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All Journal Jurnal Fakultas Ekonomi : OPTIMAL Trikonomika: Jurnal Ekonomi Journal of Economics, Business, & Accountancy Ventura Jurnal Akuntansi dan Ekonomika JMM (Jurnal Masyarakat Mandiri) Journal on Education ISOQUANT : Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Majalah Ilmiah Bijak Journal of Research in Business, Economics, and Education Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Jurnal Abdidas Al-Mal:Jurnal Akuntansi dan Keuangan Islam Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Kajian Ilmiah Jurnal ABDIMAS (Pengabdian kepada Masyarakat) UBJ Jurnal Pengabdian kepada Masyarakat International Journal of Community Service JURNAL ILMIAH AKUNTANSI DAN MANAJEMEN INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS East Asian Journal of Multidisciplinary Research (EAJMR) Jurnal Pengabdian Masyarakat Formosa (JPMF) Asian Journal of Community Services (AJCS) Abdi Bhara: Jurnal Pengabdian Kepada Masyarakat International Journal of Business and Applied Economics (IJBAE) Journal of Artificial Intelligence and Digital Business International Journal of Scientific Multidisciplinary Research (IJSMR) International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) JAKBS Pusat Publikasi Ilmu Manajemen Jurnal Ilmiah Ekonomi dan Manajemen Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Riset Ilmiah Indonesian Journal of Economics and Strategic Management JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
Wijayanti, Murti
Universitas Bhayangkara Jakarta Raya
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Public Health Social Sciences Other

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The Influence of Product Quality on the Purchase Decision of MSME Products During the Covid-19 Pandemic Heni Rohaeni; Muhammad Richo Rianto; Novita Wahyu Setyawati; Murti Wijayanti; Ganiawati
International Journal of Scientific Multidisciplinary Research Vol. 1 No. 5 (2023): June 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijsmr.v1i5.4770

Abstract

The research aims to determine how much product quality influences purchasing decisions for MSME products during the Covid 19 Pandemic. The method used in this research is quantitative descriptive, where this research is expected to provide an overview of the relationship between variables through testing using statistical calculations. The sampling technique used was purposive sampling with the help of data analysis methods namely validity test analysis, reliability test, correlation coefficient test, coefficient of determination test, and regression equation test. The number of respondents was 75 people. Based on the results of the study, it was found that the product quality variable had a positive and significant effect on the purchase decision variable. This shows that the influence between variables has a moderate positive dependency relationship category. While the results of the coefficient of determination show that there is a contribution from the product quality variable (X) to the purchasing decision variable (Y) of 33.7% and most of the remaining 66.3% is influenced by other factors not examined in this study
Development of Self Competence Towards Excellent Hr Novita Wahyu Setyawati; Dewi Sri Woelandar; Murti Wijayanti; Pradhana Arief S
Asian Journal of Community Services Vol. 2 No. 6 (2023): June 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajcs.v2i6.4439

Abstract

The existing problems can be concluded that the existing problem is that there are still young people who do not know what potential lies within them and if faced with a problem they are still hesitant to find a solution. From the existing problems, the solution taken is to provide motivation for the potentials that exist within and provide knowledge about how to solve a problem. The output targets to be achieved in community service this time are aspects of competence, being able to find a picture of the potential that exists within him and increasing abilities and skills in solving problems, aspects of management, being able to carry out self-planning to face future challenges and aspects of academics , the results of the activity will be reported and published in one of the local national journals.
THE IMPACT FACTORS OF CORPORATE SOCIAL RESPONSIBILITY DISCLOSURE Maidani Maidani; Murti Wijayanti; Rakhmat Purnomo
TRIKONOMIKA Vol 19 No 2 (2020): December Edition
Publisher : Faculty of Economics and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (301.699 KB) | DOI: 10.23969/trikonomika.v19i2.1619

Abstract

This research study purpose is to analyze the impact of profitability, independent members of commissioner board, leverage and public shareholders on Corporate Social Responsibility (CSR) Disclosure by using 27 companies listed on Indonesia stock exchange and publishing Sustainability Report for the year during 2015 – 2017 as a sample. Using multiple linear regression as data analysis method, the results show that the proportion of independent board of commissioner of their existence can be a counterweight to various parties so as to encourage companies to disclose CSR, while the higher leverage level, the more likely the company will violate the credit agreement so that the company will seek to report higher earnings now. Therefore, in order for reported earnings to be high, the manager reduces costs, including the costs of disclosure of social responsibility. While profitability, and public share ownership have no effect on CSR Disclosure.
Peran Lingkungan Kerja Sebagai Moderasi Antara Pengawasan dan Disiplin Kerja terhadap Produktivitas Kerja Perusahaan Manufaktur Narpati, Bintang; Wijayanti, Murti; Meutia, Kardinah Indrianna
ISOQUANT : Jurnal Ekonomi, Manajemen dan Akuntansi Vol 8, No 1 (2024): April
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/iso.v8i1.2624

Abstract

Penelitian ini bertujuan untuk menganalisis Pengaruh Pengawasan Kerja, Disiplin Kerja Terhadap Produktivitas Kerja Karyawan dengan Lingkungan Kerja sebagai variabel moderasi. Penelitian dilakukan menggunakan data primer yaitu dengan cara penyebaran kuesioner sebagai alat pengumpulan data. Sampel penelitian terdiri dari 130 responden yang merupakan karyawan dari PT. LW. Hasil penelitian setelah adanya Lingkungan Kerja (M) dijadikan sebagai variabel moderasi menunjukkan bahwa Pengawasan kerja (X1) memiliki pengaruh positif yang  signifikan terhadap Produktivitas Kerja (Y) dengan nilai 2,426 1,97897, sedangkan Displin kerja (X2) memiliki pengaruh negatif dengan nilai -3,268 1,97897 terhadap Produktivitas Kerja (Y). Hal ini menunjukkan bahwa adanya penambahan lingkungan kerja (M) menguatkan variabel Pengawasan Kerja (X1) dan melemahkan variabel Disiplin Kerja (X2) terhadap Produktivitas Kerja (Y). Metode analisis menggunakan Regresi Linear Berganda dengan nilai t-tabel sebesar  1,97897 untuk uji secara parsial dari masing-masing variabel. Terjadi perbedaan sebelum dan sesudah dilakukan penambahan variabel Lingkungan Kerja sebagai moderasi, hal ini memberikan kesimpulan bahwa variabel Lingkungan Kerja memberikan efek negatif terhadap produktivitas kerja di perusahaan ini.
Kompetensi SDM, Peran Industri 5.0, Literasi Digital Terhadap Kinerja Organisasi Dimediasi Motivasi Belajar Karyawan PT XYZ Halimatusa’diah Halimatusa’diah; Dewi Puspaningtyas Faeni; Novita Wahyu Setyawati; Achmad Fauzi; Murti Wijayanti
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 2 No. 2 (2024): April : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v2i2.355

Abstract

This study aims to determine HR competencies, the role of industry 5.0, and digital literacy on organizational performance through (mediated) learning motivation of PT XYZ employees. This research method is descriptive quantitative type by distributing questionnaires (Likert scale 1-5) to a sample size of 83 out of 500 respondents calculated using the Slovin formula and processed with SmartPLS 3.0 software. The results showed that the path coefficient and p-value of the HR Competency variable (0.191 and 0.002), the Role of Industry 5.0 (0.077 and 0.062), and Digital Literacy (0.150 and 0.025). This means that HR Competencies and Digital Literacy partially have a significant positive effect on the Organizational Performance of PT XYZ through (mediated) Employee Learning Motivation. While the Role of Industry 5.0 partially has no effect on the Organizational Performance of PT XYZ through (mediated) Employee Learning Motivation. Furthermore, the path coefficient and p-value of the Employee Learning Motivation variable are 0.410 and 0.002. This means that Employee Learning Motivation has a significant positive effect on the Organizational Performance of PT XYZ.
Pelatihan dan Edukasi Strategi Pemasaran Produk Olahan Tepung “Akar Kelapa Sebagai Upaya Melestarikan Produk Berbasis Keunggulan Daerah dan Meningkatkan Ekonomi Masyarakat di Kelurahan Marga Mulya Kota Bekasi Giningroem, Dewi Sri Woelandari Pantjolo; Wijayanti, Murti; Yunita, Tyna; Setyawati, Novita Wahyu
Jurnal Komunitas : Jurnal Pengabdian kepada Masyarakat Vol. 6 No. 2: Januari 2024
Publisher : Institut Ilmu Sosial dan Manajemen Stiami

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jks.v6i2.3552

Abstract

Usaha kecil dan industri rumah tangga belakangan ini memainkan peranan penting dalam meningkatkan ekonomi masyarakat khususnya mendukung pendapatan rumah tangga. Usaha rumahan produk olahan tepung “akar kelapa saat ini sulit didapatkan karena diproduksi terutama pada saat Hari Raya. Pelatihan strategi pemasaran bertujuan melestarikan produk lokal dan meningkatkan pemahaman akan pentingnya strategi pemasaran dalam usaha. Pengabdian ini bertujuan edukasi tentang strategi pemasaran untuk menjaga produk lokal dan mendukung ekonomi, terutama industri rumahan.Kegiatan ini melibatkan Ibu-Ibu rumah tangga di Kelurahan Marga Mulya RT 005/ RW 01 Kota Bekasi dengan metode ceramah dan praktek. Tujuannya adalah meningkatkan kemampuan mereka dalam membuat produk olahan tepung “akar kelapa melalui strategi pemasaran dan kemasan modern, menjaga keunggulan produk daerah serta meningkatkan daya saing.
Pengaruh Sales Promotion Dan Harga Terhadap Keputusan Pembelian Pada Fore Coffee Jatimulya Bekasi Lita Oktarina; Murti Wijayanti; Dody Kurniawan
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 7 (2024): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i7.2281

Abstract

The purpose of this research is to find out whether Sales Promotion and Price influence Purchasing Decisions at Fore Coffee Jatimulya Bekasi. This type of research is quantitative and the data analysis used is the classic assumption test and multiple linear regression analysis, to test and prove the research hypothesis using SPSS version 27 application. There were 110 respondents in this research population. Bhayangkara University, Jakarta Raya is the subject of this research. The results of the research show that partially Sales Promotion has a significant and positive influence on purchasing decisions, with tcount of 2.609 > t table 1.982, significant level of 0.010 <0.05. Partially, price has a significant and positive effect on purchasing decisions with tcount of 5.676 > t table 1.982, significant level of 0.000 <0.05. Sales promotion and price simultaneously influence purchasing decisions as seen from fcount 36,598 f table 3.08 where 0.000 0.05 is a significant value.
Pengaruh Citra Merek, Harga, Online Customer Review Terhadap Keputusan Pembelian Produk Sepatu Converse Di Shopee : (Studi Kasus Mahasiswa Universitas Bhayangkara Fakultas Ekonomi Dan Bisnis Angkatan 2020) Ivan Ardiansyah; Murti Wijayanti; Dody Kurniawan
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 8 (2024): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i8.2300

Abstract

The purpose of this research is to find out whether Brand Image, Price, and Online Customer Reviews influence purchasing decisions. This research is quantitative research using Purposive Sampling calculations with the Slovin formula. The population in this study were students at Bhayangkara University, Greater Jakarta, Class of 2020. The number of samples used in this research was 154 respondents. Based on the results of research in the Partial Test (t test), the Brand Image Variable (X1) has a positive and significant influence on Purchasing Decisions with a t value of 2.655 > 1.97580 (t table) with a significance value of 0.009 < 0.05. The Price variable (X2) has a positive and significant influence on purchasing decisions with a value (tcount) 2.733 > (ttable) 1.97580 with a significant value of 0.007 < 0.05. The Online Customer Review variable (X3) has a significant influence on purchasing decisions with a value (tcount) 4.071 > (ttable) 1.97580 with a significant value of 0.000 < 0.05. Furthermore, in the Simultaneous Test (f test) the Brand Image, Price and Online Customer Review variables simultaneously have a positive and significant effect on the Purchasing Decision variable with an fcount value of 13.817 with a significance value of 0.000 and a ftable value of 2.66. The fcount value is greater than the ftable value and the significance value is 0.000 < 0.05. then the Coefficient of Determination Test (Adjust R2) resulted in the correlation between the variables Brand Image (X1), Price (X2), Online Customer Review (X3) on Purchasing Decisions (Y) of 20.1%.
PENGARUH LIVE SHOPPING, DISCOUNT, DAN KUALITAS PRODUK TERHADAP IMPULSE BUYING PADA MARKETPLACE TIKTOK SHOP Aulia Asmarani; Murti Wijayanti; Dody Kurniawan
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 8 (2024): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i8.2308

Abstract

The aim of this research is to find out whether live shopping, discounts and product quality have an effect on impulse buying among students of the Bhayangkara University Management Study Program, Jakarta Raya Class of 2020. This type of research is quantitative and the data analysis used is the classical assumption test and multiple linear regression analysis, to test and prove the research hypothesis using the SPSS version 26 application. There were 154 respondents in this research population. Bhayangkara University, Jakarta Raya is the subject of this research. The research results show that: 1) partially live shopping has a significant and positive effect on impulse buying, with tcount of 3.129 > ttable 1.975 with a significance level of 0.002 < 0.05. 2) partially discounts have a significant and positive effect on impulse buying, with tcount of 3.030 > ttable 1.975 with a significance level of 0.003 < 0.05. 3) partially product quality has a significant and positive effect on impulse buying, with tcount of 3.158 > ttable 1.975 with a significance level of 0.002 < 0.05. 4) live shopping, discounts and product quality have a simultaneous and significant effect on impulse buying, seen from fcount 98.796 > ftable 2.66, where 0.000 < 0.05 is the significance value.
PENGARUH HARGA, CITRA MEREK DAN BRAND AMBASSADOR TERHADAP KEPUTUSAN PEMBELIAN PRODUK BRODO : (Studi Kasus Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Bhayangkara Jakarta Raya Angkatan 2020-2022) Muhammad Kamil Hafidzi; Murti Wijayanti; Doddy Kurniawan
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 8 (2024): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i8.2309

Abstract

The research carried out aims to determine simultaneously and partially the independent variables, namely price, brand image and brand ambassador, the dependent variable for purchasing decisions. The method used in this research is a quantitative method, where this research uses calculations using the Hair Technique. The population in this study were students at Bhayangkara University, Jakarta Raya, Faculty of Economics & Business, Study Program Class 2020-2022 with a sample of 119 respondents. Before analyzing the data, 30 respondents were used as a pilot study to determine the feasibility of this research with the help of the SPSS version 25 program. Based on the research results: 1) the independent variable Price has a significant positive influence on Purchasing Decisions, 2) the Brand Image variable has a significant positive influence on Purchasing Decisions, 3) the Brand Ambassador variable has a significant positive influence on Purchasing Decisions and 4) the variables Price, Brand Image and Brand Ambassador simultaneously influence purchasing decisions.
Co-Authors AA Sudharmawan, AA ACHMAD FAUZI Agus Dharmanto Agus Dharmanto Alloysius Harry Mukti Allpiah, Riki Nur Annisa Azahra Aulia Assyifa, Siti Nur Aswiyatul Mukarromah Aulia Asmarani Baeshak Tomaluweng, Jamyan Bagasasi, Faizal Bukhari, Eri Cahya, Fajar Cindy Febya Riska Citra Amelia Citra Amelia, Citra Dewi Puspaningtyas Dewi Sri Woelandar Dharmanto, Agus Dilla Agista Ningrum Doddy Kurniawan Dyah Saraswati Eka Putri Ery Teguh Prasetyo Ganiawati Hadita, Hadita Hady, Hamdy Halimatusa’diah Halimatusa’diah Handayani, Milda Hasanuddin Hasanuddin Heni Rohaeni Heni Rohaeni Heni Rohaeni Heni Rohaeni Rohaeni Humairoh, Humairoh Ika Sunayah Imelda Ade Putri Indrawati, Budi Indri Restu Gustiani Ismayani, Vivi Istiningrum, Fadya Dwi Ivan Ardiansyah Kefas Kristian Telaumbanua Khan, Muhammad Asif Krisna, I Putu Dananjaya Lita Oktarina Luqman Hakim M. Fadhli Nursal Maharani, Suci Maidani, Maidani Meutia, Kardinah Indrianna Muhamad Cikhal Anwar Muhammad Kamil Hafidzi Munawar, Fatah Al Nanda Meilina Putri Narpati, Bintang Novita Wahyu Novita Wahyu Setyawati Parluhutan, Bobby Pradhana Arief S Pradhana Arief Syahputra Purnomo, Rakhmat Putri Hana Salsafila Putri Regita Sari Riana Agustin Rianto, Muhammad Richo Rido Akbar Ridwan Anwar Ridwan, Ridwan Rini Tresnawati Riska, Cindy Febya Sari, Putri Regita Sari, Rycha Kuwara Setyaningsih , Novita Wahyu Seytawati, Novia Wahyu Siahaan, Matdio Tegar Ramadhan Triana Yuniarti Tungga Buana Irfana Untari, Dhian Tyas Wahyu Anggoro, Wahyu Wahyu Setyawati, Novita Wahyu Setyowati, Novita Wahyu Suryadinata Wastam Wahyu Hidayat Widi Winarso Wijayaningsih, Rini Wirata Yasa Kencana Woelandari , Dewi Sri Woelandari Pantjolo Giningroem, Dewi Sri Yayan Hendayana Yoganingsih, Tutiek Yulaeli, Tri Yuniati, Triana Yunita, Tyna Zain Wahyu Ramadhan