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Nurmala Katrina Pandjaitan
Departemen Sains Komunikasi Dan Pengembangan Masyarakat, Fakultas Ekologi Manusia, Institut Pertanian Bogor, Darmaga Bogor 16680
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Journal : Aptisi Transactions on Management

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Analysis of Lifestyle and Consumer Attitude Towards Intention to Purchase a Personal Car During Pandemic Pandjaitan, Nurmala K; Hasanah, Nur; Cesna, Galih Putra; MARINA, DIANA
APTISI Transactions on Management (ATM) Vol 7 No 1 (2023): ATM (APTISI Transactions on Management: January )
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/atm.v7i1.1806

Abstract

 The COVID-19 pandemic is a new virus that allegedly originated in Wuhan, China, in 2019. This COVID-19 has spread rapidly, disrupting all sectors of life in various countries. The Covid-19 pandemic also impacted Indonesia's economic decline in 2020 and triggered the acceleration of the world recession. The policy of Large-Scale Social Restrictions (PSBB) and regional quarantine significantly impacted the delay in the distribution of goods, which resulted in employee housing and even layoffs. The fear of contracting COVID-19 triggers the intensity of the use of private vehicles as well as the intention to own a car. Lifestyle changes in traveling, especially the choice of the private car, are also influenced by the primary destination and distance traveled during the pandemic. But the economic pressure of the impact of the pandemic has become a substantial perception control that holds back the realization of intention to make a personal vehicle purchase decision. Although there has been an increase in the frequency of private vehicle use during the pandemic, in reality, the increase has not impacted private car sales. This is caused by the purchasing power of consumers, who are still hampered because of the pandemic. The government itself is aware that the automotive industry is an industry that has a significant contribution to 20 percent of the national Gross Domestic Product (GDP) and absorbs 1.5 million workers. This prompted the government to issue a stimulus in the form of policy relaxation to boost the productivity of the auto industry.
Co-Authors -, Macfud -, Nahrowi A.A. Ketut Agung Cahyawan W Abbas, Ria Renita Abidi, Aulia Rizqi Nur Adriana, Galuh Aida Vitayala Hubeis Aida Vitayala Hubeis Aida Vitayala S Hubeis Aida Vitayala S. Hubeis Aisyah Karimatunnisa Aji Hermawan Aji Hermawan Amalia Dianah Ami Pujiawati Amir Tengku Ramly Amiruddin Saleh Anggraini Sukmawati Aprilianti Pratiwi Arif Satria Aruman, Akhmad Edhy Arya Hadi Dharmawan Awaluddin Hamzah Azki, Ahmad Azkiya Banata Belva Fawwaz Adhiyatma Bomer Pasaribu Budi Yuwono Candra, Hadi Cesna, Galih Putra Dillashandy, Nyimas Ayu Djuara P Lubis Dwi Sadono Eka Intan Kumala Putri Ekawati S. Wahyuni Eko Sri Mulyani Endriatmo Soetarto Fatimah Azzahra Fransiska Rungkat Zakaria Fredian Tonny Nasdian Garnieta Febrianty Utami Hadi Syamsul Hadi Syamsul, Hadi Hana Indriana Hermanu Triwidodo Hilda Nurul Hidayati Hutagaol, Manuntun Paruliah Intan Cahyani, Renita Isnaeni Alfi Kurnia Istikasari, Yani Joko Affandi Karimatunnisa, Aisyah Kintan Ayu Septiani Hidayat Kooswardhono Mudikdjo Kooswardhono Mudikdjo Krishnarini Matindas Larasati, Maria Megumi Lasinta, Megafirmawanti Lubis, Indri Wardiah Abriana M. Syamsul Maarif Marina, Diana Martua Sihaloho Musa Hubeis Nadhifa Nur Anasya Nanda Karlita Nanda Karlita, Nanda Nando . Nilamsari, Natalina Novia Annisa Putri Nur Hasanah Nuraini . Nuraini, Endah Nyimas Nadya Izana Okka, Oktavianus Pratiwi, Aprilianti Primadhani, Heradhyta Amalia Pudji Muljono Ratri Virianita Resa Dwi Larasati Retno Sri Hartati Mulyandari Rezeky, Shinta Mutiara Rilus Kinseng Rina Mardiana Rizka Amalia S.E. Friska Sirait Sadikin Kuswanto Sadikin Kuswanto Saharuddin Sarwititi Sarwoprasojdo, Sarwititi Satyawan Sunito Satyawan Sunito Selly Yunelda Meyrizki Septi Sawandi Sidablok, Hasudungan Agustinus Siti Mariyani Siti Mariyani SJAFRIDA MANUWOTO Sofyan Sjaf Sri Maryati Sri Suharyono Sumardjo Susanto, Didik Hari Syafrida Manuwoto Syamsul Hadi Taufik Hidayat Taufik, Iswan Taufiq Azhary Siregar Thriwaty Arsal Tina Suhartini Titiek Siti Yuliani Titik Sumarti Tri Yulyanti Fathonah W Prasodjo, Nuraini Wisman Indra Angkasa Yulanda Chaesfa Yunda Pamuchtia Zessy Ardinal Barlan