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KEMITRAAN JANGKA PANJANG TERHADAP PERTUMBUHAN BISNIS PADA UMKM DI ERA DIGITAL Zhendy Vita Pertiwi; Ia Refyta Shafyra; Antoni Ludfi Arifin; Ahmad Azmy
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 6 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.13019

Abstract

Penelitian ini bertujuan untuk mengkaji secara empiris dan memberikan kontribusi terhadap pemahaman tentang kemitraan jangka panjang dan pertumbuhan bisnis UMKM di era digital. Metode yang digunakan adalah pendekatan kualitatif melalui tinjauan literatur, dengan pengumpulan dan analisis berbagai sumber akademik dan praktis. Sampel literatur terdiri dari jurnal ilmiah, buku, dan laporan penelitian relevan, terutama dari studi yang diterbitkan dalam lima tahun terakhir. Analisis dilakukan dengan pendekatan tematik untuk mengidentifikasi pola dan hubungan antara kemitraan jangka panjang dan pertumbuhan UMKM. Hasil penelitian menunjukkan bahwa kemitraan jangka panjang berperan signifikan dalam mendukung pertumbuhan UMKM, khususnya dengan meningkatkan akses ke sumber daya, teknologi, dan jaringan pasar. Selain itu, digitalisasi menjadi katalis utama yang memperkuat efektivitas kemitraan. Temuan ini memberikan bukti empiris tentang pentingnya hubungan strategis dan teknologi dalam meningkatkan kinerja bisnis UMKM. Penelitian ini menjelaskan perspektif baru mengenai interaksi antara kemitraan jangka panjang dan pertumbuhan bisnis UMKM dalam konteks digital. Melalui analisis mendalam tentang nilai bersama dalam kemitraan, penelitian ini memperluas cakrawala pengetahuan dalam bidang manajemen dan memberikan kontribusi unik pada literatur yang ada. Implikasi praktis dan kebijakan dari penelitian ini menunjukkan bahwa UMKM perlu aktif membangun kemitraan strategis jangka panjang serta mengadopsi teknologi digital untuk meningkatkan kolaborasi dan pertumbuhan bisnis. Dengan memanfaatkan alat digital, UMKM dapat memperlancar operasi, meningkatkan berbagi sumber daya, dan memperluas akses pasar. Selain itu, pembuat kebijakan perlu menciptakan lingkungan yang mendukung kolaborasi antara UMKM dan mitra strategis serta memberikan akses terhadap sumber daya digital yang diperlukan untuk memperkuat kemitraan. Penelitian ini memberikan arahan bagi studi lanjutan tentang strategi kemitraan yang efektif di tengah perkembangan pesat dalam konteks digital.
Analisis Strategi Perubahan Visi dan Misi Perusahaan sebagai Bagian Adaptasi Pasar demi Keberlangsungan Bisnis pada Industri Manufaktur, Studi Kasus pada PT XYZ yang Mengolah Bahan Baku Utama Diamond Ahmad Azmy; Ika Suryana; Imam Solikin; Yanti Anggraeti
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 4 No. 3 (2024): Indo-Fintech Intellectuals: Journal of Economics and Business
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v4i3.1552

Abstract

This research aims to analyze the strategy of changing the company's vision and mission as part of market adaptation for business continuity, using the ADKAR change model. The method used is descriptive qualitative, a research whose description form uses facts or phenomena. This research was conducted in two stages, namely collecting information and literature on changes in the organization's mission and vision, business continuity, and identifying the change management model to be used in the research. Furthermore, data was collected from the results of interviews and participatory observation. The results showed that the purpose and message of organizational change must be clearly informed, why change must occur, and why change is needed. Change leaders must have good skills and knowledge about the planned changes. Change does not have to change the entire system that is already operating, changes can be made by using existing systems and resources to be optimized in achieving the new vision and mission. Using the ADKAR model in interview guidelines and discussing research results makes it easier to analyze the stages of change, so the ADKAR change model can be used as a reference when planning organizational change initiatives.
Studi Literatur Tentang Pentingnya Penerapan Manajemen Risiko Dalam Industri Jaminan Pasca-Covid-19: Literature Study on the Importance of the Implementation of Risk Management in the Post-COVID-19 Guarantee Industry Arifin, Antoni Ludfi; Latunreng, Wahyuddin; Azmy, Ahmad
Anterior Jurnal Vol. 24 No. 1 (2025): Anterior Jurnal
Publisher : ​Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/anterior.v24i1.8311

Abstract

The guarantee business is a risky business, where the recipient of the guarantee (bank) transfers the debtor's credit risk to the guarantee company. Guarantee companies have been burdened with lousy credit claims and layoff claims since March 2020, following the emergence of the COVID-19 pandemic. Guarantee companies need to manage risk well so that the transfer of this risk can be an advantage in the form of a guarantee fee (IJP) and profit. The research is qualitative research through a review of relevant literature published in 2010-2021. Researchers seek to understand the implementation of risk management that has been carried out, especially in the non-bank financial industry. The study results show that the insurance company needs to prepare to implement risk management and risk mitigation. It can be done by preparing internal SOPs, reinsurance, co-guaranteeing, and subrogating the post-COVID-19 pandemic. Guarantee companies need to identify risks, measure risks, and then accept, reject, mitigate, or transfer risks. It can be done by implementing embedded enterprise risk management (ERM) in enterprise business processes.
Employee Retention Factor at IT Startup Company: Job Satisfaction as Mediating Variable Azmy, Ahmad; Arifin, Antoni Ludfi
Media Ekonomi dan Manajemen Vol 40, No 1 (2025): January 2025
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v40i1.5231

Abstract

This study analyzes factors that have implications for employee retention in IT-Startup companies. This study aims to explain factors that contribute to employee retention with job satisfaction as a mediating variable. Employer branding, psychological contract, organizational commitment and job environment are predictors of employee retention. This quantitative study applied a purposive sampling technique, involving 350 employees in IT startup companies as respondents. They were employees who have worked for the company for at least 3 years, held at least a staff-level position, and work in an IT startup company. Data were analyzed using Structural equation modeling (SEM) to depict the direct and indirect effects of the factors on employee retention. Job satisfaction was examined as the mediating variable. The study showed that the employer branding, organizational commitment, and job environment directly affected employees’ job satisfaction. These three variables also indirectly affected employee retention. Meanwhile psychological contract was found not to directly affect employees’ job satisfaction and not to indirectly affect the employee retention IT startups are recommended to improve their psychological contract in order to enhance the employees’ job satisfaction. Employees’ professionalism and contribution are pivotal in improving the company’s business quality. Organizations should be able to meet employees’ need comprehensively according to the business achievement.
Peran Kepemimpinan dalam Mendukung Transformasi Teknologi di Organisasi: Studi Kasus di Sektor Teknologi Informasi dan Komunikasi Al Hakim, Lukman; Daylami, Ilham; Azmy, Ahmad
Mutiara: Multidiciplinary Scientifict Journal Vol. 2 No. 10 (2024): Multidiciplinary Scientifict Journal
Publisher : Al Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini mengeksplorasi peran kepemimpinan dalam perubahan teknologi bisnis di organisasi. Masalah utama yang dihadapi adalah bagaimana kepemimpinan dapat mendukung dan mengarahkan proses adopsi teknologi untuk meningkatkan efisiensi dan daya saing perusahaan. Objek penelitian ini adalah organisasi yang sedang mengalami transformasi teknologi. Data penelitian dikumpulkan melalui metode survei dan wawancara dengan para pemimpin dan karyawan di berbagai perusahaan. Metodologi yang digunakan adalah analisis kualitatif untuk mengidentifikasi faktor-faktor kepemimpinan yang berpengaruh dalam perubahan teknologi. Penelitian sebelumnya menunjukkan bahwa kepemimpinan yang efektif dapat meningkatkan keberhasilan implementasi teknologi, namun masih ada kekurangan dalam memahami peran spesifik pemimpin dalam konteks ini. Penelitian ini dibatasi pada perusahaan di sektor teknologi informasi dan komunikasi. Hasil penelitian mengindikasikan bahwa pemimpin yang visioner dan komunikatif memainkan peran kunci dalam memfasilitasi perubahan teknologi. Saran untuk penelitian selanjutnya adalah mengkaji peran kepemimpinan di sektor industri lainnya dan mengeksplorasi dampak dari berbagai gaya kepemimpinan terhadap hasil implementasi teknologi.
Corporate Social Responsibility sebagai Daya Tarik Organisasi bagi Calon Karyawan Pasaribu, Saddam Azhar; Darmadi, Didi; Ludfi Arifin, Antoni; Azmy, Ahmad
Journal of Management and Bussines (JOMB) Vol 6 No 6 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i6.13544

Abstract

Corporate Social Responsibility (CSR) has become an essential element in attracting prospective employees in the modern era. This study aims to understand how CSR practices influence the decisions of job candidates in selecting an organization as a place of work. The results show that strong CSR programs can significantly contribute to enhancing the organization's reputation, especially in the eyes of individuals whose values align with the company's social vision. CSR is seen not only as a marketing tool but also as a tangible expression of the organization's commitment to social and environmental sustainability. These findings suggest that prospective employees are more attracted to companies that demonstrate consistent and relevant social responsibility. Therefore, this study offers valuable insights for organizations in designing effective CSR strategies to strengthen their appeal in the labor market. With the increasing awareness of the importance of sustainability, CSR can serve as a strategic tool to attract top talent while building stronger relationships with potential employees. This research uses a literature study method by analyzing various relevant scholarly references to explore the role of CSR as an organizational attraction and the company's reputation in the eyes of prospective employees. The findings indicate that good CSR policies can enhance the company's image as an ethical, attractive, and sustainability-oriented organization. Keywords : Corporate Social Responsibility, Prospective Employees, Organizational Attractiveness, Corporate Reputation
Implementation Of Service Excellence In The Field Of Laundry Services To Customer Satisfaction In Aa Laundry Cikarang Podo Suseno, Agus; Febriansyah, Febriansyah; Azmy, Ahmad
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 2 (2025): Dinasti International Journal of Education Management And Social Science (Decem
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i2.3543

Abstract

The laundry service industry growing rapidly along with the demands of people's increasingly practical lifestyles. In thiscompetitive business environment, the implementation Service excellenceis a key factor to maintain customer satisfaction. This study aims to analyze the effect of the implementation Service excellence on customer satisfaction in the service industry. approachused in this study, by collecting and analyzing various literature sources related to the concept Service excellence and customer satisfaction. Data sources used include scientific journals, books, and the results of previous research. The analysis was done descriptively to obtain a deep understanding of the relationship between the implementation Service excellenceand customer satisfaction. The results showed that the dimensions Service excellence, which consists ofspeed and accuracy of service, quality of laundry, friendliness and professionalism, access and flexibility, effective complaint handling, choice of fragrance, have a positive and significant influence on customer satisfaction in the service industry. The managerial implication of this study is that it is important for service providersto focus on improving service quality in order to achieve optimal customer satisfaction.
Strategic Marketing Approaches For Automotive Industries : A Literature Review Study Rizki Muharram, Anggi; Febriansyah, Febriansyah; Azmy, Ahmad
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 2 (2025): Dinasti International Journal of Education Management And Social Science (Decem
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i2.3551

Abstract

This study aims to analyze the marketing strategies employed by the Indonesian automotive industry in response to the era of disruption. Through a comprehensive literature review, this research identifies current trends in the automotive industry, including the adoption of digital technologies, changing consumer behavior, and global competition. The findings reveal that the Indonesian automotive industry has undertaken various efforts to enhance competitiveness, such as product innovation, export market expansion, and the implementation of digital technologies. However, challenges persist, including intensifying competition and shifting consumer preferences. This study concludes that to remain relevant, the Indonesian automotive industry needs to continuously adapt to market changes and strengthen digital marketing strategies.
EVALUATING ISLAMIC BUSINESS AND FINANCIAL MANAGEMENT IN PRINTING COMPANY: CASE STUDY KUMPULAN KARANGKRAF, MALAYSIA Hardiansyah, Hardiansyah; Ahmad Azmy; Didin Hikmah Perkasa; Citra Fitria Damayanti; Monika Balqis Pratiwi; Mardati Riza Putri Fatimah
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 10: Maret 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jabdi.v4i10.9738

Abstract

This community service research tries to evaluate and socialize the implementation of Islamic business management in the Quran printing business of Kumpulan Karangkraf company, Malaysia. The method we used was descriptive qualitative, with data collection techniques of field observation and interviews with informants from the top management of Kumpulan Karangkraf, Malaysia. Technological disruption, competition, and rising printing costs are some issues we obtained after conducting field visits and talking to top management. In addition, the visit was filled with interactive discussions that allowed the management to share experiences and solutions with Islamic business and finance principles. The main result of this research is implementing Islamic business and finance strategies at Kumpulan Karangkraf. In addition to focusing on key account management, increasing the use of Islamic financial products and services can be more effective in enhancing the importance of Islamic business and economic strategies to improve the competitiveness of their products in the market. The implications of this research can contribute to developing corporate strategies that are more favorable to increasing the use of Islamic financial services, which in turn can increase sales, efficiency, and business blessings.
Predictors of Employee Performance at Electronic Manufacturing Company: Job Satisfaction as Mediation Azmy, Ahmad; Sigalingging, Hitler
Binus Business Review Vol. 16 No. 1 (2025): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v16i1.11954

Abstract

Performance results can ensure a long-term business sustainability. Performance can be achieved with key factors in the scope of leadership, culture, and motivation. The research analyzed the effects of work motivation, transformational leadership, and organizational culture on employee performance, mediated by job satisfaction. The research focused on examining both direct and indirect implications within the model. The research was conducted in automotive manufacturing companies. The sampling technique employed purposive sampling, targeting employees with at least one year of tenure and those directly involved in business processes. Data collection was carried out using a questionnaire distributed via Google Forms, with a total of 177 respondents. Then, Structural Equation Modeling - Partial Least Squares (SEM-PLS) was used for hypothesis testing within the research model. The findings reveal that work motivation and organizational culture significantly affect job satisfaction, whereas transformational leadership does not. Job satisfaction positively influences employee performance. Then, work motivation and organizational culture indirectly impact employee performance through job satisfaction. However, transformational leadership does not have an indirect effect on employee performance through job satisfaction. The formation of job satisfaction can act as a generator for achieving high-quality performance. The implementation of transformational leadership should be evaluated against leadership styles that meet organizational needs. Motivation and culture should be considered key factors in enhancing employee performance.