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Development of the Dasawisma Group's Organic Vegetable Business Lulu Garden in Lewirato Village, Bima City Ismunandar Ismunandar; Firmansyah Kusumayadi; M. Inas Riandi; Lalu Muhammad Haikal; Putri Aulia Dinasti
CONSEN: Indonesian Journal of Community Services and Engagement Vol. 5 No. 2 (2025): Consen: Indonesian Journal of Community Services and Engagement
Publisher : Institut Riset dan Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57152/consen.v5i2.2320

Abstract

PMP (Community Service for Beginners) activities carried out with partners targeting the Lulu Garden Dasawisma business group in Lewirato Village, Bima City. The problems of this business group are the production process still uses makeshift tools, the lack of group members' skills in business management, suboptimal product marketing and product packaging. Therefore, several solutions are needed related to increasing production capacity through the provision of several adequate production support tools, entrepreneurship and business management seminars and product marketing training and packaging of organic vegetable products, so that these products can attract consumers with a good appearance. This community service uses the planning, implementation and evaluation method. The results of the seminars and training conducted show that the members of this business group have carried out the process of planting and producing organic vegetables better. Group members have also understood the importance of entrepreneurship and business management knowledge in a business. Through the training conducted, group members are able to market their products both offline and online by utilizing social media. In addition, group members are able to package vegetable products according to good standards, namely by using wrapping and logos
Optimalisasi Produk Ketahanan Pangan melalui penerapan bisnis kreatif pada UMKM di Desa Samili Sri Ernawati; Firmansyah Kusumayadi; Muthia Hanifah; Rizkiatun Ramdinah; Junita Adiratwan; Hairunnas
JCSE: Journal of Community Service and Empowerment Vol. 6 No. 2 (2025): JCSE Oktober 2025
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/sgxatb93

Abstract

This community service initiative originated from the KKN–Berdampak (Community Service Program with Impact) conducted by students of the Bima College of Economics (STIE Bima). The program was motivated by the limited product innovation, insufficient understanding of branding strategies, and the lack of digital technology utilization among food-based MSMEs, which consequently weakens their competitiveness and contribution to regional food security. The implementation methods included field observations to identify local food potential, socialization on the importance of creative business, product innovation training, digital marketing workshops, mentoring on design and branding, as well as evaluation and monitoring of program outcomes. The results showed improved participants’ abilities in developing creative food products, enhancing packaging and brand identity, and utilizing digital media for marketing. Through this creative and innovative approach, the program successfully encouraged MSMEs to become more independent, adaptive, and competitive in supporting sustainable food security.
Co-Authors Abd. Gafur Abduh Rahim Aditia Rahmat Gifaris Andra Ramadhan Andra Ramadhan Ansyar Ansyar Aris Munandar Arkan Sopian Ayunda Rusdyanti Delia Febriantisari Dewi Suriani Dila Saputri Elsa Rosali Eni Muliyani Erwin hidayah Eti Sumiyati Fani Fitriani Feni Aryani Feni Aryani Firdaus Firdaus Fita Aprianti Gita Gutawa Hairunnas Hanifah Muthiah Hanifah Muthiah Ikbal Irawan indra gunadi Indra Juniawan Irma Mardian Ismunandar dan Irma Mardian Ita Purnama Jaeanab Jaeanab Jaenab, Jaenab Jihan Fahiran Junita Adiratwan Kartin Aprianti Katarina Katarina Khairul Amar Khairul Amar Khairul Ammar Lalu Muhammad Haikal Lila Fadila Lila Fadila M. Inas Riandi M. Maolidin Febrian M. Rimawan M. Syukur Dwiriansyah M. Taufikurrahman Mawar Hidayanti Mawar Hidayanti Mawardin Mawardin Muh. Gilang Ramadhan Muhajirin, Muhajirin Muhamad Badar Muhamad Yusuf Muhammad Badar Muhammad Rehan Muhammad Yusuf Muhammad Yusuf muhammad zulhilmi muhsanan muhsanan Mulyadin Mulyadin Muthia Hanifah Nely Sofiana Nur Afrianingsih Nur Khusnul Hamidah Nur Khusnul Hamidah Nurhayati Nurrizah Syaputri Nurrizah Syaputri Nurul Huda nuryanti nuryanti Ovriyadin Puji Muniarty Purnawati Purnawati Putri Aulia Dinasti Putri Sulistiani Juari Rahmatia Rahmatia Rahmatia Rahmatia Rahmatia Rani Pujianti Rani Pujianti Rizkiatun Ramdina Rizkiatun Ramdinah Safriani Saf Safriani Safriani Sakinah Sakinah Sendarina Siti Asyitah Sri Ernawati Sri Rahayu Sri Wahyuni Sugeng Widakdo Sugeng Widakdo Sugeng Wikakdo Sulistyo Utami Umratunisa Umratunisa Vivi Sumanti Wanda Widiartiningsih Wulandari Wulandari Wulandari Yakub Subhan