to improve access to health, especially in remote areas. The speed boat ambulance is considered capable of reducing response time by up to 60% compared to conventional sea transportation modes, while also addressing Indonesia's geographical challenges. The analysis also highlights the importance of ergonomic product design, the use of digital technology (such as IoT and navigation systems), and its contribution to achieving Sustainable Development Goal (SDG) 3: Good Health and Well-Being. This study recommends cross-sector collaboration and policy development that supports service sustainability to strengthen the national medical transportation system.
Evaluation of Customer Satisfaction with Railway Company Services in Area VI Yogyakarta Indriyati Indriyati; Sarinah Sihombing; Lut Mafrudoh; Andre Yosafat; Euis Saribanon
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 3 (2025): Dinasti International Journal of Education Management and Social Science (Febru
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i3.5947

Abstract

This study evaluates customer satisfaction with the service facilities of PT Kereta Commuter Indonesia (KCI) in Area VI Yogyakarta. As the number of Commuter Line (KRL) users continues to grow, understanding customer needs and expectations is crucial for improving service quality. A quantitative survey approach was employed using a Likert scale and multiple customer satisfaction measurement tools, including the Customer Satisfaction Index (CSI), Net Promoter Score (NPS), and Importance–Performance Analysis (IPA). The findings reveal that the CSI score reached 86.50%, indicating a high level of customer satisfaction, although several service dimensions particularly schedule punctuality and facilities for persons with disabilities still require improvement. To the best of the authors' knowledge, this is one of the first studies focusing on customer satisfaction in Area VI Yogyakarta that integrates CSI, NPS, and IPA simultaneously. The results provide valuable insights for PT KCI in formulating customer-centric service improvement strategies to further enhance overall satisfaction and service performance.
SWOT Analysis with IFAS-EFAS Approach: A Case Study of Human Resource Management at Indonesian Customs and Excise Firul Zubaid Affandi; Risyad Fahri Murfid; Rafli Pratama; Dian Furghoni; Sarinah Sihombing
Journal of Social Research Vol. 5 No. 3 (2026): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v5i3.3074

Abstract

This research analyzes the strategic management of human resources (HR) in the Indonesian Customs and Excise Organization through the integration of the SWOT method with a quantitative approach using IFAS (Internal Factor Analysis Summary) and EFAS (External Factor Analysis Summary). The study employs a qualitative descriptive methodology based on evidence from academic journals and organizational documents from 2020 to 2025. Through the analysis of 15 academic journals and Customs documents, this research identifies internal strategic factors: strategic mandate (weight 0.20; rating 3.5), merit-based recruitment (0.18; 3.0), competency development (0.17; 3.0), integrity awareness (0.22; 3.5), and technology infrastructure (0.15; 2.5), with a total IFAS score of 2.81. External opportunities include administrative reform (0.20; 3.5), HR technology adoption (0.18; 3.0), integrity standard improvement (0.22; 3.5), national talent pool (0.15; 2.5), and international collaboration (0.15; 2.5). External threats include endemic corruption (0.25; 3.5), geographical challenges (0.22; 3.0), private sector competition (0.20; 3.0), ethical leadership say-do gap (0.18; 2.5), and resistance to change (0.15; 2.0), with a total EFAS score of 2.86. The results of the study show that the IFAS-EFAS-based approach, supported by empirical evidence from journals, produces specific strategic positioning, facilitates objective decision-making, and provides actionable and context-specific TOWS strategy recommendations. The research concludes that the implementation of a holistic approach integrating ethical leadership, merit-based recruitment systems, competency-based human resource development, and digital transformation is the optimal strategy for strengthening the competitive position of the Customs and Excise Organization in the face of multidimensional HR challenges.
Go-food User Customer Satisfaction Analysis with Service Quality, Double Order System, and Price Aurelia Hany Thalita; Laura Sausan Nadirah; Sarinah Sihombing; Nita Rosmala Dewi
Jurnal Siber Multi Disiplin Vol. 3 No. 4 (2026): Jurnal Siber Multi Disiplin (Januari - Maret 2026)
Publisher : Siber Nusantara Research & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jsmd.v3i4.828

Abstract

This study aims to test and analyze the influence of double order system, service quality, and price on customer satisfaction using GoFood feature in Gojek application in Indonesia. The population of this study is all customer who have used GoFood feature in Gojek application. The sample in this study was 100 respondents. The data used in this study is primary, which is obtained from the results of respondents' answers collected by questionnaires. The sampling technique used is non-probability sampling, namely purposive sampling with descriptive quantitative analysis. Respondents' attitudes were measured by a 5-level likert scale and the data obtained was processed by SPSS (Statistical Product and Service Solution) for windows version 24 analysis. Therefore, this research is to measure the level of customer satisfaction towards double order system, the quality of the products ordered, and the timelines received.