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All Journal Jurnal Fakultas Ekonomi : OPTIMAL Trikonomika: Jurnal Ekonomi Journal of Economics, Business, & Accountancy Ventura Jurnal Akuntansi dan Ekonomika JMM (Jurnal Masyarakat Mandiri) Journal on Education ISOQUANT : Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Majalah Ilmiah Bijak Journal of Research in Business, Economics, and Education Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Jurnal Abdidas Al-Mal:Jurnal Akuntansi dan Keuangan Islam Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Kajian Ilmiah Jurnal ABDIMAS (Pengabdian kepada Masyarakat) UBJ Jurnal Pengabdian kepada Masyarakat International Journal of Community Service JURNAL ILMIAH AKUNTANSI DAN MANAJEMEN INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS East Asian Journal of Multidisciplinary Research (EAJMR) Jurnal Pengabdian Masyarakat Formosa (JPMF) Asian Journal of Community Services (AJCS) Abdi Bhara: Jurnal Pengabdian Kepada Masyarakat International Journal of Business and Applied Economics (IJBAE) Journal of Artificial Intelligence and Digital Business International Journal of Scientific Multidisciplinary Research (IJSMR) International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) JAKBS Pusat Publikasi Ilmu Manajemen Jurnal Ilmiah Ekonomi dan Manajemen Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Riset Ilmiah Indonesian Journal of Economics and Strategic Management JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
Wijayanti, Murti
Universitas Bhayangkara Jakarta Raya
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Public Health Social Sciences Other

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Implementation of Business Strategies through Organization Design Concept at PT. Sarimelati Kencana Tbk (PZZA) Humairoh, Humairoh; Wahyu Setyawati, Novita; Wijayanti, Murti; Anggoro, Wahyu; Parluhutan, Bobby
Dinasti International Journal of Economics, Finance & Accounting Vol. 3 No. 3 (2022): Dinasti International Journal of Economics, Finance & Accounting (July - August
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v3i3.1393

Abstract

The spread of the global pandemic has an impact on the slow pace of development in several industrial sectors, including PT. Sarimelati Kencana, Tbk. is engaged in the culinary sector with the flagship brand Pizza Hut. The company is known as a restaurant that provides Italian-American cuisine in the form of pasta, side dishes, and desserts. The purpose of this paper is to analyze how PZZA implements its business strategy through the concept of organizational design based on the results of the 2020 EGMS to achieve a market position in this new normal era. This writing uses explanatory research with a qualitative approach, with the SWOT Analysis method and the Canvas Business Model. The business strategy used by Pizza Hut (PZZA) is to stay afloat in the face of the impact of a decline. In. people's. purchasing. power. Efforts that can.be made by PZZA are implemented in several business strategies, including redesigning the company's organizational concept through modification of the organizational structure as a supporter of culture within the company, as well as continuing to carry out internal control activities.
The Influence of Work Compensation and Work Motivation on Employee Performance Rohaeni, Heni; Wijayanti, Murti; Baeshak Tomaluweng, Jamyan; Ridwan, Ridwan; Wahyu Setyowati, Novita
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 3 (2024): Dinasti International Journal of Economics, Finance & Accounting (July - August
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i3.3206

Abstract

This study aims to determine how much influence work compensation and work motivation have on employee performance. The population in this study were all production. This research uses quantitative methods. Collecting data by distributing questionnaires (questionnaire) to 85 respondents, the sampling method in this study was to use a saturated sample, so the total sample was taken, namely 85 employees. The results of this study indicate that the Work compensation variable has no partial and significant effect, with the calculated t value greater than t table and the Work Motivation variable has a partial effect, with the calculated t value greater than t table. Based on the results of the simultaneous F test, the calculated F value was F table with a sig. or a significant value less than 0.05. There fore H0 is rejected or Ha is accepted, which means that simultaneously Work compensation and Work Motivation have a significant effect on Employee Performance.
Implementation of Business Strategies through Organization Design Concept at PT. Sarimelati Kencana Tbk (PZZA) Humairoh, Humairoh; Wahyu Setyawati, Novita; Wijayanti, Murti; Anggoro, Wahyu; Parluhutan, Bobby
Dinasti International Journal of Economics, Finance & Accounting Vol. 3 No. 3 (2022): Dinasti International Journal of Economics, Finance & Accounting (July - August
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v3i3.1393

Abstract

The spread of the global pandemic has an impact on the slow pace of development in several industrial sectors, including PT. Sarimelati Kencana, Tbk. is engaged in the culinary sector with the flagship brand Pizza Hut. The company is known as a restaurant that provides Italian-American cuisine in the form of pasta, side dishes, and desserts. The purpose of this paper is to analyze how PZZA implements its business strategy through the concept of organizational design based on the results of the 2020 EGMS to achieve a market position in this new normal era. This writing uses explanatory research with a qualitative approach, with the SWOT Analysis method and the Canvas Business Model. The business strategy used by Pizza Hut (PZZA) is to stay afloat in the face of the impact of a decline. In. people's. purchasing. power. Efforts that can.be made by PZZA are implemented in several business strategies, including redesigning the company's organizational concept through modification of the organizational structure as a supporter of culture within the company, as well as continuing to carry out internal control activities.
Inovasi Kemasan Sebagai Upaya Memperluas Pasar Produk Peyek Pada UMKM Dikelurahan Marga Mulya Kota Bekasi Rohaeni, Heni; Seytawati, Novia Wahyu; Wijayanti, Murti; Woelandari , Dewi Sri
Abdi Bhara Vol. 4 No. 2 (2025): Abdi Bhara : Jurnal Pengabdian Kepada Masyarakat
Publisher : Fakultas Hukum Universitas Bhayangkara Jakarta Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/abdibhara.v4i2.5097

Abstract

Era digital saat ini dipenuhi dengan persaingan, kemasan produk tidak lagi sekadar pembungkus namun merupakan Refresentatif dari Kwalitas produk. Kemasan telah berevolusi menjadi elemen penting yang dapat menentukan serta mempengaruhi keputusan pembelian dari konsumen. Oleh karena itu Inovasi dalam kemasan dapat memberikan nilai tambah yang sangat signifikan yang dapat mempengaruhi produk makanan diminati oleh kunsumen, selain meningkatkan daya Tarik inovasi kemasan pada akhirnya dapat mendorong angka penjualan. Penelitian ini bertujuan untuk memberdayakan UMKM khususnya kelompok UMKM yang menjual Produk Peyek dikelurahan Marga Mulya Kota Bekasi agar mampu menciptakan Kemasan yang inovatif sehingga berfungsi sebagai alat pemasaran yang efektif. Selain itu UMKM dapat mendesain kemasan yang menarik serta dapat menonjolkan kelebihan produk yang dihasilkan sehingga dapat mengembangkan dan memperlusan pasar penjualan produk Peyek yang dihasilkan melalui inovasi kemasan yang dihasilkan
Work-Life Balance, Job Satisfaction, and Career Development of Millennials: The Mediating Role of Affective Commitment Yunita, Tyna; Hadita, Hadita; Wijayanti, Murti; Ismayani, Vivi
Journal of Economics, Business, and Accountancy Ventura Vol. 26 No. 1 (2023): April - July 2023
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v26i1.3365

Abstract

Since millennials dominate today’s workforce, it is necessary to explore the career development of this generation. Therefore, this study aims to examine the career development of the millennial generation based on work-life balance and satisfaction factors mediated by affective commitment. This study involved 160 respondents, most of whom were female manufacturing workers. This study took a quantitative approach and used structural equation modeling to examine predictors of career development among millennials. We found that work-life balance and job satisfaction positively affect affective commitment and affective commitment positively affects career development. However, the results revealed no direct relationship between work-life balance and career development. The effect of work-life balance on career development is only significant if it is mediated by job satisfaction. A clear and targeted career path is very important for the continuity of millennial career development. This study suggests technology-based ways to engage millennials using digital tools to interact and share information, resulting in better work-life balance and higher productivity. This study implies that work-life balance is necessary for enhancing job satisfaction, emotional commitment, and career advancement.
Analisis Kualitas Layanan dan Kepercayaan Terhadap Kepuasan Konsumen yang Berimplikasi pada Loyalitas Pelanggan Gofood di Kota Bekasi Budi Indrawati; Murti Wijayanti; Triana Yuniarti
Optimal: Jurnal Ekonomi dan Kewirausahaan Vol 15 No 2 (2021): Optimal: Jurnal Ekonomi dan Kewirausahaan
Publisher : Fakultas Ekonomi Universitas Islam 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/optimal.v15i2.2771

Abstract

Adanya GoFood, membuat pekerjaan menjadi lebih efisien, karena masyarakat dapat memperoleh makanan yang diinginkan melalui handphone dimanapun berada, baik di rumah, maupun di luar rumah. Dari kualitas layanan yang dapat memenuhi keinginan dan harapan serta kepercayaan, akan berdampak kepada terciptanya kepuasan pelanggan dan loyalitas pelanggan. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh variabel Kualitas Layanan dan Kepercayaan Konsumen terhadap Kepuasan Pelanggan yang berimplikasi pada Loyalitas Pelanggan GoFood di Kota Bekasi. Penelitian kuantitatif dengan pengolahan data Smart PLS 3. Sampel yang digunakan 100 responden dengan teknik purposive sampling. Hasil penelitian dan kesimpulan menunjukkan bahwa ada pengaruh Kualitas Pelayanan dan Kepercayaan Konsumen terhadap Kepuasan Pelanggan; ada pengaruh Kepercayaan Konsumen dan Kepuasan Pelanggan terhadap Loyalitas pelanggan; Kepuasan Pelanggan memediasi antara Kualitas Layanan dan Loyalitas Pelanggan; Kualitas Layanan tidak berpengaruh terhadap Loyalitas Pelanggan, dan Kepuasan Pelanggan tidak memediasi antara Kepercayaan Konsumen dan Loyalitas Pelanggan. Hasil penelitian dapat menjadi masukan bagi manajemen GoFood dan mitra GoFood.
Co-Authors AA Sudharmawan, AA ACHMAD FAUZI Agus Dharmanto Agus Dharmanto Alloysius Harry Mukti Allpiah, Riki Nur Annisa Azahra Aulia Assyifa, Siti Nur Aswiyatul Mukarromah Aulia Asmarani Baeshak Tomaluweng, Jamyan Bagasasi, Faizal Bukhari, Eri Cahya, Fajar Cindy Febya Riska Citra Amelia Citra Amelia, Citra Dewi Puspaningtyas Dewi Sri Woelandar Dharmanto, Agus Dilla Agista Ningrum Doddy Kurniawan Dyah Saraswati Eka Putri Ery Teguh Prasetyo Ganiawati Hadita, Hadita Hady, Hamdy Halimatusa’diah Halimatusa’diah Handayani, Milda Hasanuddin Hasanuddin Heni Rohaeni Heni Rohaeni Heni Rohaeni Heni Rohaeni Rohaeni Humairoh, Humairoh Ika Sunayah Imelda Ade Putri Indrawati, Budi Indri Restu Gustiani Ismayani, Vivi Istiningrum, Fadya Dwi Ivan Ardiansyah Kefas Kristian Telaumbanua Khan, Muhammad Asif Krisna, I Putu Dananjaya Lita Oktarina Luqman Hakim M. Fadhli Nursal Maharani, Suci Maidani, Maidani Meutia, Kardinah Indrianna Muhamad Cikhal Anwar Muhammad Kamil Hafidzi Munawar, Fatah Al Nanda Meilina Putri Narpati, Bintang Novita Wahyu Novita Wahyu Setyawati Parluhutan, Bobby Pradhana Arief S Pradhana Arief Syahputra Purnomo, Rakhmat Putri Hana Salsafila Putri Regita Sari Riana Agustin Rianto, Muhammad Richo Rido Akbar Ridwan Anwar Ridwan, Ridwan Rini Tresnawati Riska, Cindy Febya Sari, Putri Regita Sari, Rycha Kuwara Setyaningsih , Novita Wahyu Seytawati, Novia Wahyu Siahaan, Matdio Tegar Ramadhan Triana Yuniarti Tungga Buana Irfana Untari, Dhian Tyas Wahyu Anggoro, Wahyu Wahyu Setyawati, Novita Wahyu Setyowati, Novita Wahyu Suryadinata Wastam Wahyu Hidayat Widi Winarso Wijayaningsih, Rini Wirata Yasa Kencana Woelandari , Dewi Sri Woelandari Pantjolo Giningroem, Dewi Sri Yayan Hendayana Yoganingsih, Tutiek Yulaeli, Tri Yuniati, Triana Yunita, Tyna Zain Wahyu Ramadhan