Articles
<![CDATA[ANALISIS KONTEN PADA IKLAN KECANTIKAN SHAMPOO SUNSILK: MODEL INTERACTIVE DAN CONVERSATIONAL ]]>
<![CDATA[Hastuti, Hilda]]>
<![CDATA[ Humanitatis : Journal of Language and Literature Vol. 4 No. 2 (2018): Humanitatis: Journal of Language and Literature ]]>
Publisher : <![CDATA[LPPM Universitas Bumigora Mataram ]]>
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<![CDATA[In general, the advertisement created for a different purpose. The language of advertisement typically use persuasive that aims to attract the attention of consumers. This research is qualitative research namely analysis of content with interactive and converstional models. Interactive was found that advertisement maker has a point of view that all consumers have the same position. Whereas in conversationally was found that the advertisment maker has the purpose to persuade consumers as well as instill the belief in the community that the shampoo can provide best solution of consumers’ hair. The advertisments that are served to be able to master the social cultural market and manufacturers can get benefit in social cultural market.]]>
<![CDATA[CITRA TETUNTEL TUNTEL DAN TEGODEK GODEK DALAM CERITA RAKYAT DARI LOMBOK NUSA TENGGARA BARAT KARYA G. PARMAN DAN SLAMET RIYADI ALI ]]>
<![CDATA[Hastuti, Hilda]]>
<![CDATA[ Humanitatis : Journal of Language and Literature Vol. 5 No. 2 (2019): Humanitatis: Journal of Language and Literature ]]>
Publisher : <![CDATA[LPPM Universitas Bumigora Mataram ]]>
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DOI: 10.30812/humanitatis.v5i2.461
<![CDATA[This article examines written literature in Lombok. Written literature is a recording of oral literature which is alive and efflorescent in a society conveyed mouth to mouth (tutur tinular). The corpus of the study was the figure of the Tuntel tuntel and Tegodek godek in the folklore of Lombok West Nusa Tenggara by G. Parman and Slamet Riyadi. This folklore or oral tradition serves as solace, social criticism, and educational tools. The theory used in this research is the literary theory that focuses on the figure, character, mandate, and plot in the story of Tetuntel tuntel and the Tegodek godek. The approach is an intrinsic approach, which is an approach that tries to interpret and analyze literary by simply judging from intrinsic elements or elements in the scope of literary itself without discussing the element out of the literary itself. As the author's background, the literary social situation. The method used is a descriptive method, which is to give an explanation or description of the frog character (Tetuntel Tuntel) and Monkey (Tegodek godek) in the folklore of Lombok, West Nusa Tenggara. The result of this research derived from the beggining, middle, and end of story that the tetuntel tuntel was an honest and kind while Tegodek was a greedy and liar.]]>
<![CDATA[MORAL VALUE IN ONE PIECE ANIME MOVIE OF CHOPPER PLUS BLOOM IN THE WINTER ]]>
<![CDATA[Hastuti, Hilda]]>;
<![CDATA[Dewi, Puspita]]>
<![CDATA[ Humanitatis : Journal of Language and Literature Vol. 6 No. 2 (2020): Humanitatis: Journal of Language and Literature ]]>
Publisher : <![CDATA[LPPM Universitas Bumigora Mataram ]]>
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DOI: 10.30812/humanitatis.v6i2.746
<![CDATA[This research aims to describe moral value in One Piece Anime Movie of Chopper Plus Bloom in The Winter created by Eiichiro Oda. The researchers obtained the data from the movie Video through watching, screenshot the video and copied the every single of scene in the movie video. Researchers took data only the appropriate the data which contained the moral value. The method used of this research was descriptive analysis method. The result of the research found that moral value was intrinsic moral value and three types of moral values that were the issue of human relationship with themselves, the human relationship with others, and relationship with God. Three types of those moral values shown (1) Chopper couldn’t accepted by others and It was shot by inhabitants (2) Luffy as a captain of the straw hat Pirate crew took responsibility to his crew by taking care of his crew (3) Chopper was considered as disgrace of his family because chopper has got blue nose and he was isolated by others and he found his the first friend dr Hiluluk as a form gratitude. Keywords: Anime, moral values, one piece]]>
<![CDATA[Ideology and Communication Strategy of Indonesia’s 2024 Presidential Candidates: A Transitivity Analysis ]]>
<![CDATA[Supatmiwati, Diah]]>;
<![CDATA[Hastuti, Hilda]]>;
<![CDATA[Indra, Indra]]>;
<![CDATA[Fissilmi, Annisa]]>;
<![CDATA[Zuhroni, Zuhroni]]>;
<![CDATA[Putri, Tiara Resta]]>
<![CDATA[ Humanitatis : Journal of Language and Literature Vol. 11 No. 2 (2025): Humanitatis: Journal of Language and Literature ]]>
Publisher : <![CDATA[LPPM Universitas Bumigora Mataram ]]>
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DOI: 10.30812/humanitatis.v11i2.4996
<![CDATA[The purpose of this study is to investigate presidential candidates’ ideologies and strategies of communication though the type of transitivity processes in their speech on the last presidential debate. The final debate of presidential candidates in 2024, all Candidates used languages to shape public opinion and persuade the audience. Critical discourse analysis (CDA) reveals hidden meanings or agenda of the candidates in debate. It examines how language supports power dynamics, social hierarchies, and ideologies. Those are expressed through text and speech in social and political contexts. The method used in this research is descriptive qualitative. The research began with the observation of the speeches of the candidates on an official video. Secondly, the data was subjected to a critical discourse analysis. This analysis was used to determine how the candidates presented themselves in terms of their different and common ideologies. The research findings revealed that six types of transitivity processes were found in the candidates’ speeches, with material processes dominating and then there was also a structural analysis that revealed that all candidates used different types of processes to display their respective leadership styles. Each Candidate’s reveals different ideologies, language patterns and political communication strategies that boosts persuasive and reveals the link between language, power, and ideology. It shows how all candidates create messages that resonate with voters, influencing public opinion and prompting action. Furthermore, the result of this research is to provide insight into the linguistic construction of political ideology and power in Indonesian politicaldiscourse.]]>
<![CDATA[Integrating Digital Media in Content-Based Language Teaching for English Specific Purposes: A Study of Online Learning Platforms in Reading Comprehension ]]>
<![CDATA[Suhendra, Erwin]]>;
<![CDATA[Rahmawati, Lela]]>;
<![CDATA[Hastuti, Hilda]]>;
<![CDATA[Syarifaturrahman, Wahyu Kamil]]>
<![CDATA[ Humanitatis : Journal of Language and Literature Vol. 11 No. 2 (2025): Humanitatis: Journal of Language and Literature ]]>
Publisher : <![CDATA[LPPM Universitas Bumigora Mataram ]]>
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DOI: 10.30812/humanitatis.v11i2.5066
<![CDATA[This study investigates the integration of digital media in Content-based Language Teaching (CBLT) to improve reading comprehension in contexts involving English for Specific Purposes (ESP). Using a Classroom Action Research (CAR) design, the study was conducted over two cycles involving 79 undergraduate students from the Management Study Program at Universitas Bumigora. Digital media—including a Moodle-based Learning Management System (LMS), WhatsApp group discussions, and AI-generated video content–were implemented to support student engagement and content understanding. Quantitative data from pre- and post-tests revealed a significant improvement, with a mean score increase of 34.35 points (p < .001). Qualitative data from classroom observations indicated enhanced learner autonomy, increased peer collaboration, and better task engagement, particularly in the second cycle. The findings suggest that integrating digital platforms into ESP instruction improves comprehension and fosters student-centered learning environments. This study supports previous research on the pedagogical potential of digital media in language education and provides a practical model for embedding technology in higher education language classrooms.]]>
<![CDATA[Penerapan Media Gambar Dalam Kegiatan Ekstrakurikuler Bahasa Inggris Siswa Madrasah Ibtidaiyah ]]>
<![CDATA[Hastuti, Hilda]]>;
<![CDATA[Fatimatuzzahra]]>;
<![CDATA[Agus Syahid]]>;
<![CDATA[Fitri Apriliany]]>;
<![CDATA[Recta Olivia Umboro]]>
<![CDATA[ Jurnal Ilmiah Pengabdian dan Inovasi Vol. 2 No. 2 (2023): Jurnal Ilmiah Pengabdian dan Inovasi (Desember) ]]>
Publisher : <![CDATA[Insan Kreasi Media ]]>
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DOI: 10.57248/jilpi.v2i2.341
<![CDATA[The development of information technology requires teachers to be able to present more interesting English language learning. Picture is a learning medium that can be used as a strategy in learning English at MI NW Karang Bata Mataram. The methods used are (1) Problem identification, at this stage observations are made at the school and analysis of student needs to determine the initial needs of MI NW Karang Bata students regarding materials, media and methods used; (2) the solution offered is picture and game based learning methods. The 'Read for Me' game is an appropriate method to use to make students more interested in learning English; (3) Picture is very helpful for teachers and students in the learning process, because elementary students level need concrete media to be able to understand the information or concepts provided. The aim of this devotion is to create learning that can build students' motivation and interest in learning. The results of the implementation of this service show that the application of image media using the 'Read For Me' game method can create more interesting English learning so as to increase students' motivation and interest in learning English]]>
<![CDATA[Pelatihan Computational Thinking Guru Sekolah Dasar Di Lingkungan Gugus 03 Tanjung Lombok Utara ]]>
<![CDATA[Supatmiwati, Diah]]>;
<![CDATA[Ismarmiaty, Ismarmiaty]]>;
<![CDATA[Kartarina, Kartarina]]>;
<![CDATA[Hastuti, Hilda]]>;
<![CDATA[Rismayati , Ria]]>;
<![CDATA[Dharma, I Made Yadi]]>
<![CDATA[ Jurnal Ilmiah Pengabdian dan Inovasi Vol. 3 No. 4 (2025): Jurnal Ilmiah Pengabdian dan Inovasi (Juni) ]]>
Publisher : <![CDATA[Insan Kreasi Media ]]>
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DOI: 10.57248/jilpi.v3i4.575
<![CDATA[Biro Bebras Universitas Bumigora melaksanakan sosialisasi dan pelatihan Computational Thinking (CT) untuk guru-guru Sekolah Dasar di Gugus 03 Nusantara, Kabupaten Lombok Utara. Kegiatan ini bertujuan untuk meningkatkan kemampuan guru dalam menerapkan CT dalam pembelajaran dan membantu siswa mengembangkan kemampuan CT. Metode yang digunakan adalah metode penguatan, dimana guru diberikan pemahaman dan pelatihan untuk meningkatkan kemampuan CT. Tujuan kegiatan ini adalah: (1) mensosialisasikan CT di sekolah dasar, (2) melakukan pelatihan penerapan CT dalam berbagai mata pelajaran, dan (3) mengadaptasikan CT pada siswa melalui Mini Challenge dan Tantangan Bebras. Kegiatan ini telah selesai dilaksanakan dan mendapatkan respon positif dari Dinas Pendidikan dan guru-guru Sekolah Dasar. Hasil kegiatan menunjukkan bahwa target yang ditetapkan telah tercapai. Kegiatan ini diharapkan dapat memberikan sumbangsih penguatan kemampuan guru dan peningkatan kemampuan siswa dalam CT, yang merupakan salah satu kebutuhan penting kemampuan keilmuan di abad 21. Dengan demikian, kegiatan ini dapat membantu meningkatkan kualitas pendidikan di Kabupaten Lombok Utara.]]>
<![CDATA[Penggunaan Aplikasi Duolingo dalam Meningkatkan Kosakata Bahasa Inggris Pada Siswa Di Sekolah ]]>
<![CDATA[Rahmawati, Lela]]>;
<![CDATA[Anggrawan, Anthony]]>;
<![CDATA[Hastuti, Hilda]]>;
<![CDATA[Aprianto, Dedi]]>;
<![CDATA[Alfilail, Nur]]>
<![CDATA[ ADMA : Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol. 5 No. 2 (2025): ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat ]]>
Publisher : <![CDATA[LPPM Universitas Bumigora ]]>
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DOI: 10.30812/adma.v5i2.4623
<![CDATA[The aim of community service activities is to provide English language training to students at Madrasah Aliyah Negeri Program Keagamaan (MAN-PK) MAN 2 Mataram. This learning training uses the Duolinglo Application. This training or course involves 2 classes of class X students totaling 50 participants in September and November 2024 at MAN PK MAN 2 Mataram. Each group was asked to use the Duolingo application to integrate English learning. This application is a gamification application, meaning users can learn English like playing games because this application uses audio-visual methods in learning. The methods used in this training are lecture, discussion and direct practice. The result of this service activity is that there is an increase in participants' skills and knowledge in speaking and writing using the Duolingo application. The results of evaluation and monitoring by applying the average post-test score show that the average post-test score (72.18) is greater than the average pretest score (35.78). The implications of community service activities can increase students' knowledge of English at school by using the Duolingo application.]]>
<![CDATA[An Appraisal System Used in CNN Headline News Coverage of Sean Diddy Comb’s Case: A Discourse Analysis ]]>
<![CDATA[Zuhroni]]>;
<![CDATA[Supatmiwati, Diah]]>;
<![CDATA[Hastuti, Hilda]]>
<![CDATA[ Lexeme : Journal of Linguistics and Applied Linguistics Vol. 7 No. 2 (2025): JULY 2025 ]]>
Publisher : <![CDATA[Universitas Pamulang ]]>
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DOI: 10.32493/ljlal.v7i2.49326
<![CDATA[This study investigates the use of evaluative language in CNN International's headlines reporting on the legal case of American rapper Sean 'Diddy' Combs through the dual theoretical lenses of Martin and White's (2005) Appraisal System and Van Dijk's theory of ideological discourse. Applying a qualitative descriptive method and discourse analysis approach, we analyzed 31 headlines published from September to December 2024 using the Attitude subsystem's three categories: Judgment, Appreciation, and Affect. The findings reveal a striking dominance of Judgment (88%), particularly within the Social Sanction domain, demonstrating CNN's systematic framing of Combs through legal and moral evaluations. Appreciation (8%) and Affect (4%) appear minimally, relegated to passing references to cultural influence or emotionally charged victim quotes. This evaluative pattern aligns with Van Dijk's concept of ideological bias in media discourse, showing how CNN's linguistic choices construct a criminalized image of Combs before legal resolution. The analysis demonstrates how 88% Judgment-based language, predominantly negative, reinforces dominant moral discourses while marginalizing Combs' cultural contributions (Appreciation) and emotional complexity (Affect). These findings illuminate the media's power to shape public perception through strategic linguistic framing, highlighting the need for critical engagement with news discourse, particularly in high-profile cases where media narratives may precede judicial outcomes.]]>
<![CDATA[Lexical Cohesion in Antoine de Saint-Exupéry’s The Little Prince: A Reiteration-Based Analysis ]]>
<![CDATA[Alwaeni, Alvia]]>;
<![CDATA[Muhid, Abdul]]>;
<![CDATA[Sutarman]]>;
<![CDATA[Sudewi, Ni Ketut Putri Nila]]>;
<![CDATA[Hastuti, Hilda]]>
<![CDATA[ Lexeme : Journal of Linguistics and Applied Linguistics Vol. 7 No. 2 (2025): JULY 2025 ]]>
Publisher : <![CDATA[Universitas Pamulang ]]>
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DOI: 10.32493/ljlal.v7i2.51711
<![CDATA[This study investigates the use of lexical cohesion in The Little Prince, a novel by Antoine de Saint-Exupéry, using Halliday and Hasan’s (1976) theory of cohesion, with a specific focus on the reiteration category. The objectives of the study are: (1) to identify the types of lexical cohesion used by the main character, the Little Prince; and (2) to analyze how each type contributes to the textual structure and meaning of the narrative. Employing a qualitative descriptive method and discourse analysis approach, this study focuses on the odd-numbered chapters of the novel as the primary data source. The analysis reveals four types of reiteration; repetition, synonymy, antonymy, and superordinate. With repetition being the most dominant (61 occurrences). These cohesive devices are shown to significantly enhance the narrative's coherence, emotional tone, and philosophical nuance. The findings underscore the integral role of lexical cohesion in constructing the character’s voice, and they contribute to a deeper understanding of how linguistic choices support thematic and stylistic unity in literary texts..]]>
