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Cipto Wardoyo

Universitas Negeri Malang

Author-ID : 2521913

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Strategy The Effect of Marketing and Digital Literacy Through Social Media Marketing on Visiting Decisions Septiandari, Fika; Wardoyo, Cipto; Wardana3, Ludi Wishnu
Asian Journal of Management Analytics Vol. 3 No. 2 (2024): April 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v3i2.8060

icient in varioThis study aims to determine the significant influence between variables, following the hypothesis in this study. This research has both theoretical and practical benefits to the world of education, especially concerning marketing strategies and visiting decisions in educational tourism. This research uses a quantitative approach with descriptive research methods. The population in this study were all visitors to the Kampung Coklat educational tour whose numbers were not known with certainty while the sample used in this study was 222 respondents. The sampling technique in this study is classified as a non-random / non-probability sampling method with incidental sampling. The results showed that there was a direct and significant positive influence between Marketing Strategy on Visiting Decisions. In addition, there is a direct and significant positive influence between Digital Literacy on Visiting Decisions. The ability to use technology and information from digital devices is very helpful to be more effective and effus tourism marketing contexts that collaborate with YouTube, TikTok, and Instagram. Furthermore, there is a direct and significant positive influence between Marketing Strategy on Social Media Marketing. In addition, there is no influence between Digital Literacy on Media Social Marketing.

Co-Authors Achmad Maulana Adyaksa Adam Gumilang Rahmawan Adi Sucipto, Adi Aditya Eka Trisnawati Agry Pramita Agung Hariyono Agung Haryono Agus Hermawan Agus Hermawan Agus Salim Mansyur Agus Wibowo Ahmad Rifki Amar Salahuddin Amoret, Zuvika Andang Saehu, Andang Andini, Nauriyah Andrianto, Ahmad Andryani Andryani Anggini, Novia Dwi Anindya Apriyanti Anwar, Syahlafiya Ar'Reza, Ida Fatmawati Ardiansyah, Edi Irgi Azhar Ibrahim Bagus Shandy Narmaditya Bambang Sugeng Bayu Permata Bety Nur Achadiyah Brillian Rosy Budi Eko Soetjipto Cahya Maulana, Yudha Christine Desideria Jahi Citra Kusuma Dayat, M Dennis Kumala Sari Denny Bernardus Devi Aprilia Ratnasari Dewi Rahayu Diana Tien Irafahmi Dimas Putri Mega Pratesa Djoko Dwi Kusumojanto Dudung Ma'ruf Nuris Dwi Wulandari EF, Abd Hannan Eliza Silviana Miftakh Ely Siswanto Endang Sri Andayani Erlan Aditya Ardiansyah Erlan Aditya Ardiansyah Ery Tri Djatmika RWW Etika Novitasari Fahriza, Muhammad Fajriyah, Lutfiana Fauzyah, Martizha Fazlur Rahman Rahawarin Febriani Putri, Sheila Fery Dwi Candra Fulgentius Danardana Murwani Hanif Rani Iswari Hanif, Muhammad Nabhan Hari Wahyono Hariyono, Agung Heri Pratikto Ida Fatmawati Ar'Reza Ihsanul Windasari Iis Nurindah Sari Iis Nurindah Sari Iis Ristianingsih, Iis Ika Nur Khomariyah Imanuel Deny Krisna Aji Indah Dzikriah, Sukmawati Jatiperwira, Stefan Yudana Kamaluddin, Mohamad Ihsan Kaulika, Adinya Kalya Khilmatul Mauludah Kurniawan Kusumojanto, Djoko Dwi Laksono Trisnantoro Liestya Padmawidjaja Lisa Rokhmani Listiani, Toneng Ludi Wishnu Wardana Lutfiana Fajriyah Lu’luul Mukaromah M Dayat M Dayat M. Dayat Madziatul Churiyah Mahmud Mahmud Malina, Yasa Nur Martha, Jefry Aulia Maulana, Muhamad Trian Moliani, Ayuneng Indah Mukti, Muhammad Abdee Praja Mustofa, Muhammad Ifan Ali Mutiara Anggela, Ucha Nailariza Umami Nanda, Hanjar Ikrima Noor Faresi Putra Novia Dwi Anggini Novita Erliana Sari, Novita Erliana Novitasari, Etika Nugraha, Muhammad Fajar Cahya Nujmatul Laily Nur Astaman Putra Nurhasanah Nurholis Nurika Restuningdiah Permanaludin, Udayani pramita, agry Puji Handayati Purwantiningsih, Estu Setyo Putri, Arum Serina Putri, Reni Sovia Putria, Marissa Ramadani, Tri Ramadhani, Jihan Medina Ratna Dwi Nastiti Rayyan Ramadhan, Wildan Restya Dwi Amalia Rheza Hafid Prastia Risnawati Risnawati Rizky Firmansyah Rohim, Ahmad Miftahur Rosmiza Bidin RR. Ella Evrita Hestiandari Ruminda Ruminda Saptaria, Lina Sari, Dennis Kumala Satia Nur Maharani Satrio, Yogi Dwi Septiandari, Fika Sheila Febriani Putri Slamet Fauzan Sri Andayani , Endang Sri Pujiningsih Sri Umi Mintarti Subhan, Ega Saiful Sudarmiatin Sugeng Hadi Utomo Sulis Rochayatun Sunaryanto Syafiq, Alif Muhammad Titin Kartini Umami, Nailariza Ummi Saadah Vega Wafaretta Vindi Kusuma Wardani Wahyu Kawitaning Kinasih Wardana3, Ludi Wishnu Wardani, Vindi Kusuma Windasari, Ihsanul Wisman Wisman, Wisman Yatmikasari, Ika Yoga Mestika Putra Yongky Teguh Setiaji Yongky Teguh Setiaji Yuliani, Syafhara Dewi Yusuf Yusuf Zulfida, Bilqis Rizqia

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Journal : Asian Journal of Management Analytics